Koda Web

What Koda Web does

Koda Web is a New Zealand-based digital agency founded in 2011 and headquartered on Auckland's North Shore (2B William Pickering Drive, Rosedale), operating with a team of 1-10 employees. The firm designs and develops B2B portals, trade ecommerce platforms, and integrated web applications for distributors, wholesalers, manufacturers, automotive aftermarket businesses, financial services firms, and schools across New Zealand and Australia. Its core productized offerings are the Node Commerce B2B trade ecommerce platform, the AutoCommerce automotive-specific platform, B2B customer portals with account pricing and approvals workflows, and custom B2B web apps for ordering, workflow automation, and configurators. Supporting services include web design, web development, ERP/accounting/payment integrations, managed hosting, SEO, and ongoing support.

Koda Web's technology stack is centered on Node.js and React for B2B portals and trade commerce, augmented by Drupal and Magento for content and ecommerce, plus Laravel, Angular, and Ruby on Rails for custom builds. Infrastructure runs on AWS Sydney with Cloudflare CDN/WAF, a 4-node high-availability cluster with real-time replication and failover, and proprietary System Monita for 24x7 monitoring. The firm maintains its own NodeJS-based Monita CMS developed over 8+ years. Its integration library spans ERPs (NetSuite, SAP, MYOB Exo, Microsoft Dynamics, Unleashed, Cin7, Tradevine, Accredo, Peach, Jiwa, Reckon, Infusion), accounting (Xero, MYOB), payments (Windcave, Stripe, PayPal, Afterpay, Zip Pay, WeChat Pay, Worldline), CRM (Salesforce, Zoho), automotive data (Autoinfo, Autoplay), and logistics (NZ Post, AusPost, GoSweetSpot, KAMAR).

The business model is primarily project-based professional services with quote-driven pricing and no publicly disclosed tiers, supplemented by recurring managed hosting subscriptions and ongoing support retainers. Go-to-market is consultative and relationship-driven: direct sales from Auckland for enterprise clients, plus inbound leads through the website, SEO-focused blog content, vertical-specific solution pages, and case studies. Named customers span Devon Funds (finance), Simon Lucas Mitsubishi and Roadsafe (automotive), Kerikeri High School and other NZ schools (education), Batterytown Australia and Service Parts (automotive aftermarket), Davis Food Ingredients, and Montys (retail).

Name

Koda Web

Website

https://kodaweb.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Koda Web is a New Zealand digital agency that designs and develops B2B portals, trade ecommerce platforms, and integrated web applications on Node.js and React for distributors, wholesalers, manufacturers, and automotive businesses across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

B2B Web Development Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), API Documentation & Developer Portals (BPAMAOAH)

Keywords

• Custom web development
• B2B ecommerce platforms
• Trade ecommerce solutions
• ERP integration services
• Managed website hosting

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Web Design Services: Professional services revenue from designing and developing custom websites, B2B portals, trade ecommerce platforms, and integrated web applications. Pricing is project-based and quote-driven.
2. Web Development Services: Custom web application development including B2B web apps, integrations, and digital platforms. Delivered using various technology stacks including Drupal, Magento, WordPress, Node.js, React, Laravel, Angular, and Ruby on Rails.
3. Website Support Services: Ongoing website maintenance and technical support services including troubleshooting, maintenance, enhancements, and technical issue resolution.
4. Managed Website Hosting: Managed hosting services including monitoring, backups, high-availability infrastructure, and technical support. 24x7 monitoring with disaster recovery support.
5. SEO Services: Search engine optimization services including technical SEO, on-page optimization, content improvements, and search visibility enhancement.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Koda Web designs and develops B2B portals, trade ecommerce platforms, and integrated web applications for businesses across New Zealand and Australia. Its core deliverables include the proprietary Node Commerce and AutoCommerce platforms, B2B customer portals with account pricing and approvals, custom B2B web apps, and supporting services such as web design, web development, web integration, managed hosting, and SEO.

Product overview

Koda Web is a New Zealand-based digital agency offering a portfolio of B2B-focused digital platforms and professional services. The core product line consists of Node Commerce (a B2B trade eCommerce platform built on Node.js and React for complex pricing, live stock, ERP sync, and freight rules), B2B Portals (customer self-service portals with account pricing and approvals), B2B Web Apps (custom web applications for unique business workflows), and the AutoCommerce Platform (automotive-specific eCommerce). These are complemented by a Headless Drupal + React Platform for headless CMS architectures, and React-based B2B Customer Experience portals with role-specific UX. Supporting services include web design, web development (Drupal, Magento, WordPress, Node.js/React), web integrations connecting ERP/accounting/freight/payment systems, eCommerce development, managed hosting (with proprietary System Monita monitoring), SEO services, and website support. The company also maintains its own Monita CMS (NodeJS-based) alongside standard open-source CMS platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Node Commerce: Koda Web's B2B trade ecommerce platform built with Node.js and React, designed for wholesalers, distributors, and manufacturers with complex pricing, stock, freight, and ERP integration requirements.
• AutoCommerce
• Monita CMS

Products and services

• Node Commerce (B2B Trade eCommerce Platform)

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero is a pre-built connector in Koda Web's integration library. Node Commerce and B2B platforms connect with Xero for accounting synchronization, enabling orders, invoices, payments, and credits to flow between systems.
• NetSuitecoreTechnology or IntegrationNetSuite ERP integration is a key supported system. Koda Web builds integrations that connect websites and B2B platforms with NetSuite for products, pricing, stock, customers, orders, and invoices.
• MYOB ExocoreTechnology or IntegrationMYOB Exo is a supported ERP integration. Koda Web connects trade ecommerce platforms and B2B portals with MYOB Exonet for accounting and business system synchronization.
• UnleashedcoreTechnology or IntegrationUnleashed inventory management integration enables real-time stock synchronization, warehouse availability, backorders, and product variant management between ERP and online ordering systems.
• Cin7coreTechnology or IntegrationCin7 inventory management integration supported for connecting inventory, order, and supply chain data with Koda Web's B2B platforms.
• AutoicoreTechnology or IntegrationAutoi integration for automotive industry product catalogues, vehicle catalogue search, plate search, reverse vehicle look-up, and fitment data (Autoi Images). Particularly used in AutoCommerce platform.
• WindcavecoreTechnology or IntegrationWindcave (Payment Express) payment gateway integration for secure online card payments. Supported across Node Commerce, AutoCommerce, and B2B platforms with automatic reconciliation to ERP.
• StripecoreTechnology or IntegrationStripe payment gateway integration for secure online card payments. Available alongside Windcave for flexible payment processing options.
• NZ Wargraves TrustminorStrategic or Co-development PartnerKoda Web has been a proud supporter of the NZ Wargraves Trust for many years, providing website hosting and development support for the organization's virtual cemetery website with casualty information and public contribution features.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Springload: New Zealand-based digital agency with deep Drupal and React expertise, similar in size and stack to Koda Web. Both compete for ANZ enterprise and government web platform work.
• Kibo Commerce: Headless B2B and B2C commerce platform used by manufacturers, wholesalers, and distributors. Closest direct platform competitor in the trade ecommerce segment Koda Web targets.
• Oro Inc: Pure-play B2B ecommerce platform (OroCommerce) targeting distributors and wholesalers with complex pricing, account hierarchies, and ERP integration — the same niche Koda Web serves with Node Commerce.
• Absolute Web: US-based digital commerce agency specializing in Shopify Plus, BigCommerce, and Adobe Commerce for B2B and B2C brands. Comparable business model — agency that builds and integrates B2B trade commerce platforms — at larger scale.
• Catalyst IT: New Zealand open-source digital agency with Drupal and custom web application capabilities. Directly comparable ANZ agency competing for similar enterprise, government, and education clients.

Broad incumbents

• BigCommerce: Global B2B and B2C ecommerce SaaS platform with a dedicated B2B Edition. Koda Web's Node Commerce product directly competes with BigCommerce for ANZ wholesalers and manufacturers seeking trade-grade ecommerce.
• Shopify Plus: Enterprise tier of Shopify with expanding B2B/wholesale features. Competes for the same distributors, wholesalers, and manufacturers that Koda Web targets with Node Commerce.
• Adobe Commerce (Magento): Enterprise ecommerce platform historically strong in complex B2B and trade commerce. Koda Web has deep Magento expertise and competes directly with Adobe Commerce implementations for ANZ B2B clients.
• Acquia: Drupal-based digital experience platform provider. As a significant Drupal implementation partner, Koda Web competes with Acquia and its agency network for enterprise Drupal and headless CMS engagements.

Others

• Cin7: New Zealand-based inventory and ERP software that Koda Web integrates with across its B2B and AutoCommerce platforms. Not a direct competitor; rather an upstream partner whose product roadmap affects Koda Web's integration layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KodaWeb
• LinkedInlinkedin.com/company/koda-technology-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koda Web