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Mawendo

Full company profile

uuid00275i1

Namestring
Mawendo
Legal namestring
Mawendo GmbH
Websiteurl
mawendo.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Mawendo GmbH operates a 12-week, web-based digital health application (DiGA) for orthopedic rehabilitation, founded in 2013 by Johannes Merg, Daniel Wagner, and Michael Merg. The product is CE-certified as a Class I medical device (Medizinprodukt Risikoklasse 1) and listed in the German statutory health insurance reimbursement regime (gesetzliche Krankenversicherung) for M22 patellar indications, with an active pipeline of additional orthopedic diagnoses. The therapy program covers 18+ orthopedic conditions spanning knee, shoulder, hip, elbow, ankle, spine, and foot, structured in three progressive phases and grounded in guidelines from five German specialty societies (DGOU, AGA, DVSE, DKG, DAF) and 100+ cited scientific works.

The underlying platform is browser-based, accessible via desktop and mobile browsers without requiring an app-store install, and supports Windows, macOS, iOS, and Android devices via Chrome, Safari, Firefox, and Edge. Core capabilities include condition-specific exercise video libraries, health information modules, and longitudinal tracking of pain levels and training duration visualized as progress graphs, with FHIR-compliant export to the German electronic patient record (ePA) and PDF export. The product is anchored clinically by co-founder Dr. Daniel Wagner, a former orthopedic and sports medicine physician at the Olympic Training Center Stuttgart, and reinforced through partnerships with clinics such as Asklepios Sportklinik Lindenlohe.

The revenue model is dual-track. For statutory insured patients with covered diagnoses, full cost is reimbursed by the Krankenkasse at €0 to the patient. For privately insured patients and self-pay, the program is sold as a one-time license at €119. Distribution is anchored by physician prescriptions delivered via a doctor-referral / DiGA-prescription pathway, supplemented by a free Rezept-Service that assists patients with insurance submission, and a self-serve browser-based activation flow. The company is privately held, headquartered in Valley/Oberlaindern, Bavaria, with 11-50 employees and a cumulative track record of 70,000+ prescribed therapy programs to date.

Short descriptiontext

Mawendo provides a browser-based 12-week digital therapy program (DiGA) for orthopedic rehabilitation, prescribed by German physicians, reimbursed by statutory health insurance for M22 indications, and priced at €119 for self-payers. The company serves orthopedic patients with evidence-based home exercise therapy grounded in German specialty society guidelines.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersStuttgart, Germany
HQ citystring
Stuttgart
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital therapy programs, orthopedic rehabilitation, medical device software, home exercise therapy, health insurance billing
Industry2 codes
1Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored)
CodeHLALACAIPrimaryYes
2Digital Rehabilitation & Physical Therapy Therapeutics
CodeHLACANAJPrimaryNo
NAICS code1 code
  • Offices of Physical, Occupational and Speech Therapists, and Audiologists62134
SIC code1 code
  • Services-Health Services8000
Product category
Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Statutory Health Insurance Reimbursement
TypeSubscription Recurring
Description

Statutory health insurance (gesetzliche Krankenversicherung) covers the full cost (0€) for patients with reimbursable diagnoses. Patients receive a free activation code from their health insurer after submitting their doctor's prescription.

mawendo.com
2Private Insurance and Self-Pay
TypeOne Time License
Description

One-time payment of 119€ for privately insured patients and self-pay customers. No statutory reimbursement claim exists for this segment; patients should clarify cost coverage with their private insurer beforehand.

mawendo.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details2 tiers
1Statutory Health Insurance - Covered Program
ModelSubscriptionBilling cadenceMulti-year contract
Notes

0€ - Full cost covered by statutory health insurance (gesetzliche Krankenkasse) for M22 diagnoses (knee cap diseases). Patient receives activation code from health insurer after prescription submission.

mawendo.com
2Private Insurance / Self-Pay
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

119€ one-time payment. No statutory reimbursement claim. Private insurance patients advised to confirm cost coverage with their insurer beforehand.

mawendo.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Mawendo operates the Mawendo Therapieprogramm, a 12-week web-based digital health application (DiGA / Digitale Gesundheitsanwendung) that delivers doctor-prescribed, evidence-based exercise therapy programs for orthopedic rehabilitation. Patients receive a personalized, condition-specific training plan structured in three progressive phases, with exercise videos, health information, and pain/training documentation accessible through a web browser. The product is CE-marked as a Class I medical device and is reimbursed by German statutory health insurance for qualifying diagnoses such as M22 (patellar diseases), with direct self-pay/private insurance available at €119.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Mawendo is a single unified digital health application (DiGA - Digitale Gesundheitsanwendung) designed for orthopedic rehabilitation. The core product is the Mawendo Therapieprogramm, a 12-week web-based therapy program delivered through browser access. It provides indication-specific training programs with exercise videos, health information, and documentation features for tracking pain levels and training duration. The program is structured in three progressive phases and covers various orthopedic conditions across body regions including knee, shoulder, hip, ankle, elbow, spine, and foot.

Product and service1 record
1Mawendo Therapieprogramm
CategoryDigital Health / Digital Therapeutics - Orthopedic Rehabilitation Software
Description

A 12-week web-based digital therapy program (DiGA - Digitale Gesundheitsanwendung) for orthopedic rehabilitation delivered through any modern web browser without app installation. It provides indication-specific training programs with exercise videos, health information, and documentation features (pain levels and training duration visualized in progress graphs) structured in three progressive phases for diagnoses across the knee, shoulder, hip, elbow, spine, ankle, and foot. Prescribed by physicians, with reimbursement via statutory health insurance for covered diagnoses (e.g., M22 - diseases of the patella) and a one-time €119 fee for self-pay/private insurance patients. Class I medical device (Medizinprodukt Risikoklasse 1) with CE marking.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
TypeStrategic or Co-development Partner
3Deutsche Vereinigung für Schulter- und Ellenbogenchirurgie (DVSE)
TypeStrategic or Co-development Partner
mawendo.com
4Deutsche Kniegesellschaft (DKG)
TypeStrategic or Co-development Partner
mawendo.com
5Deutsche Assoziation für Fuß und Sprunggelenk (DAF)
TypeStrategic or Co-development Partner
mawendo.com
TypeStrategic or Co-development Partner
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Curalie is a German digital health platform offering clinician-supervised home exercise and prevention programs, intersecting with Mawendo's MSK rehabilitation use case across a broader multi-condition portfolio.

TypeDirect peer
Description

Selfapy is a Berlin-based DiGA offering doctor-prescribed digital therapeutic courses, including for back pain and orthopedic conditions, sharing Mawendo's regulatory and reimbursement framework.

TypeBroad incumbent
Description

Hinge Health is a US digital MSK clinic combining app-based exercise therapy with coach and clinician oversight, representing a scaled incumbent version of Mawendo's orthopedic digital-care model.

TypeRegional player
Description

HelloBetter is a Hamburg-based DiGA-focused digital therapeutics company offering doctor-prescribed online courses; while it focuses on mental rather than orthopedic indications, it operates in the same German DiGA regulatory and reimbursement infrastructure as Mawendo.

TypeDirect peer
Description

Physitrack is a global physiotherapy exercise prescription and patient adherence platform used by clinicians to deliver home exercise programs, comparable to Mawendo's content, video, and documentation stack.

TypeBroad incumbent
Description

Sword Health is a global digital MSK care provider pairing AI-driven exercise programs with licensed clinicians, comparable in scope to Mawendo but operating at much greater scale and broader geographic footprint.

TypeDirect peer
Description

Caspar Health is a Berlin-based digital rehabilitation platform offering clinician-prescribed exercise programs for orthopedic and other conditions, directly comparable to Mawendo's prescription-led rehab model.

TypeDirect peer
Description

Kaia Health offers an MSK digital therapy app with exercise-based programs for pain management, targeting the same orthopedic self-management and home-rehabilitation use cases as Mawendo.

TypeRegional player
Description

MoveUP is a European (Belgium-led) digital physiotherapy platform offering reimbursed home-based rehab programs, comparable to Mawendo in model and content but operating under Belgium's mHealth reimbursement framework rather than DiGA.

TypeDirect peer
Description

Vivira is a listed German DiGA providing doctor-prescribed home exercise therapy for back pain, directly competing with Mawendo for the same orthopedic prescription pathway and statutory reimbursement model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mawendo

Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Softwaremawendo.com

Mawendo provides a browser-based 12-week digital therapy program (DiGA) for orthopedic rehabilitation, prescribed by German physicians, reimbursed by statutory health insurance for M22 indications, and priced at €119 for self-payers. The company serves orthopedic patients with evidence-based home exercise therapy grounded in German specialty society guidelines.

