What Studios Mercurya does

Studios Mercurya is a French digital marketing agency founded in 2010 and operating as a private SARL (Société à Responsabilité Limitée) with a stated share capital of €6,000, headquartered in Bourg-La-Reine, France. The firm is co-founded and operated by Serge Martins (Co-Founder, Operational Director, and Data Protection Officer) and Alexandra Matakovic (Co-Founder), with a workforce of 1-10 employees and no external institutional investors or funding rounds on record.

The company's service portfolio is organized around two pillars: email marketing management and affiliate program management. The email marketing offering spans campaign strategy, automation (including cart abandonment and behavioral triggers), newsletter sequencing, copywriting, and CRM/integration services — delivered primarily on the Klaviyo platform. The affiliate offering covers end-to-end program creation and outsourced network management, including partner selection, commission structure design, and ongoing performance optimization. The firm sells custom multi-year professional services engagements rather than licensed software, pricing is not publicly disclosed, and clients enter via website inquiry and free consultation.

Studios Mercurya serves European e-commerce businesses and mid-to-large enterprises, with publicly named engagements including Sequoia (e-commerce/fashion) and Lancaster (luxury goods). The agency positions itself as a "human accompaniment" provider emphasizing personalized service and long-term relationships, reporting a 97% client satisfaction rate, an average 5-year client retention period, and 10K+ projects delivered since founding. Distribution is sales-led via website content, blog, case studies, and direct outreach; the firm holds no patents or proprietary technology assets and operates on third-party tooling such as Klaviyo and OVH hosting.

Name

Studios Mercurya

Legal name

SARL Studios Mercurya

Website

https://studiosmercurya.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Studios Mercurya is a French email marketing and affiliate program management agency serving European e-commerce and mid-to-large enterprise clients with custom multi-year professional services engagements on the Klaviyo platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Antony

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Email Marketing Services: Comprehensive email marketing services including campaign strategy, automation, newsletters, copywriting, and integrations. Delivered as managed services with human accompaniment.
2. Affiliate Program Management: Creation and management of affiliate programs including program design, affiliate network management, commission structure setup, and ongoing optimization.
3. Email Integrations: Integration services connecting email marketing platforms with CRM systems and other business tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studios Mercurya is a French B2B web agency that delivers managed email marketing and affiliate program management services to European e-commerce and enterprise clients. Its portfolio spans seven services: affiliate program creation, affiliate network management, email campaign strategy, email automation, newsletter design and sequencing, email platform integrations, and email copywriting. The agency emphasizes a human-accompaniment, hands-on consulting model rather than selling software tools.

Product overview

Studios Mercurya is a marketing agency specializing in email marketing and affiliate program management. Its service portfolio spans seven distinct offerings: two affiliation services (Création d'un programme d'affiliation — affiliate program creation and launch, and Gestion des réseaux d'affiliés — affiliate network management), and five email marketing services (Stratégie de campagne email — campaign strategy, Email Automation — automated workflows with personalization, Newsletter — newsletter and sequencing services, Email Intégrations — platform integration and data centralization, and Email Copywriting — professional email copywriting). The agency positions itself as a human-led accompaniment provider, distinguishing itself from pure software-tool approaches through expert consulting and hands-on management of client campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Création d'un programme d'affiliation (Affiliate Program Creation) Design, launch, and ongoing management of custom affiliate programs tailored to client growth objectives, covering commission structures, platform selection, affiliate recruitment, and performance optimization. Targeted at brands seeking to build or scale a performance-based acquisition channel.
• Gestion des réseaux d'affiliés (Affiliate Network Management) Outsourced management of existing affiliate networks, including partner selection, contract negotiation, performance tracking, campaign optimization, affiliate dashboards, and compliance monitoring. Aimed at companies that already have an affiliate program but lack internal resources to optimize it.
• Stratégie de campagne email (Email Campaign Strategy) End-to-end email campaign strategy including audience segmentation, template design, engaging content creation, campaign automation, performance KPI analysis, and GDPR compliance. Designed for businesses looking to professionalize and optimize their email marketing output.
• Email Automation Automated email workflow creation and management, including dynamic personalization based on real-time user behavior, triggered sends (e.g., cart abandonment, birthdays), complex workflow orchestration, A/B testing, and CRM synchronization. Targeted at e-commerce and B2B clients seeking to scale personalized customer journeys.
• Newsletter Email newsletter design and sequencing services, including sequence conception, precise audience segmentation, triggered messaging, A/B testing, and ongoing performance analysis. Aimed at brands seeking to maximize ROI from regular newsletter communications.
• Email Intégrations (Email Integrations) Integration of email marketing platforms with existing client systems (CRM, data management), enabling data centralization, automated workflows, enhanced personalization, contact synchronization, and scalable infrastructure. Suited to clients needing to unify their marketing stack and operational data.
• Email Copywriting Professional email copywriting covering subject lines, personalized content, persuasive calls-to-action, storytelling-driven emails, conversion-optimized writing, and A/B testing of copy variants. Designed for clients who want expert-written email content tailored to conversion goals.

Quantifiable outcome

• 97% client satisfaction rate
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• KlaviyocoreTechnology or IntegrationKlaviyo is used as the primary CRM and email marketing platform for client campaigns, particularly for newsletter delivery, audience segmentation, and automation sequences including welcome flows, cart abandonment, retargeting, and customer win-back campaigns.
• XelicominorImplementation/ SI/ Consulting PartnerXelico is the design agency credited with designing the Studios Mercurya website.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Awin: Global affiliate marketing network with European headquarters. Comparable as the largest competitor to Studios Mercurya's 'Gestion des réseaux d'affiliés' line, offering both affiliate networks and managed affiliate services to the same European e-commerce clients.
• Epsilon: Large global marketing-services and data platform serving enterprise CRM and email engagements. Comparable as an established incumbent providing end-to-end customer-acquisition and loyalty services that overlap Studios Mercurya's email and affiliation offering at the enterprise tier.
• Mailchimp: Global email marketing and automation platform (Intuit). Comparable as a mass-market incumbent whose self-serve tools directly substitute for the campaign-strategy and automation services Studios Mercurya provides.
• Klaviyo: Studios Mercurya's named core technology partner and a leading e-commerce email/SMS platform. Comparable as both an enabling partner and a substitute buyer of the agency's services, since Klaviyo increasingly bundles automation that agencies previously delivered.
• Publicis Groupe: Global advertising and marketing-services holding company. Comparable as a broad incumbent that competes for the same enterprise CRM, email, and customer-acquisition budgets that Studios Mercurya addresses, though at vastly larger scale.
• Brevo: French-headquartered email marketing and marketing-automation platform. Comparable because it operates in the same European email/SMS market Studios Mercurya serves, and competes for the same e-commerce mid-market client budgets.

Direct peers

• Dolist: French email marketing and data platform with both SaaS and managed services. Directly comparable as a French email-marketing vendor offering strategy, campaign management, and deliverability services to similar mid-market clients.
• Badsender: French email marketing agency specialized in deliverability, campaign strategy, and automation. Closely comparable as a French boutique agency offering the same human-led email-marketing service profile.
• Actito: European (Belgium/France) marketing-automation and CRM activation platform. Comparable as a competing European vendor offering campaign management, segmentation, and multi-channel orchestration to the same mid-market customer base.
• Webmecanik: French marketing-automation vendor offering both platform and agency services. Comparable as a French-language competitor targeting the same SMB/mid-market with email automation, CRM integration, and managed-campaign offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studios-mercurya
• Xx.com/studiosmercurya

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studios Mercurya