What Doorie does

Doorie Oy is a privately held Finnish family-owned company founded in 2018 and headquartered in Helsinki. The company specializes in custom-designed cabinet doors, drawer fronts, side panels, countertops, and accessory products engineered for dimensional compatibility with IKEA's METOD kitchen, Bestå storage, and PAX wardrobe systems. The core technology and value proposition center on enabling IKEA-frame customers to obtain personalized, Scandinavian-aesthetic furniture faces in a wide palette of colors and materials (painted MDF, natural veneers of oak/walnut/ash, plus premium hardware such as Blum hinges and Kesseböhmer mechanisms), thereby bridging the gap between generic IKEA stock offerings and fully bespoke cabinetry. The company has recently extended its offering with a fully custom "Local Kitchen" line manufactured domestically.

Doorie operates a direct-to-consumer omnichannel model combining an e-commerce storefront at doorie.fi (also surfaced under the Fundinavia brand identity) with two physical showrooms in Helsinki (Annankatu in the city center and Suutarila, which doubles as a warehouse and distribution hub near Kehär III). Customers across Finland — including Oulu, Tampere, Turku, Jyväskylä, Kuopio, and other regional cities — can purchase individual units, order made-to-measure products, request free 15-minute designer consultations, opt for paid installation services, or use installment financing through Avarda. The product catalog includes both Doorie-manufactured custom fronts and a curated reseller portfolio of premium third-party European brands: Blum (Austria) for hardware, Haven (Sweden) and Hafa (Sweden) for bathroom furniture, Blanco (Germany) for sinks, VOLA (Denmark) and Tapwell for faucets, Noro for bathroom fixtures, Ferramenta for shelf brackets, Kesseböhmer for automated opening mechanisms, and Happy Sinks / Magisso for accessories.

The company is privately held with no disclosed institutional investors or external funding rounds, and employs 1-10 people. It is led by a founder referred to as Sadu and operates without subsidiaries, public listing, or disclosed M&A activity. Pricing is in Euros inclusive of VAT with unit-priced SKUs ranging from approximately €8 (Blum hinges) to approximately €2,607 (Haven bathroom vanity configurations), reflecting a one-time purchase model with optional add-on services. The competitive position rests on IKEA-system expertise, customization breadth, Finnish craftsmanship, and curated premium brand partnerships rather than on proprietary AI, software, or technology platforms.

Name

Doorie

Legal name

Doorie Oy

Website

https://doorie.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Doorie Oy is a Finnish family-owned retailer that designs and sells custom cabinet doors, fronts, countertops, and bathroom furniture engineered to fit IKEA METOD, Bestå, and PAX frames, serving Finnish homeowners across Finland via e-commerce and two Helsinki showrooms.

Ownership category

akta.pro rank

Product category

Custom Kitchen and Furniture Doors

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Interior Doors (IMADAIAB)

Keywords

• Custom kitchen doors
• IKEA-compatible furniture
• Made-to-order cabinet fronts
• Wardrobe door customization
• Bathroom vanity solutions

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Products Sales: Doorie generates revenue through the sale of custom furniture products including cabinet doors, drawer fronts, countertops, bathroom furniture, and accessories. Products are sold as one-time purchases with customers purchasing frames (from IKEA or others) separately and Doorie providing the custom fronts and finishing elements. The company offers both in-stock items and made-to-order products.
2. Design and Consultation Services: Free 15-minute consultations with designers to assist customers with product selection and project planning. Installation services are available as a paid add-on through the company's service offerings.
3. Installation Services: Optional paid installation services are offered to customers who require professional assembly and fitting of purchased furniture products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Doorie Oy designs, manufactures, and sells custom-made cabinet doors, drawer fronts, side panels, countertops, sinks, faucets, handles, and accessories engineered to fit IKEA frame systems (METOD kitchens, Bestå living/storage, PAX wardrobes), along with Scandinavian bathroom furniture from partner brands like Haven. Products are made-to-order in multiple colors and materials and sold directly to Finnish consumers via the doorie.fi e-commerce site and two Helsinki showrooms.

