What Provost Studio does

Provost Studio is a privately held design/build firm founded in 2012 by Peter Provost that creates broadcast studios, newsrooms, and on-camera branded environments for Fortune 500 companies and major media, sports, and cultural organizations. The firm integrates architecture, scenic fabrication, AV/lighting technology, and, increasingly through its Studio XR sub-brand, extended-reality and LED-based virtual production environments. Core deliverables include reconfigurable broadcast studios, newsrooms, corporate content studios, retail brand experiences, and sports media centers, with notable projects for Prudential, Walmart, BlackRock, Bloomberg, Fox, NYT, six NFL franchises, NASCAR, Big Ten Network, and Chinese state broadcasters CCTV, Xinhua, and Hunan News, totaling 156,200 square feet of broadcast studios across 21 Fortune 500 clients and earning 4 Emmy nominations.

The business operates as a professional-services firm on project-based pricing, delivered through direct enterprise field sales and acquired via website inquiries, referrals, industry events, and thought-leadership content (Studio Insights Podcast, Live From The Studio blog, Insights Magazine, and earned media in Forbes, Wired, and ELLE DÉCOR). The firm maintains offices in Atlanta and Chicago, and leverages a network of implementation partners (e.g., scenic fabricators, lighting designers, AV integrators) on individual projects. Studio XR represents a distinct service line targeting higher-value virtual production work. Revenue, headcount, and ownership detail are not publicly disclosed; the firm reports 1-10 employees and operates with no documented external funding or institutional investors.

The company's competitive position rests on a strong brand portfolio, founder-led expertise in a niche intersection of architecture and broadcast scenic design, and demonstrable capability in XR/LED virtual production that traditional scenic shops lack. Distribution is concentrated in direct enterprise relationships across nine vertical segments (Broadcast News, Corporate, Education, Finance, Healthcare, Media & Publishing, Retail, Sports, Technology), providing some diversification but leaving revenue dependent on episodic project wins from a relatively small pool of marquee enterprise accounts.

Name

Provost Studio

Legal name

Provost Studio, Inc.

Website

https://provost-studio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Provost Studio is a privately held design/build firm that creates broadcast studios, newsrooms, and on-camera branded environments for Fortune 500 companies, sports franchises, and major media organizations, integrating architecture, scenic fabrication, AV/lighting, and XR/LED virtual production.

Ownership category

akta.pro rank

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Design Services: Professional design services for broadcast studios, newsrooms, corporate content studios, and branded environments. Includes environmental branding, interior architecture, and scenic design.
2. Design/Build Services: Integrated design and fabrication services including scenic fabrication, installation, broadcast scenic design, and technology integration for XR stages and LED volumes.
3. Consulting Services: Advisor services for broadcast facility planning, design consultation, and project management throughout design-build or design-bid-build project delivery methods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Provost Studio is a design/build firm that creates broadcast studios and on-camera branded spaces for Fortune 500 companies and industry-leading brands. The firm integrates architectural design, scenic fabrication, AV technology integration, and lighting design under a single delivery process, with a specialized Studio XR division designing LED volume virtual production environments for AR/VR/XR content. Services span design consultation, scenic fabrication, installation, and project management across design/build and design-bid-build delivery methods.

Product overview

Provost Studio is a design/build firm creating broadcast studios and branded spaces for Fortune 500 companies and industry-leading brands. The core offering includes Broadcast Studios and On-Camera Branded Spaces, supported by Studio XR (XR/virtual production services using LED volumes and AR/VR/XR technologies). The firm provides end-to-end services including interior architecture, scenic fabrication, and A/V technology integration. Thought leadership offerings include the Studio Insights Publication and Podcast. The company operates a design-build delivery model and has completed 156,200 square feet of broadcast studios across 21 Fortune 500 clients, with 4 Emmy nominations. Services span multiple industries: Broadcast News, Corporate, Education, Finance, Healthcare, Media & Publishing, Retail, Sports, and Technology.

Differentiator

Problem solved

Functional benefit

Brands

• Studio XR: Specialized XR content creation team that designs virtual production spaces using LED volumes merging physical with digital for augmented reality, virtual reality, and extended reality applications in broadcast and video production.

