Name

Cricket Wellington

Legal name

Cricket Wellington

Website

https://cricketwellington.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Cricket Governing Body / Amateur Sports Association

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Regional cricket governing body
• Cricket club programs
• Cricket coaching clinics
• Player development pathways
• Community cricket leagues

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Memberships: Annual and seasonal memberships for players, supporters and fans of Wellington cricket including Firebirds and Blaze
2. Merchandise Sales: Sale of merchandise including Basin Reserve Plaques - commemorative fence plaques from New Zealand's oldest cricket ground
3. Wellington Cricket Trust Donations & Grants: The Wellington Cricket Trust (established 1988) supports cricket through donations and grant programs for facility upgrades, coaching programmes, cricket equipment and tours. Trust generates revenue through 'Buy a Lane' programs and donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cricket Wellington is the official governing body for cricket in the Wellington region, organizing and administering cricket competitions, representative teams (Wellington Firebirds men's and Wellington Blaze women's), grassroots to elite player development pathways, coaching clinics, umpire and scorer training, and community engagement initiatives from the Basin Reserve. It sells participation, memberships, merchandise (including Basin Reserve Plaques), and club support services to individuals, clubs, schools, and sponsors across the Wellington region.

Product overview

Cricket Wellington is the official governing body for cricket in the Wellington region, offering a comprehensive portfolio of programs and services. The organization operates elite cricket teams (Wellington Firebirds for men and Wellington Blaze for women), manages grassroots and community cricket through various programs including senior men's, women's & girls', junior, youth, and indoor cricket leagues. Special offerings include Kirikiti (Samoan cricket) competitions and the S'PORT campaign promoting women's sport. Supporting services include umpire and scorer training, coach development, pathway squads for aspiring elite players, and the School of Cricket program. The organization also operates a merchandise store via Shopify, membership programs through Flicket, and the Wellington Cricket Trust for community grants. The Basin Reserve serves as the spiritual home of cricket in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Pathway Squads Age-group representative cricket selection and coaching program for boys, girls, men, and women at Under 19, Under 17, Under 15, Year 10, and Year 9 age groups, with the goal of representing Wellington at national tournaments and progressing to Firebirds or Blaze status.
• Wellington School of Cricket Junior cricket development program for young cricketers providing coaching and skill development at grassroots level, with indoor net venues at the Basin Reserve and pathways to higher representative cricket.
• Club Cricket Programs Grassroots cricket leagues and competitions across the Wellington region covering senior men's grades (Premier Men's, midweek social leagues, Last Man Stands), women and girls, junior, youth, and indoor cricket. Players access via local clubs through the Find a Club flow and PlayHQ.
• Kirikiti (Samoan Cricket) Program Traditional Samoan cricket competition program delivered in partnership with the Wellington Sāmoa Kirikiti Association (WSKA), including the Kirikiti Premier League (weekly Friday night games), Filimalae Tournament at Fraser Park, and College Kirikiti Festival for Pacific community engagement.
• Basin Reserve Plaque Commemorative fence plaques from the historic Basin Reserve cricket ground, allowing supporters to purchase a piece of New Zealand's oldest cricket ground through the Cricket Wellington merchandise store.
• Cricket Wellington Memberships Annual and seasonal memberships for players, supporters, and fans of Wellington cricket, providing access to events, merchandise discounts, and exclusive content supporting the Firebirds and Blaze.
• Merchandise Store Online e-commerce store selling Cricket Wellington branded merchandise including apparel and accessories, hosted on Shopify at cricket-wellington.myshopify.com.
• Indoor Cricket Winter indoor cricket competitions (May to early September) including Saturday World Series Cricket for Year 3-8, Sunday College Indoor Cricket, Girls Premier League, and Girls Super Sixes Social League, providing off-season skill development and match fitness.
• Umpires & Scorers Program FREE training and development program for cricket umpires and scorers delivering umpire courses to clubs, club cricket umpiring, Last Man Stands umpiring, and scorer training, with qualification pathways and match fee earning opportunities.
• Player Appearances Community engagement service booking Wellington Firebirds and Blaze players for cricket and non-cricket events including charity events, club trainings, prizegivings, and corporate events, priced on a quote basis.
• Club Capability Support Capability education and support service for clubs and administrators, providing resources, templates, health and safety reporting via Eco Portal, governance guidance, and access to Sport NZ, Sport Wellington, and Aktive Auckland resources.
• Wellington Firebirds Wellington's elite men's cricket team competing in New Zealand domestic competitions, supported by the Pathway Squads, Performance staff, and Firebirds Head Coach Shane Jurgensen.
• Wellington Blaze Wellington's elite women's cricket team competing in New Zealand domestic competitions, supported by the Pathway Squads, Performance staff, and Blaze Head Coach Jonny Bassett-Graham.