What Mawendo does

Mawendo GmbH operates a 12-week, web-based digital health application (DiGA) for orthopedic rehabilitation, founded in 2013 by Johannes Merg, Daniel Wagner, and Michael Merg. The product is CE-certified as a Class I medical device (Medizinprodukt Risikoklasse 1) and listed in the German statutory health insurance reimbursement regime (gesetzliche Krankenversicherung) for M22 patellar indications, with an active pipeline of additional orthopedic diagnoses. The therapy program covers 18+ orthopedic conditions spanning knee, shoulder, hip, elbow, ankle, spine, and foot, structured in three progressive phases and grounded in guidelines from five German specialty societies (DGOU, AGA, DVSE, DKG, DAF) and 100+ cited scientific works.

The underlying platform is browser-based, accessible via desktop and mobile browsers without requiring an app-store install, and supports Windows, macOS, iOS, and Android devices via Chrome, Safari, Firefox, and Edge. Core capabilities include condition-specific exercise video libraries, health information modules, and longitudinal tracking of pain levels and training duration visualized as progress graphs, with FHIR-compliant export to the German electronic patient record (ePA) and PDF export. The product is anchored clinically by co-founder Dr. Daniel Wagner, a former orthopedic and sports medicine physician at the Olympic Training Center Stuttgart, and reinforced through partnerships with clinics such as Asklepios Sportklinik Lindenlohe.

The revenue model is dual-track. For statutory insured patients with covered diagnoses, full cost is reimbursed by the Krankenkasse at €0 to the patient. For privately insured patients and self-pay, the program is sold as a one-time license at €119. Distribution is anchored by physician prescriptions delivered via a doctor-referral / DiGA-prescription pathway, supplemented by a free Rezept-Service that assists patients with insurance submission, and a self-serve browser-based activation flow. The company is privately held, headquartered in Valley/Oberlaindern, Bavaria, with 11-50 employees and a cumulative track record of 70,000+ prescribed therapy programs to date.

Mawendo firmographics

Firmographics
Name
Mawendo
Legal name
Mawendo GmbH
Website
https://mawendo.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
Mawendo provides a browser-based 12-week digital therapy program (DiGA) for orthopedic rehabilitation, prescribed by German physicians, reimbursed by statutory health insurance for M22 indications, and priced at €119 for self-payers. The company serves orthopedic patients with evidence-based home exercise therapy grounded in German specialty society guidelines.
Ownership category
akta.pro rank

Mawendo industry classification

Industry
Product category
Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Software
NAICS
Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
SIC
Services-Health Services (8000)
akta.pro primary industry
Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)
akta.pro secondary industry
Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

Keywords

  • Digital therapy programs
  • Orthopedic rehabilitation
  • Medical device software
  • Home exercise therapy
  • Health insurance billing

Where Mawendo is headquartered

Location

Headquarters

HQ city
Stuttgart
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Mawendo business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Statutory Health Insurance Reimbursement: Statutory health insurance (gesetzliche Krankenversicherung) covers the full cost (0€) for patients with reimbursable diagnoses. Patients receive a free activation code from their health insurer after submitting their doctor's prescription.
  2. Private Insurance and Self-Pay: One-time payment of 119€ for privately insured patients and self-pay customers. No statutory reimbursement claim exists for this segment; patients should clarify cost coverage with their private insurer beforehand.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractStatutory Health Insurance - Covered Program
One time/ perpetual licenseMulti-year contractPrivate Insurance / Self-Pay

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Mawendo product offering

Product offering

Core offering

Mawendo operates the Mawendo Therapieprogramm, a 12-week web-based digital health application (DiGA / Digitale Gesundheitsanwendung) that delivers doctor-prescribed, evidence-based exercise therapy programs for orthopedic rehabilitation. Patients receive a personalized, condition-specific training plan structured in three progressive phases, with exercise videos, health information, and pain/training documentation accessible through a web browser. The product is CE-marked as a Class I medical device and is reimbursed by German statutory health insurance for qualifying diagnoses such as M22 (patellar diseases), with direct self-pay/private insurance available at €119.

Product overview

Mawendo is a single unified digital health application (DiGA - Digitale Gesundheitsanwendung) designed for orthopedic rehabilitation. The core product is the Mawendo Therapieprogramm, a 12-week web-based therapy program delivered through browser access. It provides indication-specific training programs with exercise videos, health information, and documentation features for tracking pain levels and training duration. The program is structured in three progressive phases and covers various orthopedic conditions across body regions including knee, shoulder, hip, ankle, elbow, spine, and foot.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mawendo Therapieprogramm A 12-week web-based digital therapy program (DiGA - Digitale Gesundheitsanwendung) for orthopedic rehabilitation delivered through any modern web browser without app installation. It provides indication-specific training programs with exercise videos, health information, and documentation features (pain levels and training duration visualized in progress graphs) structured in three progressive phases for diagnoses across the knee, shoulder, hip, elbow, spine, ankle, and foot. Prescribed by physicians, with reimbursement via statutory health insurance for covered diagnoses (e.g., M22 - diseases of the patella) and a one-time €119 fee for self-pay/private insurance patients. Class I medical device (Medizinprodukt Risikoklasse 1) with CE marking.

Companies that use Mawendo

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Mawendo technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Mawendo partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Mawendo competitors and assessment

Company assessment

Emerging players

  • Curalie: Curalie is a German digital health platform offering clinician-supervised home exercise and prevention programs, intersecting with Mawendo's MSK rehabilitation use case across a broader multi-condition portfolio.

Direct peers

  • Selfapy: Selfapy is a Berlin-based DiGA offering doctor-prescribed digital therapeutic courses, including for back pain and orthopedic conditions, sharing Mawendo's regulatory and reimbursement framework.
  • Physitrack: Physitrack is a global physiotherapy exercise prescription and patient adherence platform used by clinicians to deliver home exercise programs, comparable to Mawendo's content, video, and documentation stack.
  • Caspar Health: Caspar Health is a Berlin-based digital rehabilitation platform offering clinician-prescribed exercise programs for orthopedic and other conditions, directly comparable to Mawendo's prescription-led rehab model.
  • Kaia Health: Kaia Health offers an MSK digital therapy app with exercise-based programs for pain management, targeting the same orthopedic self-management and home-rehabilitation use cases as Mawendo.
  • Vivira: Vivira is a listed German DiGA providing doctor-prescribed home exercise therapy for back pain, directly competing with Mawendo for the same orthopedic prescription pathway and statutory reimbursement model.

Broad incumbents

  • Hinge Health: Hinge Health is a US digital MSK clinic combining app-based exercise therapy with coach and clinician oversight, representing a scaled incumbent version of Mawendo's orthopedic digital-care model.
  • Sword Health: Sword Health is a global digital MSK care provider pairing AI-driven exercise programs with licensed clinicians, comparable in scope to Mawendo but operating at much greater scale and broader geographic footprint.

Regional players

  • HelloBetter: HelloBetter is a Hamburg-based DiGA-focused digital therapeutics company offering doctor-prescribed online courses; while it focuses on mental rather than orthopedic indications, it operates in the same German DiGA regulatory and reimbursement infrastructure as Mawendo.
  • MoveUP: MoveUP is a European (Belgium-led) digital physiotherapy platform offering reimbursed home-based rehab programs, comparable to Mawendo in model and content but operating under Belgium's mHealth reimbursement framework rather than DiGA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Mawendo social profiles

Digital presence

Mawendo compliance and trust

Trust signal

Compliance2 records

Mawendo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mawendo leadership team

Management profile

Number of profiles

Profiles5 records

Mawendo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mawendo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawendo

What does Mawendo do?

Mawendo operates the Mawendo Therapieprogramm, a 12-week web-based digital health application (DiGA / Digitale Gesundheitsanwendung) that delivers doctor-prescribed, evidence-based exercise therapy programs for orthopedic rehabilitation. Patients receive a personalized, condition-specific training plan structured in three progressive phases, with exercise videos, health information, and pain/training documentation accessible through a web browser. The product is CE-marked as a Class I medical device and is reimbursed by German statutory health insurance for qualifying diagnoses such as M22 (patellar diseases), with direct self-pay/private insurance available at €119.

Is Mawendo a public or private company?

Mawendo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mawendo founded?

Mawendo was founded in 2013. It employs 11 to 50 people.

Where is Mawendo based?

Mawendo is headquartered in Stuttgart, Germany, in the Europe region.

How does Mawendo make money?

Two revenue lines are on record. Statutory Health Insurance Reimbursement is the primary driver. The others are private Insurance and Self-Pay.

Who are Mawendo's main competitors?

Curalie is listed as an emerging player. Direct peers are Selfapy, Physitrack, Caspar Health, Kaia Health and Vivira. Broad incumbents are Hinge Health and Sword Health. Regional players are HelloBetter and MoveUP.

Does Mawendo have an API?

No public API is recorded for Mawendo.

What industry is Mawendo in?

Mawendo's product category is Digital Health / Digital Therapeutics - Orthopedic Rehabilitation Software. Its primary akta.pro industry code is HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored), with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 62134 and its SIC code is 8000.

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