Products and services

• Broadcast Studios and On-Camera Branded Spaces Design and construction of visually-stunning broadcast studios and branded spaces for Fortune 500 companies and industry-leading brands, delivered through design-build and design-bid-build project delivery methods.
• Studio XR Specialized XR content creation team designing virtual production spaces using LED volumes that merge physical with digital, creating environments where augmented reality, virtual reality, and extended reality blend together for broadcast, video production, and brand experiences.
• Interior Architecture Interior architecture services transforming commercial spaces including open work environments, branded environments, environmental graphics, and interactive technology integration.
• Scenic Fabrication Custom scenic elements and set fabrication including tracking walls, light boxes, graphic panels, and movable scenic elements for broadcast and corporate environments.
• A/V Technology Integration Audio/visual technology integration services including display systems, LED walls, video walls, lighting design, and broadcast technology infrastructure.

Quantifiable outcome

• 4 Emmy Nominations received for broadcast studio design
• +4 more outcomes

Named customers35 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• SCAD (Savannah College of Art and Design)minorStrategic or Co-development PartnerSCAD partnered with Provost Studio in January 2025 for an innovative XR Technology Class titled 'Exploring XR Technology: Virtual Environments & Immersive Experiences.' This educational partnership combines academic expertise with industry experience to train students in extended reality production techniques.
• Intermodal StudiominorImplementation/ SI/ Consulting PartnerIntermodal Studio served as lead designer for Oracle Studios project, working in collaboration with Provost Studio on scenic design and fabrication.
• Scenic Inc.minorImplementation/ SI/ Consulting PartnerScenic Inc. provided scenic fabrication services for Oracle Studios project, supporting installation of broadcast scenic elements.
• Eastern Lighting DesignminorImplementation/ SI/ Consulting PartnerEastern Lighting Design provided lighting design services for Oracle Studios, ensuring proper illumination for on-camera production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Gensler is one of the largest global architecture and design firms with experience across workplace, broadcast, and corporate interior design. It is comparable to Provost Studio through overlap in interior design and branded environments, though Gensler operates at vastly greater scale across all building types and geographies.
• NEP Group: NEP Group is a large broadcast services and technology provider offering outside broadcast, studio production, and media solutions globally. It is comparable to Provost Studio as it operates in the broadcast production space, though NEP focuses on technical broadcast services rather than design, and is significantly larger and broader in scope.
• George P. Johnson Experience Marketing: George P. Johnson is a leading experience marketing agency designing brand experiences, events, and environments for global enterprises. It is comparable to Provost Studio through overlap in branded environment design for Fortune 500 clients, though GPJ focuses more on event/experiential marketing while Provost focuses on broadcast/content studios.
• Jack Morton Worldwide: Jack Morton Worldwide is a global brand experience agency creating immersive brand activations, events, and environments for enterprise clients. It is comparable to Provost Studio through overlap in branded environment design and experience creation for Fortune 500 brands, though Jack Morton operates at much larger scale across multiple experience categories.
• Pentagram: Pentagram is a major independent design firm creating brand identities, environments, and digital experiences for enterprise clients. It is comparable to Provost Studio through overlap in branded environment and design work, though Pentagram operates as a partner-led general design firm while Provost specializes specifically in broadcast and content production spaces.

Direct peers

• Big Blue Design: Big Blue Design is a broadcast design firm specializing in news set and studio design for television stations and networks. It is a direct peer to Provost Studio, operating in the same broadcast studio design niche with similar client base of regional broadcasters and corporate clients.
• FX Design Group: FX Design Group specializes in broadcast set design and scenic fabrication for television news, sports, and entertainment studios. It is directly comparable to Provost Studio's core broadcast studio design and fabrication services, serving similar client profiles including networks and sports franchises.
• ESI Design: ESI Design creates interactive media, broadcast, and branded environment experiences for museums, corporate clients, and broadcast networks. It is comparable to Provost Studio through its overlap in broadcast design and immersive branded environments, with similar technology-integrated approach.
• Devlin Design Group: Devlin Design Group designs broadcast sets and studios for television networks and corporate clients, with a focus on news and sports production environments. It is a direct peer to Provost Studio, competing for the same enterprise broadcast studio design contracts with comparable design/build capabilities.
• Clickspring Design: Clickspring Design is a broadcast set design firm that creates studios for major television networks and corporate clients, including newsrooms and branded environments. It is the closest direct peer to Provost Studio, competing in the same niche of design/build services for on-camera broadcast and content production spaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/provoststudio
• LinkedInlinkedin.com/company/provost-studio
• Instagraminstagram.com/provoststudio
• Xx.com/provoststudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provost Studio