JSA Bordeaux Metropole Basket

What JSA Bordeaux Metropole Basket does

JSA Bordeaux Métropole Basket is a French professional basketball club competing in the National Masculine 2 (NM2) championship, the fourth tier of French basketball. Founded in 1938 as part of the broader JSA (Jeunes de Saint Augustin) multi-sport association and based in Bordeaux, the club plays its home matches at the Palais des Sports de Bordeaux, a 2,700-seat venue in central Bordeaux. The organization serves local basketball fans through professional match-day entertainment while operating an amateur section with over 465 licensed players across more than 20 youth and senior teams, supported by 11-50 employees and a reported 500+ member base. Its community footprint extends through 20+ RSE (corporate social responsibility) partnerships and an active supporter ecosystem.

The club operates an event-driven business model anchored by four revenue streams: sponsorship (with Betclic as principal jersey partner since August 2021 on a 2-year agreement), ticket sales (processed via the Sulf platform), foodcourt and catering revenue (managed through Monétique Plus POS systems during home matches), and merchandise sales (via the Hooper Store online boutique). Supporting infrastructure includes Unova as the CRM for partnership management and My Coach as the digital sports operations platform. Average attendance of 1,450 per home match and a social media following of approximately 8,000 reflect the club's current regional reach.

Governance is led by President Charles Paillette, appointed in June 2022 to professionalize commercial operations, with operational leadership restructured in July 2025 when head coach Matthieu Hubert transitioned to Director of Operations and Technical Manager. The 2024-2025 season concluded with a 4th-place finish in NM2 (equal points with 3rd), and the club has stated ambitions to return to NM1 and eventually Pro B. The organization is structured as a French association-law entity (association loi 1901) and has historically oscillated between NM2, NM1, and Pro B, with a youth development record that has produced notable alumni including NBA player Boris Diaw, Elie Okobo, Ousmane Dieng, Valériane Ayayi, and Gérald Ayayi.

Name

JSA Bordeaux Metropole Basket

Legal name

JSA BORDEAUX METROPOLE BASKET

Website

https://jsa-bmb.fr

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

JSA Bordeaux Métropole Basket is a French professional basketball club founded in 1938, competing in the NM2 league (4th tier). It plays home matches at the Palais des Sports de Bordeaux and generates revenue through sponsorship (anchored by Betclic), ticketing, foodcourt operations, and merchandise, serving local fans and a 500+ member community.

Ownership category

akta.pro rank

Product category

Professional Basketball Club / Sports Entertainment

NAICS

Other Spectator Sports (711219), Spectator Sports (7112), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Professional basketball club
• Basketball team operations
• Match-day entertainment services
• Youth basketball development
• Corporate sports sponsorship

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship and Jersey Sponsorship: Main partner Betclic sponsors the team with jersey sponsorship for a 2-year partnership. Multiple business partners at various tiers (major, enterprise, merchant) provide financial support in exchange for visibility at matches and across club communications.
2. Ticket Sales: Online ticket sales via Sulf platform for home matches at Palais des Sports. Tickets available until 30 minutes before door opening.
3. Foodcourt and Catering: Food and beverage sales during home matches through on-site foodcourt with multiple local restaurateurs (17.45, Tupac, S'Gilt, Augusto Pizza)
4. Merchandise Sales: Official merchandise sales through Hooper Store boutique

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JSA Bordeaux Metropole Basket is a professional basketball club competing in France's NM2 league (4th tier). It operates a home arena at the Palais des Sports de Bordeaux (2,700 seats), sells match tickets via the Sulf online platform, runs an on-site Food-court featuring local restaurateurs, distributes merchandise through the Hooper Store, and maintains a large amateur section with youth development programs and a Centre de Performance.

Product overview

JSA Bordeaux Métropole Basket operates primarily as a professional basketball team competing in NM2 (French National Division 2). The club's product portfolio centers on match-day experiences at Palais des Sports, including ticket sales through the Sulf platform and a dedicated Food-court featuring local Bordelais restaurateurs. Supporting offerings include the Business Club partnership program for corporate sponsors, Dunky mascot entertainment, official merchandise through Hooper Store, and a comprehensive amateur section with youth development and performance programs. The club also maintains a Sustainability (RSE) initiative promoting social responsibility through community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• JSA BMB Professional Basketball Team (NM2)
• JSA BMB Food-court Experience
• Online Match Ticketing
• JSA BMB Official Merchandise

Quantifiable outcome

• 1450 average attendance per match
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• SulfcoreTechnology or Integration · 1 January 2023Ticketing solution provider for online ticket sales, access control, and event management. Provides intuitive platform with dashboard, accounting exports, and customer support.
• BetcliccoreGTM or Marketing Partner · 8 August 2021Main partner and jersey sponsor for a 2-year partnership. Betclic, a major online sports betting company, provides principal sponsorship and jersey branding for the team.
• Monétique PluscoreTechnology or IntegrationPayment solutions provider for foodcourt operations. Provides POS terminals with card readers, inventory management, and sales reporting for match-day food and beverage sales.
• UnovamajorTechnology or IntegrationCRM platform provider for partner relationship management. Helps track partnerships, manage sponsorship agreements, and coordinate club operations.
• DBF VolkswagenmajorGTM or Marketing PartnerLocal automotive dealer providing sponsorship and support, including initiatives like '1 Maillot pour la Vie' charity match partnership.
• SersetmajorGTM or Marketing PartnerMajor partner listed on partner page
• AquilogiamajorGTM or Marketing PartnerMajor partner - heritage/patrimoine services
• SGMmajorGTM or Marketing PartnerMajor partner - industrial/manufacturing company
• Adopt RénovationmajorGTM or Marketing PartnerMajor partner - renovation services
• Augusto PizzaminorGTM or Marketing PartnerLocal restaurateur participating in foodcourt during matches
• Timeline TransportminorGTM or Marketing PartnerTransport/logistics partner
• Graphic UnitedminorGTM or Marketing PartnerCommunication agency partner for RSE campaigns like RoseUp
• RoseUp BordeauxminorOthersCancer support association - club supports breast cancer awareness through jersey auctions and donations
• Institut Don BoscominorOthersAnnual partnership for youth education and social inclusion events; players participate in annual festival
• SAM Cohésion Sociale MérignacminorOthersSport Inclusif Games organizer - club participates in inclusive sports events
• Tog'eau Humanitarian ProjectminorOthersHumanitarian project for water access in Togo - club donated equipment and sports gear
• Collectif Sport MalagasyminorOthersAssociation sending sports equipment to Madagascar - club donated second-hand gear
• Association Petits PrincesminorOthersAssociation fulfilling wishes of seriously ill children - club supported online fundraiser
• Basket Citoyen / Ovale CitoyenminorOthersSocial inclusion through sport - weekly 3x3 basketball sessions for Basket Citoyen beneficiaries since 2019
• 1 Maillot pour la VieminorOthersCharity matching hospitalized children with athletes - raised €2,300 at charity match
• CHU de BordeauxminorOthersHospital partnerships for children's visits, École du Souffle asthma awareness, and drépanocytose support programs
• CREPS de BordeauxminorOthersHandisport collaboration for wheelchair basketball experiences with Comité Handisport de Gironde
• ACESB AssociationminorOthersRecycling partnership sending old jerseys and equipment to Africa
• Game EarthminorOthersEnvironmental initiative 'Match du Bassin' for Bassin d'Arcachon cleanup
• Les Blouses RosesminorOthersSupporting teddy bear drop at Bordeaux hockey matches for hospitalized children

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nanterre 92: Betclic Élite club from the Paris region with strong youth academy and trophy-winning culture; relevant for understanding the academy-to-pro pipeline economics JSA aspires to.
• ASVEL Lyon-Villeurbanne: France's flagship Betclic Élite club and EuroLeague participant; provides the upper-bound benchmark on French basketball sponsorship and venue economics.
• SIG Strasbourg: Top-tier Betclic Élite club with comparable Betclic sponsorship ecosystem and historic French basketball pedigree; benchmark for upper-bound sponsorship economics.
• JL Bourg-en-Bresse: Betclic Élite (Pro A) club that recently rose from lower divisions, illustrating the commercial upside trajectory JSA could pursue; serves as a relevant aspirational comparable.

Direct peers

• Chorale de Roanne Basket: Historic mid-tier French basketball club operating in Pro B with a comparable blend of community roots, mid-size venue, and Pro A heritage.
• Élan Chalon: Long-established French basketball club competing in Pro B with similar mid-sized market dynamics and a comparable Pro A/Pro B/NM1 promotion-relegation history to JSA's.
• ADA Blois Basket: Pro B club from a similarly sized French city with comparable attendance, sponsorship mix, and ambitions to climb into the top tier.
• BCM Gravelines-Dunkerque: Pro B club with Pro A history and similar attendance scale; serves as a useful benchmark for JSA's potential commercial evolution if promoted.
• Tarbes Gespe Bigorre: Mid-tier French basketball club competing in NM1/NM2 with similar club size, regional footprint, and ambition to reach Pro B.

Regional players

• Boulazac Basket Dordogne: Pro B club also based in Nouvelle-Aquitaine (Périgueux area), making it the most direct regional competitor for sponsors, players, and fan attention within JSA's home region.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jsabmb
• Xx.com/jsa_bmb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSA Bordeaux Metropole Basket