ebixPRO
ebixPRO is a Hong Kong-based SaaS ecommerce and booking platform serving SMB merchants in Hong Kong and Taiwan with a unified eShop, Booking System, branded App, and Sales Lifecycle automation on a single subscription with 0% transaction commission.
- Company typePrivate
- Founded2009
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ebixPRO does
ebixPRO, operated by Ebix Solutions Limited in Hong Kong with a Taiwan entity (昭宇科技有限公司), is a private SaaS ecommerce and booking platform launched in 2009 and serving SMB and SME merchants in Hong Kong and Taiwan. The platform unifies four product modules on a single backend: a drag-and-drop eShop System with no-code editing and unlimited templates, a Booking System supporting real-time calendars, multi-staff/multi-location scheduling, buffer time, QR check-in, and online payments, a Branded Mobile App (iOS/Android) for Pro-tier subscribers, and a Sales Lifecycle automation module that codifies traffic acquisition, conversion optimization, retention, and AOV maximization against KPIs (CAC, CVR, SCAR, AOV). As of November 2025, the eShop also includes AI-generated content for product descriptions, blog posts, and SEO copy.
The company monetizes exclusively via tiered monthly or annual SaaS subscriptions (HK Booking: HKD 258/458/774; Taiwan eShop: TWD 820/1,150/1,950), with 0% platform transaction commission across all plans and a 14-day no-credit-card free trial. Optional professional services (store migration, custom design) are gated to Pro annual subscribers, and a TWD 99/month LINE-binding promotional rate targets new Taiwan registrations. GTM is fully self-serve and product-led: merchants register online, complete a 3-step setup wizard, and may opt into free 1-on-1 WhatsApp (HK) or LINE (TW) consultation. Demand generation relies on SEO-optimized Chinese-language content marketing, comparison articles against named competitors (Shopline, Shopify, CYBERBIZ, WACA, meepShop, EasyStore), and organic social (Facebook, Instagram, Threads, LINE).
Customer base is long-tail SMB: disclosed named customers (Hip Hing Engineering, Luisa's Kitchen, Tung Yu Electrical) are local small merchants in unrelated verticals (HVAC, pastry, appliances). The platform integrates with local payment gateways (KPay, PayME, PayDollar, BlueOcean Pay, LINE Pay, ECPay, NewebPay), global processors (PayPal, Stripe), Taiwan convenience-store logistics (7-Eleven, FamilyMart, Black Cat), and ad/analytics platforms (Google Analytics, Google Ads, Facebook Pixel). Operations are headquartered in Hong Kong with a regional office in Taipei; the company reports 11-50 employees and has no disclosed funding rounds, parent company, or executive team details.
ebixPRO firmographics
Firmographics- Name
- ebixPRO
- Legal name
- Ebix Solutions Limited
- Website
- https://ebixpro.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ebixPRO is a Hong Kong-based SaaS ecommerce and booking platform serving SMB merchants in Hong Kong and Taiwan with a unified eShop, Booking System, branded App, and Sales Lifecycle automation on a single subscription with 0% transaction commission.
- Ownership category
- akta.pro rank
Where ebixPRO is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
ebixPRO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Fees): ebixPRO operates on a subscription model, charging merchants a recurring monthly or annual fee to access the platform. Plans are tiered (Basic / Advanced / Pro) with increasing feature access. The platform provides 0% transaction commission across all plans. Additional revenue comes from optional professional services (store migration, custom design). All plans include unlimited transactions with 0% platform take rate, differentiating from marketplace competitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan — HKD 258/month for Booking System |
| Subscription | Monthly | Advanced Plan — HKD 458/month for Booking System |
| Subscription | Monthly | Pro Plan — HKD 774/month for Booking System (Enterprise Choice) |
| Subscription | Monthly | Basic Plan — from TWD 820/month for eShop (Taiwan) |
| Subscription | Monthly | Advanced Plan — TWD 1,150/month for eShop (Taiwan) |
| Subscription | Monthly | Pro Plan — TWD 1,950/month for eShop (Taiwan) |
| Subscription | Pay-as-you-go | New Customer Promotional Rate — TWD 99/month for first 3 months (Taiwan) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ebixPRO product offering
Product offeringCore offering
ebixPRO is a SaaS ecommerce platform that enables merchants in Hong Kong and Taiwan to build and operate their own branded online stores without coding. Its core offering bundles a drag-and-drop eShop builder, an appointment booking system, a synchronized branded mobile App, and a four-stage Sales Lifecycle automation framework covering traffic acquisition, conversion, retention, and average order value, all delivered on a recurring subscription with 0% transaction commission.
Product overview
ebixPRO is a SaaS e-commerce platform offering a unified suite of four integrated products: the eShop System (網店系統) as the core online store builder, the Booking System (預約系統) for appointment-based service businesses, the Brand App (品牌App) as a mobile add-on synchronized with the eShop, and the Sales Lifecycle (銷售生態圈) as an automation module. The eShop and Booking System share the same backend infrastructure, while the Brand App and Sales Lifecycle function as add-on modules that enhance the core offerings. The platform also incorporates AI-powered content generation within the eShop for automated product descriptions, blog content, and SEO optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- eShop System (網店系統) A self-service online store platform that lets merchants in Hong Kong and Taiwan build and manage a branded ecommerce website using a drag-and-drop editor with real-time preview, no coding required, AI-generated product descriptions/blog/SEO content, and unlimited template flexibility. Built for SMB merchants in retail, beauty, F&B, home appliances, and services.
- Booking System (預約系統) An online appointment booking solution for service-based SMBs such as beauty salons, personal care providers, and professional services. Supports real-time availability, mobile-synced calendars, multi-staff and multi-location scheduling, buffer time settings, QR code check-in, multi-channel notifications (email/SMS/app push), and online payment via integrated gateways.
- Brand App (品牌App) A dedicated branded iOS and Android mobile shopping app available on the Pro plan that shares the same backend and content as the web eShop. Enables push notifications, app-exclusive promotions, and a personalized mobile shopping experience for the merchant's customers.
- Sales Lifecycle (銷售生態圈) A 4-stage automated sales ecosystem — traffic acquisition, conversion optimization, retention/loyalty, and AOV maximization — that maps to eshop KPIs (CAC, CVR, SCAR, AOV) to automate customer acquisition and repurchase workflows for merchants.
Quantifiable outcome
- 2.1x ROAS improvement using Sales Lifecycle automation
- +5 more outcomes
Companies that use ebixPRO
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
ebixPRO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
ebixPRO partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KPaycoreKPay is a Hong Kong-based payment gateway integrated into ebixPRO's Booking System (Basic plan onward), enabling merchants to accept payments through the platform.
- PayPalcorePayPal is integrated as a payment gateway across ebixPRO's Booking System (Basic plan onward), providing merchants with a widely recognized online payment option.
- StripecoreStripe is integrated as a payment gateway across ebixPRO's Booking System (Basic plan onward), enabling international card payment processing for merchants.
- PayMEcorePayME is a Hong Kong digital payment platform integrated into ebixPRO's Booking System (Basic plan onward) for local payment processing.
- PayDollarcorePayDollar is integrated as a payment gateway across ebixPRO's Booking System (Basic plan onward), supporting multiple payment methods including credit cards and online banking.
- LINE PaycoreLINE Pay is integrated as a payment gateway in the Taiwan market, enabling customers to pay via the LINE app. Also used as a customer engagement channel (LINE official account binding required for new customer promotional rate).
- ECPay (綠界科技)coreECPay is a major Taiwan payment gateway integrated into ebixPRO's platform, supporting credit card payments, ATM transfers, and convenience store payment services.
- 7-Eleven Convenience Store Logistics (統一超商)coreebixPRO supports 7-Eleven convenience store pickup and delivery logistics in Taiwan, allowing merchants to offer 7-Eleven as a shipping option. This is a core expectation for Taiwan ecommerce merchants.
