Chicken Treat

What Chicken Treat does

Chicken Treat is an Australian quick-service restaurant chain founded in 1976 and headquartered in Osborne Park, Western Australia, operating under the corporate entity Australian Fast Foods Pty Ltd. The brand sells a chicken-centric menu centered on two signature preparations: slow-cooked Rotisserie Chicken and southern-style 'Crunchified' fried chicken, plus a supporting range of burgers (Tempta Burger, Baconary Burger), wraps, rolls, sides, and desserts. The customer base is mass-market Western Australian consumers and families, supplemented by event catering customers ordering bulk meals through a dedicated catering portal with a AUD$60 minimum and 24-48 hour advance notice.

The business runs primarily through a franchise network of 56+ store locations across Western Australia, with company-owned and independently franchised outlets offering drive-thru, in-store pickup, and delivery. The digital stack consists of a proprietary mobile app (iOS and Android) and website for direct ordering, integrated with the Flock Rewards loyalty program launched in July 2025, plus third-party delivery through Uber Eats, Menulog, and DoorDash. Payments are processed via Mastercard, Visa, Google Pay, and Apple Pay, and the company uses Microsoft Clarity and Microsoft Advertising for analytics and marketing.

Revenue is generated via four streams: retail food sales at company-owned and franchised stores, third-party delivery commissions, catering orders, and franchise fees and royalties (franchising enquiries are routed through Craveable Brands). Pricing is unit-based with regional variation (metro vs. regional), a 10% public holiday surcharge, AUD$22 minimum for delivery, and AUD$5.95 entry-level value promotions. Halal-certified chicken is used across all stores, with six stores holding formal Halal certification. The company is privately held with no disclosed external funding.

Name

Chicken Treat

Legal name

Australian Fast Foods Pty Ltd

Website

https://chickentreat.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Chicken Treat is a Western Australian quick-service restaurant chain founded in 1976, operating 56+ franchised and company-owned stores specializing in rotisserie and southern-style fried chicken, burgers, and catering, with direct ordering via app and website and delivery through Uber Eats, Menulog, and DoorDash.

Ownership category

akta.pro rank

Product category

Quick-Service Chicken Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

Keywords

• Quick-service chicken restaurants
• Rotisserie chicken fast food
• Fried chicken takeaway
• Drive-thru fast food
• Event catering services

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food Sales (Storefront): Direct food and beverage sales through company-owned and franchised store locations. Customers order via drive-thru, walk-in takeaway, or advance online orders with in-store pickup. Products include rotisserie chicken, fried chicken (Crunchified), burgers, wraps, sides, desserts, and beverages.
2. Third-Party Delivery: Revenue generated through delivery orders placed via third-party platforms (Uber Eats, Menulog, DoorDash). Customers pay directly to delivery platforms; Chicken Treat receives wholesale payment for food orders. Delivery services vary store-to-store based on availability.
3. Catering Orders: Bulk food orders for events and functions. Minimum order value of $60 with 48 hours advance notice. Mix-and-match menu options for customized bundles. Customers order online for store pickup.
4. Franchise Revenue: Chicken Treat operates as a franchise network under Australian Fast Foods Pty Ltd. Franchise partners own and operate individual stores, paying franchise fees and royalties to the brand. Franchising enquiries directed through craveablebrands.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chicken Treat operates a quick-service restaurant chain focused on chicken-based fast food, offering rotisserie chicken and southern-style fried (Crunchified) chicken alongside burgers, wraps, rolls, sides, desserts, and beverages. The brand sells meals through company-owned and franchised stores with takeaway, drive-thru, in-store pickup, and delivery via its own app/website plus third-party platforms, and provides bulk event catering services.

