Lafortune Yachts

What Lafortune Yachts does

Lafortune Yachts is a private yacht brokerage and yacht-services firm founded in 2013 and co-led by Jonathan Lafortune, a ship and yacht captain responsible for global brokerage and chartering, and Özlem Lafortune, who manages charter administration and client relations. The company is headquartered in Bodrum, Turkey (D-Marin Marina Turgutreis) with a secondary Turkish office in Istanbul (Fenerbahçe) and a North American presence operated through the affiliated entity GL Yachting inc. in Canada. It serves high-net-worth individuals seeking motor yachts, sailing yachts, and power catamarans in the Mediterranean market, with a curated listing inventory of 30+ vessels from premium builders including Princess, Sanlorenzo, Ferretti, Riva, Sunseeker, Custom Line, McConaghy, Fairline, Monte Carlo Yachts, Pershing, Bluegame, Altima Yachts, Apreamare, and Ribco, priced from approximately €295,000 to €14,900,000.

The firm's core offering is yacht brokerage executed on a commission basis, supplemented by charter management, yacht delivery, technical support, refit consultancy, and full yacht management services. There is no proprietary technology platform: the business runs on a Wix-hosted website listing inventory and direct contact via email and phone, supported by Instagram, YouTube, and LinkedIn channels, with multilingual coverage (French, English, Spanish, Turkish). GTM is sales-led, founder-driven, and relationship-based rather than technology-enabled.

Revenue mechanics combine transaction-fee commissions on yacht sales with professional-services fees from charter management, delivery, refit, and management contracts. Pricing is publicly disclosed at the per-listing level, while commission rates are not. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, patents, awards, or formal partnerships, leaving Lafortune Yachts positioned as a boutique, founder-controlled Mediterranean brokerage rather than a scaled platform.

Name

Lafortune Yachts

Legal name

Lafortune Yachts

Website

https://lafortuneyachts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lafortune Yachts is a private yacht brokerage and yacht-services firm based in Turkey and Canada, serving high-net-worth individuals seeking luxury motor yachts, sailing yachts, and charters in the Mediterranean.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222)

SIC

Real Estate Agents & Managers (For Others) (6531), Water Transportation (4400)

akta.pro industry

PRIMARYTHAJALAE

Private Yacht & Luxury Boat Charters (With Crew)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYTHAEAEAA

Crewed Yacht Charters (Luxury Crewed)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Charter & Private Cruise Services

SECONDARYTHAEADAG

Cruise Yacht Charters (Private Crewed)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Small Ship & Yacht Cruises (Boutique)

Keywords

• Yacht brokerage services
• Yacht charter management
• Yacht management services
• Refit consultancy
• Luxury yacht sales

Headquarters

HQ city

Bodrum

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Yacht Brokerage Commissions: The company earns commissions on yacht sales transactions, acting as a broker between buyers and sellers of luxury yachts. They represent a limited selection of quality yachts.
2. Charter Management Services: Revenue from charter management services including client relations and charter booking management for yacht owners.
3. Yacht Support Services: Additional services including yacht delivery, technical support, refit consultancy, and yacht management generate service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yacht brokerage representing a curated, limited selection of quality motor yachts, sailing yachts, and catamarans (39ft–120ft, priced from approximately €295,000 to €14,900,000) in the Mediterranean market. Complementary services include yacht delivery, technical support, refit consultancy, charter management, and yacht management. Co-founded by Jonathan Lafortune (ship & yacht captain) and Özlem Lafortune (charter management & client relations).

Product overview

Lafortune Yachts operates as a yacht brokerage firm offering a curated portfolio of quality motor yachts, sailing yachts, and power catamarans for sale in the Mediterranean market. Their portfolio spans vessels from 39ft to 120ft across manufacturers including Princess, Sanlorenzo, Ferretti, Riva, Sunseeker, Custom Line, McConaghy, Fairline, Monte Carlo Yachts, Bluegame, Altima Yachts, Apreamare, Pershing, and Ribco. Beyond brokerage, the company provides complementary services including yacht delivery, technical support, refit consultancy, and yacht management. The firm is co-founded by Jonathan Lafortune (ship & yacht captain handling global brokerage and chartering) and Özlem Lafortune (charter management and client relations).

