Fishtank Creative

What Fishtank Creative does

Fishtank Creative (legal entity: Fishtank Agency Ltd) is a founder-led, full-service digital agency headquartered in Mirfield, West Yorkshire. The firm operates across four core service pillars — Strategy, Creative Branding, Web Development, and Growth Marketing — delivered as an integrated offering under single-account relationships rather than as modular productised units. Its work spans brand identity development, bespoke website design and build, ongoing hosting and maintenance, SEO and paid media, social media management, and (post February 2026 merger with Wild PR) PR and communications services.

Technically, the agency builds on mainstream web stacks including WordPress (with a bespoke modular block framework), headless CMS platforms, Shopify and WooCommerce for e-commerce, and full-stack front-end and back-end development. Differentiated internal tooling includes an advanced custom product filtering system for e-commerce clients and accessibility-first design patterns such as light/dark mode and screen-reader compatibility. Performance optimisation (image compression, code improvements, caching, managed cloud hosting with a 99% uptime target) is sold as an ongoing managed service alongside subscription maintenance contracts.

The commercial model is project-based creative services revenue complemented by recurring managed-services revenue (hosting and monthly maintenance plans) and retainer-style growth marketing engagements. Pricing is not publicly disclosed; quotes are bespoke. The agency targets mid-market and enterprise B2B clients, charities/non-profits, manufacturing/industrial firms, and sports and entertainment organisations, with named customers including Henshaws, Wigan Warriors, AW Hainsworth, Magnera, Hollywood Bowl, Britvic's J2O, Central Technology, and Seal For Life. Go-to-market is direct sales via website enquiry forms supplemented by referrals, case study content, and industry awards; no third-party distribution channels are used. Certifications include B Corp, Google Partner status, Aviva professional indemnity cover, and recognition at the Examiner Business Awards and Awwwards.

Name

Fishtank Creative

Legal name

Fishtank Agency Ltd

Website

https://fishtankagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishtank Creative is a founder-led, full-service UK digital agency headquartered in Mirfield, West Yorkshire, offering strategy, creative branding, web development, and growth marketing — and now PR — to mid-market enterprises, charities, manufacturers, and sports organisations across the UK, Europe, and globally.

Ownership category

akta.pro rank

Product category

Digital Marketing and Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital design agency
• Creative branding services
• Web development services
• Growth marketing agency
• Brand strategy consulting

Headquarters

HQ city

Mirfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Agency fees for strategy, creative branding, web development, and growth marketing projects. Retainers mentioned for ongoing creative and digital marketing support.
2. Website Hosting Services: Managed hosting and cloud solutions with 99% uptime target. SLA credits for downtime.
3. Website Maintenance Contracts: Monthly maintenance plans including functional and security updates, with time allowances for additional work

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fishtank Creative is a full-service digital agency providing strategy, creative branding, web development, and growth marketing services to mid-market and enterprise businesses globally. The agency delivers brand identity development, full-stack website builds (WordPress, Shopify, WooCommerce, headless CMS), SEO, paid media, social media management, and PR/communications. Following the February 2026 merger with Wild PR, the agency also offers integrated public relations and a 'Marketing Team as a Service' embedded offering.

Product overview

Fishtank Creative is a full-service digital agency based in Mirfield, West Yorkshire, offering an integrated suite of marketing and technology services. The company operates as a single unified agency rather than a modular platform, providing four core service pillars: Strategy (marketing strategy, project leadership, client strategy, print and production), Creative Branding (brand strategy, visual identity, website design, digital design, motion and animation), Web Development (full-stack development, CMS implementation, e-commerce solutions, hosting, maintenance), and Growth Marketing (SEO, paid media, social media, PR and communications). Following the merger with Wild PR in February 2026, the agency also now offers integrated PR and communications services. The agency additionally provides a 'Marketing Team as a Service' offering for clients seeking ongoing embedded marketing support. Fishtank serves clients globally across sectors including retail, manufacturing, charities, sports, and professional services, and is B Corp certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Creative Branding
• Web Development
• Growth Marketing
• PR and Communications
• Marketing Team as a Service
• Website Maintenance Contracts

Quantifiable outcome

• 40% increase in website users for Central Technology
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Golin PRcoreGTM or Marketing Partner · 1 January 2025Collaborated with Golin PR on Tubex Recycling and Collection campaign. PR agency supported integrated marketing strategy that achieved national TV coverage on BBC Look North. Joint execution of sustainability campaign demonstrating integrated PR and digital marketing capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CTI Digital: Manchester-based full-service digital agency offering strategy, creative, development, and growth marketing to UK and international clients. Comparable in service mix and mid-market enterprise focus.
• Studio Graphene: London-based digital product and design agency offering web/app development, UX design, and digital strategy. Comparable in end-to-end digital product delivery.
• Think3B: Manchester-based creative and digital agency offering brand strategy, web development, and marketing services. Comparable in regional UK positioning and full-service delivery model.
• MMT Digital: UK digital transformation agency offering strategy, experience design, and technology services to enterprise clients. Comparable in full-service digital positioning and enterprise client work.
• Prohibition: Leeds-based PR-led creative agency of comparable size serving UK mid-market B2B clients with integrated communications and digital services. Most directly comparable by geography, scale, and integrated PR+creative positioning post Wild PR merger.
• Evoluted: Sheffield-based digital agency specialising in web development, design, and digital marketing. Comparable in northern England location and WordPress/e-commerce development capabilities.
• Silver Agency: UK creative and digital agency offering branding, web design, and marketing services to mid-market clients. Comparable in service breadth and B2B client base.

Broad incumbents

• Dentsu Creative: Global creative agency network within Dentsu offering integrated advertising, branding, and digital services. Represents the larger incumbent competitors that Fishtank may compete against for multinational enterprise RFPs.
• Huge: Global experience design and digital agency offering strategy, creative, and technology services to enterprise clients. Comparable in integrated digital transformation offerings but at significantly larger scale.

Regional players

• Pixel Kicks: Manchester-based creative digital agency offering web design, branding, and marketing services. Comparable in regional UK positioning and SME to mid-market client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fishtankagency
• Facebookfacebook.com/fishtankagency
• LinkedInlinkedin.com/company/fishtank-agency
• Instagraminstagram.com/fishtankagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishtank Creative