TPass

What TPass does

TPass, Inc. is a Palo Alto-based mobile platform, founded in 2020, that provides ordering, payment, and loyalty infrastructure for bubble tea shops, tea bars, and Asian dessert stores. The platform serves two primary customer groups: individual consumers who use the TPass iOS and Android apps (with App Clips/Instant App support) to order ahead, scan QR codes for in-store contactless ordering, accumulate loyalty points and TPass Stars, manage a digital wallet, and send group or gift orders; and SMB merchants who use the TPass Merchant App, web dashboard, and Clover POS integration to accept orders, manage menus, run gift cards and subscriptions, access CRM and marketing tools, and view real-time analytics.

The underlying technology is a mobile-first ordering and loyalty stack with proprietary features including QR-code scan-to-order, Apple App Clips/Android Instant Apps for frictionless ordering, a digital wallet, a multi-tier loyalty system (per-store points plus cross-store TPass Stars), a $5.99/month membership product, and integration with Clover POS for payment processing and tip collection. The merchant-side stack adds an Acceleration Program, Design Studio, and 24x7 support, with a self-serve kiosk flagged as a coming-soon addition. A voice ordering capability is offered via a partnership with Foreva AI.

TPass generates revenue through three streams: merchant commissions on orders placed through the platform (advertised at roughly 3x lower than DoorDash, UberEats, or Grubhub), a $5.99/month consumer subscription for two free drinks with non-expiring codes, and non-refundable digital wallet deposits. The company also operates TPass for Teams, a B2B subscription delivering Asian drinks and snacks to Bay Area offices. All disclosed customers are SMBs in the Asian F&B vertical, including Cha Time, Kung Fu Tea, Boba Guys, Tiger Sugar, Coco, Sencha Tea Bar, Meet Fresh, Yi Fang, and T4; the company appears to be founder-owned and bootstrapped with 1–10 employees.

Name

TPass

Legal name

TPass, Inc.

Website

https://tpass.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TPass is a mobile ordering and loyalty platform that helps bubble tea, tea, and Asian dessert shops offer order-ahead, QR-code contactless ordering, digital wallet, and cross-store rewards to their consumers, with a $5.99/month membership and a B2B corporate snack subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Commission Fees: TPass charges merchants a commission on orders placed through the platform. They advertise a commission rate 3 times lower than other ordering apps (Doordash, UberEats, Grubhub), making it affordable for pickup and in-store orders.
2. TPass Membership Subscription: Monthly subscription at $5.99 per month offering 2 free drinks from participating stores. Codes never expire, providing recurring subscription revenue.
3. TPass Wallet Deposits: Users load money into their digital wallet to pay for orders. The deposited credit is non-refundable and used for future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

TPass operates a mobile-first ordering and loyalty platform built specifically for bubble tea and Asian drink/dessert merchants. The platform connects consumers to nearby stores via iOS and Android apps (with Apple App Clips and Android Instant App for frictionless QR-code ordering), accumulating TPass Star rewards and supporting digital wallet payments, group orders, and gift sending. On the merchant side, TPass provides a portal, dashboard, and Clover POS integration for digital ordering, CRM, marketing, and analytics, while TPass for Teams delivers a B2B corporate snack subscription service to Bay Area offices.