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Brokerage Services Mediterranean yacht brokerage and chartering services representing a limited selection of quality yachts. The company acts as broker between buyers and sellers of luxury yachts, supporting purchase transactions and charter arrangements for high-net-worth individuals.
• Yacht Delivery Services Professional yacht delivery services for vessels in the company's portfolio and for client vessels, leveraging founder Jonathan Lafortune's ship & yacht captain background.
• Yacht Technical Support Technical support services for yacht maintenance and operations, providing clients with expert guidance on the upkeep and operational integrity of owned vessels.
• Refit Consultancy Consultancy services for yacht refit projects, advising owners on refit scope, yard selection, and project oversight for vessel upgrades and refurbishments.
• Yacht Management Comprehensive yacht management services for owned vessels, covering ongoing operational, technical, and administrative needs across the yacht ownership lifecycle.
• Charter Management & Client Relations Charter management and client relations services under co-founder Özlem Lafortune's responsibility, supporting yacht owners with charter booking administration and client communication.
• Yacht Listings Portfolio Curated portfolio of over 30 motor yachts, sailing yachts, and catamarans from manufacturers including Princess, Sanlorenzo, Ferretti, Riva, Sunseeker, Custom Line, McConaghy, Fairline, Monte Carlo Yachts, Bluegame, Altima Yachts, Apreamare, Pershing, and Ribco, ranging from 39ft to 120ft and priced from approximately €295,000 to €14,900,000.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Simpson Marine: Asia-headquartered luxury yacht brokerage and dealer with regional offices across Hong Kong, Thailand, and Vietnam. Comparable multi-brand sales portfolio and brokerage-plus-charter model, but focused on Asia rather than the Mediterranean.

Direct peers

• Northrop & Johnson: International luxury yacht brokerage offering sales, charter, and management with Mediterranean and global offices. Direct peer offering the same HNW-focused brokerage-plus-charter proposition, but with broader geographic coverage.
• Worth Avenue Yachts: US-based luxury yacht brokerage with a curated multi-brand sales portfolio and charter services. Comparable as a smaller, relationship-driven brokerage competing against global incumbents.
• Camper & Nicholsons: One of the world's oldest and largest luxury yacht brokerages, with deep Mediterranean presence spanning sales, charter, and management. Directly comparable to Lafortune Yachts in core brokerage and charter management services for HNW clients, but operating at much greater global scale.
• Denison Yachting: Large yacht brokerage with a multi-brand sales portfolio spanning motor yachts, sailing yachts, and catamarans. Comparable brokerage-first model with strong digital presence, contrasting with Lafortune's relationship-led Mediterranean focus.
• Allied Marine: Premium yacht brokerage representing brands such as Ferretti, Riva, Pershing, and Sanlorenzo — many of the same marques carried by Lafortune Yachts. Direct competitor for premium motor yacht sales in the Mediterranean transatlantic corridor.
• Burgess: Leading superyacht broker and manager with strong Mediterranean charter and sales presence. Closely comparable end-to-end service mix (sales, charter, management, new-build, refit), serving the same HNW buyer pool that Lafortune targets.
• Ocean Independence: International yacht broker with strong Mediterranean and European charter/sales presence. Directly comparable curated brokerage approach and full-service yacht management offering.
• IYC (International Yacht Collection): Global yacht brokerage and management firm with Mediterranean offices covering sales, charter, and yacht management. Highly comparable service model and target customer base to Lafortune Yachts.
• Fraser Yachts: Global full-service yacht broker and manager with extensive Mediterranean charter and sales operations. Directly comparable in offering a curated sales portfolio plus charter management, yacht management, and refit services, but with substantially larger international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWTSIlfT3YldnjHKXsxJ9zg/?guided_help_flow=5
• LinkedInlinkedin.com/in/lafortuneyachts
• Instagraminstagram.com/lafortuneyachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafortune Yachts