ProSave

What ProSave does

ProSave is a Denmark-based B2B procurement Software-as-a-Service platform that serves professional installers, including electricians, plumbers, and HVAC technicians, as well as construction and industrial buyers. The company aggregates catalogs and price agreements from more than ten major Danish building material wholesalers (Solar, Lemvigh-Müller, AO, Brdr. Dahl, Ahlsell, Würth, GN-Belysning, JMV-Cables, HF, CarlRas) into a single ordering interface, providing access to over one million stock-keeping units. Its technology stack combines a cloud-based procurement application, native iOS and Android mobile apps, a registered proprietary search engine called ProductScore® with step-wise filtering, an automated cross-wholesaler price optimizer, and native integrations with the leading Danish trade enterprise resource planning and project management systems (E-Komplet, Minuba, EG One, IFS, Microbizz, Odoo) and estimating tools (EG Corbis, Kalkia).

ProSave generates revenue primarily through a per-user-per-month subscription model priced at 239 Danish Krone for the core procurement module, with an add-on warehouse management module at 149 Danish Krone per user per month, a separate administrative user fee of 595 Danish Krone per month for wholesalers using the platform to sell their own stock, and a one-time setup fee of 4,995 Danish Krone per company. Distribution combines a product-led growth motion (a 14-day free trial via web and app stores) with a sales-assisted motion for enterprise accounts and a referral channel in which integrated wholesalers and enterprise resource planning vendors recommend the platform to their installer customers. The company is privately held, was founded in 2013 outside Copenhagen, and is headquartered in Ringsted, Denmark, under the legal entity ProSave Group ApS (CVR-nr. 45172473), led by director Raf Andersson. Publicly disclosed customers include one enterprise account, Eltel, alongside several small and medium-sized electrical installation firms such as LTECH A/S, Roskilde Fjord El A/S, Micali El A/S, and Stavnskaer Elektrik.

Name

ProSave

Legal name

ProSave Group ApS

Website

https://prosave.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ProSave is a Denmark-based B2B procurement SaaS platform that aggregates catalogs and price agreements from 10+ building material wholesalers into a single ordering interface, serving professional installers such as electricians, plumbers, and HVAC technicians in the Danish construction industry.

Ownership category

akta.pro rank

Product category

Construction Procurement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• B2B procurement platform
• Construction material purchasing
• Wholesaler aggregation software
• Installer procurement system
• Warehouse management software

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription (per user per month): Annual subscription model billed per user per month. Users can be added on an ongoing basis. The platform also offers a separate warehouse module as an add-on subscription. Setup fee charged per company.
2. Order transaction facilitation: ProSave acts as a portal/mediator connecting installers with wholesalers. Orders are routed to individual wholesalers who process, deliver, and invoice directly. ProSave facilitates the transaction but does not handle payment or delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ProSave is a cloud-based B2B procurement platform that aggregates catalogs, price agreements, and ordering from more than 10 Danish building material wholesalers (Solar, LM, AO, Brdr. Dahl, Ahlsell, Würth, etc.) into a single interface. It enables professional installers (electricians, plumbers, HVAC technicians) to purchase over 1 million building material items, register purchases against specific projects via integrations with ERP/case management systems (E-Komplet, Minuba, EG One, IFS, Microbizz), and manage inventory through an optional warehouse module with mobile barcode scanning.

Product overview

ProSave is a B2B procurement platform for the Danish construction and installation industry. The core product is the ProSave Indkøbssystem (Purchasing System), a unified platform for purchasing building materials across multiple wholesalers. The offering operates on a per-user subscription model (239 kr/user/month) with optional add-on modules. ProSave Lager (Warehouse) is a separate inventory management add-on (149 kr/month) that integrates with the core purchasing system to provide real-time inventory tracking, automated ordering, and warehouse operations management. The company also offers a mobile app for iOS and Android. Pricing includes 4,995 kr setup fee and the warehouse module requires a mandatory administrative user (595 kr/month). The platform integrates with leading case/project management systems (E-Komplet, Minuba, EG One, IFS, Microbizz) and calculation tools (EG Corbis, Kalkia) to support end-to-end workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• ProSave Indkøbssystem (ProSave Purchasing System)

