Mawendo
Mawendo provides a browser-based 12-week digital therapy program (DiGA) for orthopedic rehabilitation, prescribed by German physicians, reimbursed by statutory health insurance for M22 indications, and priced at €119 for self-payers. The company serves orthopedic patients with evidence-based home exercise therapy grounded in German specialty society guidelines.
- Company typePrivate
- Founded2013
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Mawendo does
Mawendo GmbH operates a 12-week, web-based digital health application (DiGA) for orthopedic rehabilitation, founded in 2013 by Johannes Merg, Daniel Wagner, and Michael Merg. The product is CE-certified as a Class I medical device (Medizinprodukt Risikoklasse 1) and listed in the German statutory health insurance reimbursement regime (gesetzliche Krankenversicherung) for M22 patellar indications, with an active pipeline of additional orthopedic diagnoses. The therapy program covers 18+ orthopedic conditions spanning knee, shoulder, hip, elbow, ankle, spine, and foot, structured in three progressive phases and grounded in guidelines from five German specialty societies (DGOU, AGA, DVSE, DKG, DAF) and 100+ cited scientific works.
The underlying platform is browser-based, accessible via desktop and mobile browsers without requiring an app-store install, and supports Windows, macOS, iOS, and Android devices via Chrome, Safari, Firefox, and Edge. Core capabilities include condition-specific exercise video libraries, health information modules, and longitudinal tracking of pain levels and training duration visualized as progress graphs, with FHIR-compliant export to the German electronic patient record (ePA) and PDF export. The product is anchored clinically by co-founder Dr. Daniel Wagner, a former orthopedic and sports medicine physician at the Olympic Training Center Stuttgart, and reinforced through partnerships with clinics such as Asklepios Sportklinik Lindenlohe.
The revenue model is dual-track. For statutory insured patients with covered diagnoses, full cost is reimbursed by the Krankenkasse at €0 to the patient. For privately insured patients and self-pay, the program is sold as a one-time license at €119. Distribution is anchored by physician prescriptions delivered via a doctor-referral / DiGA-prescription pathway, supplemented by a free Rezept-Service that assists patients with insurance submission, and a self-serve browser-based activation flow. The company is privately held, headquartered in Valley/Oberlaindern, Bavaria, with 11-50 employees and a cumulative track record of 70,000+ prescribed therapy programs to date.
Mawendo firmographics
Firmographics- Name
- Mawendo
- Legal name
- Mawendo GmbH
- Website
- https://mawendo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mawendo provides a browser-based 12-week digital therapy program (DiGA) for orthopedic rehabilitation, prescribed by German physicians, reimbursed by statutory health insurance for M22 indications, and priced at €119 for self-payers. The company serves orthopedic patients with evidence-based home exercise therapy grounded in German specialty society guidelines.
- Ownership category
- akta.pro rank
Mawendo industry classification
Industry- Product category
- Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Software
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)
- akta.pro secondary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
Keywords
Where Mawendo is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Mawendo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Statutory Health Insurance Reimbursement: Statutory health insurance (gesetzliche Krankenversicherung) covers the full cost (0€) for patients with reimbursable diagnoses. Patients receive a free activation code from their health insurer after submitting their doctor's prescription.
- Private Insurance and Self-Pay: One-time payment of 119€ for privately insured patients and self-pay customers. No statutory reimbursement claim exists for this segment; patients should clarify cost coverage with their private insurer beforehand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Statutory Health Insurance - Covered Program |
| One time/ perpetual license | Multi-year contract | Private Insurance / Self-Pay |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mawendo product offering
Product offeringCore offering
Mawendo operates the Mawendo Therapieprogramm, a 12-week web-based digital health application (DiGA / Digitale Gesundheitsanwendung) that delivers doctor-prescribed, evidence-based exercise therapy programs for orthopedic rehabilitation. Patients receive a personalized, condition-specific training plan structured in three progressive phases, with exercise videos, health information, and pain/training documentation accessible through a web browser. The product is CE-marked as a Class I medical device and is reimbursed by German statutory health insurance for qualifying diagnoses such as M22 (patellar diseases), with direct self-pay/private insurance available at €119.
Product overview
Mawendo is a single unified digital health application (DiGA - Digitale Gesundheitsanwendung) designed for orthopedic rehabilitation. The core product is the Mawendo Therapieprogramm, a 12-week web-based therapy program delivered through browser access. It provides indication-specific training programs with exercise videos, health information, and documentation features for tracking pain levels and training duration. The program is structured in three progressive phases and covers various orthopedic conditions across body regions including knee, shoulder, hip, ankle, elbow, spine, and foot.
Differentiator
Problem solved
Functional benefit
Products and services
- Mawendo Therapieprogramm A 12-week web-based digital therapy program (DiGA - Digitale Gesundheitsanwendung) for orthopedic rehabilitation delivered through any modern web browser without app installation. It provides indication-specific training programs with exercise videos, health information, and documentation features (pain levels and training duration visualized in progress graphs) structured in three progressive phases for diagnoses across the knee, shoulder, hip, elbow, spine, ankle, and foot. Prescribed by physicians, with reimbursement via statutory health insurance for covered diagnoses (e.g., M22 - diseases of the patella) and a one-time €119 fee for self-pay/private insurance patients. Class I medical device (Medizinprodukt Risikoklasse 1) with CE marking.
Companies that use Mawendo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Mawendo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mawendo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record.
- Deutsche Gesellschaft für Orthopädie und Unfallchirurgie (DGOU)
- Gesellschaft für Arthroskopie und Gelenkchirurgie (AGA)
- Deutsche Vereinigung für Schulter- und Ellenbogenchirurgie (DVSE)
- Deutsche Kniegesellschaft (DKG)
- Deutsche Assoziation für Fuß und Sprunggelenk (DAF)
- Asklepios Sportklinik Lindenloche
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Mawendo competitors and assessment
Company assessmentEmerging players
- Curalie: Curalie is a German digital health platform offering clinician-supervised home exercise and prevention programs, intersecting with Mawendo's MSK rehabilitation use case across a broader multi-condition portfolio.
Direct peers
- Selfapy: Selfapy is a Berlin-based DiGA offering doctor-prescribed digital therapeutic courses, including for back pain and orthopedic conditions, sharing Mawendo's regulatory and reimbursement framework.
- Physitrack: Physitrack is a global physiotherapy exercise prescription and patient adherence platform used by clinicians to deliver home exercise programs, comparable to Mawendo's content, video, and documentation stack.
- Caspar Health: Caspar Health is a Berlin-based digital rehabilitation platform offering clinician-prescribed exercise programs for orthopedic and other conditions, directly comparable to Mawendo's prescription-led rehab model.
- Kaia Health: Kaia Health offers an MSK digital therapy app with exercise-based programs for pain management, targeting the same orthopedic self-management and home-rehabilitation use cases as Mawendo.
- Vivira: Vivira is a listed German DiGA providing doctor-prescribed home exercise therapy for back pain, directly competing with Mawendo for the same orthopedic prescription pathway and statutory reimbursement model.
Broad incumbents
- Hinge Health: Hinge Health is a US digital MSK clinic combining app-based exercise therapy with coach and clinician oversight, representing a scaled incumbent version of Mawendo's orthopedic digital-care model.
- Sword Health: Sword Health is a global digital MSK care provider pairing AI-driven exercise programs with licensed clinicians, comparable in scope to Mawendo but operating at much greater scale and broader geographic footprint.
Regional players
- HelloBetter: HelloBetter is a Hamburg-based DiGA-focused digital therapeutics company offering doctor-prescribed online courses; while it focuses on mental rather than orthopedic indications, it operates in the same German DiGA regulatory and reimbursement infrastructure as Mawendo.
- MoveUP: MoveUP is a European (Belgium-led) digital physiotherapy platform offering reimbursed home-based rehab programs, comparable to Mawendo in model and content but operating under Belgium's mHealth reimbursement framework rather than DiGA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mawendo social profiles
Digital presenceMawendo compliance and trust
Trust signalCompliance2 records
Mawendo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mawendo leadership team
Management profileNumber of profiles
Profiles5 records
Mawendo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mawendo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mawendo
What does Mawendo do?
Mawendo operates the Mawendo Therapieprogramm, a 12-week web-based digital health application (DiGA / Digitale Gesundheitsanwendung) that delivers doctor-prescribed, evidence-based exercise therapy programs for orthopedic rehabilitation. Patients receive a personalized, condition-specific training plan structured in three progressive phases, with exercise videos, health information, and pain/training documentation accessible through a web browser. The product is CE-marked as a Class I medical device and is reimbursed by German statutory health insurance for qualifying diagnoses such as M22 (patellar diseases), with direct self-pay/private insurance available at €119.
Is Mawendo a public or private company?
Mawendo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mawendo founded?
Mawendo was founded in 2013. It employs 11 to 50 people.
Where is Mawendo based?
Mawendo is headquartered in Stuttgart, Germany, in the Europe region.
How does Mawendo make money?
Two revenue lines are on record. Statutory Health Insurance Reimbursement is the primary driver. The others are private Insurance and Self-Pay.
Who are Mawendo's main competitors?
Curalie is listed as an emerging player. Direct peers are Selfapy, Physitrack, Caspar Health, Kaia Health and Vivira. Broad incumbents are Hinge Health and Sword Health. Regional players are HelloBetter and MoveUP.
Does Mawendo have an API?
No public API is recorded for Mawendo.
What industry is Mawendo in?
Mawendo's product category is Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Software. Its primary akta.pro industry code is HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored), with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 62134 and its SIC code is 8000.