Silver Agency

What Silver Agency does

Silver Agency Limited is an independent B2B marketing agency headquartered in Cheltenham, UK, with additional offices in London, Birmingham, Austin, and Boston. The company provides integrated marketing services including creative, content, media planning, digital, and account-based marketing to enterprise technology and financial services clients. Its client roster includes Dell Technologies, Finastra, CrowdStrike, NVIDIA, KPMG, Kinaxis, Iress, MediaKind, Box, and Telefónica Global Solutions, reflecting a focus on large and mid-market B2B technology buyers.

The agency's primary technology asset is Cylvy®, a proprietary AI platform comprising three modules: Analyse (audience and performance intelligence), Create (generative AI content production), and Activate (campaign orchestration and process automation). This platform is positioned as a workflow layer integrating third-party AI capabilities into B2B campaign execution. The company holds B Corp, Cyber Essentials, and GDPR credentials, which serve as procurement-relevant certifications for enterprise clients.

Silver Agency operates a project-based and retainer agency model, monetizing through creative development, media activation, and increasingly through its Cylvy® platform offering. The company is privately held and has accumulated 40+ industry awards between 2020 and 2025, including multiple "B2B Agency of the Year" recognitions. Its leadership team includes founder Graham Dodridge (who previously founded Gyro in 1991, now part of Dentsu Aegis) and CEO Alison Masters, whose career includes senior positions at Oracle, Microsoft, and 1Spatial.

Name

Silver Agency

Legal name

Silver Agency Limited

Website

https://silver.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Agency is an independent B2B marketing agency headquartered in Cheltenham, UK, serving enterprise technology and financial services clients with integrated creative, digital, and AI-powered campaign services through offices in the UK and US.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• Brand strategy and identity
• Account-based marketing
• Channel marketing programs
• AI marketing intelligence

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service B2B marketing agency providing strategy, creative, and technology services. Revenue is generated through project-based fees, retainers, and service agreements with enterprise clients.
2. Brand Strategy & Identity: Brand strategy development, visual identity creation, and go-to-market strategy services.
3. Account-Based Marketing: ABM programs that nurture, engage and convert target accounts. Includes initial activation, pipeline nurturing, and customer account expansion.
4. Lead Generation: Lead generation services through multi-channel campaigns, identifying target audiences and developing relationships that drive sales.
5. Channel Marketing: Channel marketing campaigns for enterprise brands, developing partner enablement and demand generation programs.
6. Video, Animation & Podcasts: Video production, motion graphics, animation, and audio content creation services.
7. Web Design & Development: Digital experience design and development services with focus on user experience and analytics.
8. Paid Media: Paid media campaign planning, building, and management across multiple channels with multichannel approach.
9. Technology & AI Consulting: AI-driven marketing intelligence and consulting services using the Cylvy® platform for data-driven decision-making, content creation, and campaign activation.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Silver Agency is an independent B2B marketing agency that designs and delivers full-service marketing programs for enterprise and mid-market technology and financial-services clients. Offerings span brand strategy and identity, account-based marketing, lead generation, channel marketing, video/animation/podcasts, web design and development, and paid media, augmented by its proprietary Cylvy AI suite for marketing intelligence, content generation, and campaign activation.

Product overview

Silver Agency is an independent B2B marketing agency offering a comprehensive suite of marketing services rather than a software product. Their core offering includes brand strategy, account-based marketing, lead generation, video/animation/podcasts, channel marketing, web design & development, and paid media services. The agency has developed Cylvy, a proprietary AI solutions suite consisting of three microservices—Cylvy Analyse for market insights, Cylvy Create for AI-powered content generation, and Cylvy Activate for automated marketing execution—that work within their Analyse, Create, and Activate framework to power client marketing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Service helping clients uncover what makes them different, turn this into a compelling story, and develop robust go-to-market strategies with consistent brand identities.
• Account-Based Marketing ABM programs that nurture, engage and convert prospects, supporting initial activation, nurturing prospects through the pipeline, and expanding existing customer accounts.
• Lead Generation

