Boya Equipment

What Boya Equipment does

Boya Equipment is a privately held agricultural, construction, and power equipment dealership headquartered in Wangara, Perth, Western Australia, operating since 1986/1987 under the historical name BOYA Double R. The company functions as an authorized Kubota dealer — and self-describes as Western Australia's largest — distributing the full Kubota range across agricultural tractors (BX, B, L, M, M5, M7, MGX series, 18-170HP), RTVs, ride-on and zero-turn mowers, mini excavators (1.2-8.3 tonne), compact track and skid steer loaders, articulated loaders, generators (5.5-30kVA), and diesel engines (6-95HP). It complements the core Kubota line with secondary brands including Silvan (sprayers and spreaders), Hansa (chippers), Land Pride (implements), Toku (hydraulic hammers), Solo, McCormack Brooms, and Great Plains (seed drills).

The business generates revenue through three streams: one-time sales of new and used equipment, one-time sales of genuine Kubota, Silvan, and Toku spare parts, and recurring service and repair revenue delivered through a fully equipped Wangara workshop plus mobile service vehicles dispatched across Perth Metro and rural WA. Customers span earthmoving and civil contractors, agricultural growers and farmers, golf courses, and government and institutional buyers (city councils, schools). Pricing is quote-based across the catalog, with no public price list, and the company offers customer financing through Kubota Finance.

The go-to-market motion is a hybrid direct/channel-partner model: physical retail through two owned showrooms (Wangara HQ with workshop; Bindoon branch opened August 2023 to serve the Shire of Chittering), on-site mobile service delivery, and a content-and-email marketing presence via the boyaequip.com.au website. The firm is independent and family/privately owned, with no disclosed institutional investors, parent company, or subsidiary structure.

Name

Boya Equipment

Legal name

Boya Equipment

Website

https://boyaequip.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held Western Australian equipment dealership and Western Australia's largest Kubota dealer, selling and servicing agricultural, construction, and power equipment plus complementary implements from a Wangara HQ and a Bindoon branch, serving contractors, farmers, and government buyers.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural equipment
• Construction equipment
• Power equipment
• Equipment spare parts
• Machinery service

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sales of new agricultural, construction, and power equipment including Kubota tractors, excavators, generators, mowers, RTVs, and related machinery. They also sell used equipment.
2. Spare Parts: Sales of genuine Kubota spare parts as well as Silvan and Toku spare parts for all equipment lines.
3. Service and Repair: Workshop service and mobile service vehicle repairs for agriculture, construction, and power equipment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Boya Equipment is Western Australia's largest Kubota dealer, selling the complete range of Kubota agricultural equipment (tractors, RTVs, mowers, sprayers, spreaders, and implements), construction equipment (mini excavators, compact track loaders, skid steer loaders, articulated loaders, and attachments), and power equipment (diesel generators and engines). The company also distributes complementary brands including Land Pride implements, Hansa chippers, Silvan sprayers, and Toku hydraulic hammers, supplies genuine Kubota spare parts, and provides workshop and mobile service/repair across Western Australia from its Wangara (Perth) and Bindoon locations.

Product overview

Boya Equipment is Western Australia's leading Kubota dealer, operating as a multi-branch agricultural, construction, and power equipment dealership since 1987. The company offers a comprehensive portfolio of physical equipment products centered around the Kubota brand, organized into three main categories: Agricultural Equipment (tractors from 18-170HP across BX, B, L, M, M5, M7, and MGX series, RTVs, mowers, spreaders, and implements), Construction Equipment (excavators from 1.2-8.3 tonne, compact track loaders, skid steer loaders, and articulated loaders), and Power Equipment (generators from 5.5-30kVA and diesel engines from 6-95HP). The company also distributes complementary brands including Land Pride tractor implements (seeders, scrapers, cutters, tillers, blades), Hansa wood chippers (C3-C21 series), and Toku hydraulic hammers. Beyond product sales, Boya Equipment provides service/maintenance, spare parts, and equipment financing services from locations in Wangara (Perth) and Bindoon.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Agricultural Equipment Kubota tractors (BX, B, L, M, M5, M7, MGX series from 18-170HP), RTVs (utility vehicles), ride-on and zero-turn mowers, sprayers, spreaders, chippers and mulchers, McCormack brooms, and tractor implements for farming, horticulture, and property maintenance customers.
• Kubota Construction Equipment Kubota mini excavators (1.2-8.3 tonne), compact track loaders (SVL series), skid steer loaders (SSV series), articulated wheel loaders (R430, R540), hammers, and skid steer attachments for earthmoving contractors, civil contractors, and construction customers.
• Kubota Power Equipment Kubota diesel generators (5.5-30kVA across KD, GL, KJ, SQ series) and diesel engines (6-95HP) for residential, commercial, and industrial power applications.
• Land Pride Implements Tractor implements including APS15 All Purpose Seeders, OS15 Overseeders, SBR72 Seed Bed Roller, BB Series box scrapers, GS Series grading scrapers, RC/RCM/RCF/RCR Series rotary cutters, PD Series post hole diggers, QH Series quick hitches, RB Series rear blades, RTA Series rotary tillers, DH Series disc harrows, and mouldboard ploughs.
• Hansa Chippers Wood chippers ranging from C3 (30mm capacity, electric motor) to C21 (130mm capacity, 21HP Honda engine), including PTO and road-registered trailer models for property, council, and contractor use.
• Toku Hydraulic Hammers Toku TNB series hydraulic breakers from TNB-08M (0.7-1.5 tonne carriers) to TNB-7-400 (10-70 tonne carriers), featuring accumulator-free technology, simple low-parts design, and wide oil-pressure/flow adaptability.
• Used Equipment Pre-owned agricultural and construction equipment available for purchase as an alternative to new units.
• Spare Parts 100% genuine Kubota spare parts as well as Silvan and Toku spare parts for all equipment lines sold, covering tractors, excavators, skid steers, compact track loaders, mowers, RTVs, generators, engines, and articulated wheel loaders.
• Service and Maintenance Workshop service in Wangara and mobile service vehicle repairs for agricultural, construction, and power equipment across the Perth Metro area, delivered by professional, certified technicians with competitive call-out fees.
• Equipment Finance Quick and easy finance through Kubota Finance, with additional finance options available on other products subject to approval, to lower the purchase barrier for new equipment acquisitions.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• KubotacoreChannel Partner/ Reseller/ DistributorKubota is the primary brand sold by Boya Equipment. They are the largest Kubota dealer in Perth, selling the complete range of Kubota Agriculture, Construction Equipment & Power Equipment for over 38 years. Boya also offers Kubota Finance for equipment purchases.
• SilvanminorChannel Partner/ Reseller/ DistributorSilvan Sprayers is one of the other respected brands distributed by Boya Equipment, alongside sprayers and spreaders.
• Hansa ChippersminorChannel Partner/ Reseller/ DistributorHansa Chippers is a brand distributed by Boya Equipment, offering chippers from 30mm to 130mm capacity.
• Land PrideminorChannel Partner/ Reseller/ DistributorLand Pride is an implement brand sold by Boya Equipment, including seeders, box scrapers, rotary cutters, post hole diggers, quick hitches, rear blades, and rotary tillers.
• TokuminorChannel Partner/ Reseller/ DistributorToku is a hammer/breaker brand distributed by Boya Equipment, with products ranging from 0.7 tonne to 70 tonne carrier capacity.
• SolominorChannel Partner/ Reseller/ DistributorSolo is a brand distributed by Boya Equipment, featured among their partner brands.
• McCormack BroomsminorChannel Partner/ Reseller/ DistributorMcCormack Brooms is listed as an agricultural equipment brand sold by Boya Equipment.
• Great PlainsminorChannel Partner/ Reseller/ DistributorGreat Plains is a seed drill manufacturer whose products (1006NT/1206NT Mechanical Drill, 1200/1500 Mechanical Drill, 3P500/600 Compact Drill, NTA607-2/NTA907-2 Spartan II Air Drills, NTS2507/09/11 No Till Seeder) are sold by Boya Equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RDO Equipment: John Deere dealer network with Australian operations, offering a full range of agricultural, construction, and turf equipment, plus parts, service, and remote monitoring. Closely comparable multi-brand dealer model to Boya Equipment.
• WSB Distributors: John Deere agricultural and construction equipment dealer operating across Queensland and northern New South Wales. Provides a comparable full-service dealer offering including new/used equipment, parts, service, and finance in rural and regional markets.
• Emmetts: Major John Deere agricultural and construction equipment dealer operating in Western Australia, Victoria, and South Australia. Direct regional competitor to Boya Equipment in WA, offering a similar multi-brand dealer model across ag, construction, and turf equipment.
• AFGRI Equipment Australia: John Deere agricultural and construction equipment dealer with significant Western Australian presence. Operates a comparable multi-branch dealer model selling new and used equipment, parts, and service support across farming and construction markets.
• WesTrac: Caterpillar's largest dealer in Australia, operating across Western Australia, New South Wales, and the ACT. Sells, services, and rents Caterpillar construction and mining equipment with parts and finance, directly comparable to Boya's construction equipment dealer role.
• Brandt: Major agricultural and construction equipment dealer group with Australian operations. Operates John Deere dealerships across multiple geographies, offering new/used equipment, parts, service, and technology solutions comparable to Boya's multi-brand dealer offering.
• Vin Rowe Machinery: Australian agricultural and construction equipment dealer based in Victoria. Sells new and used farm machinery, tractors, and groundcare equipment with parts and service support, comparable in operating model to Boya Equipment.
• Hutcheon & Pearce: Long-established John Deere agricultural equipment dealer across regional New South Wales and Victoria. Comparable in business model to Boya, operating as a multi-branch dealer with parts, service, and finance offerings for farm and construction customers.

Broad incumbents

• John Deere: Global agricultural, construction, and forestry equipment manufacturer with Australian operations. Competes directly with Kubota (Boya's primary brand) in the same product categories and is the primary OEM for several of Boya's direct peer dealers, representing the major competitive force in the WA equipment market.
• Komatsu Australia: Australian subsidiary of Komatsu Ltd, a major global construction, mining, and forestry equipment manufacturer. While an OEM rather than a dealer, it operates in the same construction equipment category that Boya serves with Kubota products, including direct customer sales and service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boya Equipment