What Beter Wonen does

Beter Wonen is a Dutch social housing corporation (woningcorporatie) operating under the DAEB (toegelaten instelling) regulatory framework, providing affordable rental housing exclusively in the municipality of Almelo, Netherlands. Founded in 1914 and headquartered at Klimopstraat 2A, the organization manages a housing stock that includes over 1,500 already-sustainability-retrofitted homes, with an explicit target to eliminate all E-, F-, and G-energy-label properties by the end of 2028. Its portfolio spans social rent (below the €900.07/month DAEB ceiling), mid-rent housing (€900.08–€1,184.82/month), and specialized care housing, with new construction projects in 2025-2026 totaling approximately 152 units across the Albert Cuypstraat, Bornerbroeksestraat, Parallelweg/Appelstraat, and Adastraat sites.

The company's core activities are property acquisition, new construction, renovation, and ongoing maintenance of residential units for income-eligible tenants, with rents adjusted annually under Dutch regulation (caps of 3.6%-4.4% in 2026). Technical capabilities center on sustainability retrofits rather than software: large-scale solar panel installations (e.g., 256 panels at Gerard Doustraat generating ~100,000 kWh/year), heat pumps, sedum roofs, wadi drainage systems, and gas-free renovations achieving A+++ energy labels. Digital infrastructure is limited to the Mijn Beter Wonen tenant portal for repair requests and account self-service, the joint WoningHuren.nl allocation platform shared with 12 other Dutch housing corporations, and ReadSpeaker web accessibility integration.

Revenue is generated primarily through monthly rental subscriptions on social and mid-rent units, supplemented by a managed-services arrangement with AdHoc for temporary re-rental of vacant properties awaiting renovation. Tenant acquisition runs through the joint WoningHuren.nl platform and the company's own website, while ongoing tenant engagement is supported by the Deelnemersraad participation council and neighborhood initiatives (Almelo Buurt Samen, Slingerbeurs, Seniorenmarkt). The customer base is segmented across general housing seekers, seniors 55+, young starters (18-35), low- and mid-income households, and vulnerable populations including the homeless, with no single enterprise anchor and tenant churn structurally limited by Dutch rental law and waiting-list dynamics.

Name

Beter Wonen

Legal name

Beter Wonen

Website

https://beterwonen.nl

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Beter Wonen is a Dutch social housing corporation (woningcorporatie) operating exclusively in Almelo, Netherlands, providing affordable social and mid-rent housing, energy-efficiency retrofits, new construction, and care housing to income-eligible tenants, seniors, and vulnerable populations.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Social housing rental
• Affordable rental homes
• Housing corporation services
• Energy efficiency retrofits
• Property maintenance services

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Social Housing Rent: Primary revenue stream from renting social housing properties (DAEB - toegelaten instelling) to tenants in Almelo. Rents range from below €350 to above €1,184.82 per month. Income limits apply: up to €49,700 for social housing eligibility, between €49,700-€66,126 for some social housing, and above €66,126 for free sector. Rent adjustments are made annually, with income-dependent rent increases introduced in 2026.
2. Mid-Rent Housing: Properties rented above the social housing ceiling (above €900.07) but below the free sector threshold. The Parallelweg project is priced at €1,237 per month, classified as mid-rent (middenhuur) to support housing market diversity and tenant flow.
3. Temporary Housing Management via AdHoc: Collaboration with AdHoc for managing temporarily vacant properties awaiting renovation or demolition. Properties are re-rented under temporary contracts to address housing shortages. AdHoc handles allocation to specific target groups (18-35 years, income below €29,400 or €51,537).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beter Wonen is a Dutch social housing corporation (woningcorporatie) that develops, manages, and rents affordable residential properties in Almelo, Netherlands. The company offers social rental housing (DAEB), mid-rent housing (middenhuur), new construction, sustainability retrofits, care housing for vulnerable populations, and ongoing property maintenance and tenant support services. Revenue is generated through recurring monthly rental income from eligible tenants, with income-based rent ceilings and government-mandated allocation rules.