Named customers3 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Wellington Sāmoa Kirikiti Association (WSKA)coreStrategic or Co-development PartnerPartnership delivering Kirikiti Premier League with weekly Friday night games (female and male competitions), Filimalae Champ of Champs tournament at Fraser Park, and College Kirikiti Festival celebrating Samoan language and culture through traditional cricket.
• Sport New ZealandcoreStrategic or Co-development PartnerSport NZ provides club management resources, volunteer support, and club leadership/governance resources through Nuku Ora for Wellington cricket clubs.
• Sport WellingtoncoreStrategic or Co-development PartnerRegional sport organization providing capability education and support resources for Wellington cricket clubs.
• Aktive AucklandminorStrategic or Co-development PartnerAuckland sport organization sharing resource library and best practices for club capability development.
• New Zealand Cricket (NZC)coreStrategic or Co-development PartnerNational cricket governing body providing Club Assist Health Check, welfare policies, inclusivity policies, code of conduct, and coaching/upskilling resources. NZC also provides Regional Coach Development Manager (Mark Borthwick) embedded in Cricket Wellington.
• Sport for Good ConsultingminorStrategic or Co-development PartnerConsulting partner providing resources for club capability and management support.
• Wellington HockeyminorStrategic or Co-development PartnerShared board member (Rochelle Roddick) serving as board member of Wellington Hockey in addition to Cricket Wellington.
• Teacher Development AotearoaminorStrategic or Co-development PartnerEducation not-for-profit where Cricket Wellington board member Rochelle Roddick serves as chair.
• New Zealand Cricket MuseumcoreStrategic or Co-development PartnerLocated at the Cello Basin Reserve alongside Cricket Wellington offices. Cricket Wellington board member Rochelle Roddick serves as trustee of the NZ Cricket Museum. Museum houses impressive Kirikiti collection and supports cricket heritage.
• College Sport WellingtoncoreStrategic or Co-development PartnerPartnership delivering College Kirikiti Festival for college-aged students alongside Wellington Sāmoa Kirikiti Association and Cricket Wellington.
• Pacific Health PlusminorGTM or Marketing PartnerSponsor supporting Kilikiti at the Basin festival event celebrating Pacific cricket culture.
• Central Districts CricketcoreStrategic or Co-development PartnerPartnership delivering Year 8 Development Programme offering dedicated pathway for skill enhancement and character building with weekly coaching sessions and multi-day festival conclusion.
• Wellington CollegecoreStrategic or Co-development PartnerPartner hosting new Wellington School of Cricket Talent Centre on lower field of Wellington College with 20 grass wickets and four artificial wickets in greenhouse with retractable roof.
• Fraser ParkminorStrategic or Co-development PartnerVenue host for Filimalae Champ of Champs Kirikiti tournament held every December.
• Hurricanes PouacoreGTM or Marketing PartnerPartnership for S'PORT women's sport campaign bringing together professional sports codes to elevate women's sport profile and celebrate women's contributions to sport.
• Wellington PulsecoreGTM or Marketing PartnerPartnership for S'PORT women's sport campaign collaborating to break barriers and set new standards for women's sport visibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Auckland Cricket Association: The Major Association for the Auckland region governing elite (Aces), community, and grassroots cricket with similar pathway-to-elite structure. Directly comparable as a fellow NZ Cricket Major Association operating at regional scale.
• Canterbury Cricket: Major Association for the Canterbury region operating similar pathway programs, club support, and an elite men's team. Comparable regional cricket governing body structure with similar revenue and program mix.
• Northern Districts Cricket: Major Association covering the northern North Island region with an elite team (ND) and similar community pathway programs. Most directly comparable as a fellow NZ Cricket Major Association.
• Central Districts Cricket: Major Association for the central North Island and existing Cricket Wellington delivery partner (Year 8 Development Programme). Directly comparable regional cricket association with shared NZC parent structure.
• Otago Cricket: Major Association for the Otago region operating the Volts men's and Blaze women's teams under the NZ Cricket structure. Comparable regional cricket governing body with similar scope and program offering.

Broad incumbents

• Cricket Australia: National cricket governing body for Australia with regional/state association structure analogous to NZ's Major Associations. Provides a broader incumbent benchmark for cricket governance scale and commercialization.
• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales with county-level regional associations. Comparable incumbent governing structure overseeing regional pathway and recreational cricket.
• New Zealand Cricket: National governing body for cricket in New Zealand and the parent umbrella under which Cricket Wellington operates. Embeds regional staff and provides national policy, resources, and coaching frameworks.

Others

• Hockey New Zealand: National governing body for hockey in New Zealand with regional associations including Wellington Hockey, where a Cricket Wellington director serves as board member. Adjacent sport governance peer with similar community delivery model.

Regional players

• Wellington Rugby Football Union: Regional sports governing body in Wellington operating professional (Hurricanes/Poua) and community rugby. Comparable regional sport organization competing for the same Wellington participants and sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CricketWellingtonInc
• Xx.com/cricketwgtninc
• LinkedInlinkedin.com/company/cricket-wellington

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Wellington