What Vibrant Living does

Vibrant Living Private Limited is a Hyderabad-based, plant-based packaged-food and wellness company operating since 2010. It sells a broad clean-label portfolio — bars and chikkis, soaked and sun-dried nuts and seeds, nut butters, muesli/porridge mixes, cold-pressed oils, millets, flours, spices, and other gourmet groceries — under the Vibrant Living brand, alongside the 'Daily by Vibrant Living' meal-subscription sub-brand and curated gift hampers. Distribution runs through the company's own Shopify e-commerce site (vibrantliving.in), a separate meal-subscription site (daily.vibrantliving.in), and three physical Shop & Restaurant outlets in Hyderabad (Prashant Hills, Jubilee Hills, and a concession at Rajiv Gandhi International Airport) that combine retail, café/dining, salad/juice bars, and in some cases a yoga studio. The company is privately held and founder-led by Sridevi Jasti, a holistic nutritionist, and is supported by the adjacent Deliciously Healthy Foundation.

The underlying technology is conventional: a Shopify storefront for direct-to-consumer product sales, a separate subscription platform for daily meal delivery, and manual/owner-operated retail. Proprietary production techniques — overnight soaking and sun-drying of nuts and seeds to reduce phytic acid, cold-pressed oil extraction, and low-temperature drying — are the main technical differentiators and are positioned as nutrient-preserving and clean-label processes. No AI/ML systems, data assets, or integration APIs are disclosed.

The business model is a hybrid of one-time e-commerce sales, recurring meal subscriptions (starting at ₹375 per meal), in-store restaurant and café revenue, gift-hampers, and paid wellness workshops and events hosted by the founder. Customer acquisition combines content marketing, social media, email newsletters, and word-of-mouth driven by founder-led workshops. The company targets health-conscious consumers, individuals with dietary restrictions (gluten-free, casein-free, vegan), and fitness and wellness enthusiasts, with all activity concentrated in Telangana/Hyderabad. No external venture or private-equity investment is documented.

Name

Vibrant Living

Legal name

Vibrant Living Private Limited

Website

https://vibrantliving.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibrant Living Private Limited is a Hyderabad-based, plant-based clean-label food brand selling guilt-free snacks, gourmet groceries, daily meal subscriptions, and gift hampers via its Shopify store, a subscription platform, and three Shop & Restaurant outlets in Hyderabad serving health-conscious and dietary-restricted consumers.

Ownership category

akta.pro rank

Product category

Healthy Packaged Foods

NAICS

Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423), All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

akta.pro secondary industries

Plant-Based & Vegan Fast Casual (THAFABAK), Meal Kits & Recipe Box Subscriptions (AFAIANAA), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Plant-based snacks
• Cold-pressed oils
• Healthy meal subscription
• Gourmet grocery retail
• Clean-label foods

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of guilt-free snacks and gourmet groceries through the company's Shopify online store. Products include bars, chikkis, nuts, seeds, flours, grains, spices, oils, and more. One-time purchase model with prices ranging from ₹130 to ₹850 per product.
2. Meal Subscriptions: Daily meal subscription service delivering freshly prepared, plant-based meals to customers' doorsteps. Starting at ₹375 per meal. Customers can customize their delivery schedule and meal preferences.
3. Restaurant & Cafe Sales: In-person dining at Vibrant Living's Shop & Restaurant locations in Hyderabad, featuring plant-based dishes, salads, beverages, and desserts.
4. Gift Hampers: Curated gift boxes including Snacking Symphony (₹1,200) and Assorted Spreads (₹1,400) for gifting occasions.
5. Workshops & Events: Cooking workshops, wellness seminars, and nutrition workshops hosted by founder Sridevi Jasti, targeting individuals interested in healthy living and plant-based nutrition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vibrant Living manufactures and sells a plant-based, clean-label portfolio of guilt-free snacks (bars, chikkis, activated seeds and nuts, nut butters, spreads), gourmet groceries (cold-pressed oils, flours, grains, pulses, spices, herbs, sugar substitutes), and traditional condiments (pickles, powders). The company also operates a daily plant-based meal subscription service delivered to customers' doorsteps in Hyderabad, and runs Shop & Restaurant cafe outlets featuring salads, juices, and wellness programming.

Product overview

Vibrant Living is a plant-based healthy food company offering a comprehensive portfolio of guilt-free snacks and gourmet groceries. The product ecosystem consists of multiple interconnected offerings: the core Guilt Free Snacks line (Bars & Chikkis, Activated Seeds & Nuts, Chips & Crackers, Fruit Chews, Namkeen Mixes) paired with Nut Butters & Spreads and Breakfast Cereals & Mixes for complete wholesome nutrition. The Gourmet Groceries section provides pantry staples including Cold Pressed Oils, Flours & Flakes, Grains & Pulses, Spices & Salts, Herbs & Teas, Pickles & Powders, Dried Fruits, and Sugar Substitutes. Beyond retail products, services include a Daily Meal Subscription delivering freshly prepared plant-based meals, a physical Shop & Restaurant with café and wellness amenities, and Workshop & Activities for wellness education. The company positions itself as championing the slow food movement with products free from artificial preservatives and additives.

Differentiator

Problem solved

Functional benefit

Brands

• Daily by Vibrant Living: Meal subscription service delivering freshly prepared, plant-based meals to customers' doorsteps.

Products and services

• Guilt Free Snacks A comprehensive line of plant-based, clean-label healthy snacks including Bars & Chikkis, Seeds & Nuts, Balls & Laddoos, Chips & Crackers, Fruit Chews, and Namkeen Mixes, all free from refined sugar, maida, and artificial additives. Targeted at health-conscious consumers in India.
• Bars & Chikkis Hand-crafted treats such as Date & Walnut Bar, Almond & Banana Bar, Sesame & Pumpkin Seed Chikki, Nut & Seed Chikki, and Peanut Rose Brittle. Made with natural ingredients and naturally sweetened; for health-conscious snackers seeking traditional Indian treats without refined sugar.
• Activated Seeds & Nuts Soaked and dried nuts and seeds including Walnuts, Almonds, Pistachios, Pumpkin Seeds, Moringa Spiced Pumpkin Seeds, Habanero Spiced Almonds, Spicy Crunchy Walnuts, Chocolate Almonds, and Italian Spiced Raw Organic Cashews. Processed using overnight soaking and sun-drying to remove phytic acid for enhanced digestibility.
• Nut Butters & Spreads Natural nut butters and spreads including Almond Butter, Cashew Butter, Choco Almond Spread, Spicy Pumpkin Seeds & Curry Leaves Spread, Divine Cacao Spread, Sesame Tahini, and Sesame Halwa Spread. For consumers seeking clean-label, plant-based spreads.
• Breakfast Cereals & Mixes Morning essentials including Muesli Mixes (Tropical Fruit & Nut Granola, Savoury Muesli Teja Spiced) and Porridge Mixes (Soul Sattu Mix), positioned as plant-based breakfast staples.
• Pickles & Powders Traditional condiments including Mango Avakai Pickle, Almond Curryleaf Powder, and Kobbarikaram, produced as clean-label alternatives to conventional Indian condiments.
• Gourmet Groceries Pantry staples spanning Cold Pressed Oils, Dried Fruits Nuts & Seeds, Flours & Flakes, Grains & Pulses, Herbs & Teas, Spices & Salts, and Sugar Substitutes, sold as a wholesale-style range of clean-label basics.
• Cold Pressed Oils Premium cooking oils including Cold Pressed Sesame Oil, Cold Pressed Peanut Oil, Cold Pressed Coconut Oil, and Cold Pressed Mustard Oil, produced via cold-pressing to retain nutrients and antioxidants.
• Meal Subscription (Daily by Vibrant Living) Subscription-based daily delivery of freshly prepared, plant-based meals to customers' doorsteps in Hyderabad. Customers can customize their delivery schedule and meal preferences. Starting at ₹375 per meal, billed monthly.
• Shop & Restaurant Physical retail outlet and cafe featuring organic retail store, salad bar, juice bar, cozy cafe, and yoga studio. Locations in Prashant Hills, Jubilee Hills, and Rajiv Gandhi International Airport, Hyderabad. Offers plant-based dishes, salads, beverages, and desserts for dine-in customers.
• Workshops & Activities Personalized wellness workshops and events including cooking classes, nutrition workshops, and gut & hormonal health sessions hosted by founder Sridevi Jasti at Vibrant Living outlets and online. Targeted at individuals interested in healthy living and plant-based nutrition.
• Gifting (Gift Hampers) Curated gift hampers including Snacking Symphony (₹1,200) and Assorted Spreads (₹1,400), featuring healthy gourmet food options for festive and corporate gifting occasions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Deliciously Healthy FoundationcoreStrategic or Co-development PartnerThe Deliciously Healthy Foundation is supported by Vibrant Living and is dedicated to promoting plant-based nutrition, sustainability, and wellness. All core team members of Vibrant Living volunteer over 10% of their yearly time for the foundation, working to end all forms of malnutrition in Telangana. The foundation conducts community wellness programs, sustainable practices initiatives, collaborative partnerships, and plant-based nutrition advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yoga Bar: India's leading venture-backed healthy-snack brand (bars, chikkis, muesli, peanut butter) targeting the same health-conscious urban consumer with plant-based, clean-label positioning. Directly overlaps with Vibrant Living's snack, bar, and chikki categories and competes for the same shelf and digital shelf.
• Millet Mama: Indian millet-based healthy food brand. Direct overlap with Vibrant Living's millets, flours, and grains portfolio, especially the multi-millet idly ravva, ragi flour, and millet flakes SKUs.
• Slurrp Farm: Healthy Indian food brand with strong D2C and modern retail presence across snacks, cereals, and millet-based products. Comparable on clean-label positioning and multi-SKU grocery format.
• Blue Tribe Foods: India-focused plant-based meat and food brand explicitly positioned on vegan/plant-based eating. Overlaps with Vibrant Living's plant-based customer segment and meal proposition.
• The Whole Truth Foods: Clean-label Indian snack brand with a 'no preservatives, no artificial ingredients' positioning nearly identical to Vibrant Living's value proposition. Directly competes in bars, muesli, and guilt-free snack categories.
• Nourish Organics: Premium organic plant-based Indian food brand spanning snacks, spreads, breakfast cereals, and cold-pressed oils. Overlaps directly with Vibrant Living's gourmet groceries, nut butters, and clean-label snack portfolios.
• Conscious Food: Organic Indian food brand covering grains, flours, cold-pressed oils, and snacks. Comparable sourcing and clean-label positioning and a direct shelf competitor in gourmet grocery channels.
• True Elements: Indian D2C healthy-food brand with strong overlap in breakfast cereals, muesli, granola, and snacks. Targets the same fitness/wellness persona and is one of the most direct comparisons on product range and price point.

Emerging players

• EatFit (Curefoods): India's largest health-focused meal subscription and cloud-kitchen brand, owned by Curefoods. Partial overlap with Vibrant Living's Daily meal subscription and café/dining verticals, though scaled across multiple Indian cities.

Broad incumbents

• HealthKart: Broad incumbent in Indian health and nutrition, spanning supplements, sports nutrition, and increasingly healthy foods. Provides a credible benchmark for digital health-food distribution and customer acquisition at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vibrantliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibrant Living