Hook Digital

What Hook Digital does

Hook Digital is a Brazilian HubSpot Elite Partner agency founded in 2013 that delivers CRM consulting, revenue operations, digital marketing, and technology implementation services to enterprise and mid-market clients. The firm operates from its São Paulo headquarters and a New York office, and serves more than 400 clients across 30 countries, with named customers including Americanas, Creditas, Quinto Andar, Hyundai, PagSeguro, NEC, Pluxee, and Brother. Hook Digital is the only HubSpot Elite Partner in Brazil and one of three in Latin America, drawn from a network of more than 6,800 global HubSpot partners.

The company's product portfolio spans five lines: Growth & Digital Marketing, CRM & HubSpot Consulting, Revenue Operations, Technology Solutions, and the proprietary Leadze AI sales agent. Leadze, launched in beta in 2025, is a multi-modal AI agent that performs LDR, SDR, and BDR functions across voice, text, and structured data, with native integrations to HubSpot, WhatsApp, and Google Calendar and customizable voice synthesis. Hook Digital also leverages HubSpot's Breeze Agents and applies generative AI for content production, AEO optimization, and predictive purchase-intent analytics within client engagements. The team has grown from 10 to 40+ collaborators since 2019, when the firm committed to exclusive HubSpot partnership.

Hook Digital generates revenue through professional services engagements — HubSpot implementation, consulting, RevOps buildouts, and digital marketing — combined with monthly subscriptions for Leadze and annual enterprise contracts. The firm operates under a Hook Global Group (HGG) corporate structure that supports international expansion and product development. The company is privately held, with no disclosed institutional funding, and combines Brazilian market depth with a growing North American presence via the New York office.

Name

Hook Digital

Legal name

Hook Digital

Website

https://hookdig.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hook Digital is a Brazilian HubSpot Elite Partner agency founded in 2013, providing CRM consulting, revenue operations, digital marketing, and the Leadze AI sales agent to 400+ enterprise clients across 30 countries from offices in São Paulo and New York.

Ownership category

akta.pro rank

Product category

CRM Implementation Services

NAICS

Telephone Call Centers (56142)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), System Integration & Connectors (BPAMAOAC)

Keywords

• HubSpot implementation services
• Revenue operations consulting
• CRM consulting services
• Digital marketing services
• AI sales automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HubSpot Implementation & Consulting Services: Professional services for HubSpot CRM implementation, migration, auditing, and ongoing consulting. Includes technical integration work, custom application development, and RevOps strategy consulting for enterprise clients.
2. Digital Marketing & Growth Services: Full-funnel digital marketing services including performance campaigns, content marketing, SEO/AEO, social media, and CRO optimization. Focused on CAC efficiency, sustainable ROI, and pipeline predictability.
3. Leadze AI Product: AI-powered sales automation product integrated with HubSpot, offering lead enrichment, qualification, and meeting scheduling. Product is positioned as reducing prospection costs by up to 50-110%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hook Digital is a HubSpot Elite Partner agency that delivers CRM implementation and migration, Revenue Operations (RevOps) consulting, full-funnel Growth & Digital Marketing, and Technology Solutions (custom connectors, middleware, ERP/DataHub integrations, AI Copilots) for mid-to-large enterprises. The company also sells Leadze, its proprietary AI sales agent that performs humanized simultaneous phone calls, WhatsApp automation, lead qualification, and meeting scheduling fully integrated with HubSpot CRM.

Product overview

Hook Digital is a HubSpot Elite Partner agency offering a portfolio of services centered on revenue growth, CRM, and AI-powered sales automation. The core product is Leadze, an AI agent for sales that performs humanized simultaneous phone calls, WhatsApp automation, lead qualification, and meeting scheduling integrated with HubSpot CRM. Alongside Leadze, the company delivers Growth & Digital Marketing (SEO/AEO, content, performance, CRO), CRM & RevOps consulting (HubSpot implementation, migrations, complex integrations with ERP/DataHub), and Technology Solutions (custom connectors, AI Copilots, middleware). These services share the common thread of HubSpot as the central platform, with Leadze being the proprietary AI-powered add-on that differentiates the offering for sales automation.

Differentiator

Problem solved

Functional benefit

Brands

• Leadze: AI agent for sales integrated with HubSpot that performs humanized calls, lead qualification, and active prospecting. The first AI solution for conversations and calls in Brazil, fully integrated with HubSpot for data enrichment and sales automation.