Product overview

Beter Wonen is a Dutch social housing corporation (woningcorporatie) operating in Almelo, Netherlands. The company offers a portfolio of housing services including social rental housing for various target groups (starters, families, seniors 55+), new construction projects, energy efficiency retrofits (verduurzaming), and specialized care housing. Their digital services include the Mijn Beter Wonen tenant portal and online repair request system. Properties are primarily listed via WoningHuren.nl. Major ongoing projects include the Gerard Doustraat senior apartments (64 units, delivered November 2025), Bornerbroeksestraat apartments (30 units, delivered January 2026), Albert Cuypstraat new construction (40 apartments, expected end 2026), and the Adastraat care facility renovation (26 studios, expected May 2026). The company has retrofitted over 1,500 homes as part of its sustainability ambition to eliminate poor energy labels by 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Sociale Huurwoningen (Social Rental Housing) Social rental housing units offered to eligible tenants meeting income and household criteria. Properties range from apartments to family homes across various neighborhoods in Almelo, including De Riet, Ossenkoppelerhoek, Kerkelanden, Beeklust, Schelfhorst, and Aalderinkshoek. Rents are capped at the DAEB social housing ceiling with monthly recurring billing.
• Nieuwbouw (New Construction) New construction projects adding modern, energy-efficient housing to Almelo's stock. Delivered projects include Gerard Doustraat (64 senior apartments), Bornerbroeksestraat (30 apartments), and Parallelweg (18 mid-rent family homes). Albert Cuypstraat (40 apartments) is under construction for end 2026 delivery.
• Verduurzaming (Energy Efficiency Retrofits) Sustainability retrofitting of existing housing stock including insulation, HR++ glazing, heat pumps, solar panels, and ventilation systems. The company has retrofitted over 1,500 homes and aims to eliminate all E, F, and G energy labels by end of 2028. Notable projects include Gerard Doustraat (256 solar panels, ~100,000 kWh/year) and Beeklust (31 homes from E to B label).
• Zorgwoningen (Care Housing) Specialized housing for vulnerable populations including homeless shelters and care facilities. The Adastraat project provides 26 studio units managed by Humanitas Onder Dak Twente for homeless individuals in Almelo, expected to be completed in May 2026.
• Mijn Beter Wonen (Tenant Portal) Online tenant portal allowing residents to view their rental account, submit repair requests, and manage rental matters digitally. Available 24/7 for existing tenants of Beter Wonen.
• Reparatieverzoek (Repair Request Service) Maintenance and repair request service allowing tenants to report housing issues online without login through the website or via the Mijn Beter Wonen portal. After-hours emergency service is available by phone.
• Wooncoach (Living Coach) Housing support service helping tenants with questions about living situations, rent payments, and housing-related issues. Provided by Beter Wonen as a tenant support function.
• Middenhuur (Mid-Rent Housing) Mid-rent housing priced above the social housing ceiling (above €900.07) but below the free-sector threshold. The Parallelweg project offers 18 single-family homes at €1,237/month, addressing the mid-market housing shortage and supporting housing market diversity and tenant flow.
• Tijdelijke Verhuur via AdHoc (Temporary Rental Housing) Temporary rental housing managed through partner AdHoc for vacant properties awaiting renovation or demolition. Targeting young adults aged 18-35 facing housing shortages with income limits (below €29,400 or €51,537).