Quantifiable outcome

• ~15% savings on electrical procurement costs
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• SolarcoreChannel Partner/ Reseller/ DistributorSolar is one of the major building material wholesalers integrated with ProSave. ProSave loads Solar's price agreements and enables installers to order from Solar directly through the platform alongside other wholesalers.
• LMcoreChannel Partner/ Reseller/ DistributorLM (Lemvigh-Müller) is a key wholesaler partner whose price agreements and product catalog are integrated into the ProSave platform, enabling consolidated procurement for installers.
• AO (AO Aarhus)coreChannel Partner/ Reseller/ DistributorAO is a major electrical and building material wholesaler integrated with ProSave for real-time pricing and order routing through the platform.
• Brdr. DahlcoreChannel Partner/ Reseller/ DistributorBrdr. Dahl (now part of Dalux group) is a wholesaler integrated with ProSave for procurement of building materials, plumbing, and HVAC supplies.
• AhlsellmajorChannel Partner/ Reseller/ DistributorAhlsell is a Nordic wholesaler of electrical, plumbing, and HVAC materials. ProSave integrates with Ahlsell to enable installers to procure from Ahlsell through the platform.
• WürthmajorChannel Partner/ Reseller/ DistributorWürth is a global supplier of assembly and fastening materials. Their products are available through the ProSave platform integrated with ProSave's catalog.
• GN-BelysningmajorChannel Partner/ Reseller/ DistributorGN-Belysning (lighting wholesaler) products are available through the ProSave platform as part of the aggregated catalog.
• JMV-CablessupportingChannel Partner/ Reseller/ DistributorJMV-Cables is a cable specialist wholesaler whose products are accessible through the ProSave platform.
• HF (H. F. & Koch)supportingChannel Partner/ Reseller/ DistributorHF is a Danish electrical wholesaler integrated with ProSave for product availability and pricing.
• CarlRassupportingChannel Partner/ Reseller/ DistributorCarlRas is a building material and paint wholesaler integrated with ProSave.
• E-KompletcoreTechnology or IntegrationE-Komplet is a case and project management system for electrical installers. ProSave integrates with E-Komplet to enable procurement that is automatically registered to the correct case/project, eliminating double data entry.
• MinubacoreTechnology or IntegrationMinuba is a cloud-based business management system for tradespeople. ProSave integrates with Minuba so that material purchases are correctly registered on the right project.
• EG OnecoreTechnology or IntegrationEG One is an ERP system for the trades and construction sector. ProSave integrates with EG One for seamless project-linked procurement.
• IFSmajorTechnology or IntegrationIFS is an enterprise ERP platform. ProSave integrates with IFS for project and procurement data synchronization.
• MicrobizzmajorTechnology or IntegrationMicrobizz is a project management and CRM system. ProSave integrates with Microbizz for case-linked material purchasing.
• OdoosupportingTechnology or IntegrationOdoo is an open-source ERP suite. ProSave has an integration with Odoo for procurement and inventory data synchronization.
• EG Corbis & KalkiamajorTechnology or IntegrationEG Corbis (quotation/tendering) and Kalkia (cost estimation) are electrical industry tools integrated with ProSave, enabling material lists from cost estimates to flow directly into procurement.
• PM (Project Management)supportingTechnology or IntegrationPM (Project Management system) is integrated with ProSave for project-linked procurement functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coupa: Large enterprise spend management and B2B procurement platform; represents the upper-end incumbent alternative ProSave could face if installers consolidate around broad procurement suites rather than vertical tools.
• SAP Ariba: Enterprise procurement and supplier network from SAP; a broad incumbent whose catalogs, approvals and supplier enablement overlap with ProSave's B2B procurement functionality at the enterprise end of the market.
• Procore: Global construction management platform covering project management, procurement and financials; a broad incumbent whose procurement tools could eventually overlap with ProSave's niche multi-wholesaler aggregation.

Direct peers

• Materially: European B2B procurement platform for construction materials that aggregates multiple supplier catalogs into a single ordering interface for builders and installers, directly mirroring ProSave's core model across multiple European markets.
• Mercanis: B2B procurement marketplace for indirect materials and services, aggregating multiple suppliers behind a single buying workflow — comparable to ProSave in operating model (multi-supplier SaaS procurement) while serving a broader European industrial buyer.
• KOJO: Construction materials management platform serving electrical and mechanical contractors in North America, focused on multi-supplier procurement and warehouse workflows, directly comparable to ProSave's installer focus and warehouse add-on.
• Cobuilder: Nordic construction data and procurement platform serving contractors and suppliers with structured product data and digital ordering workflows, comparable to ProSave in its construction-trade focus and Nordic footprint.

Emerging players

• E-Komplet: Danish case and project management system for electrical installers, also a current ProSave integration partner; sits closest to the installer's daily job workflow and could disintermediate ProSave's procurement layer.
• PlanRadar: Construction and real-estate project management SaaS used heavily by European trades; overlaps with ProSave's installer workflows via construction-site ordering and supplier integration potential.
• Minuba: Danish cloud business management system for tradespeople and a current ProSave integration partner; directly adjacent in the same installer buyer workflow and a potential competitor if it expands into procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prosave

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProSave