HMS National

What HMS National does

HMS National, operating under the consumer-facing brand Cinch Home Services, Inc., is a US-based home warranty subscription provider headquartered in Fort Lauderdale, Florida, that has been operating since approximately 1980 and employs 251–500 staff. The company issues home protection plans covering major household systems and appliances against failure due to normal wear and tear, distributing these plans principally through a B2B2C channel-partner model in which individual real estate agents, brokers, and realtors enroll their homebuyer and seller clients during property transactions. HMS National also distributes through direct consumer enrollment via website, a 24/7 phone line ((800) 247-3680), fax, and mail, and serves homeowners independently as a secondary persona.

The product portfolio centers on four offerings: (1) Cinch Home Protection Plans, the core subscription warranty product covering residential systems and appliances when they fail; (2) Real Estate Plans, specialized plans tailored for transaction-based enrollment with value-add features including a 180-day workmanship guarantee, a Claim-No Claim Warranty, locksmith services, and Appliance Buyline discounts; (3) the Agent Resource Center, a web-based portal (signin.hmsnational.com) for real estate professionals to enroll, generate invoices, and convert seller warranties; and (4) Errors and Omissions (E&O) business insurance sold through the affiliated HMS Risk Management brand (hmsriskmanagement.com). The underlying operations rely on a national service partner network that performs covered repairs or replacements, with HMS National absorbing covered claims costs and earning revenue through recurring plan premiums.

The business model is straightforward recurring subscription: agents or homeowners pay annual premiums in exchange for the company absorbing the cost of covered repairs/replacements. Distribution is weighted heavily toward real estate agent intermediaries, with multi-channel enrollment (web/phone/fax/mail), account executives for agent support, and content marketing (blog, FAQs, brochures) used to support the channel. Geographic footprint is US-domestic only, with no disclosed international operations. Evidence of customer engagement consists exclusively of individual real estate professional testimonials from Tennessee, Minnesota, and Wisconsin, indicating a long-tail SMB customer base rather than concentrated enterprise accounts.

Name

HMS National

Legal name

Cinch Home Services, Inc.

Website

https://hmsnational.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

HMS National is a US-based home warranty subscription provider (founded ~1980, Fort Lauderdale) operating as Cinch Home Services. It issues protection plans for home systems and appliances, distributed primarily through real estate agents who enroll their homebuyers and sellers during transactions.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Home warranty plans
• Home protection plans
• Real estate warranties
• Appliance coverage
• Home systems coverage

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Home Warranty Plan Subscriptions: HMS National generates revenue through annual home warranty plan subscriptions paid by real estate professionals on behalf of their clients or directly by homeowners. Plans cover repair/replacement costs for covered appliances and systems when they fail, with the company absorbing costs for covered claims and earning revenue through plan premiums.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HMS National, operating as Cinch Home Services, sells annual home warranty and protection plans that cover repair and replacement costs for major home appliances and systems when they fail due to normal wear and tear. Plans are distributed primarily through real estate professionals who enroll their homebuyer and seller clients during real estate transactions, with direct enrollment also available to homeowners. The company handles service requests 24/7 and assigns local service partners to complete covered repairs or replacements.

Product overview

Cinch Home Services (a brand of HMS National) operates as a home warranty company offering a unified product portfolio centered on home protection plans. The core offering consists of Cinch Home Protection Plans covering home systems and appliances, with specialized Real Estate Plans tailored for real estate professionals to protect clients during transactions. These are supported by the Agent Resource Center platform for agent enrollment and plan management, and E&O insurance as an additional coverage product for real estate professionals. The portfolio is designed to serve both homeowners directly and real estate agents as intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinch Home Protection Plans Home warranty and protection plans that cover major home systems and appliances when they fail due to normal wear and tear. Customers can request service 24/7 online or by phone, and if a covered item is beyond repair, Cinch may recommend and pay for a replacement. Targeted at homeowners seeking protection against unexpected repair costs.
• Real Estate Plans Home warranty plans specifically designed for real estate professionals to offer their clients during home transactions. These plans minimize the risk of closing delays due to system or appliance failures and include exclusive benefits such as the Claim-No Claim Warranty, 180-day workmanship guarantee, locksmith services, and Appliance Buyline discounts.
• Agent Resource Center Online portal exclusively for real estate professionals to enroll and manage home warranty plans, generate invoices, convert seller warranties, and access enrollment tools. Agents can create accounts to manage warranties and access their online toolbox.
• Errors and Omissions (E&O) Insurance Business insurance policies offered to real estate professionals to cover their own professional liability, complementing the home warranty plans that protect their clients' homes.

Quantifiable outcome

• Seller saved $2,000 on furnace problem and $200 on drain line problem during home inspection

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Direct peers

• Landmark Home Warranty: Regional-to-national home warranty carrier with comparable subscription products and real estate agent distribution; competes for the same pool of agent-driven enrollments.
• Choice Home Warranty: Major US home warranty provider with comparable plan structures, real estate partner programs, and 24/7 claim submission; directly competes with Cinch in the same SMB home-buyer and seller segment.
• Old Republic Home Protection: Subsidiary of Old Republic International offering residential service contracts on the same real estate channel with overlapping system/appliance coverage; close competitor in the agent-enrolled warranty segment.
• Liberty Home Guard: National home warranty carrier selling annual service contracts through real estate professionals and direct to homeowners; comparable subscription model, plan structure, and target customer base to Cinch.
• America's Preferred Home Warranty: Mid-sized US home warranty company selling comparable annual protection plans with real estate channel partners; direct competitor for both buyer and seller warranty enrollments.
• 2-10 Home Buyers Warranty (2-10 HBW): Established US home warranty provider distributing primarily through real estate channels; serves the same new-homebuyer segment with structural and appliance coverage competing directly with Cinch/Cinch Real Estate Plans.
• First American Home Warranty: Operated within First American Financial, offers home warranty plans with analogous real estate agent channel and appliance/system coverage; competes head-to-head with Cinch for agent-driven enrollments.

Broad incumbents

• American Home Shield: Largest US home warranty carrier, owned by Frontdoor (NASDAQ: FTDR); directly comparable subscription-based home warranty products covering major systems and appliances with similar real estate channel distribution.
• Assurant (Home Solutions / Assurant Solutions): Fortune 500 insurer with home protection/warranty products within a broader lifestyle and connectivity portfolio; broader incumbent with overlapping residential service contract offerings.
• Frontdoor (parent of American Home Shield): Public parent of AHS offering tech-enabled home service plans; comparable warranty products but operates at broader scale with investments in claims automation and onboarding technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hms-national

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HMS National