Floreat Athena Football Club

What Floreat Athena Football Club does

Floreat Athena Football Club is a community-run, not-for-profit football (soccer) club based in Perth, Western Australia, founded in 1951 and recognised as the oldest Greek-Australian soccer club in Australia. The club operates a full participation pathway spanning Clusters (U6-U8), MiniRoos Academy (U9-U12), Juniors (U13-U16), Junior Girls, Senior Men's teams at U18 and U23 level, and a newly relaunched Senior Women's team. Its home venues are Litis Stadium in Mt Hawthorn and Britannia Oval in Leederville, with Litis Stadium also selected as a venue for the AFC Women's Asian Cup 2026.

The club's playing program is supported by a coaching and technical structure that has been upgraded with a new Technical Director and expanded senior coaching staff, alongside volunteer-led governance and operations. Operating activity spans match-day operations, club functions and catering, training, community engagement, and venue hire, with facility modernisation at Litis Stadium supported by more than $3.8 million of state and local government funding committed between 2018 and 2025.

Revenue is generated from five principal streams: membership subscriptions, player registrations, sponsorship, match-day sales, and club functions and catering, supplemented by venue hire at Litis Stadium and Britannia Oval. The customer base is highly distributed, comprising individual players, members, families, and small local sponsors, with no enterprise customer concentration. The club marked its 75th anniversary in 2025-2026, anchoring its heritage branding and community positioning.

Name

Floreat Athena Football Club

Legal name

Floreat Athena Football Club

Website

https://floreatathenafc.com.au

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Floreat Athena is a Perth-based community football (soccer) club founded in 1951. Operating men's and women's teams from U6 to senior level, it funds operations through memberships, registrations, sponsorship, match-day sales, and venue hire at Litis Stadium.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Community football club
• Youth soccer development
• Sports venue rental
• Football club membership
• Senior football competition

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for players, parents, and social members providing voting rights at AGM and access to club facilities and events.
2. Match-Day Revenue: Gate revenues from NPL senior matches at Litis Stadium, with family passes provided to junior player families.
3. Sponsorship: Corporate sponsorship from named sponsors including Lexus of Perth, Optus, and others displayed on website and match-day assets.
4. Club Functions and Catering: Event revenue from gala dinners, quiz nights, and Friday night dining (Bahari Greek restaurant). Catering by Academy Café, Dark Star Coffee, and Greek Bahari.
5. Player Registrations: Registration fees for season participation across all age groups and programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Floreat Athena Football Club is a community football club that delivers age-group soccer programs from entry-level Clusters (U6-U8) through MiniRoos Academy (U9-U12), Junior Boys (U13-U16), Junior Girls (U13-U16), Senior Men's (U18/U23) and a relaunched Senior Women's team. It also offers social memberships, Litis Stadium venue hire for functions, and food and beverage services including the Bahari Greek restaurant on Friday nights. All registrations are processed via the national Play Football platform and matches are played at Litis Stadium and Britannia Oval in the Perth metropolitan area.

Product overview

Floreat Athena Football Club is a community football organization offering a comprehensive youth-to-senior football pathway. The club operates multiple programs including MiniRoos Academy (U9-U12) for foundational skill development, junior teams (U13-U16) competing in JDL and JCL leagues, and senior men's and women's teams in State League One. The club also provides venue hire facilities at Litis Stadium and operates food and beverage services including the Bahari Greek restaurant on Friday nights. In 2026, the club is celebrating its 75th anniversary as the oldest Greek-Australian soccer club in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Clusters Program (U6-U8) Entry-level football program for children aged 6 to 8 playing small-sided games on Saturday mornings at the club, introducing young participants to football in a fun, inclusive environment.
• MiniRoos Academy (U9-U12) Academy program for young footballers aged 9-12 focused on the Skill Acquisition Phase (SAP) of development, serving as a pathway to the Junior Development League (JDL) for aspiring players.
• Junior Teams (U13-U16) Junior teams competing in the Junior Development League (JDL) for elite pathway and Junior Competition League (JCL) for local inclusive play, with technical and tactical development supported by accredited coaches and Technical Director training camps.
• Junior Girls Program (U13-U16) Junior girls teams expanding in 2026, focused on player development in an inclusive and fun environment with JDL and JCL options, building on a successful 2025 season.
• Senior Men's Teams (U18/U23) Senior men's squads competing in State League One across U18 and U23 age groups, featuring Night Series and regular season matches at Litis Stadium with family passes to junior player families.
• Senior Women's Team Senior women's team being relaunched in 2026, offering senior women's football competition aligned with the growth in women's football and Western Australia's hosting of AFC Women's Asian Cup 2026.
• Social Membership Annual membership for community members providing voting rights at the AGM and access to club facilities, events, and functions.
• Litis Stadium Venue Hire Litis Stadium clubrooms available for hire for functions and events, with registered players and parents eligible for free hall hire.
• Bahari Greek Restaurant (Friday Night Dining) Mediterranean cuisine offered every Friday night at the Athena clubrooms, operated by Effie and Dimitri, featuring Greek spice dishes for members and the community.