- FamilyMart (全家便利商店)coreebixPRO supports FamilyMart convenience store pickup and delivery logistics in Taiwan, enabling merchants to offer dual convenience store shipping options.
- Black Cat Express / Home Delivery (宅配)minorHome delivery logistics integration is supported on the Taiwan platform, in addition to convenience store pickup options.
- Google Analytics / Google AdscoreebixPRO's platform integrates with Google Analytics and Google Ads, enabling merchants to track traffic, analyze ad performance, set conversion events, and run retargeting campaigns. Data sync is automated.
- Facebook / Meta Ads (Facebook Pixel)coreebixPRO supports Facebook Pixel and Meta Ads integration, enabling merchants to track website visitors, build custom audiences, and run retargeting campaigns on Facebook and Instagram.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ebixPRO competitors and assessment
Company assessmentDirect peers
- Shopline: Hong Kong-headquartered SaaS ecommerce platform serving SMB merchants across Greater China and Southeast Asia. Most direct competitor in ebixPRO's home market with overlapping payment gateway, app, and booking feature sets.
- 91APP: Taiwan-headquartered omnichannel retail platform serving mid-market and enterprise merchants with branded eshop, app, and POS. Overlaps with ebixPRO's Brand App and eShop modules in Taiwan.
- meepShop: Taiwan ecommerce platform focused on SMB merchants with branded store builder and 0% transaction fee positioning. Competes on similar value proposition in ebixPRO's Taiwan market.
- WACA: Taiwan and Japan-focused SaaS ecommerce platform for SMBs with branded store builder, payment integrations, and booking capabilities. Comparable in regional scope and target customer.
- CYBERBIZ: Taiwan-based SaaS ecommerce platform targeting SMB merchants with eshop, booking, and POS modules. Direct overlap with ebixPRO's integrated platform thesis and Taiwan GTM focus.
Broad incumbents
- Squarespace: Global SaaS website builder with commerce, scheduling, and branding modules. Comparable SMB self-serve positioning and bundled app/site approach, though less focused on Greater China.
- Shopify: Global SaaS ecommerce leader. Not region-specific but commonly used by HK/TW merchants; sets the benchmark on app ecosystem, integrations, and feature velocity that ebixPRO is benchmarked against.
- BigCommerce: Global headless and SaaS ecommerce platform. Less of a direct SMB competitor but comparable in product architecture, with API-first extensibility that exposes ebixPRO's API gap.
- Wix: Global SaaS website builder with native ecommerce, booking, and app modules. Comparable integrated SMB stack and self-serve PLG motion, though broader than ecommerce specialization.
Emerging players
- EasyStore: Malaysia/Singapore-headquartered omnichannel ecommerce and POS platform targeting SMBs across Southeast Asia. Comparable product breadth (storefront, booking, payments) and regional SMB positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ebixPRO social profiles
Digital presenceebixPRO compliance and trust
Trust signalCompliance3 records
ebixPRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ebixPRO leadership team
Management profileNumber of profiles
ebixPRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ebixPRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ebixPRO
What does ebixPRO do?
ebixPRO is a SaaS ecommerce platform that enables merchants in Hong Kong and Taiwan to build and operate their own branded online stores without coding. Its core offering bundles a drag-and-drop eShop builder, an appointment booking system, a synchronized branded mobile App, and a four-stage Sales Lifecycle automation framework covering traffic acquisition, conversion, retention, and average order value, all delivered on a recurring subscription with 0% transaction commission.
Is ebixPRO a public or private company?
ebixPRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ebixPRO founded?
ebixPRO was founded in 2009. It employs 11 to 50 people.
Where is ebixPRO based?
ebixPRO is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does ebixPRO make money?
One revenue line is on record: saaS Subscription (Platform Fees).
Who are ebixPRO's main competitors?
Direct peers on record are Shopline, 91APP, meepShop, WACA and CYBERBIZ. Broad incumbents are Squarespace, Shopify, BigCommerce and Wix. EasyStore is listed as an emerging player.
Does ebixPRO have an API?
No public API is recorded for ebixPRO.