AgriVision Equipment Group
AgriVision Equipment Group is a private John Deere authorized dealership group operating 16 locations across Iowa and Nebraska, selling new and used agricultural, compact, and worksite equipment, OEM and aftermarket parts, certified technician service, and John Deere Financial financing to farmers, landowners, and commercial operators in the Corn Belt.
- Company typePrivate
- Founded1899
- HeadquartersClarinda, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What AgriVision Equipment Group does
AgriVision Equipment Group is a private, full-service John Deere authorized farm and consumer equipment dealership organization operating 16 locations across Iowa and Nebraska, with its primary headquarters in Pacific Junction, Iowa and a corporate presence in Clarinda. The group was assembled from multi-generational family dealerships including Macedonia Implement Company (founded 1899), Athen Implement (founded 1941), and McCunn Equipment (founded 1976), and operates in affiliation with PrairieLand Partners to extend its effective footprint. Its core product portfolio covers John Deere tractors (compact utility through 4WD), combines, planters, self-propelled and pull-type sprayers, tillage, hay and forage, utility vehicles, and precision agriculture technology, alongside complementary brands including Brent, Frontier, Kuhn Knight, Landoll, STIHL, UM Unverferth, and Westfield.
The business operates a multi-revenue-stream model: one-time new equipment sales, used equipment sales (unit prices observed from roughly $15,600 to $609,500), parts and certified technician service, and facilitation of financing through John Deere Financial and other lending partners. Go-to-market is primarily direct-to-consumer through physical dealerships, supported by a website-based inventory system, online quote and trade-in tools, and digital marketing across social, email, and SEO. The company maintains John Deere Leaders Club Dealer recognition and structures payments to align with seasonal farm cash flow.
Customers are concentrated in Iowa and Nebraska and consist primarily of row-crop farmers (corn and soybeans), livestock operators, acreage and property owners, and commercial worksite buyers. The group supports the full equipment lifecycle — selection, financing, parts, service, and trade-in — with local knowledge accumulated across more than a century of family-dealership roots and certified technician service capacity across all 16 locations.
AgriVision Equipment Group firmographics
Firmographics- Name
- AgriVision Equipment Group
- Legal name
- AgriVision Equipment Group
- Website
- https://agrivisionequipment.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AgriVision Equipment Group is a private John Deere authorized dealership group operating 16 locations across Iowa and Nebraska, selling new and used agricultural, compact, and worksite equipment, OEM and aftermarket parts, certified technician service, and John Deere Financial financing to farmers, landowners, and commercial operators in the Corn Belt.
- Ownership category
- akta.pro rank
AgriVision Equipment Group industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where AgriVision Equipment Group is headquartered
LocationHeadquarters
- HQ city
- Clarinda
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
AgriVision Equipment Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new John Deere agricultural equipment including tractors, combines, planters, sprayers, and compact utility tractors through 16 dealership locations.
- Used Equipment Sales: Sales of pre-owned agricultural equipment inspected and backed by the dealership, including tractors, combines, sprayers, balers, and attachments.
- Parts & Service: Sales of OEM John Deere parts, A&I aftermarket alternatives, and other aftermarket parts along with certified technician repair and maintenance services.
- Equipment Financing: Facilitation of equipment financing through John Deere Financial and other lending partners, providing flexible payment structures for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Compact utility tractors (1-5 Series) |
| Unit Pricing | Pay-as-you-go | Self-propelled sprayers (used) |
| Unit Pricing | Pay-as-you-go | Grain carts and implements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AgriVision Equipment Group product offering
Product offeringCore offering
AgriVision Equipment Group is an authorized John Deere farm equipment dealer operating 16 dealership locations across Iowa and Nebraska. The company sells new and used agricultural equipment including tractors, combines, planters, sprayers, tillage tools, hay and forage machinery, utility vehicles, and precision agriculture technology, supported by parts, certified technician service, and equipment financing.
Product overview
AgriVision Equipment Group operates as a John Deere authorized dealership network with 16 locations across Iowa and Nebraska, offering a comprehensive portfolio of agricultural equipment. The core product line centers on John Deere tractors (spanning Compact Utility 1-5 Series through Row-Crop and 4WD models), combines, planters, sprayers, tillage equipment, hay and forage machinery, utility vehicles, precision agriculture technology, and commercial worksite products. The portfolio extends to complementary sub-brands including Brent grain carts, Frontier implements, Kuhn Knight feeding equipment, Landoll, STIHL handheld equipment, UM Unverferth, and Westfield grain augers. Supporting the equipment sales are parts and service operations at each location, online parts ordering through ShopJDParts and Shop.Deere.com, and financing solutions via John Deere Financial. The company also offers compact construction equipment and maintains relationships with PrairieLand Partners for expanded inventory availability.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Tractors Full lineup of John Deere agricultural tractors including Compact Utility Tractors (1-5 Series), Row-Crop tractors, and 4WD tractors for operations of every size, sold through 16 dealership locations.
- John Deere Combines and Harvesting Equipment Combines and harvesting equipment for grain and crop collection operations across the dealership network.
- John Deere Planters and Seeding Equipment Planting and seeding equipment for precise crop establishment offered through AgriVision dealerships.
- John Deere Sprayers Self-propelled and pull-type sprayers for crop protection and application, including precision technology systems; used self-propelled sprayers priced up to approximately $609,500.
- John Deere Tillage Equipment Tillage equipment for soil preparation and seedbed creation.
- John Deere Hay and Forage Equipment Hay and forage equipment including balers, mowers, and harvesting machinery for livestock feed production.
- John Deere Utility Vehicles and Gators Utility vehicles and Gator transport vehicles for farm and property maintenance.
