Codatum
Codatum is a Japan-based BI SaaS platform offering AI-powered SQL analysis, collaborative Data Notebooks, and white-labeled embedded analytics for data teams and product organizations connecting to BigQuery, Snowflake, Databricks, and Redshift.
- Company typePrivate
- Founded2023
- HeadquartersGinza, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Codatum does
Codatum Inc. (株式会社CODATUM) is a Japanese SaaS company that operates a next-generation business intelligence platform targeting data-driven organizations, mid-market data teams, and product teams that require embedded analytics. The company is headquartered at GINZA SIX 10F in Chuo-ku, Tokyo, and operates exclusively within the Japan market under the leadership of Representative Director Naoki Shibayama (柴山直樹). Codatum is privately held and discloses a professional-services partnership with Plaid Inc. (株式会社プレイド), whose group companies also share personal-data usage arrangements for related business purposes.
The platform is structured around four core technical pillars. First, a SQL-based exploration environment with CTE support, AI-powered query completion, and smart caching, connecting natively to Google BigQuery, Snowflake, Databricks, and Amazon Redshift. Second, a block-based Data Notebook that combines SQL, charts, and Markdown into persistent, reviewable team assets. Third, the Codatum Agent (beta since April 2026), a conversational AI agent that autonomously performs table exploration, SQL generation and execution, chart creation, and Notebook persistence from natural language prompts, with code-first output that remains editable by professionals. Fourth, a Signed Embed API that enables white-labeled analytics embedding into external SaaS products with token-based authentication, parameter overrides, and PostMessage event integration. Security and governance features include role-based access control, SSO/SCIM, IP access control, audit logs, and multi-factor authentication.
Codatum runs a product-led growth model with a free tier, 30-day free trials on Starter and Business plans, and a sales-assisted Enterprise motion. Pricing is denominated in Japanese yen across three tiers: Starter at ¥8,400/month base plus ¥1,200/member/month, Business at ¥60,000/month base plus ¥1,800/member/month (and ¥600/guest/month), and Enterprise starting at ¥180,000/month with custom contracts. The AI Agent is gated to Business tier and above. Disclosed case-study customers include 10X, CARTA ZERO, Nomura Real Estate, Kobun Shoin, Alubena Terra, IVRy, and Hubble, spanning real estate, ad tech, publishing, investment consulting, e-commerce, and SaaS industries.
Codatum firmographics
Firmographics- Name
- Codatum
- Legal name
- 株式会社CODATUM
- Website
- https://codatum.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Codatum is a Japan-based BI SaaS platform offering AI-powered SQL analysis, collaborative Data Notebooks, and white-labeled embedded analytics for data teams and product organizations connecting to BigQuery, Snowflake, Databricks, and Redshift.
- Ownership category
- akta.pro rank
Codatum industry classification
Industry- Product category
- Business Intelligence Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ), Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)
Keywords
Where Codatum is headquartered
LocationHeadquarters
- HQ city
- Ginza
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Codatum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): Codatum operates a multi-tier SaaS subscription model with annual and monthly billing. Pricing includes per-seat member fees (Starter: ¥1,200/member/month, Business: ¥1,800/member/month) plus base platform fees (Starter: ¥8,400/month, Business: ¥60,000/month). Enterprise tier is priced at ¥180,000/month minimum with custom negotiation. Annual billing offers approximately 20% savings vs monthly. The model includes a free tier for initial evaluation, and upsell motion from Starter to Business to Enterprise based on team growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Starter: ¥8,400/month base + ¥1,200/member/month — for small teams and internal data analysis use |
| Per seat | Annual | Business: ¥60,000/month base + ¥1,800/member/month + ¥600/guest/month — for organizations with broader data sharing needs |
| Subscription | Multi-year contract | Enterprise: ¥180,000/month starting — for organizations with advanced security and data governance requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Codatum product offering
Product offeringCore offering
Codatum is a next-generation BI and data analysis platform that bundles AI-powered data analysis, Data Notebooks, a SQL editor with CTE support, workflow automation, data modeling, and permissions management into a single workspace. It connects natively to BigQuery, Snowflake, Databricks, and Amazon Redshift, allowing teams to perform exploratory, code-first analysis that goes beyond static dashboards. Customers include enterprises and mid-market firms in Japan using it for self-service analytics, embedded BI, and ML/model monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Codatum (Core Platform) A next-generation BI and data analysis platform that integrates AI agents, Data Notebooks, SQL editing, sharing/automation, data modeling, and permissions management into a single workspace for teams to go beyond static dashboards and answer 'why' questions through collaborative, code-first analysis.
