Roberine
Roberine is a Dutch manufacturer of professional self-propelled cylinder and flail mowers for the green-sector market, serving municipalities, sports facility operators, and grounds maintenance contractors across Europe and New Zealand via an authorized dealer network since 1951.
- Company typePrivate
- Founded1951
- HeadquartersGiessen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roberine does
Roberine, founded in 1951 in the Netherlands, is a manufacturer of professional self-propelled mowing machines serving the European and Oceania professional green-sector market. The product line consists of two complementary families: cylinder (reel) mowers for precise, low-cut turf (R302 and R5) and flail mowers for rougher terrain, longer grass, verges and waterfronts (F302 and F5). Core technology centers on Yanmar turbo diesel engines (Stage 5 emission compliant), automatic hydrostatic four-wheel drive, independent hydraulically-driven cutting units (Jumbo cage or flail), an electrically-operated weight-transfer system, an ergonomic Command Arm with LCD display, cruise control with memory and an ECO mode for reduced fuel and emissions. The flagship 5-series, launched in 2023, adds a 4-cylinder 46 kW Yanmar powerplant, five cutting units and variable cutting width from 75 to 345 cm.
Roberine has been a brand of Alamo Group The Netherlands Middelburg B.V. since 2019, alongside sister brands Conver, Herder and Votex under NYSE-listed parent Alamo Group Inc. From January 2025, production was consolidated at the Middelburg facility, co-locating with Votex and Herder to combine capacity and engineering expertise. The business model is built on quote-based hardware sales of high-ticket professional mowers to municipalities, sports field and parks operators, and grounds maintenance contractors, distributed exclusively through a strictly selected authorized dealer network of 25+ named resellers across the Netherlands, UK, Germany, France, Belgium, Switzerland and New Zealand. Revenue is supplemented by aftermarket parts and service (regardless of machine age), a 36- or 48-month fixed-rate financial lease offering, and a branded merchandise webshop at mowingshop.com operated in partnership with A&R Promotion.
Roberine firmographics
Firmographics- Name
- Roberine
- Legal name
- Alamo Group The Netherlands Middelburg B.V.
- Website
- https://roberine.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberine is a Dutch manufacturer of professional self-propelled cylinder and flail mowers for the green-sector market, serving municipalities, sports facility operators, and grounds maintenance contractors across Europe and New Zealand via an authorized dealer network since 1951.
- Ownership category
- akta.pro rank
Where Roberine is headquartered
LocationHeadquarters
- HQ city
- Giessen
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Roberine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional mower hardware sales: One-time hardware sales of self-propelled professional mowers (cylinder mowers R302/R5 and flail mowers F302/F5) primarily to professional green-sector buyers (grounds maintenance, sports field management, public green spaces) through an authorized dealer network.
- Financial lease / machine financing: Financial lease offering spreading purchase costs over 36 or 48 months at a fixed interest rate, with the buyer becoming the machine owner at the end of the term.
- Aftermarket parts and service: Original Roberine parts sales and aftersales service via dealer service technicians and Roberine specialists, supporting warranty, repair and maintenance regardless of machine age.
- Merchandise sales via Mowingshop.com: Sales of branded merchandise (jackets, keychains, sweaters, caps) through an official webshop (mowingshop.com) operated in partnership with A&R Promotion under a distribution agreement with Alamo Group The Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for professional mowers (F302, R302, F5, R5) — price on application |
| Subscription | Monthly | Financial lease: 36 or 48 month fixed-rate financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Roberine product offering
Product offeringCore offering
Roberine designs and manufactures self-propelled professional mowers — cylinder (reel) mowers (R302, R5) and flail mowers (F302, F5) — for sports fields, parks, golf courses, road verges and waterfronts. The machines are powered by Yanmar Stage 5 turbo diesel engines and feature automatic hydraulic four-wheel drive, independent hydraulically driven cutting units, electrically operated weight transfer, an ergonomic Command Arm with LCD display and ROPS-certified cabin options, sold through an exclusive authorized dealer network with parts, service and financial lease support.
Product overview
Roberine, a Dutch manufacturer of professional self-propelled mowers since 1951 and part of the Alamo Group, offers a unified product line of two complementary product families: the cylinder (reel) mowers (R302 and R5) for precise, low-cut turf such as sports fields and parks, and the flail mowers (F302 and F5) for rougher terrain, taller grass, verges and waterfronts. The R302/F302 belong to the renewed 302-series equipped with Stage 5 Yanmar engines, while the R5/F5 constitute the newer 5-series built on 302-series technology but with a larger 5-unit configuration, more powerful 4-cylinder Yanmar diesel and advanced weight-transfer system. Both families share common design principles (automatic hydrostatic 4WD, command-arm LCD display, electrically operated weight transfer, ROPS/cabin variants) and are supported by a worldwide dealer network offering parts, service and financial lease.
Differentiator
Problem solved
Functional benefit
Products and services
- F302 Flail mower (F302 Klepelmaaier) Three-unit self-propelled flail mower from the 302-series featuring a Stage 5 Yanmar 3-cylinder turbo diesel engine, automatic hydraulic four-wheel drive, three independent hydraulically driven flail units (12 flails each), LCD command-arm display and electrically operated weight-transfer system. Designed for parks, sports fields, verges and waterfronts and sold to professional green-sector buyers through authorized dealers.
- F5 Flail mower (F5 Klepelmaaier) Five-unit self-propelled flail mower from the 5-series powered by a 4-cylinder water-cooled Yanmar turbo diesel with intercooler (46 kW / 63 hp), five hydraulically driven flail units (12 flails each), automatic hydrostatic four-wheel drive and electrically operated weight-transfer system. Offered with or without ROPS-certified comfort cabin. Designed for professional mowing of sports fields, parks, verges and waterfronts.
- R302 Cylinder mower (R302 Kooimaaier) Three-unit self-propelled cylinder (reel) mower from the 302-series with a Stage 5 Yanmar 3-cylinder turbo diesel engine, automatic hydrostatic four-wheel drive (drive-by-wire), three independent hydraulically driven Jumbo cage units (6 or 8 blades), command-arm LCD display and cruise control with memory function. Designed for precision cutting of sports fields, parks and high-quality turf.
- R5 Cylinder mower (R5 Kooimaaier) Five-unit self-propelled cylinder mower from the 5-series powered by a 4-cylinder Yanmar turbo diesel with intercooler (47 kW / 66 hp), five independent hydraulically driven Jumbo cage cutting units with hydraulic gear motors, variable cutting width 75–345 cm and electrically operated weight-transfer system. Designed for precision cutting of sports fields, golf courses and high-quality turf.
- Financial lease / machine financing 36- or 48-month fixed-rate financial lease for Roberine mowers, allowing professional buyers to spread purchase costs with a fixed monthly fee and become the machine owner at the end of the term. Available on request through authorized dealers.
- Aftermarket parts and service Original Roberine parts and aftersales service delivered through authorized Roberine dealers and Roberine Repair, Maintenance and Parts specialists, supporting warranty, repair and maintenance regardless of machine age.
- Official Roberine merchandise (Mowingshop.com webshop) Branded Roberine merchandise (jackets, sweaters, caps, keychains) sold via the official Mowingshop.com webshop operated in partnership with A&R Promotion under a distribution agreement with Alamo Group The Netherlands.
Quantifiable outcome
- Variable cutting width from 75 cm to 345 cm on 5-series (F5/R5) and 75–213 cm (or 245 cm optional) on 302-series (F302/R302)
- +6 more outcomes
Companies that use Roberine
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles5 records
Roberine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Roberine partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered flagship, core and minor.
- Alamo Group Inc.flagshipRoberine has been a member brand of the Alamo Group family since 2019. Alamo Group is a dynamic parent company managing world-renowned brands across six continents in agriculture, infrastructure maintenance and vegetation management. Roberine operates under Alamo Group The Netherlands Middelburg B.V. (Herculesweg 6, 4338 PL Middelburg) together with sister brands Conver, Herder and Votex. Production of Roberine mowers and parts was consolidated at the Middelburg facility in January 2025 to align with Votex and Herder production.
- VotexcoreSister brand within Alamo Group The Netherlands. The Roberine F3 flail was developed in cooperation with Votex, and since January 2025 Roberine production has been co-located with Votex in Middelburg to combine expertise and production capacity.
- HerdercoreSister brand within Alamo Group The Netherlands; Herder mowers are also produced at the Middelburg facility together with Roberine and Votex as part of the consolidated Alamo Group production strategy.
- ConvercoreSister brand within Alamo Group The Netherlands; grouped with Roberine, Herder and Votex under the Alamo Group The Netherlands umbrella and joint international growth strategy.
- A&R PromotionminorOfficial distribution and cooperation partner for Roberine branded merchandise. A&R Promotion operates the Mowingshop.com webshop under a distribution agreement with Alamo Group The Netherlands, developing and selling Roberine-branded merchandise (jackets, sweaters, caps, keychains, etc.).
- YanmarcoreYanmar turbo diesel engines (e.g., 3TNV86CT and 4-cylinder turbo diesel with intercooler) are integrated into Roberine 302-series and 5-series mowers respectively, providing the powerplant that meets Stage 5 emission regulations and enables ECO-mode operation.
- Kraakman B.V.flagshipPrimary authorized Roberine dealer in the Netherlands with 16+ locations (Benschop, Biervliet, Etten-Leur, Haelen, Koudekerk a/d Rijn, Lieshout, Hillegom, Maasdam, Middenmeer, Molenaarsgraaf, Nieuwe-Tonge, Reusel, Steenbergen, Wijchen, Wittem, Wolphaartsdijk, 't Zand, Zuidoostbeemster).
- Robert Aebi Landtechnik AGflagshipAuthorized Roberine dealer for Switzerland (Regensdorf, Arbedo, Chavornay, Ersigen, Gossau, Susten) and Germany (Wittlich).
- Bartling Landtechnik GmbHflagshipAuthorized Roberine dealer with locations in Bielefeld, Detmold, Soest and Versmold, Germany.
- Lister WilderflagshipAuthorized Roberine dealer with multiple UK branches (Ashford, Cirencester, Bristol, Guildford, Salisbury, Reading).
- Ripon Ground CareflagshipAuthorized Roberine dealer with 12+ UK locations across Northern England (Brigg, Darrington, Langworth, Louth, Malton, Market Weighton, Ottringham, Retford, Ripon, Stockton, Swanland, Tadcaster, Keighley).
- George BrownscoreAuthorized Roberine dealer with UK locations in Great Dunmow, Chesham, Daventry and Witney.
- KOGOTEC GmbHcoreAuthorized Roberine dealer with locations in Mönchengladbach, Beckum, Dorsten, Greven and Stralsund, Germany.
- REBO MotorgerätecoreAuthorized Roberine dealer with locations in Cloppenburg, Edewecht, Winsen, Bremervörde and Albersdorf, Germany.
- MeykocoreAuthorized Roberine dealer with German locations in Oberteuringen, Augsburg and Bad Wörishofen.
- Thomas Sherriff & Co. LtdcoreAuthorized Roberine dealer with multiple Scottish and Northern UK branches (Haddington, Cramlington, Hexham, Stow, Jedburgh, Alnwick, Coldstream).
- TNS GroupcoreAuthorized Roberine dealer with UK locations in Littleport, Attleborough, Kennett, Melton and Fakenham.
- GaLaTec Garten- und Landschaftstechnik GmbH & Co. KGminorAuthorized Roberine dealer in Hohe Börde OT Irxleben, Germany (part of LVA Gruppe).
- Hawart OMV LandtechnikminorAuthorized Roberine dealer in Neubrandenburg, Germany.
- Henton & ChattellminorAuthorized Roberine dealer in Nottingham, United Kingdom.
- KVN Kommunaltechnik Vertrieb Nordbayern GmbHminorAuthorized Roberine dealer in Fürth, Germany.
- LVB-SteinbrinkminorAuthorized Roberine dealer in Barsinghausen and Gifhorn, Germany.
- DatagreenminorAuthorized Roberine dealer in Dunkerque, France.
- Van DyckminorAuthorized Roberine dealer in Houtvenne, Belgium.
- Agri TotalminorAuthorized Roberine dealer in Gore, New Zealand — sole New Zealand distribution point.
- Abrey & Son LtdminorAuthorized Roberine dealer in Saffron Walden, Essex, United Kingdom.
- HochsteinminorAuthorized Roberine dealer in Heidelberg, Germany.
- RD Mechanical Sales And HireminorAuthorized Roberine dealer in Newtownabbey, Northern Ireland.
- Reid Hydraulic ServicesminorAuthorized Roberine dealer in Kinnell, Arbroath, Scotland.
- Wagner GartentechnikminorAuthorized Roberine dealer in Gerlingen, Germany.
- WM Technikzentrum GmbHminorAuthorized Roberine dealer in Ebsdorfergrund-Heskem, Germany.
- Neitzel TechnikminorAuthorized Roberine dealer in Leuenberg, Germany.
- Alamo FrancecoreRoberine contact for the French market; Alamo France office at 40 Avenue Auguste Wissel, 69250 Neuville-sur-Saône ([email protected]).
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Roberine competitors and assessment
Company assessmentBroad incumbents
- John Deere (Turf & Grounds Care): Global equipment major with a dedicated commercial mowing and grounds-care business. Its commercial mowers, fairway mowers and front mowers compete with Roberine's R-series in sports-turf and large-municipal accounts, with much larger R&D and global dealer reach.
- Stihl: German-based global power-equipment brand with a professional grounds-care range. While stronger in hand-held tools, Stihl's professional ride-on and municipal-mower offerings increasingly overlap with Roberine in dealer channels in the DACH region and Benelux.
- Toro: NYSE-listed manufacturer of professional turf, grounds and landscape maintenance equipment including self-propelled cylinder and rotary mowers. Competes head-to-head with Roberine for sports-field, golf and municipal contracts in Europe and globally, with a far larger product line and dealer footprint.
- Husqvarna (Professional Division): Swedish-listed global outdoor power equipment major with a growing professional robotic and ride-on mower portfolio. Competes in the European municipal and contractor channel alongside Roberine, with much larger brand and marketing investment.
- Kubota: Japanese OEM with a strong European professional-mower presence (F-series, G-series ride-on mowers). Competes in the same municipal and grounds-care procurement channels as Roberine, with overlapping dealer partners in Germany, the Netherlands, France and the UK.
Direct peers
- Etesia: French manufacturer of professional mowers for sports fields, parks and public green spaces — directly overlapping with Roberine's end-customer base in France, Benelux and the UK. Comparable product profile in ride-on cylinder/rotary mowers and similar channel model.
- Jacobsen (Textron Specialized Vehicles): Direct competitor in professional turf maintenance mowers — including hydraulic-drive cylinder and flail mowers for sports fields, golf courses and municipal grounds. Targets an identical end-customer profile to Roberine with overlapping dealer channels in the UK and continental Europe.
Emerging players
- Walker Mowers: US-based specialist in compact professional outfront mowers for high-end turf and grounds maintenance. A niche but well-regarded player whose outfront design philosophy partially overlaps with Roberine's maneuverability-focused approach.
- Shibaura (IHI Shibaura): Japanese maker of compact tractors and professional mowers sold in Europe through ground-care dealers. Competes with Roberine in the ride-on and municipal grounds-maintenance category, often via the same European dealer partners.
Regional players
- Iseki: Japanese professional turf and grounds-care equipment maker with growing European presence. Overlaps with Roberine in professional ride-on mowers for sports fields and municipal use, primarily competing in continental Europe through independent dealer networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roberine compliance and trust
Trust signalCompliance6 records
Roberine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberine leadership team
Management profileNumber of profiles
Roberine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Roberine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberine
What does Roberine do?
Roberine designs and manufactures self-propelled professional mowers — cylinder (reel) mowers (R302, R5) and flail mowers (F302, F5) — for sports fields, parks, golf courses, road verges and waterfronts. The machines are powered by Yanmar Stage 5 turbo diesel engines and feature automatic hydraulic four-wheel drive, independent hydraulically driven cutting units, electrically operated weight transfer, an ergonomic Command Arm with LCD display and ROPS-certified cabin options, sold through an exclusive authorized dealer network with parts, service and financial lease support.
Is Roberine a public or private company?
Roberine is a private company. It is classified as corporate owned and is currently operating.
When was Roberine founded?
Roberine was founded in 1951. It employs 11 to 50 people.
Where is Roberine based?
Roberine is headquartered in Giessen, Netherlands, in the Europe region.
How does Roberine make money?
Four revenue lines are on record. Professional mower hardware sales are the primary driver. The others are financial lease / machine financing, aftermarket parts and service and merchandise sales via Mowingshop.com.
Who are Roberine's main competitors?
Broad incumbents on record are John Deere (Turf & Grounds Care), Stihl, Toro, Husqvarna (Professional Division) and Kubota. Direct peers are Etesia and Jacobsen (Textron Specialized Vehicles). Emerging players are Walker Mowers and Shibaura (IHI Shibaura). Iseki is listed as a regional player.
Does Roberine have an API?
No public API is recorded for Roberine.