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• City of VincentcoreStrategic or Co-development PartnerCommitted to reinstalling perimeter fencing at Litis Stadium in line with AFC Women's Asian Cup 2026 infrastructure requirements.
• Play FootballcoreTechnology or IntegrationNational football registration platform used for player registrations across all age groups and programs.
• Asian Football Confederation (AFC)flagshipStrategic or Co-development PartnerLitis Stadium selected as key training venue for AFC Women's Asian Cup 2026. Venue access restricted Feb 12 - Mar 15, 2026 for tournament.
• Lexus of PerthcoreOthersNamed sponsor displayed on club website and at events.
• OptuscoreOthersNamed sponsor displayed on club website and at events.
• Cornerstone PartnerscoreOthersNamed sponsor displayed on club website.
• Afkos IndustriesminorOthersNamed sponsor displayed on club website.
• Direct CouriersminorOthersNamed sponsor displayed on club website.
• DriftwoodminorOthersNamed sponsor displayed on club website.
• Onside SportsminorOthersNamed sponsor displayed on club website.
• Remote GroupminorOthersNamed sponsor displayed on club website.
• Replenish VendingminorOthersNamed sponsor displayed on club website.
• Siena'sminorOthersNamed sponsor displayed on club website.
• Greek Bahari (Effie and Dimitri)coreStrategic or Co-development PartnerProvides Mediterranean cuisine every Friday night at Athena clubrooms. Run by Effie and Dimitri.
• Academy CaféminorStrategic or Co-development PartnerCatering partner operated by Soroush and Riccardo, providing Thursday night player dinners and Saturday home game catering. Located in Claremont.
• Dark Star CoffeeminorStrategic or Co-development PartnerCatering partner operated by Soroush and Riccardo. Located in Osborne Park.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perth Glory FC (NPL): Perth Glory's NPL/youth program operates in the same WA football ecosystem and competes for elite junior talent; comparable in targeting the same advanced player development pathway as Floreat Athena's JDL teams.
• Cockburn City SC: Perth-based NPL competitor in the WA football system; comparable in offering junior-to-senior pathways and competing for the same local player registration pool as Floreat Athena.
• Bayswater City SC: Perth-based NPL club competing in the same WA State League One tier; directly comparable in product offering, geography, and target customer base of junior and senior football participants in the Perth metropolitan area.
• Joondalup City FC: Perth-based football club competing in WA leagues with junior and senior programs; comparable as another community football organization targeting the same Perth metropolitan player base.
• Armadale SC: Perth-based NPL and amateur football club with both senior and youth programs; comparable as a community-run Perth club competing in similar local leagues and pathways as Floreat Athena.
• Perth SC: Perth-based Greek-heritage soccer club competing in the WA State League alongside Floreat Athena; most directly comparable peer given shared ethnic heritage, similar community-club structure, and NPL-level competition.

Regional players

• Sorrento FC: Perth-based NPL club in WA's northern corridor with established senior and junior programs; comparable in offering a similar junior-to-senior pathway within the Perth football market.
• Sydney Olympic FC: Sydney-based Greek-heritage football club playing in the NPL; comparable as a community football organization with similar ethnic heritage identity and youth-to-senior development pathway operating in a different Australian state.
• South Melbourne FC: Greek-heritage football club based in Melbourne competing in the NPL; comparable as another ethnic-heritage community club in the Australian football pyramid with similar volunteer-driven operations and cultural identity model.
• Heidelberg United FC: Melbourne-based football club with ethnic heritage roots competing in the Victorian NPL; comparable in operating as a community club running senior and youth programs in the Australian football pyramid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FloreatAthena
• LinkedInlinkedin.com/company/floreat-athena

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floreat Athena Football Club