exreal

What exreal does

exreal GmbH is a privately held German B2B solution provider founded in 2019 and headquartered in Mainz, specialising in 3D scanning, 3D printing, and AR/VR application development for brand clients. Its offering is built around an in-house Scan Lab equipped with SPIDER and LEO 3D scanners capable of capturing objects at resolutions up to 0.1mm, producing textured 3D models for use on websites, in apps, and for AR/VR experiences. The print service supports prototypes, single units, and small batches across plastics, metals, wood, textiles, ceramics, and precious metals. The company monetises primarily through project-based professional services sold to enterprise clients in fashion, luxury, e-commerce, food and beverage, cosmetics, healthcare, and safety, with a consumer-facing mobile AR app (exreal AR) distributed on iOS and Android that doubles as a brand-engagement channel. Go-to-market is sales-led and direct, supplemented by organic social, a bilingual DE/EN website, and webshop integrations delivered in conjunction with sister company Cologix GmbH.

The product portfolio extends beyond core scanning and printing to include AR/VR app development, webshop 3D integration with color/configuration modules, brand-specific mobile apps, 3D-enabled e-learning, real-time digital showrooms, and 3D-printed spare parts. Notable client logos include Nike, Jimmy Choo, Dolce & Gabbana, Elten, Kennel und Schmenger, Kaempgen, and New Wave, demonstrating depth in fashion and luxury alongside a portfolio of demo assets spanning cosmetics, food, and home goods. Pricing is custom and project-based, with no published tiers. The company is led by Frank Maagh as Managing Director, operates from Mainz with a secondary administrative office in Bad Kreuznach, and has no disclosed external investors or parent organization.

Name

exreal

Legal name

exreal GmbH

Website

https://exreal.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

exreal GmbH is a Mainz-based B2B solution provider offering 3D scanning, multi-material 3D printing, and AR/VR application development for enterprise brand clients in fashion, luxury, e-commerce, and consumer goods, with a consumer-facing exreal AR mobile app.

Ownership category

akta.pro rank

Product category

3D Scanning and AR/VR Solutions

NAICS

Graphic Design Services (54143)

akta.pro industry

PRIMARYBPAFAIAL

Interactive & Immersive Content Production (AR/VR/3D)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAHACAN

Immersive/Interactive Animation (AR/VR/Real-Time)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

SECONDARYMPAAAGAI

Mobile/Digital Experiential (AR/VR, Interactive Installations)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• 3D scanning services
• AR/VR development
• 3D printing services
• Product visualization
• Digital showroom

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 3D Scanning Services: exreal creates faithful three-dimensional reproductions of products and objects using 3D scans in their Scan Lab. These scans are used on client websites, in apps, or as the basis for 3D prints. Revenue is generated through custom scanning projects, priced per object or project.
2. 3D Printing Services: Prints scanned or designed 3D models in a wide range of materials (plastics, metals, wood, ceramics, precious metals). Services include prototypes, single units, and small series. Revenue is based on material, complexity, and quantity.
3. AR/VR Application Development: Develops custom Augmented Reality and Virtual Reality apps for smartphones, tablets, and AR/VR glasses for brand clients. Apps are tailored to client needs and connected to their e-commerce channels.
4. exreal AR Mobile App (Consumer): Consumer-facing AR app available on Apple App Store and Google Play, enabling end users to visualize 3D objects in real-world settings. Generates indirect revenue by driving brand client acquisition.
5. E-Learning Content and Animation: Creates animated 3D objects and educational content for e-learning applications, including AR and VR modes, sold as custom development projects.
6. Backend/Addon Development for Shops: Through sister company Cologix GmbH, develops custom backend systems, addons, and interfaces for displaying 3D objects in online shops. Revenue is project-based custom development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

exreal provides high-resolution 3D scanning (up to 0.1mm precision), multi-material 3D printing, and custom AR/VR application development for B2B brand clients. The company creates faithful digital 3D replicas of products and objects that can be deployed in client webshops, mobile apps, and AR/VR experiences to enable interactive product visualization and reduce return rates. They also offer a consumer-facing AR mobile app and real-time digital showroom experiences.

Product overview

exreal is a solution provider for Augmented and Virtual Reality offering a portfolio of interconnected 3D services and products. The core offering centers on the Scan Lab for high-resolution 3D scanning (up to 0.1mm) and a 3D Print Service for prototypes, single pieces, and small batches in diverse materials. These 3D assets feed into a suite of add-on modules: the exreal AR App (available on iOS and Android) for AR product visualization, Webshop Integration for embedding 3D objects into existing stores, Color Selection and Configuration for real-time color/material switching, Brand Apps for mobile brand experiences, Webshop Apps with integrated commerce, E-Learning with animated 3D objects, Digital Showroom/VR Experiences for virtual retail spaces, and Backend/Interface/Addon development via sister company Cologix GmbH. The entire portfolio enables premium product presentation with interactive 3D models, AR, and VR across web, mobile, and desktop platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Scan Service

Quantifiable outcome

• Reduced product return rates due to more accurate 3D product visualization vs. static photos
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Cologix GmbHcoreTechnology or IntegrationCologix GmbH is exreal's sister company and strategic technology partner responsible for web design, development, and maintenance of e-commerce platforms (webshops). Cologix creates custom backends, shop addons, and interfaces for displaying 3D objects in online shops. Website design and development for exreal.de is credited to Cologix GmbH (www.cologix.de). The partnership provides exreal's clients with end-to-end 3D e-commerce solutions combining 3D scanning/AR development (exreal) with webshop buildout (Cologix).

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• 8th Wall: 8th Wall (Niantic) provides a web-based AR development platform used to build branded AR experiences — a broad incumbent whose AR tooling competes with exreal's custom AR/VR app development for brand clients.
• Sketchfab (Epic Games): Sketchfab is the largest open platform for publishing and embedding 3D models, now part of Epic Games — a broad incumbent whose 3D viewer/AR embeds overlap with exreal's webshop 3D model deployment, though at platform rather than custom-studio scale.
• Matterport: Matterport operates a leading 3D spatial capture and digital twin platform — comparable to exreal's high-resolution 3D scanning service (Scan Lab) at larger scale and broader use cases including real estate and facilities.

Direct peers

• Threekit: Threekit provides 3D product visualization and AR for e-commerce brands — the closest direct competitor to exreal's webshop 3D/AR integration offering for fashion, footwear, and consumer goods clients.
• Sayduck: Sayduck provides 3D and AR product visualization tools for retail and consumer brands, including a SaaS platform for webshop integration — comparable to exreal's webshop 3D integration and AR viewer capabilities.
• Zappar: Zappar delivers AR/VR experiences and 3D product visualization for brands and packaging, including a managed AR platform — directly comparable to exreal's branded AR app development and 3D product visualization offering.
• Augment: Augment provides AR for e-commerce and B2B sales, including 3D product visualization and AR try-before-you-buy — directly comparable to exreal's AR product viewer for fashion, cosmetics, and consumer goods clients.
• Vntana: Vntana provides a 3D/AR platform for brands and retailers with automated 3D optimization, AR visualization, and webshop integration — a direct competitor to exreal's interactive 3D and AR commerce stack for fashion and consumer goods.
• Marxent (3D Cloud by Marxent): Marxent offers 3D/AR/VR product visualization for retail and home goods, including the VisualCommerce platform — directly comparable to exreal's interactive 3D model and AR product visualization stack.

Emerging players

• CGTrader: CGTrader operates a 3D model marketplace and offers enterprise 3D modeling services — adjacent to exreal's bespoke 3D scanning and modeling offering, with overlapping capability for brands seeking 3D assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkHv9u47T_yoNHm2KFwOkwQ
• Facebookfacebook.com/exreal-GmbH-116770043032441
• Instagraminstagram.com/exreal_gmbh
• LinkedInlinkedin.com/company/exreal-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exreal