Joya 36
Joya 36 is a Spanish jewelry and watch retailer founded in 1989, operating 18 physical stores across northern Spain plus a direct e-commerce platform selling gold, silver, diamond jewelry, branded watches, and proprietary Platalia collections to Spanish consumers for personal, wedding, and communion occasions.
- Company typePrivate
- Founded1989
- HeadquartersA Coruña, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Joya 36 does
Joya 36, S.A.U. is a Spanish jewelry and watch retailer founded in 1989, operating as a Sociedad Anónima Unipersonal (single-member private corporation). The company runs a hybrid distribution model combining 18 owned physical retail stores — concentrated primarily in Galicia and northern Spain (A Coruña, Santiago de Compostela, Vigo, Lugo, Ourense, Pontevedra, Ferrol, Ponferrada, Oviedo, Cangas, Marín, Vitoria-Gasteiz, Eibar) — with a direct-to-consumer e-commerce platform at joya36.com serving the Spanish peninsula and Balearic Islands. Its assortment spans gold jewelry (9 and 18 karat), sterling silver (Ley 925) pieces, diamond and gemstone jewelry, wedding bands with engraving, branded watches from manufacturers including Viceroy, Marea, Police, Guess, Mark Maddox, Tommy Hilfiger, Maserati, Radiant, Timberland, and Sector, plus smartwatches, children's and First Communion jewelry, photo frames, and proprietary Platalia collections (Dual, Royale, Space, Pink, Moments, Happy). Branded jewelry lines (Guess Jewelry, Oxiris Bijoux/Steel, Viceroy Jewelry) are also distributed alongside own-brand production.
The business model is straightforward unit-pricing retail with pay-as-you-go transactions across both physical and online channels. Pricing ranges from approximately €14.90 for entry-level children's silver pieces to over €1,800 for premium gold items, with a standard 10% discount often applied and free shipping to the Spanish peninsula. The company serves general consumer customers (men and women) for personal use, weddings, communions, baptisms, and gift-giving occasions, plus watch enthusiasts seeking branded timepieces. Customer support is provided through telephone, WhatsApp, and physical store returns; a 14-day return policy, secure SSL payments, and 24–48 hour express delivery round out the service proposition.
The underlying technology is a conventional PrestaShop-based e-commerce storefront (evidenced by IQITWishlist module references) with bilingual Spanish/English presentation and standard paid-search marketing via Google Ads. No public revenue, headcount, funding rounds, or institutional investor involvement is disclosed; the company appears founder-/family-owned with no parent entity, no subsidiaries, and no public listing. An ethical/whistleblower channel is operated at canaletico.joya36.com. No AI/ML capabilities, APIs, or proprietary technology platforms are evident.
Joya 36 firmographics
Firmographics- Name
- Joya 36
- Legal name
- Joya 36, S.A.U.
- Website
- https://joya36.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joya 36 is a Spanish jewelry and watch retailer founded in 1989, operating 18 physical stores across northern Spain plus a direct e-commerce platform selling gold, silver, diamond jewelry, branded watches, and proprietary Platalia collections to Spanish consumers for personal, wedding, and communion occasions.
- Ownership category
- akta.pro rank
Joya 36 industry classification
Industry- Product category
- Jewelry Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where Joya 36 is headquartered
LocationHeadquarters
- HQ city
- A Coruña
- HQ country
- Spain
- HQ region
- Europe
Offices14 records
Markets served
Joya 36 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail jewelry sales: Direct sales of gold, silver, and diamond jewelry through 18 physical stores and e-commerce platform targeting the Spanish peninsula and Balearic Islands market
- Branded watches sales: Sales of branded watches from partners including Viceroy, Marea, Police, Guess, Mark Maddox, Tommy Hilfiger, Maserati, Radiant, Timberland, and Sector
- Diamond and fine jewelry: Sales of diamond jewelry and premium pieces including rings, pendants, and necklaces with precious gemstones (emerald, ruby, sapphire, aquamarine)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silver jewelry (Ley 925) - Entry level |
| Unit Pricing | Pay-as-you-go | Gold jewelry 9 and 18 karat |
| Unit Pricing | Pay-as-you-go | Diamond and gemstone jewelry |
| Unit Pricing | Pay-as-you-go | Branded watches |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Joya 36 product offering
Product offeringCore offering
Joya 36 is a Spanish jewelry retailer that sells gold jewelry (9 and 18 karat), sterling silver jewelry, diamond and gemstone jewelry, wedding bands, branded watches from manufacturers such as Viceroy, Marea, Police, Guess, Mark Maddox, Tommy Hilfiger, Maserati, Radiant, Timberland, and Sector, branded jewelry collections, children's and communion jewelry, and its proprietary Platalia collections, distributing these products through 18 owned physical stores across Spain and the joya36.com e-commerce platform serving the Spanish peninsula and the Balearic Islands.