Products and services

• Leadze (AI Agent for Sales) Proprietary AI sales agent developed by Hook Digital that automates simultaneous humanized phone calls, WhatsApp messaging, lead qualification, and meeting scheduling, fully integrated with HubSpot CRM. Reduces prospecting costs by up to 50-110% and includes configurable sales prompts, voice characteristics, and CRM auto-update workflows for sales and RevOps teams.
• CRM, RevOps & HubSpot Consulting Consulting and implementation services for HubSpot CRM (Marketing Hub, Sales Hub, Service Hub, Operations Hub), including RevOps architecture design, migrations, audits, and ongoing support. Delivered for mid-to-large enterprises as a technical extension of their engineering teams, with focus on data governance, integration, and sustainable ROI.
• Growth & Digital Marketing Full-funnel digital growth operations combining AEO-focused content, performance campaigns, social media, and CRO optimization, with the agility of AI. Focused on CAC efficiency, sustainable ROI, and pipeline predictability, directly impacting ARR and LTV.
• Technology Solutions (Custom Connectors, AI Copilots, Middleware) Custom application development, middleware, and complex integrations (ERP/DataHub) within the HubSpot ecosystem, including AI Copilots. Focuses on robust architecture, data governance, and rigorous technical documentation, allowing IT to meet business demands with agility, compliance, and reduced costs from legacy systems.

Quantifiable outcome

• 6x more leads in 1 year for Zoox Smart Data client
• +6 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• HubSpotflagshipStrategic or Co-development Partner · 1 January 2019Exclusive Elite Partner relationship with HubSpot since 2019. Hook Digital is the only Brazilian agency at the Elite partnership tier, providing direct access to HubSpot engineering, product roadmap insights, and early access to new features. Partnership enables delivery of complex CRM implementations, custom development, and RevOps transformations for enterprise clients.
• HubSpotcoreChannel Partner/ Reseller/ DistributorAs Elite Partner, Hook serves as authorized implementation and consulting partner for HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, and Operations Hub deployments across Brazil and Latin America.

Scale indicators10 records

Expansion highlights3 records

Direct peers

• Salted Stone: US-based HubSpot Elite Partner focused on RevOps, CRM implementation, and growth marketing for mid-market and enterprise clients. Closest international peer at the same Elite tier, comparable service portfolio, and go-to-market motion.
• Rock Content: Brazil-founded content marketing and HubSpot Solutions Partner that also sells marketing operations and content production services to mid-to-large enterprises. Direct comparable for Hook's growth marketing and HubSpot implementation practice in the Brazilian market.
• Meetime: Brazilian SaaS platform for sales prospecting, meeting scheduling, and conversation analytics, often deployed alongside HubSpot. Comparable to Leadze as a sales acceleration tool targeting SDR/BDR teams in the Brazilian market.
• Exact Spotter (formerly Exact Sales): Brazilian sales automation and SDR-as-a-service provider that targets mid-market B2B sales teams. Comparable to Hook's RevOps and AI sales automation (Leadze) offerings in Brazil.
• Square 2 Marketing: Long-standing US HubSpot Elite Partner delivering inbound marketing, sales enablement, and CRM implementation services. Direct comparable on the services side given shared Elite tier, RevOps orientation, and enterprise SMB focus.

Broad incumbents

• HubSpot: The underlying CRM/marketing platform vendor. Hook's service portfolio is built on HubSpot and Leadze integrates natively with HubSpot workflows; HubSpot's own AI suite (Breeze Agents) is both a tailwind and competitive threat to Hook's Leadze product.
• Bain & Company (CRM Practice): Global management consultancy with a RevOps and customer experience practice competing for enterprise CRM transformation budgets. Comparable for the strategic RevOps and enterprise migration engagements Hook sells to large LATAM and US clients.
• Resultados Digitais (RD Station): Brazil's leading marketing automation and sales platform vendor (acquired by TOTVS). While RD Station is a platform rather than an agency, it competes for the same mid-market CRM and inbound marketing budget that Hook's services and HubSpot implementation address.

Emerging players

• Drift (Salesloft): Conversational AI and sales engagement platform (acquired by Salesloft) for inbound lead qualification and meeting scheduling. Comparable to Leadze as an AI-driven conversational sales agent operating on CRM ecosystems.
• Leadster: Brazilian conversational marketing and lead capture platform that converts anonymous site traffic into qualified leads. Comparable overlap with Hook's digital marketing and HubSpot workflows around lead generation and qualification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HookDigital
• Facebookfacebook.com/HookDig
• LinkedInlinkedin.com/company/hook-digital
• Instagraminstagram.com/hook_tech_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hook Digital