Product overview

Chicken Treat is an Australian fast food chain founded in 1976, operating as a franchise model with independent Franchise Partners. The company offers a unified product portfolio centered on chicken-focused fast food with two signature preparation styles: Crunchified (crispy southern-style fried chicken) and Rotisserie (hand-seasoned roasted chicken). The core offering includes burgers (Tempta Burger, Baconary Burger, Veggie Burger), rolls, wraps, and chicken pieces. The business operates through multiple channels: physical restaurant locations with dine-in and drive-thru, an online ordering platform (web and app), third-party delivery services (Uber Eats, Menulog, DoorDash), and a catering service. The Chicken Treat App serves as the primary digital channel for ordering and loyalty (Flock Rewards), while the Flock Rewards program provides a digital stamp card for repeat customers. Limited-time product launches include seasonal Hero Boxes bundles, Cookie Caramel Donut Chips dessert, and promotional Dinners Under $25 deals. The company is owned by Australian Fast Foods Pty Ltd and is part of the Craveable Brands group.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Treat Mobile App Mobile application for iOS and Android that enables customers to order ahead for in-store pickup or drive-thru collection, access app-exclusive deals, save favorite orders and payment methods (Mastercard, Visa, Google Pay, Apple Pay), and participate in the Flock Rewards loyalty program.
• Flock Rewards Loyalty Program Digital customer loyalty program with a virtual stamp card earning 1 stamp per AUD$10 spent on online or app orders; rewards include free Regular Chips on signup, a $5 voucher after 5 stamps, a free Tempta Burger after 10 stamps, a $5 birthday voucher, and an exclusive VIP tier unlocked at 10 completed stamp cards.
• Catering Service Event and function catering service offering Rotisserie Chicken, Crunchified Chicken, and sides with mix-and-match bundle options, requiring a minimum $60 order and 24-48 hours advance notice for store pickup.
• Tempta Burger Signature burger featuring a succulent full breast chicken fillet with crispy coating, lettuce, cheese, and creamy mayo on a soft sesame seed bun (2170kJ).
• Chicken Roll Soft sesame seed roll filled with slowly cooked Rotisserie Chicken and a unique blend of sauces (2580kJ).
• Baconary Burger Full breast chicken fillet with tasty short cut bacon, cheese, and Baconary sauce (bacon-flavoured mayonnaise) on a soft sesame seed bun (2740kJ).
• Rotisserie Chicken Hand-seasoned rotisserie chicken sold in whole, half, and quarter portions, serving as Chicken Treat's foundational protein since 1976.
• Crunchified Chicken Succulent chicken pieces with crispy southern-style coating, freshly marinated and hand-breaded, available in multiple piece counts.
• Tempta Hero Box Limited-time value meal box including a Tempta Burger, one piece Crunchified Chicken, one piece Boneless Chicken, Chips, Mash & Gravy, and a drink (5631kJ).
• Crunchified Hero Box Limited-time value meal box including 3 pieces Crunchified Chicken, 3 Nuggets, Chips, Mash & Gravy, and a drink (5826kJ).
• Boneless Hero Box Limited-time value meal box including 4 pieces Boneless Chicken, 3 Nuggets, dipping sauce, Chips, Mash & Gravy, and a drink (3926kJ).
• Roll & Burger Deal Value meal deal featuring 2 Chicken Rolls, 2 Cheeseburgers, and 4 regular Chips for under $25, marketed as part of the Dinners Under $25 range.
• Cookie Caramel Donut Chips Limited-time dessert featuring crispy donut chips topped with chocolate crumb and rich caramel drizzle (4990kJ).
• 3 Piece Treat Box meal containing 3 pieces of Crunchified Chicken with Chips and a small Mash & Gravy (6540kJ).
• Online Ordering Web-based online ordering platform for pickup at stores, accepting debit and credit card payments with a $22 minimum for delivery, $65 minimum for catering, and a $300 maximum order for click and collect or delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership. Customers can order Chicken Treat products for delivery via the Uber Eats platform. Delivery availability varies by store location. Chicken Treat receives revenue from fulfilled delivery orders.
• MenulogcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership. Provides delivery service for Chicken Treat products to customers ordering through the Menulog platform. Store availability varies.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership. Enables customers to receive Chicken Treat food deliveries via DoorDash. Availability varies by store location.
• Microsoft AdvertisingminorGTM or Marketing PartnerDigital advertising partnership using Microsoft advertising technologies. Used for site optimization, fraud/security purposes, and advertising campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hungry Jack's: Major Australian QSR chain (Burger King master franchisee, 500+ stores). Overlaps with Chicken Treat on value meals, drive-thru, family occasions, and delivery aggregator presence.
• McDonald's Australia: Largest QSR chain in Australia with deep national footprint. While not chicken-specialist, competes directly on value meals, drive-thru, breakfast/daypart occasions, and delivery aggregator share.
• KFC Australia: Dominant national chicken QSR in Australia (700+ stores) operated by Yum! Brands. Closest direct competitor by category, with substantially larger scale, marketing budget, and national distribution network.

Direct peers

• Oporto: Australian flame-grilled chicken QSR chain, also part of the Craveable Brands portfolio. Competes in similar price points and target occasion (chicken-focused quick meals), creating overlap and cannibalisation risk.
• Nando's Australia: Flame-grilled PERi-PERi chicken QSR with a strong Australian footprint. Competes for chicken-focused dining occasions, particularly among younger consumers and dine-in occasions.
• Red Rooster: Australia's other major chicken-focused QSR chain (130+ stores), sibling brand under Craveable Brands. Competes head-to-head with Chicken Treat across rotisserie and fried chicken formats in Western Australia and nationally.
• El Jannah: Fast-growing Australian Lebanese-style charcoal chicken chain expanding nationally. Targets similar value-conscious family and group occasions with differentiated preparation method, representing an emerging competitive threat.

Regional players

• Domino's Pizza Enterprises: ASX-listed Australian pizza delivery leader with focus on digital ordering and delivery. Comparable in digital/app maturity, loyalty mechanics, and franchise model, though in pizza rather than chicken.

Emerging players

• Chick-fil-A: US-based chicken QSR leader known for exceptional unit economics and customer loyalty. While currently US-only and not a direct Australian competitor, it represents the strategic benchmark for a pure-play chicken QSR brand.
• Church's Texas Chicken: US-origin fried chicken QSR with Australian presence, expanding nationally. Targets similar chicken-piece occasions as Chicken Treat with a globally recognised brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chickentreat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicken Treat