Product overview
Joya 36 is an online jewelry retailer founded in 1989 with 18 physical stores across Spain. The company operates a comprehensive e-commerce platform offering a wide range of jewelry products including gold jewelry (9 and 18 karat), sterling silver pieces, wedding bands, diamond jewelry, branded watches from major manufacturers (Viceroy, Marea, Police, Guess, Tommy Hilfiger, Maserati, Timberland, Sector), branded jewelry (Guess, Oxiris, Viceroy), children's jewelry, communion gifts, and their proprietary Platalia collections (Dual, Royale, Space, Pink, Moments). They also offer photo frames and albums. The product portfolio covers rings, earrings, bracelets, necklaces, pendants, crosses, medals, and watches for men and women, with both their own production and branded offerings. The company provides free shipping to mainland Spain, 14-day returns, and secure payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Platalia: Jewelry collection brand featuring sub-collections including Dual, Royale, Space, Pink, and Moments
Products and services
- Gold Jewelry (Joyería en Oro) Gold jewelry collection sold to men and women, including rings, earrings, bracelets, chains, necklaces, pendants, crosses and medals in 9 and 18 karat gold, priced from approximately €80 (gold earrings) to over €1,500 for premium gold chains.
- Sterling Silver Jewelry (Joyería en Plata) Sterling silver jewelry collection for men and women, including rings, earrings, necklaces, pendants, bracelets, hoops, charm bracelets, and personalized pieces, with entry items starting around €14.90.
- Wedding Bands (Alianzas de boda) Wedding bands available in white gold, yellow gold, and silver with engraving options, targeting couples preparing for marriage ceremonies.
- Diamond and Gemstone Jewelry (Joyería con Diamantes) Premium diamond jewelry including rings, earrings, pendants, and bracelets featuring brilliant and baguette-cut diamonds set in gold, plus pieces with precious gemstones (emerald, ruby, sapphire, aquamarine), priced from approximately €260 to €950.
- Branded Watches (Relojes) Multi-brand watch offering including Viceroy, Marea, Police, Guess, Mark Maddox, Tommy Hilfiger, Maserati, Radiant, Timberland, Sector, children's watches, and smartwatches, sold as authorized distributor.
- Branded Jewelry (Joyería Firmas) Branded jewelry lines from Guess, Oxiris (Bijoux and Steel collection), and Viceroy, sold as authorized distributor alongside own-brand pieces.
- Children's Jewelry (Joyas infantiles) Children's jewelry including baby bracelets, earrings, crosses and medals, 18 karat gold baby bangles, rings, and baptism shells, targeted at families purchasing for religious ceremonies and milestones.
- Communion Gift Sets (Juegos de comunión) Coordinated First Communion gift sets including earrings, bracelets, crosses, pendants, and necklaces, sold to families preparing for First Communion ceremonies.
- Platalia Proprietary Collections (Colección Platalia) Own-brand proprietary jewelry line sold under the Platalia sub-brand, including the Dual, Royale, Space, Pink, and Moments sub-collections, alongside the Happy collection.
- Bijoux and Steel Collection (Colección Bijoux y Acero) Fashion bijouterie and steel jewelry collection distributed through Joya 36's retail and e-commerce channels, including Oxiris Bijoux and Steel pieces.
- Photo Frames and Albums (Marcos y Álbumes) Photo frames and albums for preserving memories and special occasions, sold as a complementary gifting line alongside jewelry.
