Nummus

What Nummus does

Nummus is a Brazilian cloud-based customer loyalty platform founded in 2019 and headquartered in Criciúma, Santa Catarina, that sells an integrated suite of cashback, CRM, and marketing-automation tools to small and medium-sized retailers across Brazil. The platform is sold as a single bundled subscription — not as separate modules — combining a configurable cashback engine, a customer-data module that tracks purchase frequency, average ticket, and recency, and a multi-channel messaging automation layer that dispatches WhatsApp, SMS, and email campaigns triggered by customer behavior or calendar events. Two native mobile applications complement the web product: Nummus Negócios for merchants to manage loyalty campaigns and view analytics, and Nummus Cashback for end consumers to track balances and redeem rewards.

Under the hood, Nummus is delivered as cloud SaaS with an open API and over 200 pre-built integrations into Brazilian ERP, PDV (point-of-sale), and e-commerce platforms, enabling bidirectional synchronization of sales and loyalty data. The company claims R$1 billion+ in cumulative sales processed through the platform and more than 2,000 merchant clients across 30+ retail verticals, with reported outcomes of 9x average ROI, 20% average revenue uplift, and segment-specific returns as high as 13x in pharmacy. Public-facing tooling includes a Cashback ROI calculator and a free loyalty-strategy diagnostic used as lead-generation assets.

Commercially, Nummus operates a sales-led GTM targeting Brazilian SMBs via direct website funnel (demo requests, meeting scheduling), inside sales with reportedly two-minute response times, and referral channels from integration partners. Pricing is a monthly subscription starting at R$60 for the entry tier and R$199 for more comprehensive plans, with custom tiers based on store revenue and communication-channel add-ons. The company is privately held under the legal entity NUMMUS SISTEMAS LTDA (CNPJ 35.671.375/0001-68), with no disclosed institutional funding, and operates with a headcount in the 11–50 range across product, sales, customer success, and implementation.

Name

Nummus

Legal name

NUMMUS SISTEMAS LTDA

Website

https://nummus.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Nummus is a Brazilian SaaS platform that bundles cashback, CRM, and marketing automation into a single subscription for small and medium-sized retailers, integrating with over 200 ERP, PDV, and e-commerce systems and serving more than 2,000 merchants across 30+ retail verticals.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Customer loyalty platform
• Cashback rewards software
• Retail CRM automation
• SMB marketing automation
• Loyalty program Brazil

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Nummus charges a monthly subscription fee for access to its platform of cashback, CRM, and marketing automation tools. Plans are customized based on store revenue and service package inclusions such as email, WhatsApp, and SMS capabilities.
2. Service Packages: Additional services such as WhatsApp, SMS, and email channels are offered as add-on packages included in the subscription tiers, with pricing varying based on the communication services selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nummus is a cloud-based loyalty platform that provides cashback, CRM, and marketing automation tools for small and medium-sized retail businesses in Brazil. The integrated suite enables merchants to launch configurable cashback campaigns, track customer purchase behavior, and dispatch automated messages via WhatsApp, SMS, and email. The platform connects to over 200 ERP, PDV, and e-commerce systems through an open API and is delivered through a web dashboard plus dedicated merchant and consumer mobile applications.

Product overview

Nummus is a unified customer loyalty platform offering three integrated modules: Cashback, CRM, and Automation (message automation). Available as web-based software and mobile apps for both merchants and customers. Plans start at R$60/month. The platform serves more than 2,000 businesses across retail, food, pharmacy, cosmetics, and pet shop segments, enabling customer retention through cashback rewards, data-driven relationship management, and automated marketing communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Nummus Cashback Core cashback loyalty platform that enables Brazilian SMB retailers to create and manage cashback campaigns where customers receive a percentage of their purchase back as a digital wallet balance for future transactions, driving customer retention and repeat purchases.
• Nummus CRM Customer relationship management module that organizes customer data, tracks purchase behavior, segments audiences, and supports personalized marketing campaigns and communication.
• Nummus Automation Marketing automation module that handles automated message sending via WhatsApp, SMS, and email with pre-built templates for customer engagement, reactivation campaigns, and post-sale follow-ups.
• Nummus Negócios (merchant mobile app) Mobile application for merchants to manage loyalty campaigns, analyze results, create improvement strategies, and monitor cashback operations from anywhere.
• Nummus Cashback (consumer mobile app) Mobile application for end customers to check cashback balances, view expiration dates, receive notifications, refer the establishment to friends, and facilitate cashback redemption.

Quantifiable outcome

• Up to 13x ROI for pharmacy clients; 9x average across all clients; 6x profitability improvement claimed
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ERP and PDV Integration PartnerscoreTechnology or IntegrationNummus integrates with over 200 ERP, PDV (point of sale), and e-commerce systems through an open API. Integration partners include major Brazilian e-commerce platforms. The integration is bidirectional, allowing sales data to flow between the merchant's existing systems and Nummus's loyalty platform, enabling automatic cashback issuance and redemption.
• ACATE (Associação Catarinense de Empresas de Tecnologia)minorOthersNummus displays the ACATE (Catarinense Association of Technology Companies) member badge on its website, indicating membership in a regional technology industry association in Santa Catarina, Brazil. ACATE supports technology companies with networking, events, and business development resources.
• Google Play and Apple App StorecoreTechnology or IntegrationNummus distributes its mobile applications (Nummus Cashback for customers and Nummus Negócios for merchants) through Google Play and Apple App Store, making the platform accessible to both retailers and their end consumers through official mobile app marketplaces.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fbits: Brazilian retail engagement and loyalty platform offering cashback, coupons, and gamification to mid-market and enterprise merchants. Closely comparable to Nummus in core product (cashback + loyalty) and Brazilian SMB/enterprise retail target.
• Zinrelo: Enterprise loyalty rewards platform for omnichannel retailers with tiered programs, points, and cashback mechanics. Comparable to Nummus in product architecture (cashback + tiered loyalty + segmentation) though serving larger merchants.
• Méliuz: Brazilian public cashback platform connecting consumers with online and offline merchants. Comparable to Nummus in the cashback mechanism and Brazilian retail focus, though more consumer-facing than merchant-SaaS.
• Trocofy: Brazilian cashback and loyalty app connecting SMB merchants with consumers through reward-based programs. Directly comparable to Nummus in cashback loyalty mechanics and Brazilian SMB retail target market.
• Cuponomia: Brazilian cashback aggregator offering consumers rebates across online and offline retailers. Comparable to Nummus in Brazilian cashback ecosystem presence, though primarily consumer-facing rather than merchant-SaaS.
• Smile.io: Global SaaS loyalty rewards platform for SMB e-commerce merchants, offering points, referrals, and VIP programs. Directly comparable to Nummus as a merchant-SaaS loyalty layer, primarily serving SMB retailers.
• Dotz: Brazil's largest coalition-based cashback and rewards program, partnering with retailers across verticals to drive repeat purchases. Directly comparable to Nummus in product (cashback loyalty) and target market (Brazilian merchants and consumers).
• Antavo: Enterprise loyalty cloud platform for retailers and fashion brands, offering program management, API, and integrations. Comparable to Nummus in offering a packaged loyalty SaaS with an open API for retail integrations, at a larger enterprise tier.
• LoyaltyLion: SMB-focused loyalty platform for e-commerce and retail brands, providing points-based programs and integrations with Shopify, BigCommerce, etc. Comparable to Nummus in targeting smaller merchants with packaged loyalty SaaS, though Brazil absent.

Broad incumbents

• Yotpo: Broader marketing and retention platform for e-commerce including reviews, SMS, and a loyalty product. Comparable to Nummus's automation/CRM modules at a wider portfolio scale, addressing similar SMB and mid-market merchants globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nummuscashback/videos
• Facebookfacebook.com/nummusapp
• LinkedInlinkedin.com/company/nummusapp/?originalSubdomain=br
• Instagraminstagram.com/nummusapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nummus