804Mortgage

What 804Mortgage does

804Mortgage, LLC is a privately held, Richmond, Virginia-based mortgage lender and affiliated real estate brokerage founded in 2019 by William Schroeder, a former mortgage underwriter with 20 years of industry experience. The company operates under NMLS #1904162 and holds an Equal Housing Lender designation, with its real estate services delivered through 804Mortgage Home Sales Team, which operates under Swell Real Estate Co. as an affiliated business arrangement under common ownership. Across its mortgage and real estate businesses, 804Mortgage offers Conventional, FHA, VA, Jumbo, and refinance loan products alongside buyer representation, listing services, and integrated bundles.

The company's product portfolio centers on three differentiated programs launched in 2023. The Bundle & Save program returns approximately 50% of the buyer-agent commission to buyers at closing when they use 804Mortgage for both mortgage and real estate services. The Triple Play program combines a 1.5% listing fee (versus the typical 2.5-3%), the buyer-agent commission credit, and in-house mortgage financing for a coordinated sell-buy-finance transaction. The 804 Public Servant Program offers closing credits and specialized income documentation for teachers, firefighters, law enforcement officers, and healthcare workers addressing non-standard pay structures such as shift differentials, overtime, PRN, and travel contracts. Underlying technology is modest: a WordPress website (804mortgage.com), a white-label online application portal at my1003app.com, and Zoho Bookings for consultation scheduling — no proprietary AI, API surfaces, or platform integrations are disclosed.

804Mortgage earns revenue on a transaction-fee basis across three streams: (1) mortgage origination through fees and rate margin on Conventional, FHA, VA, Jumbo, and refinance products; (2) real estate listing fees at 1.5% of sale price; and (3) retained buyer-agent commission on bundled transactions (after the 50% credit to the buyer). The company is direct-to-consumer with a sales-led motion: customers are acquired primarily through the website, online pre-approval applications, phone inquiries, and free 30-minute strategy calls. Geographic scope covers Greater Richmond, the I-64 Corridor, and Hampton Roads — 30+ jurisdictions across Virginia — with a small in-house team of mortgage specialists, licensed REALTORs, and transaction coordinators.

Name

804Mortgage

Legal name

804Mortgage, LLC

Website

https://804mortgage.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

804Mortgage is a Richmond, Virginia-based mortgage lender and affiliated real estate brokerage that bundles mortgage origination with in-house buyer and listing services, including the Bundle & Save commission-credit program and the 804 Public Servant Program for teachers, first responders, and healthcare workers. It serves home buyers, sellers, and refinancers across 30+ Virginia jurisdictions.

Ownership category

akta.pro rank

Product category

Mortgage Lending and Real Estate Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (5312)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage lending
• Residential real estate
• VA home loans
• Home refinancing
• First-time homebuyer programs

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination/Lending: 804Mortgage operates as a licensed mortgage lender (NMLS #1904162) generating revenue through mortgage origination fees and interest rate margins on loans they originate. They offer Conventional, FHA, VA, Jumbo, and refinance products.
2. Real Estate Listing Services: The 804 Home Sales Team (operating under Swell Real Estate Co.) charges a 1.5% listing fee for full-service real estate representation, compared to the typical 2.5-3% charged by traditional agents. This applies to sellers.
3. Buyer Agent Commission (Bundle & Save): When buyers use 804's in-house agents, they receive approximately 50% of the buyer-agent commission back as a credit. The company retains the other portion as revenue. On a $400,000 home with 3% commission, that's $12,000 total commission, with $6,000 returned to buyer.
4. Referral and Affiliated Business Arrangement: As an affiliated business arrangement between 804Mortgage (mortgage) and Swell Real Estate Co. (real estate), customers can use both services together, with commissions and credits flowing between the affiliated entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

804Mortgage is a licensed Virginia mortgage lender (NMLS #1904162) that operates an integrated in-house real estate brokerage, offering home purchase loans (Conventional, FHA, VA, Jumbo) and refinancing side-by-side with buyer and listing representation. The company bundles both services so customers can capture savings through programs such as Bundle & Save (50% of the buyer-agent commission returned at closing), a flat 1.5% listing fee, and the Triple Play combined sell-buy-finance program.

Product overview

804Mortgage is a Richmond, Virginia-based mortgage broker and real estate company offering a unified platform combining mortgage lending and real estate services. The product portfolio centers on mortgage loans (Conventional, FHA, VA, Jumbo, and Refinancing) paired with in-house real estate services. Key differentiating offerings include the Bundle and Save program (50% buyer-agent commission credit at closing), the Triple Play program (coordinated sale-buy-finance), and the 804 Public Servant Program (specialized programs for teachers, firefighters, law enforcement, and healthcare workers). The company operates as a single unified brand where mortgage and real estate are offered together under one roof, with no separate product lines or acquired brands.

Differentiator

Problem solved

Functional benefit

Brands

• Bundle & Save: Program that returns half the buyer-agent commission to buyers at closing when using 804Mortgage for both mortgage and real estate services.
• Triple Play
• 804 Public Servant Program

Products and services

• Conventional Loans Conventional mortgage loans available in 30-year and 15-year fixed terms for buyers with 620+ credit scores, with 3-5% minimum down payment and loan limits up to $806,500.
• FHA Loans Federal Housing Administration-insured loans requiring 3.5% minimum down payment and a 580+ credit score, targeted at first-time buyers and borrowers rebuilding credit.
• VA Loans Veterans Affairs-backed loans offering zero down payment, no mortgage insurance, and no loan limit for eligible veterans and active-duty military, including IRRRL streamline refinance options.
• Jumbo Loans Mortgage financing above the $806,500 conforming loan limit for higher-priced Richmond properties, requiring 700+ credit scores and 10-20% down payment.
• Refinancing Rate-and-term, cash-out, VA IRRRL streamline, and FHA streamline refinance options to help homeowners lower payments, access equity, or change loan terms.
• Bundle and Save Program Program returning 50% of the buyer-agent commission to buyers at closing, applied to closing costs or rate buydown, when using 804Mortgage for both mortgage and real estate services.
• Sell Your Home (1.5% Listing Fee) Full-service home listing at a 1.5% fee (half the typical 3%), including MLS syndication, professional marketing, negotiation, and transaction management.
• Triple Play Program Coordinated program combining listing agent, buyer agent, and mortgage lender services from the same team, with combined savings on listing fees and buyer-agent commission credits plus included photography, video, and drone services.
• 804 Public Servant Program Specialized home buying programs for teachers, firefighters, law enforcement, and healthcare workers offering closing credits and profession-specific mortgage expertise including shift income documentation.
• Teachers Home Buying Program Public servant program for K-12 educators, administrators, support staff, and community college faculty, offering closing credits and combinations with first-time buyer programs.
• Firefighter Home Buying Program Public servant program for career and volunteer firefighters, EMTs, and paramedics, with shift schedule accommodation and shift income documentation.
• Law Enforcement Home Buying Program Public servant program for police officers, deputies, state troopers, and correctional officers, with overtime and off-duty income documentation expertise.
• Nurse Home Buying Program Public servant program for nurses and healthcare workers handling PRN, travel contracts, and shift differential income documentation.
• Buy a Home (Buyer Representation) Full buyer representation services with licensed REALTORS, including home search, offer negotiation, and contract management, combined with mortgage services.

Quantifiable outcome

• Average buyer saves $6,000+ through Bundle & Save on $400,000 home
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Swell Real Estate Co.coreStrategic or Co-development Partner804Mortgage Home Sales Team operates under Swell Real Estate Co., a licensed Virginia brokerage. Both companies are affiliated under common ownership. This affiliated business arrangement allows customers to bundle mortgage and real estate services with savings programs (Bundle & Save, Triple Play). An Affiliated Business Arrangement Disclosure is available upon request per RESPA requirements.
• Richmond-Area Healthcare SystemscoreGTM or Marketing Partner804Mortgage has established specialized programs for employees of Richmond-area health systems including VCU Health, HCA Virginia (Chippenham, Johnston-Willis), Bon Secours, and Sheltering Arms. These partnerships enable the Public Servant Program for healthcare workers with specialized income documentation and closing credits.
• Richmond-Area School SystemscoreGTM or Marketing Partner804Mortgage has created specialized programs for educators at Chesterfield County Public Schools, Henrico County Public Schools, Richmond City Public Schools, Hanover County Public Schools, and community colleges (Reynolds, J. Sargeant Reynolds). These programs offer closing credits and combine with first-time buyer programs.
• Richmond-Area Law Enforcement AgenciescoreGTM or Marketing Partner804Mortgage serves law enforcement personnel from Richmond Police Department, Chesterfield County Police, Henrico County Police, Virginia State Police, Hanover County Sheriff, and campus police (VCU, University of Richmond). Programs address specialized income documentation for overtime, shift pay, and off-duty employment.
• Richmond-Area Fire DepartmentscoreGTM or Marketing Partner804Mortgage serves firefighters and EMS personnel from Richmond Fire Department, Chesterfield Fire & EMS, Henrico Division of Fire, Hanover Fire-EMS, and volunteer departments. Programs accommodate 24/48 and 48/96 shift rotations and document shift income correctly for mortgage qualification.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rocket Mortgage: Largest U.S. direct-to-consumer mortgage lender offering Conventional, FHA, VA, and Jumbo loans nationally. Operates in the same Virginia geography as 804Mortgage with a much larger marketing and technology footprint, representing the dominant incumbent 804Mortgage positions against.
• Guild Mortgage: Retail mortgage lender with strong VA, FHA, and first-time-buyer programs and a regional branch footprint. Closely comparable to 804Mortgage's product mix, particularly VA and first-time buyer focus.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender and a major source of broker-channel funding. Competitively relevant as 804Mortgage's underlying broker/correspondent ecosystem and as a counterparty on rate and product.
• LoanDepot: Large multi-channel mortgage lender (retail, wholesale, direct) operating across Virginia. Competes on the same Conventional/FHA/VA/Jumbo product suite and shares the broad D2C motion.
• Caliber Home Loans: Mid-to-large retail mortgage lender with FHA, VA, and specialty programs. Overlaps with 804Mortgage on VA, public-servant and first-time buyer segments and competes in the same Virginia metros.
• NewRez (now part of Rocket Companies): National mortgage lender and servicer offering a full product menu including FHA, VA, and Conventional. Competes directly with 804Mortgage across the same loan types in Virginia.
• Better.com: Digital-first mortgage lender offering fully online purchase and refinance products nationwide. Competes with 804Mortgage's mortgage side on online convenience and price transparency, particularly within Virginia.

Emerging players

• Tomo: Tech-forward mortgage + home-buying platform combining financing with real-estate services. Represents the emerging integrated mortgage-plus-real-estate model that 804Mortgage already operates regionally.
• Sindeo: Online mortgage broker that matches borrowers with multiple lenders, with a focus on transparency and rate comparison. Competes with 804Mortgage on the brokerage/intermediation side of the mortgage funnel.

Direct peers

• Movement Mortgage: Mid-size retail mortgage lender with a mission-driven, community-oriented brand and strong VA loan specialization. Closest comparable in size and philosophy to 804Mortgage: similar use of local market focus, public-servant and veteran programs, and relationship-driven origination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/804mortgagellc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 804Mortgage