GoVida

What GoVida does

GoVida is a UK-based employee wellbeing platform founded in 2018 and headquartered in Wilmslow, Stockport. Operating as GoVida Wellbeing Limited (a private limited company), it sells a mobile-first B2B SaaS subscription to corporate employers who deploy the platform as a workplace benefit for their staff. The company is small, with 1-10 employees disclosed.

The core product is a wellbeing application that aggregates activity data from 15+ fitness platforms and wearables (Apple Health, Google Fit, Fitbit, Garmin, Strava, and others), delivering personalised wellness recommendations, educational content, gamified challenges, and a rewards economy (GoVPs). Extensions include GoVida+ (Diploma-certified courses), the Landmark Series of wellbeing challenges, and GoVida Verified Venues for location-based venue discovery. The platform is built around a GDPR-compliant, privacy-by-design architecture that aggregates employee data without individual surveillance.

GoVida monetises via per-employee subscription licensing sold to HR and wellbeing buyers, with named customers including Warner Media, Amazon, BDO, Bitrise, NHS, DPS Games, Enel X, and On the Beach across media, technology, healthcare, public sector, gaming, energy, and travel verticals. Operations span EMEA and the USA. The founder is Chris Tomkinson, and Steve Longhorn serves as VP of Wellbeing. No external funding rounds have been disclosed.

Name

GoVida

Legal name

GoVida Wellbeing Limited

Website

https://govida.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GoVida is a UK-based B2B SaaS platform, founded in 2018, that provides corporate employers with a mobile-first employee wellbeing app aggregating 15+ fitness integrations, gamified challenges, Diploma-certified content, and a venue rewards system.

Ownership category

akta.pro rank

Product category

Employee Wellness Software

SIC

Services-Management Services (8741)

akta.pro primary industry

Benefits Administration (BPACAPAC)

Keywords

• Employee wellness platform
• Workplace wellbeing software
• Corporate wellness challenges
• Employee engagement platform
• Wellbeing activity tracking

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: B2B subscription model where employers pay for access to the GoVida employee wellbeing platform. Pricing includes both the platform itself and challenge programs. Sold as an employee benefits and workplace wellness solution.
2. Challenge Programs: One-time program or event pricing for wellness challenges. Options include pre-set company challenges from a library or bespoke challenge creation with dedicated team onboarding. Flexible start dates and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

GoVida is a mobile-first employee wellbeing platform sold to employers, comprising an employee-facing iOS/Android app and an employer admin portal. It unifies physical activity tracking, mental health monitoring, on-demand content, team challenges, gamified rewards, verified venue check-ins, CSR/charity features, and aggregated analytics to drive employee engagement and workplace culture.

Product overview

GoVida is an employee wellbeing platform delivered as a unified mobile app (iOS/Android) plus an employer admin portal. The core platform integrates activity tracking, mental health monitoring, on-demand content (GoVida+), team challenges, a points-based rewards system (GoVPs), GoVida Verified Venues check-ins, and aggregated data & analytics. GoVida+ provides audio/video wellness programming and an Accredited Diploma in Mindfulness. The Wellbeing Blog serves as a content marketing and education hub. The platform is designed for businesses to improve employee engagement and workplace culture through gamification, healthy habit building, and reward redemption.

Differentiator

Problem solved

Functional benefit

Brands

• GoVida+: On-demand content service within the platform providing audio and video wellbeing content including podcasts, mindfulness sessions, and educational materials for personal development.
• GoVida Verified Venues

Products and services

• GoVida Employee Wellbeing Platform A unified SaaS wellbeing platform for businesses that combines activity tracking, mental health resources, team challenges, gamified rewards, verified venue check-ins, CSR, and aggregated analytics. Sold via B2B subscription to employers who offer the platform as an employee benefit.
• GoVida Mobile App Employee-facing smartphone application available on iOS (iOS 11+) and Android (Lollipop+). Includes a personal GoVida Dashboard, activity tracking, Mind Tracker mood logging, GoVida+ on-demand content, challenge participation, venue check-ins, rewards redemption, and a GoVida Points (GoVPs) wallet.
• GoVida Employer Portal / Admin Dashboard Employer-facing administration portal providing aggregated wellness insights, participation metrics, team challenge management, and rewards administration. Provides non-individual, combined data including step leaderboards, average steps, check-in analytics, GoVP totals, and reward redemption counts.
• GoVida+ On-demand content subscription within the GoVida app delivering audio and video wellness programming including mindfulness meditations, podcasts, personal development courses, and an Accredited Diploma in Mindfulness. Users earn GoVida Points (GoVPs) for consuming GoVida+ content.
• Wellbeing Challenges Team-based and individual wellbeing challenges available either as pre-set templates from a challenge library or as fully bespoke creations with dedicated onboarding. Challenge types include Adventures (virtual tours, Prison Break, Landmark Series), Education & Awareness, Personal Development, Company Events, Diversity & Inclusion, and CSR/charity-themed challenges, all with live leaderboards.

Quantifiable outcome

• 70% of employees enrolled in company wellness programs reported higher job satisfaction than those not enrolled
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered support, core and minor.

• e-Zest Solutions LimitedsupportTechnology or IntegrationTechnical support provider based outside the UK/EU (India) providing IT and system administration services. Processes personal data under GDPR compliance with appropriate safeguards including standard contractual clauses for international transfers.
• Apple HealthcoreTechnology or IntegrationHealth data integration allowing GoVida to collect activity data including step counts, workouts, and health metrics from iOS devices.
• Google FitcoreTechnology or IntegrationHealth data integration allowing GoVida to collect activity data from Android devices and Google Fit connected wearables.
• FitbitcoreTechnology or IntegrationWearable device integration for activity tracking including steps, workouts, and fitness data.
• GarmincoreTechnology or IntegrationGPS watch and fitness tracker integration for activity and workout data synchronization.
• StravacoreTechnology or IntegrationAthletic activity tracking platform integration for running, cycling, and swimming data.
• Health ConnectcoreTechnology or IntegrationGoogle's health data platform integration providing additional device compatibility including Samsung Health connectivity.
• GoVida Reward AffiliatescoreOthersThird-party providers offering rewards and benefits that employees can redeem using GoVida Points (GoVPs). Employers authorize employee redemptions for Employer Powered rewards.
• Charity PartnerssupportStrategic or Co-development PartnerCharity organizations that receive donations calculated as a percentage of employees' total GoVida Points earnings, as determined by employer-configured CSR programs.
• Harris & RossminorStrategic or Co-development PartnerHealthcare provider offering elite services to athletes, businesses, and the general public. Content contributor for workplace ergonomics and home office setup advice in GoVida blog.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm Business: Calm's enterprise offering for meditation, sleep and mental wellbeing — directly comparable on mindfulness content delivered via employer-paid subscription, though narrower (mindfulness-only) than GoVida's full-stack.
• Virgin Pulse: One of the largest corporate wellbeing platforms globally, sold to HR/benefits teams — same B2B HR buyer, similar employee-engagement and rewards category, but a much wider product suite and global footprint.
• Headspace for Work: Headspace's enterprise arm selling mental-health and mindfulness content to employers — overlaps the mental-health and GoVida+ content pillar of the platform and competes for the same B2B benefits dollar.
• Limeade: Longstanding employee wellbeing and engagement platform selling to enterprise HR buyers; directly comparable in target customer (employers) and category (corporate wellbeing), but with a much broader analytics and engagement portfolio.

Direct peers

• YuLife: UK-based employee wellbeing and insurance platform using a gamified, points-based reward mechanic and integrated with wearables — the closest geographic and product-model comparable, also targeting UK employers.
• Peppy: UK B2B digital-health benefit for employers covering menopause, fertility, mental health and similar pillars — directly competes for the same employer wellbeing benefit budget, with a more specialist clinical focus.
• Wellable: US-based employee wellbeing platform combining activity tracking, challenges and rewards — directly comparable in product scope (challenges, rewards, activity tracking) and B2B HR buyer, serving similar SMB and mid-market employers.
• Perkbox: UK-headquartered employee engagement and perks/benefits platform with a mobile app and rewards model — directly comparable on B2B employer model, employee engagement use case, and UK market.

Regional players

• Benify: European/Nordic employee benefits and engagement platform with rewards and wellbeing components — comparable employer-paid benefits+engagement model and mobile app distribution, primarily serving non-UK European markets.

Emerging players

• Wellhub (formerly Gympass): Corporate fitness and wellbeing benefit providing employer-paid access to gyms, apps and wellbeing tools — comparable on the verified-venue/physical-wellbeing angle of GoVida and on enterprise B2B distribution, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoVida_
• YouTubeyoutube.com/channel/UCPHPwvKEqH7ugHYheY31YEA
• Facebookfacebook.com/GoVidaWellbeing
• LinkedInlinkedin.com/company/govida-the-employee-wellbeing-platform
• Instagraminstagram.com/govida_wellbeing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoVida