Devlin Design Group
Devlin Design Group is a Colorado-based, full-service broadcast scenic and lighting design firm that designs physical and VR/XR virtual sets for US television stations, sports networks, and esports broadcasters, delivered via a turn-key model from concept through fabrication.
- Company typePrivate
- Founded1990
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Devlin Design Group does
Devlin Design Group (DDG) is a privately held, full-service broadcast scenic and lighting design firm founded more than 30 years ago by Dan Devlin and operating as an LLC in Colorado. The company designs physical and virtual sets for news, sports, esports, entertainment, corporate, and event programming, delivering end-to-end from concept and 3D modeling through fabrication and launch. Core technical capabilities include custom scenic design incorporating LED video walls, RGB color-changing backlit graphics, motorized interactive elements (such as pivoting video walls), touch screen displays, and VR/XR virtual set design. Lighting design is delivered in partnership with Brightline, with fabrication via partners such as Free Lance Staging and AV integration through partners like Grant AV.
DDG operates a project-based professional services model with non-public pricing, serving enterprise broadcast clients directly through a 'designer direct' engagement model. Revenue streams include scenic design services (professional services) and studio lighting equipment specification. The company markets primarily through industry trade shows (IBC, NAB NY, SVG, Broadcast India) and a curated website portfolio showcasing 40+ major TV station projects. Client roster includes major US broadcast networks and stations (KYW CBS, KTVU FOX, WAGA FOX, KOMO ABC, KFSN ABC, WJBK FOX, WESH NBC, KTVA, KDKA), regional sports networks (Marquee/Cubs, Monumental), sports media (FanDuel TV, Tennis Channel), and esports/gaming (Riot Games LCS, VENN).
Leadership is concentrated among co-owners Dan Devlin (CEO) and Kartik Dakshinamoorthy (President, 20+ year tenure), supported by VP Diane Fiolek (30+ individual Emmys) and directors across production and administration. The firm is small (6 employees per firmographics) but executes large-scale projects via its partner network. DDG's industry recognition includes 9 Set of the Year awards, 8 PROMAX Gold Awards in 9 years, and more than two dozen Emmy Awards, establishing it as one of the most awarded scenic design firms in US broadcast.
Devlin Design Group firmographics
Firmographics- Name
- Devlin Design Group
- Legal name
- Devlin Design Group, LLC
- Website
- https://ddgtv.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Devlin Design Group is a Colorado-based, full-service broadcast scenic and lighting design firm that designs physical and VR/XR virtual sets for US television stations, sports networks, and esports broadcasters, delivered via a turn-key model from concept through fabrication.
- Ownership category
- akta.pro rank
Devlin Design Group industry classification
Industry- Product category
- Broadcast Studio Design Services
- NAICS
- Other Specialized Design Services (541490), Industrial Design Services (541420), Interior Design Services (54141)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)
- akta.pro secondary industries
- Lighting Design Services (BPAHAKAJ), Studio Lighting & Grip Infrastructure Services (MPADAIAF)
Keywords
Where Devlin Design Group is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Devlin Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Scenic Design Services: Full-service scenic design including set design, virtual set design, studio lighting design, 3D modeling & renders, set fabrication, turn-key solutions from concept to fabrication to launch, and project management for broadcast studios
- Studio Lighting Equipment: Provision and specification of studio lighting equipment as part of comprehensive broadcast studio solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Devlin Design Group product offering
Product offeringCore offering
Devlin Design Group is a full-service scenic and lighting design firm that designs, fabricates, and installs broadcast studio environments for television stations, networks, sports leagues, and esports producers. Its core offering is a turn-key design service spanning set design, virtual (VR/XR) set design, studio lighting design, 3D modeling and renders, set fabrication, and end-to-end project management, with each engagement custom-built to the client's brand and programming needs.
Product overview
Devlin Design Group is a full-service broadcast scenic and lighting design firm offering an integrated suite of services from concept to installation. The core offering encompasses set design services (news, sports, eSports, entertainment, corporate, and event sets), virtual set design (VR/XR), studio lighting design, 3D modeling and renders, set fabrication, and turn-key project management. The company works with technology partners including LED video walls, color-changing LED lighting, and touchscreen displays to create interactive broadcast environments. Projects span major television networks and local stations across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Scenic Design Services Custom scenic design for broadcast television studios, including news sets, sports sets, esports sets, entertainment sets, corporate sets, and event sets for enterprise broadcast clients.
- Virtual Set Design (VR/XR) Virtual and extended reality set design capabilities for broadcast environments, integrating virtual studio technology into live broadcast workflows for television clients.
- Studio Lighting Design & Direction Professional lighting design and direction services for broadcast studio environments, provided in partnership with lighting manufacturers such as Brightline.
- 3D Modeling & Renders Three-dimensional modeling and visualization services for set design previews and client approvals during the design phase.
- Set Fabrication Physical construction of scenic elements for broadcast studios, provided in-house and in partnership with fabrication specialists such as Free Lance Staging.
- Turn-key Solutions: Concept to Launch Comprehensive project management covering initial concept, design, fabrication, installation, and launch of broadcast studio environments as a single integrated engagement.
- Studio Lighting Equipment Specification and provision of studio lighting equipment as part of comprehensive broadcast studio design solutions.
Quantifiable outcome
- 9 Set of the Year Awards
- +6 more outcomes
Companies that use Devlin Design Group
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Devlin Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Devlin Design Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- Free Lance StagingsupportingSet fabrication partner for The Nine project at WJBK FOX 2 Detroit. Free Lance Staging provided the physical construction and staging of the scenic elements for the industrial loft lifestyle set design.
- BrightlinecoreLighting equipment provider and lighting design partner for broadcast studio projects. Brightline provides Evolutionary Lighting Systems used to illuminate DDG's stunning HD designs. Referenced in multiple projects including WTVC, WZTV, KTVA, KOMO, WRGB, and others.
- Grant AVsupportingTechnology and integration partner for The Nine project at WJBK FOX 2 Detroit, handling the AV technology integration for the broadcast studio.
- TroikacoreStrategic partner for the LCS (League Championship Series) Mid-Season Showdown new broadcast design project with Riot Games. Collaboration on esports broadcast design.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Devlin Design Group competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency with an experiential and broadcast environments practice that competes for high-end studio and live-event design budgets; broader scope but overlapping craft.
- NEP Group: NEP Group is a global broadcast services and media technology provider whose broadcast studios and managed services overlap with DDG's full-service studio build-and-launch model at much larger scale.
- Bexel (Vitec Group): Bexel is a large broadcast equipment rental and systems integrator that, while broader than scenic design, increasingly competes in integrated broadcast studio build-outs with technology partners comparable to DDG's collaborators.
Direct peers
- Clickspring Design: Clickspring Design is a broadcast set and lighting design firm that produces turnkey studio environments for TV stations, networks, and sports broadcasters — directly overlapping with DDG's core scenic and lighting design offering.
- FX Design Group: FX Design Group is a direct competitor offering broadcast scenic design, fabrication, and installation services to US TV stations and networks, with a comparable project portfolio across news, sports, and esports studios.
- Designworks (BCN): DesignworksBCN is a broadcast set and lighting design studio serving US and international TV clients, comparable in scale and offering to DDG with similar scenic, lighting, and virtual set capabilities.
- Mascari/Architects DBA: Mascari/Architects is an architecture and scenic design firm specializing in broadcast and production studio design, directly competing for the same US local station and network studio projects as DDG.
- Kaufman Broadcast: Kaufman Broadcast provides broadcast set design, fabrication, and system integration for TV stations and networks, overlapping with DDG's turn-key studio build model.
Emerging players
- Videoscape (Videoscape Studios): Videoscape is a broadcast design and virtual production studio focused on real-time graphics and virtual set workflows, increasingly competing for the same hybrid physical/virtual set projects that DDG targets with its VR/XR offering.
- Whitespace Collective: Whitespace is a broadcast and experiential design studio with growing presence in news and sports set design, partially overlapping DDG's portfolio but typically at smaller or more niche clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Devlin Design Group social profiles
Digital presenceDevlin Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devlin Design Group leadership team
Management profileNumber of profiles
Profiles7 records
Devlin Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devlin Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devlin Design Group
What does Devlin Design Group do?
Devlin Design Group is a full-service scenic and lighting design firm that designs, fabricates, and installs broadcast studio environments for television stations, networks, sports leagues, and esports producers. Its core offering is a turn-key design service spanning set design, virtual (VR/XR) set design, studio lighting design, 3D modeling and renders, set fabrication, and end-to-end project management, with each engagement custom-built to the client's brand and programming needs.
Is Devlin Design Group a public or private company?
Devlin Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Devlin Design Group founded?
Devlin Design Group was founded in 1990. It employs 1 to 10 people.
Where is Devlin Design Group based?
Devlin Design Group is headquartered in Denver, United States, in the North America region.
How does Devlin Design Group make money?
Two revenue lines are on record. Scenic Design Services are the primary driver. The others are studio Lighting Equipment.
Who are Devlin Design Group's main competitors?
Broad incumbents on record are Jack Morton Worldwide, NEP Group and Bexel (Vitec Group). Direct peers are Clickspring Design, FX Design Group, Designworks (BCN), Mascari/Architects DBA and Kaufman Broadcast. Emerging players are Videoscape (Videoscape Studios) and Whitespace Collective.
Does Devlin Design Group have an API?
No public API is recorded for Devlin Design Group.
What industry is Devlin Design Group in?
Devlin Design Group's product category is Broadcast Studio Design Services. Its primary akta.pro industry code is MPADAFAG, Production Design & Art Department Services (Sets, Props, Scenic), with a secondary code of BPAHAKAJ, Lighting Design Services. Its NAICS code is 541490 and its SIC code is 7812.