Minuba
- Company typePrivate
- Founded2010
- HeadquartersLyngby, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Minuba firmographics
Firmographics- Name
- Minuba
- Legal name
- Minuba ApS
- Website
- https://minuba.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Minuba is headquartered
LocationHeadquarters
- HQ city
- Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Minuba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Minuba Plus (Subscription): Paid subscription tier priced per user type and number of users. Includes all Minuba functions, access to 80+ wholesaler integrations, and free phone/email support on weekdays. The primary revenue driver for the company.
- Minuba GO! (Freemium): Free tier for up to 2 users providing basic order management, time/material registration, and invoicing. Serves as customer acquisition channel to convert users to Minuba Plus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free order management for small trades businesses with up to 2 users |
| Subscription | Monthly | Full-featured order management for professional trades businesses |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
Minuba product offering
Product offeringCore offering
Minuba is a cloud-based order management and field operations platform for tradespeople and small construction businesses, covering the full workflow from quote and order creation through digital work orders, time and material registration, quality assurance, scheduling, invoicing and financial reporting. The product is offered in two tiers — a paid subscription called Minuba Plus with full features and integrations to 80+ building-material wholesalers, plus a free tier called Minuba GO! for up to 2 users — and is complemented by native iOS and Android mobile apps that let field workers manage cases, capture materials, log time and document quality on-site.
Product overview
Minuba is a cloud-based order management platform designed for tradespeople and craft businesses in Denmark and Scandinavia. The platform operates on a two-tier model: Minuba Plus is the full-featured paid subscription with all modules, while Minuba GO! provides free basic order management for up to 2 users. The product portfolio centers on the core order management module complemented by 12 functional modules including Planning, Material Registration, Time Tracking, Quality Assurance, Invoicing, Budget, Service Agreements, Equipment Management (Anlæg), and Construction Projects (Entreprise). Additional capabilities include a mobile app for field work management, management overview dashboards, and a Partner Hub ecosystem. The platform integrates with 80+ wholesalers and multiple accounting/payroll systems, positioning Minuba as a comprehensive operational management system for small to medium-sized trades businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Minuba Plus: Paid subscription order management system with full feature access, grossist material integrations, and free phone/email support for tradespeople and construction companies.
- Minuba GO!
Products and services
- Minuba Plus Minuba Plus is the paid subscription order management system from Minuba for tradespeople and service companies, including all Minuba functions (order management, digital work orders, scheduling, time and material registration, quality assurance, invoicing, budget, service agreements, equipment, and construction projects), access to materials from 80+ wholesalers, and free phone and email support on weekdays. It is offered with a 30-day free trial.
- Minuba GO! Minuba GO! is the free entry-level order management solution from Minuba for small trades and service businesses with up to 2 users, providing basic functions including quote creation, order management, time and material registration, and invoice sending on the go, with free email support on weekdays and no credit card required.
- Minuba Mobile App Minuba's native mobile application for smartphones and tablets lets tradespeople manage cases, track work progress, register time and materials, capture photos, follow employees and operate the order workflow from the field without being tied to the office. Available on iOS and Android, including a dedicated Minuba GO! mobile app variant.
- Minuba Partner Hub Minuba Partner Hub is the formal partner-program platform for wholesalers, accountants, bookkeepers and other advisors to integrate with Minuba and collaborate with Minuba users, including the Rådgiveradgang (Advisor Access) feature which gives accountants and business advisors secure access to necessary customer data for faster and more precise advisory services.
- Minuba JSON API Minuba's JSON API is a publicly documented interface that allows third-party systems to read and write data to and from Minuba for integrations with accounting, payroll, wholesaler, fleet management, and other partner systems.
Quantifiable outcome
- Reduced administrative work through digital work orders replacing paper-based processes
- +2 more outcomes
Companies that use Minuba
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Minuba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature10 records
Minuba partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, key and supporting.
- e-conomiccoree-conomic is Denmark's most popular online accounting software (used by 130,000+ customers). Minuba's integration enables automatic export of sales invoices, purchase invoices, customer data, and reminders to e-conomic, with payment status import back to Minuba. A featured customer quote from Schlæger & Andersen A/S highlights improved liquidity and efficiency from the combined Minuba and e-conomic workflow.
- BillykeyBilly is a cloud accounting platform targeting small businesses. The Minuba-Billy integration automatically exports approved sales invoices from Minuba to Billy and supports import of payment data back to Minuba for invoice reconciliation.
- DinerokeyDanish cloud accounting platform Dinero integrates with Minuba for automatic invoice export and accounting sync. Supported via dedicated setup guide in the Minuba support section.
- Apport SystemskeyApport Systems specializes in user-friendly inventory management. The integrated solution syncs item creation and material consumption from Minuba to Apport WMS automatically, eliminating manual inventory updates. Trades businesses can track what they have in stock, where it's located, and when to reorder.
- DanlønkeyDanløn is a Danish payroll system. Minuba integrates to export timesheet data directly to Danløn for payroll processing, with a dedicated setup guide in the support section.
- DataLønkeyDataLøn is a Danish payroll solution. Minuba offers a dedicated integration for exporting employee timesheets to DataLøn, with setup instructions available in the support section.
- Fleet CompletesupportingFleet Complete provides fleet management solutions. Minuba integrates to exchange data with Fleet Complete systems, enabling combined fleet and job management for trades businesses with vehicle fleets.
- STARKcoreSTARK is one of Denmark's largest building material wholesalers. As one of the 80+ wholesalers integrated with Minuba, STARK enables trades customers to look up prices, order materials, and track consumption directly within Minuba.
- SolarcoreSolar is a major Danish-Norwegian electrical and heating wholesale company. As one of the 80+ wholesaler integrations, Solar enables Minuba users to order and track materials directly in their workflow.
- AhlsellcoreAhlsell is a Nordic building material and installation equipment wholesaler. As one of the 80+ integrated wholesalers, Ahlsell's system connects with Minuba to enable material ordering and consumption tracking.
- XL EntreprenørkeyXL Entreprenør is a Danish building materials chain. As one of the 80+ wholesaler integrations with Minuba, XL Entreprenør provides material procurement connectivity for trades users.
- Svea FinanssupportingSvea Finans provides financing solutions. Integrated with Minuba as a financing option available to customers during the order-to-invoice workflow, enabling financing offers at point of sale.
- Service FinanssupportingService Finans provides financing solutions for businesses. Available as an integrated financing option within Minuba's ordering system for trades customers.
- GatewayAPIsupportingGatewayAPI provides SMS gateway services integrated with Minuba, enabling businesses to send SMS messages to customers directly from the platform (e.g., appointment reminders, status updates).
- Lekon RådgivningsupportingLekon Rådgivning is a consulting firm specializing in asbestos quality management systems. In partnership with Minuba, they offer pre-built asbestos quality assurance document templates directly within Minuba, helping trades businesses meet new asbestos authorization requirements.
- addFinancesupportingaddFinance is a platform that helps businesses find the right financing solutions. Articles are co-published on Minuba's knowledge center about SME financing challenges, and addFinance is presented as a recommended partner for trades businesses seeking financing options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Minuba competitors and assessment
Company assessmentDirect peers
- Jobber: Canadian SMB field service management SaaS targeting home service businesses including trades. Comparable freemium-to-paid pricing model, mobile-first field worker experience, and similar SMB trades customer profile — a direct international comparable.
- Housecall Pro: US-based field service management SaaS for home service professionals (plumbers, electricians, HVAC, cleaning). Similar quote-to-invoice workflow, mobile app for field workers, and integration marketplace model — direct vertical overlap with Minuba's SMB trades focus.
- ServiceM8: Australian-origin field service management app for trades with strong mobile-first design. Comparable job management workflow from quote to invoice, similar SMB trades target market, and analogous integration approach with material suppliers — closest international mobile-first comparable to Minuba.
- Tradify: New Zealand-based job management software for tradespeople (electricians, plumbers, builders). Comparable quote-to-invoice workflow, time tracking, and SMB trades focus with mobile-first design — direct international peer in the trades job management SaaS category.
- simPRO: Australia/UK-based field service management software for trades and contractors. Overlapping job management, quoting, invoicing, and inventory features for trade SMBs, with broader enterprise footprint than Minuba — comparable in workflow scope and vertical focus.
- Workiz: US/Israel-based field service management platform for locksmiths, plumbers, electricians, and HVAC businesses. Similar job scheduling, dispatch, invoicing, and SMB trades target market with comparable mobile worker experience.
- FieldEdge: US-based field service management software for HVAC, plumbing, electrical, and other trades. Comparable dispatch, job costing, invoicing, and customer management features targeting SMB-to-mid-market trade contractors.
- Wintac: US-based field service management software for HVAC, plumbing, and mechanical contractors. Comparable end-to-end job workflow from scheduling through invoicing, similar SMB-to-mid-market trades positioning.
Broad incumbents
- ServiceTitan: US-based enterprise field service management platform for trades (HVAC, plumbing, electrical). Much larger scale and broader feature set, but overlapping core job management, dispatch, invoicing, and reporting capabilities for trades businesses — competitive threat if it expands deeper into Europe.
Regional players
- Byggeweb: Danish construction project management and collaboration platform serving the Danish building sector. Overlapping construction industry vertical and Danish geography, with complementary rather than identical job management functionality — closest Danish regional comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Minuba social profiles
Digital presenceMinuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minuba leadership team
Management profileNumber of profiles
Profiles1 record
Minuba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minuba
What does Minuba do?
Minuba is a cloud-based order management and field operations platform for tradespeople and small construction businesses, covering the full workflow from quote and order creation through digital work orders, time and material registration, quality assurance, scheduling, invoicing and financial reporting. The product is offered in two tiers — a paid subscription called Minuba Plus with full features and integrations to 80+ building-material wholesalers, plus a free tier called Minuba GO! for up to 2 users — and is complemented by native iOS and Android mobile apps that let field workers manage cases, capture materials, log time and document quality on-site.
Is Minuba a public or private company?
Minuba is a private company. It is classified as unknown and is currently operating.
When was Minuba founded?
Minuba was founded in 2010. It employs 11 to 50 people.
Where is Minuba based?
Minuba is headquartered in Lyngby, Denmark, in the Europe region.
How does Minuba make money?
Two revenue lines are on record. Minuba Plus (Subscription) is the primary driver. The others are minuba GO! (Freemium).
Who are Minuba's main competitors?
Direct peers on record are Jobber, Housecall Pro, ServiceM8, Tradify, simPRO, Workiz, FieldEdge and Wintac. ServiceTitan is listed as a broad incumbent. Byggeweb is listed as a regional player.
Does Minuba have an API?
Yes. Minuba offers a JSON API that allows other systems to communicate with Minuba. JSON is a standard format that enables other systems to send or receive data directly from Minuba. The platform also provides a File API for importing and exporting files to and from Minuba. Additionally, there is a fleet management integration API. Developer documentation is at app.minuba.dk/static/apidoc/api.xml.