Product overview

Doorie is a Finnish furniture customization company that specializes in personalized kitchens, wardrobes, and bathroom furniture. The company operates on a platform model where they sell custom doors, fronts, panels, and accessories designed to fit IKEA furniture frames (specifically METOD kitchens, Bestå storage units, and Pax wardrobes), combined with complementary products from third-party brands. The core product portfolio consists of cabinet doors and fronts in Simple and Shaker styles, kitchen countertops in various materials, bathroom vanities and cabinets (Haven brand), and a wide range of hardware accessories including Blum hinges and mechanisms, handles, and organizational products. Doorie also offers design consultation, installation services, and financing options. The company sells products primarily through their Finnish e-commerce platform and operates showrooms in Helsinki.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Cabinet Doors and Fronts Customized cabinet doors, drawer fronts, and side panels designed to fit IKEA kitchen cabinet frames (METOD system), available in Simple and Shaker styles with multiple color and material options for Finnish homeowners renovating kitchens.
• Bestå Cabinet Doors and Panels Custom doors, side panels, and tops for IKEA Bestå living room and storage units, available in Simple and Stripes designs with multiple color options, sold as per-unit SKUs (e.g., 422€-460€ per unit).
• Pax Wardrobe Doors and Side Panels Custom wardrobe doors and side panels for IKEA Pax wardrobes, available in Simple (€218 per door) and Shaker (€295 per door) styles with various color choices, designed to personalize IKEA wardrobes.
• Kitchen Countertops Countertops in Bricmate, granite, composite, quartz, laminate, marble, solid wood, stainless steel, and terrazzo materials, designed to complement Doorie's custom kitchen cabinet doors with custom sizing available.
• Kitchen Sinks and Faucets Kitchen sinks including Blanco Subline models in Silgranit material with patented Hygiene+Plus protection and kitchen faucets in various finishes, sold as standalone items (€517-€708 for sinks, faucet packages from €600).
• Bathroom Vanities and Cabinets Haven brand bathroom cabinets and vanities including wall-mounted and floor-standing options with porcelain or composite countertops, available in 60cm, 80cm, and 100cm widths (€841-€2,607 depending on size).
• Mirrored Bathroom Cabinets Haven brand mirrored cabinets for bathrooms, available in painted MDF and veneer finishes from partner brand Haven.
• Handles and Knobs Cabinet handles and knobs in styles including Nuppivedin (knob), Lippavedin (lip handle), and Lounge models, available in black, brass, chrome, and copper finishes.
• Blum Hinges and Mechanisms Blum 110-degree hinges with mounting plates (€8 per hinge) and Tip-On push-to-open mechanisms with soft-close damping technology, compatible with IKEA Bestå, Pax, and METOD frames.
• Drawer Dividers and Organizers LiniQ brand drawer dividers and organizers in oak, including high and low drawer dividers, utensil organizers, and cutting board holders for kitchen and storage drawer organization.
• Breakfast Cabinets Custom folding-door breakfast cabinets (aamiaiskaapit) designed for IKEA METOD kitchens featuring a space-saving mechanism where doors slide to the sides, starting at €620.
• Open Shelving Custom-dimensioned open shelving units made from solid oak with oil finish, made to order for living spaces.
• Design and Installation Services Professional design consultation (free 15-minute sessions) and paid installation services for furniture projects, including remote video consultations and on-site fitting options across Finland.
• Doorie Financing (Avarda) Installment payment plans for furniture purchases, provided through partner Avarda (Finnish financial services company) handling credit assessment and payment processing.
• Safety Trays for Appliances Water-leak protection trays (turvakaukalo) for appliances, available in 45cm and 60cm widths at €35.30 per unit.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Postituspojat OyminorOthersThird-party logistics partner used for product deliveries to customers. Information is shared with Postituspojat Oy solely for order processing and delivery purposes.
• IKEAcoreTechnology or IntegrationProducts are specifically designed to be compatible with IKEA cabinet systems including METOD (kitchen), Bestå (living room/storage), and PAX (wardrobe). Doorie's custom doors and fronts fit IKEA frames with precise dimensional accuracy.
• BlumcoreTechnology or IntegrationPremium hardware supplier providing 110-degree hinges, push-to-open (Tip-On) mechanisms, and mounting plates. Blum products are manufactured in Austria and feature soft-close damping technology.
• HavencoreChannel Partner/ Reseller/ DistributorSwedish bathroom furniture brand whose complete product line is available through Doorie. Includes wall cabinets, vanity units, mirror cabinets, and porcelain countertop solutions. Made in Sweden.
• BlancocoreChannel Partner/ Reseller/ DistributorGerman kitchen sink manufacturer specializing in SILGRANIT composite sinks with 80% natural stone content. Products feature patented Hygiene+Plus protection and are available in multiple colors including tartufo, coffee, and Kallionharmaa.
• NorominorChannel Partner/ Reseller/ DistributorFinnish bathroom brand offering stylish sinks and bathroom fixtures. The full Noro product line including ICON series brass sinks with PVD coating is available through Doorie.
• FerramentaminorChannel Partner/ Reseller/ DistributorItalian hardware manufacturer providing K-Line shelf brackets - premium shelf support system described as 'the Ferrari of shelf brackets' in product descriptions.
• VOLAminorChannel Partner/ Reseller/ DistributorDanish faucet manufacturer offering K1 series faucets in multiple color finishes including brass, copper, and black chrome. Premium product line for bathroom and kitchen.
• TapwellminorChannel Partner/ Reseller/ DistributorBathroom fixture brand offering Level faucet packages in multiple configurations. Products available as complete packages through Doorie.
• HafaminorChannel Partner/ Reseller/ DistributorSwedish bathroom furniture brand featuring Neat series bathroom cabinets and Circle terrazzo washbasins. Products made in Sweden.
• Happy Sinks (Magisso)minorChannel Partner/ Reseller/ DistributorFinnish innovation company providing kitchen accessories including dish cloth holders and rolling drying racks. Products feature magnetic attachment systems for easy installation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reform: Danish kitchen renovation brand partnering with designers to produce custom fronts and full kitchen makeovers; competes for the same renovation-driven customer seeking design-forward affordable kitchens.
• Superfront: Swedish direct-to-consumer brand producing custom fronts, panels, and handles compatible with IKEA kitchen and storage frames; almost identical value proposition to Doorie in a different geography, serving as the original proof-point for the IKEA-compatible custom-fronts model.
• Kvik: Danish affordable custom kitchen retailer with showrooms across Northern Europe; comparable in offering made-to-order kitchens at a mid-market price point with showrooms and design consultation services.