- John Deere Precision Agriculture Technology Precision agriculture technology including guidance systems, GPS, and precision application solutions for farming operations.
- John Deere Commercial Worksite Equipment Commercial-grade construction and worksite equipment for heavy-duty applications.
- John Deere Lawn and Garden Equipment Lawn mowers and garden equipment for residential and commercial turf maintenance.
- Brent Grain Carts Grain carts and agricultural equipment under the Brent brand for grain handling and transport, ranging from $92,500 to $203,900.
- Frontier Implements and Attachments Agricultural implements and attachments under the Frontier brand for use with John Deere equipment.
- Kuhn Knight Mixer Wagons Mixer wagons and feeding equipment under the Kuhn Knight brand for livestock operations.
- STIHL Handheld Power Equipment Handheld outdoor power equipment including chainsaws, trimmers, and blowers under the STIHL brand.
- Westfield Grain Augers Grain augers and grain handling equipment under the Westfield brand.
- Parts and Service OEM John Deere parts, A&I aftermarket alternatives, and certified technician repair and maintenance services offered across all 16 dealership locations and via ShopJDParts online ordering.
- Equipment Financing Flexible financing options for new and used equipment purchases facilitated through John Deere Financial and other lending partners, including multi-use accounts, seasonal payment structures, and trade-in programs.
Companies that use AgriVision Equipment Group
Customer profileSegments3 records
Ideal customer profiles3 records
AgriVision Equipment Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AgriVision Equipment Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PrairieLand PartnerscorePrairieLand Partners is part of the same organization as AgriVision Equipment, bringing together two trusted John Deere dealer groups. They share a combined inventory system, customer portal, and operate additional locations. AgriVision Equipment locations include references to PrairieLand Partners for expanded inventory access.
- John DeerecoreAgriVision Equipment is an authorized John Deere dealer offering the full lineup of John Deere agricultural equipment, precision ag technology, and genuine John Deere parts. They are recognized as a John Deere Leaders Club Dealer.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AgriVision Equipment Group competitors and assessment
Company assessmentDirect peers
- PrairieLand Partners: Affiliated John Deere dealer group sharing inventory systems and customer portal with AgriVision. Operates additional locations, effectively functioning as a sister entity of AgriVision Equipment Group.
- 21st Century Equipment: John Deere dealer group serving Nebraska, Colorado, Wyoming, and Kansas. Directly comparable regional John Deere dealer with overlapping Corn Belt footprint and similar customer base of row-crop and livestock producers.
- RDO Equipment Co. One of the largest John Deere dealer groups in North America operating across multiple states. Directly comparable as a full-line John Deere agricultural and construction equipment dealer with similar product mix, parts/service operations, and geographic distribution strategy.
- Ziegler Ag Equipment: Multi-state agricultural equipment dealer group distributing Case IH and complementary brands across the Upper Midwest. Comparable in scale, multi-location model, and Corn Belt customer base.
- Stotz Equipment: Multi-state John Deere agricultural equipment dealer with locations across the western U.S. Comparable full-line dealership model including new/used equipment sales, parts, and certified service.
- Cervus Equipment (Brandt): Formerly one of North America's largest John Deere dealer networks (acquired by Brandt). Comparable full-line John Deere agricultural equipment dealer with multi-province/multi-state footprint and similar parts/service revenue model.
- Bane-Welker Equipment: Multi-state Case IH agricultural equipment dealer operating across Indiana, Ohio, Kentucky, and surrounding states. Comparable full-line farm equipment dealer with new/used equipment sales, parts, and certified service operations.
- Stahly: Case IH agricultural equipment dealer group serving Illinois and Indiana. Comparable multi-location farm equipment dealer with similar new/used equipment, parts, and service offering.
Broad incumbents
- Deere & Company: Manufacturer of John Deere-branded equipment and franchisor of AgriVision's dealership rights. Relevant as the upstream supplier whose product portfolio, dealer network strategy, and franchise terms directly govern AgriVision's economic opportunity.
- Tractor Supply Company: Largest U.S. rural lifestyle retailer serving farmers, ranchers, and rural property owners. Overlaps with AgriVision's compact tractor and acreage owner customer segment, though operating at significantly larger scale and broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AgriVision Equipment Group social profiles
Digital presenceAgriVision Equipment Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriVision Equipment Group leadership team
Management profileNumber of profiles
AgriVision Equipment Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriVision Equipment Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriVision Equipment Group
What does AgriVision Equipment Group do?
AgriVision Equipment Group is an authorized John Deere farm equipment dealer operating 16 dealership locations across Iowa and Nebraska. The company sells new and used agricultural equipment including tractors, combines, planters, sprayers, tillage tools, hay and forage machinery, utility vehicles, and precision agriculture technology, supported by parts, certified technician service, and equipment financing.
Is AgriVision Equipment Group a public or private company?
AgriVision Equipment Group is a private company. It is classified as family owned and is currently operating.
When was AgriVision Equipment Group founded?
AgriVision Equipment Group was founded in 1899. It employs 251 to 500 people.
Where is AgriVision Equipment Group based?
AgriVision Equipment Group is headquartered in Clarinda, United States, in the North America region.
How does AgriVision Equipment Group make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts & Service and equipment Financing.
Who are AgriVision Equipment Group's main competitors?
Direct peers on record are PrairieLand Partners, 21st Century Equipment, RDO Equipment Co., Ziegler Ag Equipment, Stotz Equipment, Cervus Equipment (Brandt), Bane-Welker Equipment and Stahly. Broad incumbents are Deere & Company and Tractor Supply Company.
Does AgriVision Equipment Group have an API?
No public API is recorded for AgriVision Equipment Group.
What industry is AgriVision Equipment Group in?
AgriVision Equipment Group's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 42382 and its SIC code is 3523.