Workathlete

What Workathlete does

Workathlete is a UK-based private limited company founded in 2016 that delivers executive coaching and energy management programmes to enterprise leadership teams and SMEs, leveraging the credibility of its two co-founder coaches: Rachael Mackenzie, a World Champion Thai Kickboxer, British Boxing Champion, and Chartered Physiotherapist, and Rob Vickerman, an Ex-International Rugby 7's Captain with postgraduate credentials in Leadership, Positive Psychology, and Psychology. The company positions itself as a third-party, confidential, and non-judgemental wellbeing partner and is publicly associated with enterprise clients including DHL, Sky, Red Bull, Arla, World Rugby, Canterbury, SCJohnson, and HSBC.

The company's product surface consists of three core offerings: the Workathlete App (a mobile and web-based application integrating with Withings wearable devices to capture biometric data such as heart rate, body weight, sleep, activity, and geolocation), Energy Management Programmes (structured coaching interventions for teams and leaders), and 'The Package' (a bundled programme combining coaching, app access, and biometric tracking). The Withings integration is the primary technology dependency, with new user onboarding automatically provisioning a Withings account, meaning Workathlete's proprietary software is layered on top of third-party device infrastructure rather than owning the full hardware-software stack.

Workathlete operates a professional services revenue model with bespoke, quote-based enterprise engagements and a stated annual billing cadence; no public pricing is disclosed. The go-to-market motion is enterprise field sales, initiated via website contact forms, direct email, and phone inquiries, with a stated dual focus on enterprise and SME customers. The firm employs 1-10 people, is registered in Beverley (East Yorkshire) with a presence in Leeds, and has no disclosed external funding, M&A activity, or AI/ML capabilities.

Name

Workathlete

Legal name

Workathlete Ltd

Website

https://workathlete.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Workathlete is a UK-based coaching firm founded in 2016 by two ex-professional athletes, delivering energy management programmes and biometric-enabled executive coaching to enterprise leadership teams and SMEs. It pairs ex-athlete coaches with a Withings-integrated app to address leader burnout and team performance.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing and Executive Coaching

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Sports Psychology & Mental Performance Coaching (HSADAEAH)

Keywords

• Executive coaching services
• Corporate wellness programmes
• Biometric performance tracking
• Team wellbeing coaching
• Leadership development services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Executive Coaching & Wellbeing Programmes: Workathlete provides Energy Management Programmes for Teams and Leaders, delivered through coaching sessions, quarterly team interventions, and speaking engagements. The service is offered as a packaged programme ('The Package') and includes confidential, non-judgemental coaching support for individual and team wellbeing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Workathlete provides executive and team performance coaching delivered by ex-professional athletes, packaged as Energy Management Programmes for corporate leaders and teams. The coaching service is supported by an advanced mobile and web app that integrates with Withings wearable devices to capture biometric data (heart rate, sleep, activity, body weight, GPS) and deliver data-driven, individualized coaching insights. The bundled offering ('The Package') combines confidential one-to-one coaching, team workshops, quarterly topical sessions, and speaker engagements for enterprise and SME clients.

Product overview

Workathlete offers an executive coaching and energy management platform combining coaching services with wearable biometric technology. The core offering consists of the Workathlete App (mobile and web-based application with biometric tracking via Withings devices) bundled with Energy Management Programmes and Executive Coaching services delivered by ex-professional athletes. The platform provides performance, leadership, and wellbeing coaching for teams and organizational leaders, with a focus on improving output, preventing burnout, and promoting health.

Differentiator

Problem solved

Functional benefit

Products and services

• Workathlete App Mobile and web-based application that captures biometric data (heart rate, body weight, sleep, activity, GPS) via Withings integration and delivers coaching content, data visualisations, and reports to individuals and leadership teams engaged in Workathlete programmes.
• Energy Management Programmes
• Executive Coaching
• The Package

Quantifiable outcome

• A leadership team of 10 reported that the coaching, data visuals, interventions and outcomes were 'more than we could have hoped for'
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• WithingscoreTechnology or IntegrationWorkathlete integrates Withings equipment and technology into its coaching platform. When users create a profile with the Workathlete App, it automatically triggers a Withings account. Withings' terms and conditions apply to this integration. This is a key technology partnership underpinning the biometric data collection capability of the service.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Virgin Pulse / Personify Health: Virgin Pulse (now Personify Health) is a long-standing enterprise wellbeing platform offering biometric tracking, health coaching, and wellbeing programmes. It is comparable to Workathlete in combining wearables data with coaching, but at much larger scale and broader scope.
• Lyra Health: Lyra Health provides mental health benefits including coaching and therapy to enterprise employees. It targets the same corporate wellbeing buyers as Workathlete, with a broader clinical scope and a more tech-enabled delivery model.
• Wellable: Wellable provides corporate wellness platforms with biometric integrations, challenges, and content libraries. It overlaps with Workathlete in biometric-driven corporate wellbeing, but at a more self-serve and SMB/mid-market positioning.
• Calm Business: Calm Business provides meditation, sleep, and mental wellbeing apps to enterprise clients. It overlaps with Workathlete in addressing burnout and energy management for corporate employees, though it operates as a scaled digital subscription rather than coach-led programmes.
• Limeade: Limeade is an employee experience platform with wellbeing, engagement, and inclusion offerings for enterprise customers. It competes for the same corporate wellbeing budget pool, though its primary differentiator is engagement measurement rather than high-touch coaching.
• Headspace for Work: Headspace for Work sells mindfulness, meditation, and wellbeing content subscriptions to enterprise HR buyers. It is not a direct executive coaching competitor but addresses the same corporate wellbeing budget pool and target buyer (CHROs, wellbeing leads) as Workathlete.

Direct peers

• Hintsa Performance: Hintsa Performance coaches executives and professional athletes using biomechanics, biometrics, and lifestyle coaching. Like Workathlete, it is rooted in elite athletic performance and translates sport-science methodologies to corporate leadership, serving a similar high-end executive clientele.
• BetterUp: BetterUp is the leading scaled digital executive coaching platform combining 1:1 coaching with AI-driven insights. It directly competes with Workathlete for enterprise wellbeing and leadership coaching budgets, with a comparable target buyer (CHROs, L&D) and overlapping value proposition around measurable behaviour change.
• CoachHub: CoachHub is a digital coaching platform offering enterprise leadership and wellbeing coaching at scale. It competes for the same enterprise L&D budgets as Workathlete, with a similar coaching-led value proposition but a more tech-mediated delivery model.

Others

• Withings (Workplace/B2B): Withings is Workathlete's core technology partner for biometric hardware. It is adjacent rather than competitive, but represents both an ecosystem enabler and a potential vertical-integration threat if Withings expands its own enterprise wellbeing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/workathleteuk
• Facebookfacebook.com/WorkAthlete-240218196837688
• LinkedInlinkedin.com/company/workathlete

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workathlete