Easytrack

What Easytrack does

Easytrack is a Mexican telematics and GPS fleet-tracking company founded in 2004 and headquartered in Zapopan (Guadalajara metropolitan area), with operations centers in Monterrey, CDMX, Puebla, Querétaro, León, Morelia, Aguascalientes, and Tijuana. The company is a subsidiary of Numaris, a Mexican telemetry holding company, and serves enterprise and mid-market fleet operators across transportation, logistics, food and beverage, manufacturing, retail, hospitality, automotive, education, and government — with named customers that include Uber Mexico, CFE, Sigma Alimentos, Alsea, Arca Continental, Grupo Peñafiel, Grupo Urrea, Capistrano, Axionlog, Gas 1, Tecnológico de Monterrey, and Thrifty.

The core product is a proprietary, in-house GPS satellite tracking platform hosted on Amazon AWS with backup servers, exposing Webservice/API connectivity to customer ERPs and supporting real-time location, geofences, georoutes, alerts, and customizable reports. Around the platform, Easytrack bundles hardware (OR-12X solar-powered GPS devices with up to 10-year maintenance-free operation, multi-carrier Telcel + Movistar SIMs, anti-jammer protection, fuel sensors with ~98% accuracy, wireless temperature/humidity/door sensors), AI-powered driver-facing cameras with ADAS and DMS, engine telemetry (Easytrack D1 + ECU), a 20/10 automatic engine-cut cycle, and a 24/7 Central de Monitoreo e Inteligencia (CMI) sold in tiered plans from critical-event monitoring to in-house HUB consoles.

Go-to-market is direct enterprise field sales with a website-driven quote-request funnel (Cotizar) and WhatsApp/phone outreach; pricing is quote-based by fleet size, billed monthly, and supported by sustained participation in Mexico's transportation and security expos (ANPACT, COMCE, Carga, AMCI, ANAM, Seguridad, Proveedores del Transporte, TLWS) from 2017 through 2023. The company monetizes through recurring subscriptions, hardware sales, managed monitoring services, and custom development / ERP integration work, and it holds CESVI México certification, ANERPV affiliation for nationwide vehicle recovery, and SSPC federal registration (DGSP/437-19/4033).

Name

Easytrack

Legal name

Easytrack

Website

https://easytrack.mx

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Easytrack is a Mexican telematics company, founded in 2004 and owned by Numaris, that provides a proprietary GPS fleet-tracking platform, IoT hardware, AI driver cameras, and 24/7 monitoring services to enterprise and government fleet operators across Mexico.

Ownership category

akta.pro rank

Product category

Fleet Management Software and GPS Telemetry

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• GPS fleet tracking
• Satellite vehicle monitoring
• Fleet management software
• Fuel monitoring sensors
• AI driver monitoring

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. GPS Tracking Subscription Services: Monthly subscription services for GPS tracking and monitoring. Platform hosted on Amazon AWS with backup servers. Includes real-time tracking, alerts, geofences, and reporting capabilities. Pricing varies by fleet size.
2. Hardware and Device Sales: Sale of GPS tracking devices, fuel sensors, temperature sensors, wireless sensors, solar panels, and other IoT hardware. Dual GPS service with independent devices and SIMs for security-critical applications.
3. Central de Monitoreo e Inteligencia (CMI): 24/7/365 monitoring services with multiple plan tiers: Fleet Monitor Safety, Fleet Monitor Advanced, Fleet Monitor Virtual Custody, and Fleet Monitor HUB. Plans range from critical event monitoring to virtual custody and in-house monitoring solutions.
4. Custom Development Services: Custom software development for report creation, new device/sensor integration, and platform connectivity to customer administrative systems or ERPs via webservice/API.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Easytrack sells a proprietary GPS satellite tracking and fleet management platform to business fleet operators in Mexico, paired with IoT hardware (solar-powered GPS devices, fuel and wireless sensors) and AI-powered driver-monitoring cameras. Its core deliverable is real-time vehicle and asset visibility, complemented by 24/7 Central de Monitoreo e Inteligencia (CMI) managed monitoring, engine telemetry, automated 20/10 engine-cut security, Webservice/API ERP integration, and a mobile app — all sold primarily as monthly subscriptions with hardware and custom development on top.

Product overview

Easytrack is a GPS fleet tracking and telemetry company offering a comprehensive fleet management platform. The core product is Rastreo Satelital GPS, a proprietary satellite tracking platform for real-time fleet location and management. The portfolio includes complementary services: Central de Monitoreo e Inteligencia (CMI) for 24/7 active monitoring, Cámaras e Inteligencia Artificial for AI-powered camera systems, and Telemetría for engine computer data reading. Hardware offerings include Sensores de Combustible (fuel sensors), Sensores Inalámbricos (wireless sensors for temperature/humidity), and the Tecnología Solar OR-12X solar-powered GPS device for trailers and containers. Software includes the Easytrack Móvil app and a Webservice/API for ERP integration. The Paro de Motor (engine shutdown) feature provides security via configurable shutdown cycles. The company operates as a Numaris Company and hosts its platform on Amazon AWS.