Product overview

TPass is a mobile-first super app for bubble tea ordering built around a platform-plus-modules architecture. The core offering consists of the TPass Mobile App (consumer-facing ordering and loyalty), the TPass Merchant App (iOS merchant operations), and the TPass Merchant Portal/Dashboard (web-based store management). These are complemented by multiple integrated modules: the TPass Membership subscription (2 free drinks/month for $5.99), the TPass Star Reward Program (cross-store stars earned per dollar), the TPass Store Loyalty Program (per-store points), the TPass Referral Program, TPass App Clips/Instant App (QR-based no-download ordering), and the TPass Birthday Reward. For enterprise customers, TPass for Teams provides a corporate snack subscription service. On the merchant side, TPass offers a Digital Ordering Suite (scan-to-order, contactless pay, App Clips), a Marketing Suite (CRM, gift cards, campaigns), and an Acceleration Program (design, marketing, operations consulting). TPass integrates with Clover POS for payment processing and partners with Foreva AI for Voice AI capabilities. The platform also supports a merchant digital wallet, TPass QRCode ordering, and 24x7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• TPass Mobile App Consumer-facing iOS and Android app that lets users discover nearby bubble tea stores, order ahead to skip lines, earn loyalty points, redeem free drinks and snacks, send gifts to friends and family, and place group orders for coworker pickup.
• TPass Merchant App iOS application for bubble tea and Asian dessert store operators to receive and manage orders in real time, update menus, and run loyalty and marketing campaigns.
• TPass Merchant Portal / Dashboard Web-based merchant dashboard for tracking orders, customers, marketing campaigns, store statistics, and sales reports, with CRM tools and real-time analytics.
• TPass Membership Monthly consumer subscription at $5.99 providing two free drinks per month (bubble tea, tea, smoothie, or juice) at participating stores, with codes that never expire even after cancellation.
• TPass Star Reward Program Cross-store loyalty program where users earn 2 TPass Star points per dollar spent, redeemable for free toppings, drinks, snacks, or entrees at participating stores; stars expire 6 months after the calendar month earned.
• TPass for Teams B2B subscription service delivering Asian drinks, snacks, and desserts directly to Bay Area offices on a recurring basis, including management of employee preferences, delivery details, and subscription settings.
• TPass App Clips / Instant App Native iOS App Clips and Android Instant App functionality that lets customers scan in-store QR codes to browse menus, order, and pay without downloading the TPass app or creating an account.

Quantifiable outcome

• 3x lower commission rate for merchants compared to other ordering/delivery apps
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Clover POScoreTechnology or IntegrationClover Point of Sale system integration allowing TPass to process payments, collect tips, and manage transaction data for merchant partners. TPass shares order information with Clover Network, Inc. under Clover's Privacy Notice.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Choco: Choco is a B2B food ordering platform connecting restaurants with suppliers; it overlaps indirectly with TPass's restaurant-side tooling but is focused upstream on procurement rather than consumer ordering.

Broad incumbents

• Grubhub: Grubhub is a US online food ordering and delivery platform named by TPass as a reference competitor, representing the legacy horizontal incumbents TPass differentiates against on commission rate and category depth.
• Toast: Toast is a restaurant technology platform offering POS, online ordering, loyalty, and marketing; TPass competes for the same SMB restaurant digital-ordering and loyalty budget but with a vertical specialty.
• DoorDash: DoorDash is the largest US food delivery and ordering platform and is explicitly named by TPass as a competitor; it serves as the broad incumbent whose high commission rates TPass undercuts for pickup/in-store orders.
• Uber Eats: Uber Eats is a major US food delivery platform named by TPass as a competitor; it competes for merchant mindshare and consumer ordering share, particularly on the delivery side.
• Square (Block): Square (now Block) provides POS, payments, and ordering tools for SMBs including loyalty and online ordering; TPass's Clover POS integration and merchant-facing CRM/marketing suite overlap with Square's broader restaurant offering.

Others

• Clover (Fiserv): Clover is TPass's POS and payment-processing integration partner, providing the in-store transaction infrastructure that TPass builds its merchant ordering, loyalty, and wallet features on top of.

Direct peers

• Ritual: Ritual is a mobile order-ahead and loyalty platform for restaurants offering scan-to-order, group ordering, and loyalty rewards — directly comparable to TPass's consumer app functionality for SMB merchants.
• Fantuan: Fantuan is an Asian food delivery and group-ordering platform offering on-demand delivery from Asian restaurants; it overlaps with TPass's group ordering, gifting, and Asian restaurant merchant focus.
• Chowbus: Chowbus is a mobile ordering and delivery platform specializing in Asian restaurants, directly competing with TPass for the same bubble tea and Asian F&B merchant base with similar consumer ordering app and loyalty features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tpass20
• Facebookfacebook.com/tpass20
• Instagraminstagram.com/tpass.co
• LinkedInlinkedin.com/company/tpass20

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPass