Cellsynt
Cellsynt AB is a Swedish mobile messaging provider founded in 2003 offering SMS delivery, Premium SMS carrier billing, virtual mobile numbers, and an HTTP API gateway to SMBs, enterprises (IKEA, Unilever, McDonald's), and government clients across the Nordics, UK, and globally.
- Company typePrivate
- Founded2003
- HeadquartersHelsingborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cellsynt does
Cellsynt AB is a Swedish mobile messaging services provider founded in 2003 and headquartered in Helsingborg, Sweden. The company operates two core product lines: standard SMS services for sending and receiving text messages globally, and Premium SMS, a carrier-billed payment solution that allows merchants to charge customers via mobile subscriptions or pay-as-you-go SIM cards. The platform is accessed either through a self-serve web portal or an HTTP API that supports text, Unicode, binary, concatenated, and WAP-push message types, with webhooks for delivery receipts and virtual mobile numbers for inbound traffic.
Underlying the products is an SMS gateway infrastructure built around the SMPP, UCP, and CIMD telecom protocols, supplemented by external monitoring nodes on multiple continents for 24/7 incident detection. The platform abstracts operator complexity by offering a single integration point in place of multiple direct operator connections with differing technical and security requirements.
The business model is predominantly transaction-based: customers pay per SMS sent with no setup or monthly fees, while virtual numbers carry monthly subscriptions and Premium SMS is monetized on a per-transaction take-rate. Distribution is self-serve through online account registration and API-first developer integration, targeting both one-person SMBs and large enterprises (including IKEA, Unilever, McDonald's, Vattenfall, and Stockholm public transit) as well as government and association customers. Cellsynt is 100% privately held, reports positive cash flow since founding, and maintains active membership in MORGAN, the Swedish regulator for premium-rate services.
Cellsynt firmographics
Firmographics- Name
- Cellsynt
- Legal name
- Cellsynt AB
- Website
- https://cellsynt.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cellsynt AB is a Swedish mobile messaging provider founded in 2003 offering SMS delivery, Premium SMS carrier billing, virtual mobile numbers, and an HTTP API gateway to SMBs, enterprises (IKEA, Unilever, McDonald's), and government clients across the Nordics, UK, and globally.
- Ownership category
- akta.pro rank
Cellsynt industry classification
Industry- Product category
- Mobile Messaging Services
- NAICS
- Telecommunications Resellers (517121), Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where Cellsynt is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Cellsynt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SMS Delivery Services: Transaction-based revenue from sending SMS messages. Customers pay per SMS sent, with different rates for Sweden vs. worldwide destinations. No set-up fees or monthly fees.
- Premium SMS (PSMS) Payment Processing: Revenue from processing SMS-based payments. Merchants pay per transaction when customers use SMS as a payment method for services. Transactions are reported and paid out monthly to clients.
- Virtual Mobile Numbers: Monthly subscription fees for virtual phone numbers that allow receiving SMS. Available for Sweden, Denmark, Finland, Norway, and UK. Premium gold numbers available for additional monthly fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outgoing SMS to Sweden at 0.055€ per message |
| Unit Pricing | Pay-as-you-go | Outgoing SMS worldwide at 0.085€ per message |
| Subscription | Monthly | Virtual mobile numbers by country with monthly subscription |
| Unit Pricing | Pay-as-you-go | Swedish SMS pricing at 0.60 kr domestic, 0.80 kr international |
| Subscription | Monthly | Swedish virtual mobile numbers at 250 kr/month standard, 1000 kr/month extended |
| Transaction based/ take rate | Monthly | Premium SMS in Sweden with 0 kr start-up and monthly fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Cellsynt product offering
Product offeringCore offering
Cellsynt provides SMS communication and Premium SMS payment services that enable businesses to send and receive SMS messages globally via a web interface or HTTP API, and to accept customer payments through mobile subscription debits or pay-as-you-go cards. The offering covers two-way messaging, virtual mobile numbers for inbound SMS, concatenated SMS handling, delivery receipts, and an administrative client portal for Premium SMS transaction management. Services are priced on a per-transaction basis for SMS and Premium SMS, with monthly subscriptions for virtual numbers, and require no setup fees or long-term commitments.
Product overview
Cellsynt is a mobile messaging services provider offering a unified platform with two core services: SMS Services for standard text messaging and Premium SMS for mobile payment solutions. The product architecture combines a web-based interface for non-technical users to manage campaigns, an HTTP API for developer integration, virtual mobile numbers for receiving SMS, and a client portal for Premium SMS administration. The services work together as an end-to-end mobile communication and payment infrastructure, allowing businesses to send/receive SMS messages while also enabling consumers to pay for services via SMS billing.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS Services Global SMS messaging service enabling businesses, associations, and authorities to send and receive text messages via web interface or API; supports text, Unicode, binary SMS, vCard, WAP push, J2ME SMS-to-port, concatenated SMS, delivery receipts, and international destinations.
- Premium SMS (PSMS) Payment Processing Premium SMS payment service that allows businesses to charge customers for digital content, services, or products by debiting their mobile subscriptions or pay-as-you-go cards; merchants can track transactions in real time and receive monthly payouts to clients.
- Virtual Mobile Numbers Virtual phone numbers that exist in the network and enable businesses to receive SMS messages; available for Sweden (standard and gold numbers with extra digits), Denmark, Finland, Norway, and the UK; inbound messages can be forwarded to email, an HTTP request, or another mobile number.
Quantifiable outcome
- 100% privately held with positive cash flow since founding
- +1 more outcomes
Companies that use Cellsynt
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Cellsynt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cellsynt partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cellsynt competitors and assessment
Company assessmentDirect peers
- Link Mobility: Norway-listed Nordic CPaaS focused on A2P SMS, mobile messaging and digital services across the Nordics — directly comparable customer base and SMS gateway offering to Cellsynt.
- Sinch: Swedish-headquartered CPaaS provider offering global SMS, WhatsApp, RCS, voice and mobile identity APIs with deep Nordic operator relationships — the closest direct competitor to Cellsynt by geography and product breadth.
- 46elks: Sweden-based developer-focused SMS, MMS and voice API provider targeting SMBs and developers — competes head-to-head with Cellsynt's HTTP API and self-serve model in the Nordic market.
Broad incumbents
- Vonage (Ericsson): CPaaS platform now owned by Ericsson offering SMS, voice, video and messaging APIs; competes with Cellsynt for enterprise SMS and notification workloads, especially among telecom and enterprise customers.
- Infobip: Global CPaaS platform with SMS, RCS, WhatsApp and conversational AI; a direct aggregator competitor with far broader geographic reach than Cellsynt.
- MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS offering SMS, WhatsApp, email and marketing automation — competes for the same mid-market European SMS and notification workloads.
- Twilio: Global CPaaS leader providing SMS, voice, video, WhatsApp and email APIs; significantly larger scale and broader channel set, but competes with Cellsynt for the same A2P SMS workloads.
- CM.com: Dutch CPaaS and mobile commerce provider offering SMS, WhatsApp, voice and payments; overlaps with Cellsynt in both SMS delivery and mobile-billing (Premium SMS) services.
Emerging players
- TextMagic: SMB-focused online SMS platform with web interface and API — competes with Cellsynt in the small-business, self-serve segment for transactional and notification SMS.
Others
- Tele2: Swedish mobile network operator that is both a potential supplier (carrier connection for Cellsynt's gateway) and indirect competitor via its own enterprise SMS and IoT offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cellsynt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellsynt leadership team
Management profileNumber of profiles
Cellsynt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellsynt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellsynt
What does Cellsynt do?
Cellsynt provides SMS communication and Premium SMS payment services that enable businesses to send and receive SMS messages globally via a web interface or HTTP API, and to accept customer payments through mobile subscription debits or pay-as-you-go cards. The offering covers two-way messaging, virtual mobile numbers for inbound SMS, concatenated SMS handling, delivery receipts, and an administrative client portal for Premium SMS transaction management. Services are priced on a per-transaction basis for SMS and Premium SMS, with monthly subscriptions for virtual numbers, and require no setup fees or long-term commitments.
Is Cellsynt a public or private company?
Cellsynt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellsynt founded?
Cellsynt was founded in 2003. It employs 1 to 10 people.
Where is Cellsynt based?
Cellsynt is headquartered in Helsingborg, Sweden, in the Europe region.
How does Cellsynt make money?
Three revenue lines are on record. SMS Delivery Services are the primary driver. The others are premium SMS (PSMS) Payment Processing and virtual Mobile Numbers.
Who are Cellsynt's main competitors?
Direct peers on record are Link Mobility, Sinch and 46elks. Broad incumbents are Vonage (Ericsson), Infobip, MessageBird (Bird), Twilio and CM.com. TextMagic is listed as an emerging player. Tele2 is listed as an others.
Does Cellsynt have an API?
Yes. HTTP API for SMS gateway enabling developers to integrate SMS functionality into applications or systems. Supports HTTP GET or POST requests with username/password authentication, recipient and text parameters. Supports all message types including regular text, Unicode, binary messages with UDH and data, SMS to port (for J2ME applications). Allows sending to multiple recipients in a single request. Handles concatenated/long SMS automatically. Provides real-time delivery receipts via HTTP requests to configurable webhook URLs. Supports receiving incoming SMS via virtual mobile numbers delivered via HTTP requests. Offers encrypted HTTPS connections for security. Code examples available in ASP, .NET, JSP, PHP, Ruby. Developer documentation is at www.cellsynt.com/pdf/Cellsynt_SMS_gateway_HTTP_interface_(English).pdf.
What industry is Cellsynt in?
Cellsynt's product category is Mobile Messaging Services. Its primary akta.pro industry code is BPAFAKAI, SMS & Mobile Direct Marketing Services, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517121 and its SIC code is 4822.