Home Angels

What Home Angels does

Home Angels is Brazil's largest elderly caregiver franchise network, operating 270+ franchised units across 11+ Brazilian states under the legal entity ZAIOM BRASIL FRANQUIAS LTDA, headquartered in Campinas, São Paulo. The company delivers in-home care to elderly clients through trained caregivers and multidisciplinary professionals (nurses, physiotherapists, occupational therapists, speech therapists, nutritionists), with services spanning companionship, medication management, post-surgical recovery, specialized Alzheimer's and Parkinson's care, bathing assistance, 24-hour telemedicine, and emergency ambulance response. Service delivery is augmented by a family companion app that reports weekly Well-Being Visits monitoring 8 vital signs and 21 WHOQOL indicators, plus LonVi-integrated digital medical records and scheduling.

The technology stack includes AI-marketed features such as fall-prevention sensors, voice biomarker analysis, and digital twin simulations, though the most substantive operational platform (LonVi) is delivered via partnership. Home Angels operates a dual revenue model: at the consumer level, quote-based recurring caregiver subscriptions billed monthly for in-home service delivery; at the franchise level, initial franchise fees starting from R$49,000 per unit with claimed 12-month ROI, plus ongoing royalties, training, and support. Ancillary revenue streams include a freemium 160-hour EAD caregiver training course (free modules, R$89-99 paid certificate) and a Livelo loyalty partnership that awards points on all contracted services and on healthcare-professional referrals through the Prestige Club program. The franchise model requires no physical storefront, enabling home-office operation and capital-light geographic scaling.

Name

Home Angels

Legal name

ZAIOM BRASIL FRANQUIAS LTDA

Website

https://homeangels.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Angels is Brazil's largest elderly caregiver franchise network, operating 270+ franchised units across 11+ states under ZAIOM BRASIL FRANQUIAS LTDA, delivering in-home caregiver services, multidisciplinary clinical care, and 24-hour emergency response to families of elderly clients through a recurring subscription model.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Elderly care services
• Home healthcare
• Caregiver placement
• Senior care franchise
• In-home nursing care

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Elderly Caregiver Services: Home Angels generates revenue by providing trained caregivers to families with elderly members who need in-home care. Services include daily care, companionship, medication management, post-surgical care, mobility assistance, and specialized care for Alzheimer's and Parkinson's patients. The service is delivered at the elderly person's home, in hospitals, care homes, or during travel. Pricing is quote-based and varies by location, care needs, and service frequency.
2. Franchise Fees and Royalty Revenue: Home Angels operates as a franchise model (franquia) where independent entrepreneurs purchase the right to operate a Home Angels unit in their region. The company earns revenue from franchise fees (initial investment starting from R$49,000), ongoing royalties, and training/support services provided to franchisees. Franchisees in turn earn revenue from caregiver services they provide to end customers in their territory.
3. Home Care and Multidisciplinary Services: Beyond standard caregiver services, Home Angels offers extra-hospital home care for less complex to clinically complex patients, as well as multidisciplinary services including nursing, physiotherapy, occupational therapy, speech therapy, and nutrition — all delivered in the home setting.
4. Livelo Loyalty Points Program: All Home Angels services contracted earn customers Livelo loyalty points, which can be redeemed for products, services, travel, entertainment, and cashback. This is a partnership revenue stream that incentivizes customer loyalty.
5. Caregiver Training Certification: The 160-hour caregiver training course is free to access; revenue is generated from issuing the digital completion certificate for R$89 (PIX) or R$99 (3x credit card). Certified graduates can optionally register in the National Talent Bank, visible to all Home Angels units across Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Home Angels is the largest elderly caregiver franchise network in Brazil, operating 270+ franchised units across 11+ states. It provides trained in-home caregivers and multidisciplinary healthcare professionals (nurses, physiotherapists, occupational therapists, speech therapists, nutritionists) for elderly care at home, in hospitals, or during travel. The service portfolio also includes 24-hour emergency response, telemedicine, home care, specialized Alzheimer's and Parkinson's care, bathing assistance, and well-being visits monitoring 8 vital signs and 21 WHOQOL indicators.

Product overview

Home Angels is Brazil's largest elderly caregiver franchise network operating over 270 franchised units nationwide. The core offering is specialized in-home elderly caregivers (Cuidador de Idosos), supplemented by a multidisciplinary team of nurses, physiotherapists, occupational therapists, speech therapists, and nutritionists. The service portfolio includes home care (Assistência Domiciliar), 24-hour emergency button, 24-hour doctor and telemedicine, emergency pre-hospital care (Home Angels Help 24h), bathing service, and well-being visits. Additional offerings include the free EAD Caregiver Course (160 hours), client portal, and loyalty programs via Livelo points and Prestige Club. Unique differentiators include dedicated supervisors for every unit and partnerships with technology platforms for remote monitoring and digital care management.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige Club: A loyalty and professional referral program for health professionals who partner with Home Angels to refer clients, offering Livelo points as rewards.
• Home Angels Help 24h
• Home Angels Cuidadores

Products and services

• Cuidador de Idosos (Elderly Caregiver Services) Trained and supervised caregivers providing in-home elderly care including bathing and personal hygiene, meal preparation, medication management, companionship, mobility assistance, hospital accompaniment, post-surgical care, and specialized care for Alzheimer's, Parkinson's, and chronic diseases. Services are delivered at the elderly person's home, in hospitals, in care homes, or during travel.
• Cuidados Multidisciplinares (Multidisciplinary Care) Specialized healthcare professionals providing in-home care for elderly clients, including nurses, physiotherapists, occupational therapists, speech therapists, and nutritionists. This service expands Home Angels' offering beyond caregivers to clinically trained professionals for complex care needs.
• Assistência Domiciliar (Home Care) Extra-hospital care service delivered in the patient's home for patients ranging from less complex cases to those with complex clinical conditions. Marketed under the 'Nosso Home Care chegou!' campaign.
• Botão de Emergência 24h (24-Hour Emergency Button) 24-hour humanized emergency response center with state-of-the-art equipment that triggers immediate help at the touch of a button. Connects users to a humanized 24-hour call center for immediate emergency response.
• Médico 24h e Telemedicina (24-Hour Doctor and Telemedicine) 24-hour medical guidance by phone and telemedicine for online consultations available to all Home Angels clients at no additional cost. Enables online consultations and continuous monitoring of elderly health by families and doctors.
• Home Angels Help 24h (UTI Móvel) 24-hour pre-hospital emergency care service operating around the clock, with ambulance transport capability where the caregiver can accompany the elderly in the ambulance. Functions as a 'mobile ICU' service.
• Banho para Idosos (Professional Bathing Service) Professional and careful bathing assistance for elderly individuals, providing a safe and respectful experience. Marketed as an exclusive Home Angels service to address hygiene challenges for families with elderly relatives.
• Curso de Cuidador EAD (Online Caregiver Training Course) Free 160-hour online caregiver training course with 8 modules covering aging, daily care, bedridden care, dementia, first aid, and palliative care, leading to a Home Angels certified caregiver certificate. Course is free; optional digital certificate costs R$89 (PIX) or R$99 (3x credit card). Graduates can register in the National Talent Bank.
• Franquia Home Angels (Home Angels Franchise) Franchise opportunity for entrepreneurs and healthcare professionals to operate a Home Angels unit providing elderly caregiver services in their territory. Starting investment from R$49,000 BRL with estimated ROI from 12 months. Operates without physical storefront requirements, enabling home-office operation.

Quantifiable outcome

• Return on franchise investment estimated from 12 months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• LonVicoreTechnology or IntegrationHome Angels has a partnership with LonVi, an innovative digital management platform for home care companies. LonVi offers solutions including smart medical records management, remote monitoring, attendance scheduling, and real-time operational analytics for franchisees. The platform enables caregivers and families to track all aspects of care from budgets to routine planning, facilitating data integration between the caregiver team and families for a more connected and secure care experience.
• LivelocoreGTM or Marketing PartnerLivelo is a loyalty points program partner. All Home Angels services contracted earn customers Livelo points, which can be redeemed for products, services, travel, entertainment, and cashback. This partnership incentivizes customer loyalty and differentiates Home Angels from competitors by adding ongoing value to every service contracted. The Prestige Club program extends this partnership by enabling healthcare professionals to earn Livelo points when they refer patients to Home Angels.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Anglo Brasileira de Cuidados: Brazilian provider of trained elderly caregivers for in-home and hospital settings. Direct overlap with Home Angels' core caregiver placement service, though smaller scale and operating only in select regions.
• Help Home Care: Brazilian home care operator providing in-home caregiver and nursing services. Comparable in service mix to Home Angels though typically operating as a direct provider rather than a franchise network.
• Saluz Home Care: Brazilian home care company offering caregivers, nursing, and rehabilitation services for elderly patients. Competes in the same Brazilian in-home elderly care category with a similar multi-disciplinary service model.

Direct peers

• BrightStar Care: US franchise providing both medical and non-medical home care, including skilled nursing and therapy. Closely aligned with Home Angels' combined caregiver placement + multidisciplinary clinical services model.
• S.O.S. Vida: Brazilian home care and elderly care provider with nursing, caregivers, and hospital accompaniment services. Operates in the same Brazilian market with comparable service portfolio to Home Angels' multidisciplinary and home care offerings.
• Visiting Angels: US-based franchise network providing non-medical home care for seniors. Directly comparable to Home Angels in franchise structure, target customer (families seeking elderly in-home care), and core service offering (companionship, personal care, respite).
• Pronep: Brazilian home care provider offering nursing, caregivers, and multidisciplinary services for elderly and clinical patients at home. Direct competitor in the Brazilian home care market with overlapping services and customer base.
• Comfort Keepers: International franchise network delivering in-home care, companionship, and specialized Alzheimer's/dementia support. Comparable to Home Angels in franchise model, elderly care focus, and specialty care services (Alzheimer's, Parkinson's, end-of-life).
• Home Instead: Global franchise leader in personal care, companionship, and home care for older adults. Closest international analog to Home Angels' franchise-driven in-home elderly care model, though operating predominantly in the US, UK, and other developed markets.

Emerging players

• Doctoralia (Docplanner): Brazilian health-tech platform for booking medical appointments and telehealth. Comparable in the digital health adjacency and Brazilian elderly care demand environment, but not a direct in-home caregiver competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homeangels
• YouTubeyoutube.com/c/Homeangelsbr
• Facebookfacebook.com/homeangelsbr
• LinkedInlinkedin.com/company/home-angels
• Instagraminstagram.com/homeangelsbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Angels