What Booster Box does

Booster Box is a Scientific Online Marketing and Technology Agency founded in 2016 and headquartered in Pietrasanta, Italy. The firm operates as a for-profit private company with 51-100 employees per its firmographic record. The firm's positioning centers on data-driven marketing, with operational substance reflected in co-located agency operations that span integrated marketing services — media strategy and buying, creative production, data and analytics, SEO and CRO, and emerging AI-search optimization. The agency model is sales-led and consultative, targeting enterprise and mid-market clients globally.

The technology stack is anchored by Alvie, a proprietary performance marketing and attribution platform built internally to address attribution ambiguity and budget optimization. Alvie comprises three documented components: Data Insights, Bidding Signals (which integrates business-specific data into bidding strategy), and Alvie Attribution (cross-channel attribution modeling). The platform is positioned as the firm's primary differentiation versus pure-play creative or media agencies. The agency has also built AI-powered solutions into its service delivery and has launched a dedicated AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) practice focused on LLM-driven search visibility and agentic commerce readiness.

Commercially, Booster Box operates a professional services revenue model with custom multi-year enterprise engagements (pricing not publicly disclosed). Distribution is direct-to-enterprise across both enterprise and mid-market segments, supplemented by channel partnerships with HubSpot, CSS Partner, TikTok Marketing Partner, Microsoft (Elite Partner), Meta (Business Partner), Smartly, and LinkedIn (Marketing Partner), plus Google Premier Partner status with associated award recognition. The customer base includes Amazon, Volvo, Klarna, The Guardian, Fjällräven, Åhléns, Matas, and Voi, spanning retail, automotive, fintech, media, e-commerce, and micromobility verticals. The firm has earned sustained industry recognition including multiple European Search Awards, Global Search Awards, Drum Awards, Google Premier Partner Awards, and seven consecutive years of Great Place to Work certification.

Name

Booster Box

Legal name

Precis

Website

https://boosterboxdigital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Booster Box is a Scientific Online Marketing and Technology Agency founded in 2016 and based in Pietrasanta, Italy, with 51-100 employees. The firm delivers data-driven marketing, media, creative, and analytics services to enterprise and mid-market clients globally, anchored by a proprietary performance marketing and attribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Pietrasanta

HQ country

Italy

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Agency Services: Precis generates revenue through providing integrated marketing services including media, creative, data & analytics, SEO & CRO, and their proprietary Alvie platform. Services are delivered through client partnerships and engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Booster Box is a scientific online marketing and technology agency that delivers data-driven marketing services to clients, framing its core proposition around the combination of numerical analysis and marketing expertise. The firm provides online marketing capabilities supported by technology and measurement-driven methodology, targeting measurable client outcomes across digital channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20% increase in gross profit (GP3) for Åhléns using Alvie Bidding Signals

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered partner.

• HubSpotpartnerTechnology or IntegrationHubSpot partner with certified partnership badge - provides marketing automation and CRM integration capabilities
• CSS PartnerpartnerTechnology or IntegrationCSS Partner program member for commerce and search solutions
• TikTok Marketing PartnerpartnerGTM or Marketing PartnerOfficial TikTok Marketing Partner for social media marketing services
• Microsoft Elite PartnerpartnerTechnology or IntegrationMicrosoft elite partner status for technology and advertising solutions
• Meta Business PartnerpartnerGTM or Marketing PartnerMeta Business Partner for Facebook/Instagram advertising and marketing
• SmartlypartnerTechnology or IntegrationSmartly partner for automated advertising solutions
• LinkedIn Marketing PartnerpartnerGTM or Marketing PartnerLinkedIn Marketing Partner for B2B advertising and marketing solutions
• Google Premier PartnerpartnerTechnology or IntegrationGoogle Premier Partner with multiple award recognitions (2017, 2018, 2019)

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Performics: Publicis-owned global performance marketing agency covering SEO, paid media, affiliate and analytics. Comparable in performance marketing and SEO services; operates at significantly greater scale via Publicis network.
• Jellyfish: Global brand-to-demand digital marketing agency owned by Brandtech Group. Comparable in offering breadth (media, creative, data, tech) and global enterprise client base, but operates at significantly greater scale than a 51-100 employee boutique.
• DEPT: Large global digital agency combining creativity, technology and data services for brands. Comparable integrated services model and enterprise client roster, but at materially larger scale and broader geographic reach.
• iProspect: Dentsu-owned global digital performance agency specializing in paid search, SEO, programmatic and content. Comparable in performance-led services and enterprise brand clients, though embedded within a holding-company network.

Direct peers

• Wpromote: Independent US digital marketing agency spanning media, SEO, creative and analytics with Polaris (proprietary intelligence platform). Comparable in independent mid-size positioning, data-led value proposition and mid-market/enterprise focus.
• Precis: Stockholm-based integrated digital marketing agency offering media, creative, data and the proprietary Alvie attribution platform. Directly comparable in service mix, technology stack and client roster; the operational data attached to Booster Box's record substantially overlaps with Precis's footprint (Pietrasanta office, Alvie, client list).
• Croud: Global digital marketing agency offering media, SEO, content, data and programmatic services to enterprise clients. Comparable in headcount band, multi-channel services model and enterprise/mid-market client mix.
• Rise Interactive: Independent US digital marketing agency offering media, analytics, SEO and creative. Comparable in mid-size services model with a data-and-attribution orientation targeting mid-market and enterprise clients.
• Brainlabs: Independent digital media agency focused on paid search, programmatic, SEO and analytics. Comparable in data-led positioning, mid-market/enterprise client focus and proprietary measurement approaches.

Regional players

• Mediaplus (Serviceplan Group): European (Germany-headquartered) media agency within the Serviceplan Group, with pan-European operations and a comparable integrated media/creative/data services model. Regional peer with similar enterprise client mix but DACH-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boosterboxppc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booster Box