Koben Digital

What Koben Digital does

Koben Digital is an Australian digital agency founded in 2016 and headquartered on the Gold Coast, operating as a private, founder-led business with 11–50 employees. The company delivers custom website, web application, mobile app, UI/UX design, e-commerce, SEO/SEM, and digital strategy services, with the bulk of its delivery concentrated on the Umbraco CMS running on the Microsoft .NET Core stack, complemented by capabilities in HubSpot, WordPress, Shopify, and Sanity. Its technical differentiator is a proprietary 'Bento Blocks' Umbraco backend block-builder package and a custom donation-payment form builder that integrates Azure Functions, PayDock payment aggregation, Sensis address validation, and SendGrid transactional email, plus headless Umbraco + React JS architectures and an AI-powered chatbot add-on trained over client website content.

Koben serves five primary verticals: Not-for-Profit & Charity (UNHCR, BCNA, St. Vincent de Paul, Anglicare, Caritas), Government & City Councils (Export Finance Australia, NAIF, NHFIC, Government of South Australia, City of Canning, Yarra Plenty Regional Library), Professional Services (Maurice Blackburn, Deloitte, McArthur), Finance & Insurance (Mortgage Choice, Loan Market, Auswide), and Healthcare (Defence Health, IMRA/Pindari), with an additional white-label distribution channel serving design and creative agencies. The company holds the highest available Umbraco partner credentials - Platinum Partner and Contributing Partner status - and is the founder of the Umbraco Down Under Festival (UDUF).

Revenue is generated through three streams: bespoke project-based professional services (custom builds, UI/UX, CMS implementation, e-commerce), recurring monthly/annual support and retainer care plans that include complimentary annual site audits, and white-label development services delivered under partner agency brands. SEO/SEM services are sold as both standalone engagements and bundled with web builds. Pricing is quote-based and not publicly disclosed; all engagements begin with a 'book a complimentary consultation' CTA. The business is founder-controlled (CEO Cherie Gregory, CTO Peter Gregory, Head of Projects Leon Creed-Baker), with no disclosed institutional investors, parent company, or M&A activity.

Name

Koben Digital

Legal name

Koben Digital

Website

https://koben.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Koben Digital is an Australian digital agency founded in 2016 on the Gold Coast, delivering custom website, CMS, mobile app, e-commerce, and AI chatbot solutions primarily on Umbraco for not-for-profits, government, financial services, healthcare, and design agency clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based professional services: One-time, fixed-scope digital agency engagements covering custom website development, mobile app development, CMS implementation, UI/UX research and design, e-commerce builds, and digital strategy. Each engagement is bespoke and quoted after a complimentary consultation or discovery call.
2. Support & retainer care plans: Recurring monthly/annual support and maintenance packages that keep client digital assets secure, up-to-date, and performing optimally; tiered care plans tailored to website maintenance, updates, hosting oversight, and SEO & SEM campaigns. Includes a complimentary annual site audit for retainer/SLA clients.
3. White-label agency partnerships: White-label digital development services delivered on behalf of design and creative agencies under their own brand, including advanced website builds, mobile apps, e-commerce, and ongoing retainer support, generating project and recurring revenue through partner channels.
4. SEO & SEM services: Ongoing search engine optimisation and paid search marketing campaigns sold alongside web development projects to drive organic traffic and maximise paid campaign ROI for clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Koben Digital is an Australian digital agency that designs, builds and supports custom websites, web applications and mobile apps for purpose-led organisations. Core offerings span custom web development, mobile app development, CMS implementation (with Umbraco as the flagship, alongside HubSpot, WordPress, Shopify and Sanity), UI/UX research and design, e-commerce and donation experience builds, SEO/SEM services, and ongoing support & retainer care plans. Projects are bespoke and quoted after a complimentary consultation, with solutions tailored to Not-for-Profit, Government, Professional Services, Financial Services, Healthcare and white-label Design Agency clients.

Product overview

Koben Digital is an Australian digital agency offering a portfolio of custom digital services rather than a single unified software product. Its core service line-up spans Website Development, Mobile App Development, CMS Development, UI/UX Research & Design, Support & Retainer Plans, Digital Strategy, E-Commerce & Online Payment, and SEO & SEM. These services are delivered across a set of supported platforms — Umbraco CMS (where Koben is Australia's leading Platinum Partner with multiple MVPs on staff), HubSpot (as a Solutions Partner), Shopify, WordPress, and Sanity for headless CMS work — with an AI-powered Chatbots add-on feature that converses over a client's own website content. Industry-specific solution packages are layered on top, addressing the Not for Profit & Charity, Government & City Councils, Professional Services, Finance & Insurance, Healthcare, and Agency Partnership (white-label) sectors, and the agency's solutions integrate with third-party tools for payments, donations, automations, document management, library systems, and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development
• Mobile App Development
• CMS Development
• UI/UX Research & Design
• Support & Retainer Care Plans
• Digital Strategy
• E-Commerce & Online Payment
• SEO & SEM
• Umbraco CMS Implementation
• HubSpot Implementation
• Shopify Implementation
• WordPress Implementation
• Sanity Headless CMS Implementation
• AI Chatbots

Quantifiable outcome

• BCNA website rebuild delivered +46% engagement rate, +15% pageviews per user, and +157% mobile Lighthouse score on Umbraco 11
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, core and supporting.

• Umbraco (Umbraco A/S)flagshipStrategic or Co-development PartnerUmbraco Platinum, Gold and Contributing Partner relationship - the highest tier of Umbraco's partner programme. Koben contributes to the Umbraco CMS source code, provides official Umbraco training across Australasia, and organises the annual Umbraco Down Under Festival (UDUF). Directors previously worked at Umbraco HQ as core developers and marketers.
• HubSpotcoreStrategic or Co-development PartnerOfficial HubSpot Solutions Partner, listed on the HubSpot ecosystem marketplace. Koben helps clients implement and optimise HubSpot's all-in-one marketing, sales, service and CMS platform, including website builds, CRM integration, lead capture and analytics.
• WordPresscoreTechnology or IntegrationCore platform offering alongside Umbraco, used for clients that need an open-source, plugin-rich CMS with strong SEO tooling (Rank Math, Yoast). Koben delivers custom WordPress builds, themes and plugin development.
• ShopifycoreTechnology or IntegrationListed as a core platform offering alongside Umbraco, HubSpot and WordPress. Koben builds and manages Shopify e-commerce stores for clients needing a powerful online store platform.
• SanitysupportingTechnology or IntegrationListed alongside Umbraco, WordPress, HubSpot and Shopify as a platform Koben supports for white-label agency partners, enabling flexible, modern content management for composable digital experiences.
• Microsoft (.NET / Microsoft-based stack)coreTechnology or IntegrationUmbraco is built on the Microsoft .NET platform and Koben describes it as 'an affordable Microsoft-based CMS'. RME Global was delivered on Umbraco 13 with .NET Core, leveraging Koben's Bento Blocks package.
• PayDocksupportingTechnology or IntegrationPayment aggregation gateway integrated into the Australia for UNHCR donation experience on Umbraco, enabling multiple payment providers (Bambora, Stripe, eWay, Adyen, PayPal, direct debit) through a single integration.
• RaiselysupportingTechnology or IntegrationThird-party donation platform integrated by Koben for not-for-profit clients to enable seamless fundraising, peer-to-peer campaigns and donor journeys.
• SalesforcesupportingTechnology or IntegrationCRM automation platform integrated by Koben for not-for-profit clients to connect donor data, marketing automations and the website experience.
• Civica SpydussupportingTechnology or IntegrationLibrary management system integrated by Koben into government and library client websites (e.g. Yarra Plenty Regional Library) to provide online catalogue access, account signup, digital library and library events.
• Microsoft SharePoint / TechnologyOnesupportingTechnology or IntegrationDocument Management Systems integrated by Koben into city council and government websites to provide a Document Access Hub with streamlined access to vital documents and forms.
• FigmasupportingTechnology or IntegrationDesign-to-code workflow partner; Koben positions itself as 'Figma Natives', translating agency Figma files into fully functional digital solutions for white-label agency partners.
• Microsoft Azure (Azure Functions)supportingTechnology or IntegrationAzure Functions used as the automation backbone for the Australia for UNHCR donation experience, enabling server-side donor dataflows, receipt generation and reporting.
• SendGrid (Twilio SendGrid)supportingTechnology or IntegrationSendGrid API used to send transactional donation emails and receipts as part of the Australia for UNHCR donation workflow on Umbraco.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luminary: Australian digital agency with comparable size and breadth across CMS, e-commerce, SEO, web development and digital strategy, and a HubSpot Elite partner. Directly competes with Koben for Australian enterprise, government and NFP digital engagements.
• Thinkmill: Sydney-based Australian digital agency delivering custom web platforms, headless CMS implementations and product engineering. Overlaps with Koben on bespoke CMS builds and complex enterprise/web-app delivery.
• Pragmatic Digital: Australian digital agency offering strategy, design and development services for enterprise and purpose-led organisations, including CMS and platform work. Directly competes for similar mid-market and enterprise Australian briefs.
• Republic of Everyone: Sydney-based independent creative and digital agency purpose-built for not-for-profit, charity and government clients. Highly comparable to Koben's NFP and government vertical focus.
• Downstream: Australian digital agency delivering web development, CMS implementations and digital marketing services. Comparable scope and scale to Koben with overlapping enterprise and NFP client base.
• Icelab: Australian digital consultancy specialising in web and app development with strong CMS and integration capabilities. Comparable in size and focus to Koben, serving similar enterprise and government clients.
• Salted Stone: HubSpot Elite Solutions Partner digital agency offering inbound marketing, web design, CMS development and CRM integration. Strong overlap with Koben's HubSpot-centric service line and project-based delivery model, though operating primarily in North America.

Broad incumbents

• Deloitte Digital (Australia): Global consulting firm's digital arm, providing enterprise-grade digital strategy, platforms and customer experience. Notably, Deloitte itself is a Koben client logo, illustrating how Koben competes against Deloitte Digital's Australian practice for adjacent enterprise work.
• Deepend Group: Larger, established Australian digital agency offering strategy, design, development and transformation services. Competes with Koben for enterprise and government digital work but with broader service lines and bigger headcount.

Others

• Bespoke Agency (e.g. Arthur Street): Design and creative agencies that partner with Koben for white-label technical delivery (e.g. Arthur Street on the IMRA/Pindari project). Represent the white-label demand pool rather than direct competitors, but adjacent agencies (e.g. Hardhat Digital, Stamford Interactive) compete with both Koben and its partners for design-led Australian briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kobendigital
• Facebookfacebook.com/kobendigital
• LinkedInlinkedin.com/company/koben-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koben Digital