What Okeo does

Okeo (legally KEO srl) is an Italian sportswear and aquatic equipment company headquartered in Carasco, Genoa, with over 25 years of operating history. The company designs and sells high-performance swimwear, beach volleyball apparel, fitness clothing, and aquafitness equipment, anchored by proprietary technical fabrics (X-PLAY, Revolutional Shiro, Sydney Eco, and Carvico Darwin) and two registered patents — the Magic Swim learning-to-swim shorts and the AQUABIKE PRO hydrodynamic resistance system for stationary pool bikes.

Okeo operates as a direct-to-consumer e-commerce business through a multi-language storefront (Italian, English, French, German) serving consumers in Italy and across Europe. Pricing spans a wide range from approximately €6.90 for accessories to €2,050 for premium aquafitness large equipment, with mid-range swimsuits typically priced €20–€55 and fitness apparel €20–€40. The company supplements consumer DTC with a B2B customization service (Okeo Club) supplying branded apparel and accessories to sports clubs, swimming schools, and teams, and runs Okeo Academy — a training and certification program for aquafitness and swimming instructors delivered in collaboration with US ACLI.

The business is small and privately held: approximately 20 employees, share capital of €15,600, no disclosed external funding, no parent company, and no venture or institutional investor involvement identified. Customer segmentation is horizontal, spanning competitive and recreational swimmers, beach volleyball players, aquafitness participants, fitness enthusiasts, sports clubs/teams, and children. There is no disclosed app, public API, or AI/ML capability, and distribution is conducted exclusively through Okeo's own e-commerce platform rather than third-party retail channels.

Name

Okeo

Legal name

KEO srl

Website

https://okeo.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Okeo is an Italian sportswear and aquafitness equipment company that designs and sells chlorine-resistant swimwear, beach volleyball apparel, fitness clothing, and patented aquatic training gear directly to consumers across Europe via a multi-language e-commerce platform, with B2B customization through Okeo Club and certified instructor training via Okeo Academy.

Ownership category

akta.pro rank

Product category

Sportswear and Aquafitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Swimwear apparel
• Aquafitness equipment
• Beach volleyball clothing
• Custom team sportswear
• Chlorine-resistant fabrics

Headquarters

HQ city

Carasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Retail: Okeo generates revenue through direct online sales of sportswear (swimwear, beach volleyball, fitness apparel) and aquafitness equipment to consumers through its multi-language e-commerce platform.
2. Okeo Club Customization: B2B revenue stream offering customized sportswear and apparel for sports clubs and teams, transforming team graphics into various customized items with team logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Okeo designs, produces, and sells its own brand of high-performance sportswear and aquafitness equipment, including chlorine-resistant swimwear (women's, men's, and children's), beach volleyball apparel, fitness clothing, swimming accessories, and aquafitness equipment (stationary pool bikes, aquatic treadmills, and small aquatic training tools). The company sells primarily through its multi-language direct e-commerce website and offers customized team apparel through its Okeo Club service, with training delivered via Okeo Academy.

Product overview

Okeo is a sportswear and aquatic equipment company with over 25 years of experience, offering high-performance, customized garments and equipment for water sports and fitness. The portfolio centers on Swimming swimsuits (one-piece, two-piece, competition, shapewear for women/men/children), I Swim beach volleyball clothing, Aquafitness equipment (Large Tools like AQUABIKE PRO, AQUAFLOATBIKE, AQUARUNNING, AQUATREKKING PRO, AQUASTEP; Small Tools like KICK SPONGE POWER anklets, swimming paddles, snorkels), Fitness clothing, Swimming Accessories (goggles, caps, fins, towels), and Children's swimwear. Services include Okeo Academy (aquafitness/swimming courses via okeoacademy.it), Magic Swim innovation shorts for learning to swim, and Okeo Club customization. Fabrics include X-PLAY, Revolutional Shiro, Sydney Eco (eco-sustainable), and Carvico Darwin.

Differentiator

Problem solved

Functional benefit

Brands

• Okeo Academy: Academy specializing in aquafitness and swimming courses for all ages, with collaboration with US ACLI for certified professional development programs.

Products and services

• Swimming Swimsuits One-piece and two-piece swimsuits for women, men, and children, manufactured from chlorine-resistant technical fabrics including X-PLAY, Revolutional Shiro, and Sydney Eco. Includes competition, shapewear, plus-size, water polo, and big-bikini options.
• Aquafitness Large Equipment Heavy aquatic training equipment including AQUABIKE PRO stationary pool bikes with patented hydrodynamic resistance, AQUAFLOATBIKE floating bikes, AQUARUNNING elliptical trainers, AQUATREKKING PRO aquatic treadmills, and AQUASTEP aquatic steps. Used by fitness facilities, rehabilitation centers, and aquafitness participants.
• Aquafitness Small Equipment Portable aquatic training tools including KICK SPONGE POWER anklets, MANTA PADDLE swimming paddles, SNORKEL PRO mouthpieces, kickboxing gloves, hydrobells, aqua gloves, waist belts, and neoprene socks.
• Beach Volleyball Clothing Athletic clothing for beach volleyball including tank tops, T-shirts, shorts, leggings, and two-piece sets marketed under the I Swim category, designed for men and women playing on sand.
• Fitness Clothing Athletic wear including T-shirts, tank tops, bermuda shorts, sweatshirts, trousers, and leggings for men and women, plus fitness accessories such as backpacks, bathrobes, and towels.
• Swimming Accessories Swimming gear including goggles (SUPERCOMFORT MIRROR, LASER, AQUARIUS), silicone swim caps (TEXTURE, GIGALOGO PINK), swim fins (SKILL), paddles, snorkels, backpacks, microfiber towels, ponchos, slippers, and bags.
• Children's Swimwear and Accessories Swimwear and water accessories designed for children from baby through teenage years, including one-piece and two-piece costumes for girls and boys, plus children's headphones, goggles, swimming accessories, slippers, bags, and ponchos.
• Okeo Academy Aquafitness and swimming courses offered through okeoacademy.it, delivered in collaboration with US ACLI to provide certified training and professional development programs in water activities.
• Magic Swim Shorts Patented innovative shorts designed to make learning to swim easier and more intuitive by providing support and stability in the water, developed through the company's R&D program.
• Okeo Club Customization B2B customization service allowing sports clubs, swimming schools, and teams to personalize clothing, accessories, and equipment with their team logos and graphics.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• US ACLIcoreStrategic or Co-development PartnerOkeo Academy collaborates with US ACLI (Italian Swimming Instructors Association) to offer certified aquafitness and swimming courses. This partnership provides recognized certification pathways for personal skill development and professional specialization in water activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mares: Italian-founded diving and water sports brand with broader product range in diving, snorkeling, and swimming. Comparable to Okeo in terms of Italian heritage and aquatic sports focus, though Mares is more centered on diving/scuba while Okeo focuses on swimwear and aquafitness.
• Cressi: Italian water sports brand covering swimming, snorkeling, diving, and beach gear. Shares Italian heritage and aquatic product focus with Okeo, but Cressi's core strength is in diving/snorkeling equipment rather than competitive swimwear and aquafitness tools.
• Finz (or FINZ): Australia/NZ-based competitive and training swimwear brand serving similar athlete segments with chlorine-resistant technical swimwear. Comparable product positioning (training and competition suits) but operates in a different geography from Okeo's Italian base.

Direct peers

• Arena: Italian-founded global swimwear and aquatic equipment brand offering competitive swimwear, water polo, and aquafitness gear. Most directly comparable to Okeo across swimwear, water sports apparel, and aquafitness product categories, but at much larger scale.
• Speedo: Global leader in competitive and recreational swimwear with broad distribution in sporting goods retail. Overlaps directly with Okeo's core swimwear, training equipment, and aquatic accessories, though Speedo operates at vastly greater scale and brand recognition.
• Jaked: Italian competitive swimwear brand focused on technical swimsuits and racing suits. Directly comparable to Okeo's competition swimwear line, especially given both brands' Italian heritage and positioning in the European competitive swim market.
• AquaLogix: Aquafitness equipment specialist offering resistance bells, aquatic paddles, and water exercise tools. Closely comparable to Okeo's small aquafitness tools (hydrobells, paddles, anklets), with overlap in B2B sales to pool facilities and trainers.
• TYR Sport: US-based performance swimwear and aquatic equipment brand covering competitive swimwear, triathlon, and training gear. Comparable to Okeo's mix of performance swimwear, training equipment, and team customization (TYR also serves team/program accounts).
• AquaJogger: US-based specialist in aquatic fitness belts, resistance equipment, and water therapy products. Directly comparable to Okeo's aquafitness equipment line, particularly belts, aqua gloves, and small tools, though with stronger US distribution.
• Nabaiji (Decathlon): Decathlon's in-house swim and aquatic brand offering competitive and recreational swimwear, goggles, caps, and aquafitness accessories. Competes head-on with Okeo's swimwear and small aquatic tools, with the advantage of Decathlon's massive retail footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/okeo-abbigliamentosportivo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okeo