Companies that use Joya 36
Customer profileSegments3 records
Ideal customer profiles3 records
Joya 36 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joya 36 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- ViceroyminorViceroy watches sold through Joya 36 physical stores and e-commerce platform as an authorized retailer
- MareaminorMarea watches distributed through Joya 36 retail locations and online store
- PoliceminorPolice brand watches available through Joya 36 distribution channels
- GuessminorGuess watches and jewelry sold through Joya 36 as authorized distributor
- Mark MaddoxminorMark Maddox watches distributed through Joya 36 stores and website
- Tommy HilfigerminorTommy Hilfiger watches available at Joya 36 retail locations
- MaseratiminorMaserati branded watches sold through Joya 36 distribution network
- RadiantminorRadiant watches distributed through Joya 36 retail and e-commerce
- TimberlandminorTimberland watches available through Joya 36 physical and online stores
- SectorminorSector watches sold through Joya 36 distribution channels
- Viceroy JewelryminorViceroy branded jewelry available through Joya 36 as authorized retailer
- Oxiris (Bijoux and Steel Collection)minorOxiris Bijoux and Steel collection distributed through Joya 36
Scale indicators3 records
Expansion highlights5 records
Joya 36 competitors and assessment
Company assessmentDirect peers
- Aristocrazy: Spanish jewelry brand by Suárez sold through own boutiques and department-store wholesale — comparable hybrid retail/wholesale model with own-brand focus similar to Joya 36's Platalia approach.
- Suárez: Traditional Spanish jewelry retailer with multiple physical stores and a broad branded + own-brand offering including watches — directly comparable in multi-channel jewelry retail and heritage positioning.
- Majorica: Spanish jewelry brand with own production (pearls) and multi-channel retail including physical stores and e-commerce — comparable as a heritage Spanish own-brand jewelry retailer.
- Tous: Spanish jewelry brand with proprietary production, multi-brand boutique retail, and strong e-commerce presence — directly comparable to Joya 36 in operating model (own-brand + retail + digital), though operating at a much larger scale internationally.
- Singularu: Spanish jewelry brand with omnichannel retail (physical stores + e-commerce) targeting occasion-driven and accessible-premium consumers — closely aligned with Joya 36 in product positioning and customer segment, though more digitally native.
- UNOde50: Spanish own-brand jewelry company selling handcrafted pieces through physical stores and direct e-commerce — directly comparable to Joya 36's own-brand (Platalia) production plus retail hybrid model.
- Rabat: Spanish multi-brand luxury jewelry and watch boutique operating physical stores — directly comparable in the multi-brand boutique / watch-authorized-retailer dimension that Joya 36 pursues with brands like Guess and Maserati.
Broad incumbents
- Swarovski: Global crystal and fashion jewelry retailer with owned boutiques and online storefront — broader incumbent overlapping Joya 36's fashion-jewelry and giftable categories.
- El Corte Inglés: Spain's largest department store chain with extensive jewelry and watch departments — broad incumbent that competes with Joya 36 across multiple product categories in the Spanish peninsula market.
- Pandora: Global jewelry brand with extensive physical store network and e-commerce — broad incumbent competing for the same mid-market occasion-driven jewelry customer that Joya 36 targets (charms, gifts, personal milestones).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Joya 36 social profiles
Digital presenceJoya 36 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joya 36 leadership team
Management profileNumber of profiles
Joya 36 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joya 36 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joya 36
What does Joya 36 do?
Joya 36 is a Spanish jewelry retailer that sells gold jewelry (9 and 18 karat), sterling silver jewelry, diamond and gemstone jewelry, wedding bands, branded watches from manufacturers such as Viceroy, Marea, Police, Guess, Mark Maddox, Tommy Hilfiger, Maserati, Radiant, Timberland, and Sector, branded jewelry collections, children's and communion jewelry, and its proprietary Platalia collections, distributing these products through 18 owned physical stores across Spain and the joya36.com e-commerce platform serving the Spanish peninsula and the Balearic Islands.
Is Joya 36 a public or private company?
Joya 36 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joya 36 founded?
Joya 36 was founded in 1989. It employs 51 to 100 people.
Where is Joya 36 based?
Joya 36 is headquartered in A Coruña, Spain, in the Europe region.
How does Joya 36 make money?
Three revenue lines are on record. Retail jewelry sales are the primary driver. The others are branded watches sales and diamond and fine jewelry.
Who are Joya 36's main competitors?
Direct peers on record are Aristocrazy, Suárez, Majorica, Tous, Singularu, UNOde50 and Rabat. Broad incumbents are Swarovski, El Corte Inglés and Pandora.
Does Joya 36 have an API?
No public API is recorded for Joya 36.
What industry is Joya 36 in?
Joya 36's product category is Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAGAF, Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches). Its NAICS code is 458310 and its SIC code is 5944.