Differentiator

Problem solved

Functional benefit

Products and services

• Rastreo Satelital GPS Core proprietary GPS satellite tracking platform for real-time fleet location, monitoring, and management. Supports thousands of units with customizable features including geofences, georoutes, real-time alerts, and Google Maps with StreetView integration. Targeted at business fleet operators in Mexico.
• Central de Monitoreo e Inteligencia (CMI) 24/7/365 active monitoring service for fleet alerts and anomalies with specific response protocols. Includes Fleet Monitor Safety (active critical event monitoring), Fleet Monitor Advanced (security policies), Fleet Monitor Virtual Custody (travel monitoring), and Fleet Monitor HUB (in-house monitoring console). Sold to fleet operators needing outsourced monitoring.
• Cámaras e Inteligencia Artificial AI-powered camera system with facial recognition for fatigue detection, distraction monitoring, ADAS collision avoidance, and DMS driver status. Includes real-time video feeds, automatic event video clips, and in-cab alert displays. Sold to fleet operators focused on driver safety and accident reduction.
• Telemetría (Easytrack D1 + ECU) Engine and fuel telemetry service that reads engine computer data including coolant temperature, oil pressure, RPM, fuel consumption, accelerator pedal position, torque, and transmission fluid status. Used by fleet operators for preventive maintenance and fuel-efficiency monitoring.
• Sensores de Combustible High-precision fuel sensors (~98% accuracy) installed in fuel tanks providing real-time monitoring of fuel loads, consumption, and theft detection. Includes Dual GPS device service with independent installations for security and supports up to 4 sensors for multi-tank vehicles. Sold to fleet operators as a hardware add-on.
• Tecnología Solar OR-12X 100% solar-powered GPS tracking devices (OR-12X series) designed for containers, dry boxes, refrigerated units, autotankers, and trailers. Features include 4G/3G/2G connectivity, multi-carrier SIM, load presence sensors, door opening sensors, tamper alerts, and up to 10 years of maintenance-free operation. Sold to fleet operators and asset-tracking customers.
• Sensores Inalámbricos Wireless sensors for temperature, humidity, door opening, luminosity, and analog/digital signals with up to 80-meter range. Small form factor (3.6 cm diameter, 1 cm height) for discreet installation and tamper-resistant monitoring. Sold to fleet operators needing cold-chain and cargo condition monitoring.
• Easytrack Móvil (Aplicación Móvil) Mobile app for iPhone and Android enabling real-time tracking, alerts, geofence monitoring, speed limits, command sending (engine shutdown), vehicle status, engine status, and direction monitoring from mobile devices. Sold to fleet operators and managers needing mobile access.

Quantifiable outcome

• 98% fuel measurement accuracy
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• ANERPV (Asociación Nacional de Empresas de Rastreo y Protección Vehicular, A.C.)coreStrategic or Co-development PartnerPartnership with ANERPV enables Easytrack to coordinate vehicle recovery at national level in case of theft, with support from Federal, State, and Municipal authorities. ANERPV is the National Association of Vehicle Tracking and Protection Companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Fleet and asset management incumbent built on network operator scale. Targets similar mid-market and enterprise fleet operators in Mexico/LatAm with comparable GPS, fuel, and driver-behavior features.
• Geotab: Global leader in fleet telematics and GPS tracking with a broad analytics platform. Competes with Easytrack on enterprise fleet customers in Mexico and offers a much wider product portfolio.
• Webfleet (Bridgestone): Bridgestone-owned telematics platform serving commercial fleets globally. Directly overlapping GPS fleet tracking, vehicle monitoring, and asset tracking offerings similar to Easytrack's core platform.
• CalAmp (formerly RacoWireless): Telematics hardware and connectivity provider for fleet and asset tracking. Overlaps with Easytrack's GPS device manufacturing and telematics back-office capabilities across similar end-customer fleets.
• Samsara: Public IoT/fleet platform combining GPS tracking, AI dashcams, and asset sensors. A more software-centric peer that competes on the same enterprise fleets Easytrack serves, with broader AI/video capabilities.
• Trimble Transportation: Enterprise fleet/transportation management incumbent. Provides broader TMS/visibility than Easytrack but competes for the same enterprise fleet customer wallet with overlapping GPS and analytics functionality.

Direct peers

• GPS Insight: North American fleet GPS tracking and telematics provider with similar subscriptions, hardware-plus-platform model, and emphasis on fleet operators. Closely aligned on product and customer base to Easytrack.
• KeepTruckin (Motive): AI-forward fleet management and dashcam platform serving mid-market and enterprise fleets. Directly comparable to Easytrack on GPS tracking, AI cameras, and ELD-style integrations with the same customer profile.

Emerging players

• Mapon: European fleet and asset tracking platform with growing LatAm presence. Comparable GPS-based fleet management, fuel, and temperature monitoring features tailored to commercial fleets.

Regional players

• Sitrack (Sitrack Technologies Mexico): Mexico-based GPS tracking and fleet telematics competitor. Closest geographic peer competing for the same Mexican enterprise and mid-market fleet customers that Easytrack serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EasytrackMexico
• Xx.com/easytrackgps
• Facebookfacebook.com/easytrackmexico
• LinkedInlinkedin.com/company/easytrackmexico

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easytrack