- Codatum Agent A conversational AI data analysis agent that autonomously completes table exploration, SQL generation/execution, and chart creation from natural language instructions. Operates in ASK mode (analysis only) and Agent mode (full Notebook creation/editing), and learns continuously from team notebooks, catalog metadata, and agent context files.
- Data Notebook A collaborative document workspace combining SQL blocks, charts, and Markdown text in a single notebook. Analysis intent and interpretations are preserved as team assets, enabling reuse, review, and knowledge accumulation. Supports document page (linear narrative) and grid page (customizable dashboard layout) view modes.
- Embedded BI (Signed Embed API) Embed Codatum dashboards and notebooks into external SaaS products using signed tokens for secure authentication. Supports parameter overrides for customer-specific data control, PostMessage API for event integration, and white-labeling. Also offered as a lighter Signed Embed Light integration used by KARTE Datahub.
- SQL Editor A SQL editor with module-based query construction (CTE support), stage-by-stage assembly, inline results, AI completion, and smart caching for query performance optimization. Designed for SQL-based professional analysis alongside the AI Agent.
Quantifiable outcome
- Decision-making speed increased — managers create dashboards within 1 month of introduction (Nomura Real Estate case)
- +3 more outcomes
Companies that use Codatum
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Codatum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature11 records
Codatum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google (BigQuery)coreCodatum provides native direct connection to Google BigQuery as a supported data warehouse. Users can connect their BigQuery projects directly and immediately begin writing SQL and building dashboards without infrastructure changes. BigQuery is the most prominently featured data warehouse in Codatum's integrations.
- SnowflakecoreCodatum provides native direct connection to Snowflake as a supported data warehouse. Featured in multiple customer case studies (CARTA ZERO). Snowflake query tags are used for execution tracking.
- DatabrickscoreCodatum provides native direct connection to Databricks as a supported data warehouse (marked as Preview). Users can connect Databricks workspaces and execute SQL queries.
- Amazon Web Services (Redshift)coreCodatum provides native direct connection to Amazon Redshift as a supported data warehouse (marked as Preview).
- KARTE (プレイド)coreCodatum integrates with KARTE's Datahub platform, allowing users to access KARTE event data stored in BigQuery directly within Codatum notebooks. Additionally, Codatum dashboards can be embedded into KARTE Datahub as 'Codatum BI' via the Signed Embed Light feature. This is a deep product integration leveraging Codatum's white-label and embedding capabilities.
- Plaid Inc. (プレイド)corePlaid Inc. is Codatum's parent company. Codatum's data is jointly used with Plaid and its group companies for business purposes related to customer acquisition, service improvement, and marketing. Codatum case studies note that Plaid's professional services assisted with data analysis infrastructure setup for customers like Nomura Real Estate.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Codatum competitors and assessment
Company assessmentDirect peers
- Mode Analytics: SQL-first collaborative BI platform with notebook-style reports, native data warehouse connections, and a shared analysis canvas. Highly comparable to Codatum's notebook + multi-DWH + per-seat SaaS model.
- Hex: Notebook-based collaborative analytics platform combining SQL, Python, and AI-driven analysis. Closest direct peer to Codatum: same notebook paradigm, AI-assisted SQL/chart generation, multi-DWH support, and PLG motion targeting analyst-and-business collaboration.
- Sigma Computing: Cloud-native spreadsheet-style BI platform built directly on cloud data warehouses (Snowflake, BigQuery, Databricks). Competes with Codatum on multi-DWH self-service analytics with collaborative, code-adjacent exploration.
