What Gate to Pay does

Gate to Pay (legal entity: Jordanian Elaf for Integrated Solutions Company) is a Banking-as-a-Service provider founded in 2014 and headquartered in Amman, Jordan, operating under a license from the Central Bank of Jordan. The company holds principal memberships with Mastercard, Visa, and UnionPay, enabling it to issue scheme-branded prepaid cards and offer BIN sponsorship to partners. Its technology stack centers on an in-house Card Management System with a BaaS platform exposing ready-to-integrate APIs and a live sandbox testing environment, supported by integrations for KYC (CRIF), compliance (Thomson Reuters), bill payments (eFAWATEERcom), international remittance (MoneyGram), and travel benefits (LoungeKey, Marriott Bonvoy, Hertz, Careem, Cleartrip, MyUs).

Gate to Pay serves two parallel customer bases. On the consumer side, it offers prepaid Mastercard cards (Standard, World/Travel, Design Your Card), an e-wallet, Family Pay for parental spending control, and a wearable NFC Payment Bracelet, distributed via website, mobile app, and over 100 physical agent locations across Jordan plus one location in Beirut, Lebanon. On the enterprise side, it provides BaaS white-label solutions, BIN sponsorship services, the ExCard corporate expense card, Gate to Pay Direct cloud-based disbursement platform, Cash Management Solutions (CMS), and Loyalty Engines for points/cashback programs. Named clients span telecom (Samsung, Orange Money), healthcare (NatHealth, MedService, JOFICO), financial services (CFI, CashU, Equiti, Mashreq Bank, ABS Bank), manufacturing (Maskreeda, Jotun), technology (Altibbi, Mawdoo3), and NGO/sports sectors (SOS Children Villages, JFA).

The business model combines one-time card issuance fees (Standard: 26 JOD, World/Travel: 92 JOD), recurring annual fees, transaction-based fees (ATM, transfers, FX at 3.5%, DCC at 3.5%), and licensing/royalty revenue from BaaS partnerships and BIN sponsorships. Go-to-market is hybrid: direct-to-consumer via mobile app and website, agent-led physical distribution for the underbanked, and enterprise field sales for BaaS, corporate cards, and CMS contracts. The company is privately held with no disclosed institutional investors, parent company, or funding rounds.

Name

Gate to Pay

Legal name

Jordanian Elaf for Integrated Solutions Company

Website

https://gatetopay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Gate to Pay is a Jordan-based BaaS provider licensed by the Central Bank of Jordan, offering prepaid cards, e-wallets, corporate expense management, BIN sponsorship, and white-label banking infrastructure for consumers, SMBs, and enterprises across the MENA region.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Credit Card Issuing (52221), Depository Credit Intermediation (5221)

SIC

Finance Services (6199), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Banking as a service
• Prepaid card issuance
• BIN sponsorship services
• Corporate expense management
• Payment processing

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Card Issuance Fees: One-time fees charged for issuing prepaid cards (World/Travel cards: 92 JOD, Standard cards: 26 JOD). Valid for 3 years.
2. Annual/Membership Fees: Recurring annual fees deducted from card balance (World/Travel cards: 92 JOD, Standard cards: 11 JOD).
3. ATM Transaction Fees: Fees for ATM cash withdrawals and balance inquiries (Local ATM withdrawal: 1 JOD, International: 4.10% minimum 2.75 JOD).
4. Card-to-Card Transfers: Fees for transfers between Gate to Pay cards (Same company/agent: 0.500 JOD JOD cards, 0.75 USD USD cards; Different companies: 0.750 JOD).
5. Wallet Services: Fees for e-wallet to wallet transfers (0.500 JOD to other wallets, free within same client).
6. Cash Deposit/Reload Services: Fees for depositing/loading funds via agents (JOD: tiered 0-1 JOD based on amount, USD: 1.25% minimum 4.50 USD) or online gateway (3% + 0.500 JOD).
7. Currency Conversion (FX): 3.5% fee on transactions in currencies different from card currency; 3.5% DCC fee for transactions in card currency with merchants outside Jordan.
8. BIN Sponsorship Partnerships: Revenue from enabling entities to issue payment cards through BIN sponsorship arrangements with scheme principal memberships.
9. White-Label BaaS Solutions: Revenue from providing full tech environment enabling partners to offer banking financial services through white-labeled solutions.
10. Card Replacement Fees: Fees for replacing lost/damaged cards (World/Travel: 16 JOD, Standard: 11 JOD).
11. POS Transaction Fees: Free for local POS; International POS: 0.250 JOD for transactions under 20 JOD, free above threshold.
12. Dormant Account Fees: 2 JOD monthly fee for dormant accounts after 1 year of inactivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Gate to Pay is a licensed payment services provider and Banking-as-a-Service (BaaS) enabler headquartered in Amman, Jordan. It issues prepaid Mastercard and Visa cards (Standard, World, Travel), operates a mobile e-wallet, provides corporate expense management (ExCard, Cash Management Solutions), and enables enterprises to launch branded payment products through BIN Sponsorship and white-label BaaS solutions. Its platform supports digital disbursements to employees, agents, suppliers, and beneficiaries without requiring recipients to hold a bank account.

Product overview

Gate to Pay is a Jordan-based BaaS (Banking-as-a-Service) provider operating since 2014, licensed by the Central Bank of Jordan. Its product portfolio spans consumer and corporate segments: consumers access prepaid cards (Standard Mastercard, World Mastercard, Design Your Card), a digital e-wallet, and Family Pay for spending control. Corporate offerings include the ExCard for multi-purpose prepaid corporate expense management, Gate to Pay Direct as a cloud-based payments platform, Cash Management Solutions (CMS) for corporate cash control, Corporate Solutions for B2B disbursements to employees/suppliers/agents, and Loyalty Engines for loyalty program integration. The Access BaaS Solutions platform provides white-label solutions and BIN Sponsorship Services for partners to issue their own branded payment cards under Mastercard and Visa schemes. The Agents Network provides physical cash-in/cash-out touchpoints across Jordan and Lebanon.

Differentiator

Problem solved

Functional benefit

Brands

• ExCard: Corporate expense management multi-purpose prepaid corporate card for businesses of all sizes.
• Gate to Pay Direct
• Access BaaS Solutions

Products and services

• Standard Prepaid Mastercard A prepaid Mastercard linked to the Gate to Pay mobile app, enabling ATM withdrawals, POS purchases, and online shopping without requiring a bank account. Valid for 3 years. Targeted at individual consumers in Jordan.
• World Prepaid Mastercard (Travel Bundle) A premium prepaid World Mastercard offering travel-specific benefits including e-gate airport passage, access to 900+ airport lounges globally, travel insurance, car rental discounts, and hotel offers. First company in Jordan licensed to issue World Mastercard prepaid cards.
• Design Your Card A customizable Standard prepaid card allowing users to design their own card image using personal photos or choose from a library of pre-designed templates. Targeted at individual consumers seeking personalization.
• Family Pay A family spending control solution that enables parents to manage and monitor family members' spending through linked prepaid cards, with a dedicated mobile app at familypayapp.com.
• Gate to Pay E-Wallet A digital wallet for storing electronic money, enabling transfers, ATM cash withdrawals, bill payments, and POS purchases; can be linked to a prepaid card. Wallet creation is free, with optional paid card issuance.
• ExCard A multi-purpose, borderless prepaid corporate card designed for corporate expense management. Separates business and personal spending, includes full card controls, spending limits, detailed reporting, and a companion mobile app with administrative web portal.
• Gate to Pay Direct An online, cloud-based payments platform that enables entities of all sizes to monitor and control financial transactions and facilitate instant, cashless, paperless payments to employees, suppliers, distributors, agents, and beneficiaries.
• Cash Management Solutions (CMS) Corporate cash control bundles that enable businesses to control expenses, manage digital payments to stakeholders, and monitor and distribute non-cash funds with real-time monitoring and distribution controls.
• Access BaaS Solutions (White-Label) Banking-as-a-Service platform enabling entities to provide financial services through ready-to-integrate technology modules, white-labelled solutions, and BIN sponsorship services. Includes live sandbox testing environment and exposed APIs for partner integration.
• BIN Sponsorship Services Principal membership partnerships allowing entities to issue payment cards through dedicated BINs with full scheme support from Mastercard and Visa. Custom pricing based on partner requirements under multi-year contracts.
• Payment Bracelet A wearable payment device (bracelet) that enables contactless NFC payments; valid for 1 year. Targeted at consumers seeking wearable payment options.

Quantifiable outcome

• First company in Jordan licensed to issue World Mastercard prepaid cards
• +2 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• MastercardcoreTechnology or IntegrationPrincipal membership enabling Gate to Pay to issue Mastercard-branded prepaid cards (Standard, World, Travel variants) with full scheme support.
• VisacoreTechnology or IntegrationPrincipal membership for Visa card issuance capabilities as part of the payment scheme ecosystem.
• UnionPaycoreTechnology or IntegrationPrincipal membership expanding card acceptance to UnionPay network globally.
• eFAWATEERcomcoreTechnology or IntegrationNational bill payment service integration allowing wallet and card reload through Jordan's national bill payment network.
• MoneyGramcoreTechnology or IntegrationInternational money transfer service integrated into mobile wallet enabling users to send and receive international remittances.
• Central Bank of JordancoreOthersLicensing authority providing regulatory oversight and authorization for prepaid card and e-money services in Jordan.
• LoungeKeycoreTechnology or IntegrationAirport lounge access network providing World cardholders access to 900+ airport lounges globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fawry: Fawry is Egypt's largest electronic payment platform offering bill payments, prepaid cards, and digital wallets. It is comparable to Gate to Pay as a regional prepaid card and disbursement platform addressing unbanked populations, though at materially larger scale.
• Geidea: Geidea is a Saudi-based payment solutions provider offering smart payment terminals and digital payment solutions. It is comparable to Gate to Pay as a regional fintech enabling card acceptance and disbursement, but with a stronger focus on merchant acquiring in Saudi Arabia.
• Network International (NPI): Network International is a leading MEA payment processor offering merchant acquiring, card issuance, and BaaS across the region. It is comparable to Gate to Pay as a regional issuer/processor, but operates at much larger scale with a broader, multi-country footprint.
• Arab Financial Services (AFS): AFS is a Bahrain-based payment processing and BaaS provider serving banks and fintechs across the MENA region. It is comparable to Gate to Pay as a BaaS platform with scheme (Visa/Mastercard) principal memberships, but at a much larger scale and broader geographic reach.

Direct peers

• PayTabs: PayTabs is a MENA-founded payment solutions provider offering online payment gateways, mobile payments, and BaaS infrastructure. It is comparable to Gate to Pay as a regional BaaS and payment platform targeting similar SMB and enterprise customers across the Levant and Gulf.
• Tap Payments: Tap Payments is a MENA-focused payment infrastructure provider offering card issuance, payment gateway, and BaaS-style APIs. It is comparable to Gate to Pay as a BaaS and prepaid card platform targeting regional startups and enterprises.
• HyperPay: HyperPay is a Saudi-based payment solutions provider offering card issuance, payment gateway, and BaaS-style services across MENA. It is directly comparable to Gate to Pay as a regional prepaid card and BaaS platform, though at a larger scale and primarily serving the Saudi market.

Regional players

• Sadad Payment Services: Sadad is a Jordan-based electronic payment service provider offering bill presentment and payment services. It is comparable to Gate to Pay as a domestic Jordanian fintech addressing cashless payments, though it is more focused on bill payments rather than prepaid card issuance and BaaS.
• Thawani: Thawani is an Omani fintech offering digital payment solutions, e-wallets, and B2B disbursement tools. It is comparable to Gate to Pay as a regional GCC fintech serving unbanked and corporate disbursement use cases, though it operates primarily in Oman.

Others

• SedraPay (SEDRAPAY): SedraPay is a Jordanian e-payment solutions provider founded by the same CEO as Gate to Pay. It is comparable as a related-party overlap in Jordanian e-payment space, with overlap in leadership and likely product synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gatetopay
• Facebookfacebook.com/gatetopay
• LinkedInlinkedin.com/company/gatetopay

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gate to Pay