Broad incumbents

• IKEA (Inter IKEA / Ingka): The platform whose METOD, Bestå, and PAX frames Doorie's products are built around; a broad incumbent that defines the category and could choose to vertically integrate into the customization layer.
• Nobilia: Germany's largest kitchen manufacturer, supplying fully custom kitchens through dealer networks; represents the higher-volume incumbent benchmark for kitchen cabinetry manufacturing at scale.

Others

• Blanco: German kitchen sink manufacturer and current Doorie supplier; relevant as an ecosystem partner whose sinks are bundled into Doorie's kitchen packages, illustrating the multi-brand assembly model.

Emerging players

• Ikea-Hack Community / SemiHandmade: US-based company selling custom doors and panels designed for IKEA cabinet systems; demonstrates the same IKEA-compatible custom-front model adapted to North America, validating portability of the concept.

Regional players

• Marbodal: Swedish kitchen manufacturer with a strong domestic dealer network; serves Nordic consumers seeking custom kitchens and represents the regional incumbent alternative to IKEA-based customization.
• HTH Køkkener: Scandinavian kitchen chain with showrooms in Denmark, Norway, and Sweden offering custom kitchens at mid-market price points; directly comparable as a Nordic multi-showroom kitchen retailer.
• Ballingslöv: Swedish custom kitchen manufacturer and retailer with a network of branded showrooms; comparable mid-market custom-kitchen offering within the Nordic region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doorie.fi
• Instagraminstagram.com/doorie.fi
• Pinterestfi.pinterest.com/dooriefi
• LinkedInlinkedin.com/company/doorie-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doorie