Quantifiable outcome

• 32% share of voice in 'Finance is Open' conversation (up from 15%)
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• FinastracoreStrategic or Co-development Partner · 24 October 2024Ongoing strategic partnership with Finastra, a global leader in financial technology. Silver developed the 'Finance is Open' brand campaign and 'Innovating Finance Together' strategic platform. The partnership has generated multiple industry awards including B2B Agency of the Year and Best Use of AI.
• Dell TechnologiescoreStrategic or Co-development Partner · 30 September 2024Long-standing partnership with Dell Technologies spanning multiple campaigns including PowerStore Prime launch, Dell Technologies Cloud portfolio, Science of Storage series, and channel marketing programs. Silver developed assets for Dell Technologies World events and ongoing partner enablement.
• NVIDIAflagshipStrategic or Co-development Partner · 30 September 2024Partnership supporting AI demand generation campaign with Dell Technologies, winning Silver at B2B Marketing Elevation Awards for Best Channel Marketing Initiative.
• BoardwavecoreStrategic or Co-development Partner · 6 August 2024Silver has extended its partnership with Boardwave for the third consecutive year. Boardwave is the European software sector's only independent, high-end networking community. Silver provides brand strategy, website development, podcast production (Making Waves), and marketing campaigns for Boardwave's exclusive networking events and programs.
• CrowdStrikecoreStrategic or Co-development PartnerSilver developed the partner marketing program for CrowdStrike's The Grid platform, including landing pages, programme guides, promotional videos, and quarterly campaigns targeting the partner community.
• KinaxisflagshipStrategic or Co-development PartnerGlobal brand rebrand and relaunch partnership with Kinaxis, a leader in modern supply chain management. Silver delivered refreshed brand identity including logos, color palette, photography, icons, illustrations, Brand Guidelines document, and out-of-home campaign at Orlando International Airport.
• War ChildminorOthersDuring winter holidays, Silver redirects resources from traditional customer gifts toward War Child, an organization dedicated to keeping children safe and helping them heal, learn, and thrive amidst conflict.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Others

• 6sense: AI-driven B2B marketing technology platform specializing in ABM, predictive analytics and intent data. Not a direct competitor but a MarTech ecosystem partner whose AI capabilities increasingly intersect with Silver's Cylvy Analyse offering.
• Demandbase: ABM and B2B marketing technology platform offering account identification, targeting and engagement tooling. Adjacent ecosystem player whose ABM platform competes conceptually with elements of Silver's ABM service line and Cylvy Activate.

Broad incumbents

• Wpromote: Independent digital marketing agency with sizable B2B practice spanning paid media, SEO, content and analytics. Comparable service breadth at larger scale and competing for overlapping enterprise tech clients.
• Gyro (Dentsu): Global B2B marketing agency founded by Silver's Chairman Graham Dodridge in 1991 and now part of Dentsu. Offers the same B2B creative and ABM capabilities as Silver but as part of a much larger global holding-company network, providing a direct holding-company benchmark for Silver's positioning.
• Merkle B2B: Data-driven B2B marketing arm of dentsu-owned Merkle, offering ABM, demand generation, analytics and content at significantly larger scale. Provides the data-led incumbent comparable against Silver's Cylvy-driven AI positioning.

Direct peers

• Godfrey Dadich Partners: Independent creative agency with strong B2B and enterprise technology credentials, providing brand strategy, design and integrated campaigns. Comparable in independent positioning and enterprise-grade creative output.
• Gershoni: Independent B2B creative agency serving technology and enterprise clients with brand strategy, ABM, content and channel marketing. Comparable in independent ownership, customer vertical and full-service B2B delivery model.
• Velocity Partners: B2B marketing agency specializing in technology, fintech and SaaS clients with services spanning ABM, demand generation, brand and content. Highly comparable customer base and service mix to Silver's enterprise technology and financial-services focus.
• Stein IAS: Independent B2B creative agency offering brand strategy, content, ABM and channel marketing for technology and industrial clients. Closely comparable in scope (full-service B2B), size class and independent ownership structure.
• Hot Iron: Independent B2B creative agency serving technology and industrial clients with brand, content and channel marketing. Comparable in independent ownership, mid-size scale and B2B technology focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/silver-agency
• Instagraminstagram.com/silveragency
• Facebookfacebook.com/SilverWorldwide

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Agency