Quantifiable outcome

• 1500 homes sustainably renovated as of November 2025
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Gemeente Almelo (Municipality of Almelo)coreStrategic or Co-development Partner · 23 June 2026The municipality signed an agreement with Beter Wonen for the Kerkelanden neighborhood development. With 'Huisvestingsfonds' subsidy support, Beter Wonen will purchase 22 private homes for rental. Part of Almelo Centraal area development. In 2026, an integral neighborhood renewal plan will be developed for Kerkelanden.
• Almelo EnergiecoreStrategic or Co-development Partner · 1 January 2026As of January 2026, Almelo Energie hosts the FIXbrigade (formerly FIXbrigade NL) offering free energy assistance to Almelose residents. Energy coaches and energy fixers visit homes to install insulating materials. Free for Beter Wonen and Sint Joseph tenants.
• Dura VermeermajorImplementation/ SI/ Consulting Partner · 13 November 2025Main contractor for Albert Cuypstraat new construction project (40 apartments). Dura Vermeer is a major Dutch construction company. Construction started end 2025, expected completion end 2026.
• Aannemingsmaatschappij Hegeman B.V.majorImplementation/ SI/ Consulting Partner · 1 September 2024Main contractor for Bornerbroeksestraat project (30 apartments). Delivered in January 2026. Based in Nijverdal.
• Van KootenmajorImplementation/ SI/ Consulting Partner · 1 September 2024Installation contractor for Bornerbroeksestraat project (30 apartments) and Beeklust sustainability project (31 homes).
• BramermajorImplementation/ SI/ Consulting Partner · 1 April 2024Main contractor for Parallelweg/Appelstraat project (18 single-family homes). Completed summer 2025.
• Sint JosephcoreStrategic or Co-development PartnerSint Joseph is another housing corporation in Almelo. The two corporations cooperate rather than compete, sharing a joint income table for housing allocation, collaborating on community initiatives (Almeloos Weekblad articles, Seniorenmarkt), and jointly participating in the WoningHuren.nl platform. They are described as 'goede buren' (good neighbors) rather than competitors.
• Hegeman BouwgroepmajorImplementation/ SI/ Consulting PartnerMain contractor for Gerard Doustraat renovation (64 apartments) and Beeklust sustainability project (31 homes). Hegeman is a regional construction company from Nijverdal. Also involved in 1500th home sustainability milestone.
• Humanitas Onder Dak TwentemajorStrategic or Co-development PartnerOrganization operating the homeless shelter at Adastraat. Beter Wonen acquired the property from the municipality and is renovating it. After renovation, Humanitas will reoccupy and manage the facility providing 26 studio units for homeless individuals.
• Loohuis InstallatiegroepmajorImplementation/ SI/ Consulting PartnerInstallation contractor for Parallelweg project. Responsible for technical installations in the 18 single-family homes.
• Su-VC (Suijkerbuijk Vastgoed Consultancy)majorStrategic or Co-development PartnerReal estate development partner for Parallelweg project. Berjan, Project Manager at Su-VC, contributed to the unique 'pakhuis' (warehouse-style) housing design and shared courtyard concept.
• Morrenhof-JansenmajorImplementation/ SI/ Consulting PartnerInstallation contractor for Gerard Doustraat renovation project (64 apartments for seniors 55+).
• Beltman ArchitectenminorStrategic or Co-development PartnerArchitecture firm from Enschede that designed the Gerard Doustraat renovation, inspired by paintings of Gerard Dou (17th century Almelose painter).
• Studio GiftigminorStrategic or Co-development PartnerArt studio that created a mural on the side of the Gerard Doustraat building, inspired by the work of Gerard Dou. An artistic tribute to the building's history and a symbol of renewal.
• AdHoccoreChannel Partner/ Reseller/ DistributorAdHoc manages temporarily vacant properties awaiting renovation or demolition. They re-rent these properties under temporary contracts to help address housing shortages, targeting young people (18-35), singles/couples without children, with income below €29,400 or €51,537.
• FIXbrigade NL (via Avedan)coreImplementation/ SI/ Consulting PartnerEnergy assistance program providing 'first aid' for high energy costs. Visits tenants in homes with low energy labels, installs tochtstrips (draft strips), radiatorfolie (radiator foil), and LED lamps free of charge. Previously operated by FIXbrigade NL, moved to Almelo Energie in 2026. Contact via [email protected].
• AvedanmajorStrategic or Co-development PartnerLocal organization partnering with Beter Wonen on energy assistance programs (FIXbrigade), neighborhood initiatives, and community events. Involved in Lentefestijn in Nieuwstraatkwartier and other community programs.
• AkormajorImplementation/ SI/ Consulting PartnerSustainability partner working with Beter Wonen on the 1500 homes sustainably renovated milestone. Contributes to energy efficiency and renovation projects.
• Almelo Buurt SamenminorStrategic or Co-development PartnerCommunity initiative where residents can donate €7.50 vouchers to neighborhood projects. Beter Wonen tenants use vouchers for neighborhood improvement ideas. Beter Wonen supports projects through 'buurtwaardebonnen'. The initiative is open to all Almelo residents.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ymere: Large Dutch woningcorporatie with extensive social housing portfolio, energy-transition programs, and new-construction activity. Operates in a broader geography but shares the same regulatory framework and tenant segments as Beter Wonen.
• Woonbron: Dutch housing corporation with substantial social rental portfolio, mid-rent segment activity, and sustainability renovation track record. Comparable in product offering but operates at broader regional and national scale.
• De Alliantie: Large Dutch housing corporation with active sustainability and new-build programs in multiple regions. Overlapping offerings in social rent, mid-rent, and energy retrofits, but at materially greater scale.
• Eigen Haard: Major Amsterdam-area woningcorporatie with comparable social-housing mandate, sustainability programs, and tenant portal offerings. Much larger portfolio but same regulatory and operational model.
• Portaal: Large Dutch housing corporation operating across multiple regions with significant social housing stock. Overlapping mission in affordable rental housing, sustainability upgrades, and tenant services, but at materially larger scale than Beter Wonen.
• Woningstichting Haag Wonen: Mid-to-large Dutch woningcorporatie with similar portfolio of social and mid-rent housing, sustainability upgrades, and tenant engagement programs. Comparable operating model under the same Dutch regulatory framework.

Direct peers

• Vivare: Mid-sized Dutch woningcorporatie with similar portfolio of social rental housing, sustainability retrofits, and new-construction projects. Directly comparable in operating model and target tenant segments.
• Domijn: Dutch woningcorporatie operating in the Twente region with overlapping geographic footprint into areas near Almelo. Comparable social-housing mandate, similar tenant segments, and active sustainability/renovation pipeline — the most direct regional comparable.
• Woningstichting Sint Joseph: Another social housing corporation (woningcorporatie) operating in Almelo, sharing the WoningHuren.nl platform and joint income-table for housing allocation. Direct local peer with similar mandate, scale, and customer base, often described as Beter Wonen's 'good neighbor' rather than competitor.

Regional players

• Woningstichting Tubbergen: Small social housing corporation serving the Tubbergen municipality adjacent to Almelo, with the Voedselbank Almelo serving both Almelo and Tubbergen households. Comparable in scale and rural-small-town operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1465313/admin
• Instagraminstagram.com/beterwonenalmelo
• Xx.com/BeterWonen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beter Wonen