- ThoughtSpot: AI-driven search-and-natural-language analytics platform on cloud DWHs. Competes directly with Codatum Agent's NL-to-SQL positioning and targets the same mid-market/enterprise data democratization use case.
Broad incumbents
- Databricks AI/BI (Genie + Dashboards): Native Databricks BI suite combining NL-to-SQL (Genie) with traditional dashboards on the Databricks lakehouse. Directly threatens Codatum in Databricks shops via bundling with the data platform.
- Looker: Google Cloud-owned BI platform with deep LookML modeling layer and multi-DWH support. A broad incumbent with significantly larger enterprise footprint that competes with Codatum for SQL-centric data teams.
- Tableau: Salesforce-owned market-leading BI and visualization platform with Ask Data / Einstein AI features. A broad incumbent that competes with Codatum for self-service analytics budgets in enterprise accounts.
- Snowflake Cortex Analytics: Snowflake's native AI/BI capabilities (Cortex, Snowflake Notebooks, built-in dashboards) compete with Codatum's Snowflake integration by offering first-party alternatives inside the DWH.
Emerging players
- Holistics: Self-service BI platform with a semantic modeling layer and DWH-native architecture, popular with mid-market data teams. Closely comparable to Codatum's modeling + notebook + multi-DWH positioning, particularly in APAC.
- Preset (Apache Superset): Cloud-hosted, SQL-first BI built on Apache Superset with modern collaboration features. Competes with Codatum on SQL-native, DWH-direct analytics for analyst-heavy teams at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Codatum social profiles
Digital presenceCodatum compliance and trust
Trust signalCompliance4 records
Codatum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codatum leadership team
Management profileNumber of profiles
Profiles1 record
Codatum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codatum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codatum
What does Codatum do?
Codatum is a next-generation BI and data analysis platform that bundles AI-powered data analysis, Data Notebooks, a SQL editor with CTE support, workflow automation, data modeling, and permissions management into a single workspace. It connects natively to BigQuery, Snowflake, Databricks, and Amazon Redshift, allowing teams to perform exploratory, code-first analysis that goes beyond static dashboards. Customers include enterprises and mid-market firms in Japan using it for self-service analytics, embedded BI, and ML/model monitoring.
Is Codatum a public or private company?
Codatum is a private company. It is classified as corporate owned and is currently operating.
When was Codatum founded?
Codatum was founded in 2023. It employs 1 to 10 people.
Where is Codatum based?
Codatum is headquartered in Ginza, Japan, in the Asia region.
How does Codatum make money?
One revenue line is on record: saaS Subscription (Per-Seat).
Who are Codatum's main competitors?
Direct peers on record are Mode Analytics, Hex, Sigma Computing and ThoughtSpot. Broad incumbents are Databricks AI/BI (Genie + Dashboards), Looker, Tableau and Snowflake Cortex Analytics. Emerging players are Holistics and Preset (Apache Superset).
Does Codatum have an API?
Yes. Codatum exposes a REST API for external integrations. API endpoints include token issuance for signed embed (POST https://api.codatum.com/api/notebook/issueToken) with parameters for api_key, api_secret, integration_id, page_id, token_user_id, params, expires_in, and cache_max_age. Webhook-style event delivery is supported via workflow integrations (Slack, Email). A JavaScript-based Codatum Embed SDK (codatum-embed-js) is available for embedding notebooks in external front-end applications. MCP (Model Context Protocol) server integration is explicitly supported for GitHub, Slack, Notion, Atlassian Jira/Confluence, Salesforce, HubSpot, Linear, Airtable, PagerDuty, Sentry, Stripe, Datadog, dbt Cloud, Google Drive, and Workato — allowing AI agents to connect to and execute tools on external services. Developer documentation is at docs.codatum.jp.
What industry is Codatum in?
Codatum's product category is Business Intelligence Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms. Its NAICS code is 51321 and its SIC code is 7372.