What Tre Amici Wines does

Tre Amici Wines is a privately held, family-owned wine and spirit importing business based in Mississauga, Ontario, founded in 2005 as Tre Amici Imports Inc. The company curates and distributes a portfolio of 83+ wines and premium spirits sourced from small, family-owned producers across Italy, France, Spain, South America, Australia, New Zealand, South Africa, Mexico, and Canada. Its core commercial proposition is exclusivity: the portfolio is composed entirely of brands not carried by the LCBO, including the exclusive Canadian online retail rights to Clase Azul Tequila and Mezcal. Operations are anchored on a Shopify-powered DTC e-commerce site (treamiciwines.com) offering case-format shipping with free delivery on orders over $300, supplemented by LCBO retail distribution across Ontario and walk-in pickup at the Mississauga warehouse. Pricing spans from sub-$30 bottles (Caleo Nero D'Avola at $180/case of 12) up to ultra-premium spirits such as Clase Azul Ultra Aged at $3,350/bottle.

The business generates revenue through two material streams: (1) one-time online and wholesale wine/spirit case sales to individual consumers, corporate gifting buyers, and LCBO retail, and (2) professional services revenue from virtual and in-person wine tasting experiences (75-minute sessions with curated wines led by in-house experts, plus corporate and private events). Secondary monetization includes winery tour packages to partner properties in Italy, Mexico, Niagara, and New Zealand. Primary customer segments are corporate clients (gifting, client entertainment, events) and wine enthusiasts seeking unique international bottles, with gift buyers as a tertiary segment. Marketing relies on Instagram, Facebook, email newsletter, and winemaker-focused content marketing.

The company's proprietary technology footprint is modest — a standard Shopify storefront with no described APIs, integrations, or AI/ML features. There are no disclosed funding rounds, external investors, M&A activity, regulatory actions, or senior leadership changes in the input. Ownership remains entirely within the founding family, with operating geographies limited to Canada. The role of family member Lauren Power is publicly visible in tasting events.

Name

Tre Amici Wines

Legal name

Tre Amici Imports Inc.

Website

https://treamiciwines.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tre Amici Wines is a family-owned Canadian wine and spirit importer based in Mississauga, Ontario, selling an exclusive, LCBO-absent portfolio of 83+ wines and premium spirits (including Clase Azul Tequila) direct-to-consumer via Shopify, supplemented by LCBO retail distribution and corporate wine tasting experiences.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Food Stores (5400)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Imported wines
• Premium spirits
• Wine tasting experiences
• Direct-to-consumer wine
• Winery tour packages

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Wine & Spirits Sales: E-commerce sales of imported wines and spirits directly to consumers through their Shopify-powered website. Products sold in cases (typically 6 or 12 bottles) with delivery to customer doorsteps. Includes premium spirits like Clase Azul tequila and mezcal, international wines from Italy, France, Spain, South America, Australia, New Zealand, and South Africa.
2. Virtual Tasting Experiences: Corporate and private wine tasting events guided by in-house experts, featuring three bottles of curated wine and 75-minute virtual tasting sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tre Amici Wines is a family-owned Canadian importer and direct-to-consumer retailer of wines and premium spirits sourced from family-owned producers worldwide. The portfolio spans more than 83 SKUs across red, white, rosé, sparkling, dessert, and low/no-alcohol wines, alongside tequila and other spirits. Sales are fulfilled through a Shopify e-commerce store, the LCBO retail network in Ontario, and an in-store pickup option at the Mississauga location.

Product overview

Tre Amici Wines is a family-owned Canadian wine and spirit import business operating as an e-commerce platform powered by Shopify. The company offers an extensive portfolio of unique wines and spirits sourced from small, family-owned wineries and distillers worldwide, with products exclusively unavailable at the LCBO (Ontario liquor board). The core product offering comprises Italian, French, Australian/New Zealand, Spanish, and South American wines, along with premium Clase Azul tequila and mezcal, assorted spirits (vodka, rum, liqueurs, grappa), and ready-to-drink cocktails. Supporting services include curated mixed cases (country-themed World Cup collections, Icon Collection, Nightcap Collection), virtual and in-person wine tasting experiences led by in-house experts, and winery tour packages to partner properties across Italy, Mexico, Niagara, and New Zealand. The company also offers a clearance section with discounted wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Tre Amici Wines & Spirits E-commerce Store
• LCBO Retail Distribution
• In-Store Pickup at Mississauga Warehouse
• Wine and Spirit Gift Baskets
• Wine Tasting Experiences
• Italian Winery Tour Packages
• Clase Azul Tequila

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Clase AzulcoreGTM or Marketing PartnerExclusive online retailer for Clase Azul premium tequila and mezcal products in Canada. Clase Azul is a renowned Mexican spirits brand known for hand-decorated ceramic decanters. Products include Reposado, Plata, Anejo, Ultra Aged, and limited edition spirits.
• LCBO (Liquor Control Board of Ontario)coreChannel Partner/ Reseller/ DistributorOntario's provincial liquor control board serves as a retail distribution partner for select Tre Amici products. Available products include Puntí Ferrer Reserva Cabernet Sauvignon, Negrar Amarone Classico DOCG, Cluster Flock White Wine, Castello Del Poggio Moscato, and Villiersdorp Sauvignon Blanc.
• Italian Wineries (Antonutti Vini, Cantina di Venosa, Tenuta Santome, Castorani, Castello di Gabiano, Tenuta i Fauri, Sibiliana)coreStrategic or Co-development PartnerPortfolio of Italian wine producers including 29 products from family-owned estates across Italy's wine regions including Friuli, Venosa, Treviso, Abruzzo, Piedmont, Marche, and Western Sicily.
• French Wineries (Collard Picard, Domaine Roger Perrin, Frerejean Freres, Chateau Roubine)coreStrategic or Co-development PartnerFrench wine partnerships including Champagne houses (Collard Picard, Frerejean Freres), Rhône Valley producers (Domaine Roger Perrin), and Provence estate (Château Roubine). Portfolio includes 15+ French products.
• Other International Wineries (Spain, South America, Australia, New Zealand, South Africa, Canada)minorStrategic or Co-development PartnerInternational wine partnerships including Spanish producers (Pago de Los Capellanes, Vina Somoza, Alegra), South American estates (Bodegas Amalia/Vina Amalia), Australian (Misty Cove Wines), New Zealand (Misty Cove), South African (Villiersdorp), and Canadian wineries (Vineland Estates, Two Sisters Vineyards).
• drippCAN Spirits (Phoenix Vodka)minorStrategic or Co-development PartnerCanadian craft spirits partner producing Phoenix Vodka, a handcrafted spirit from non-GMO Canadian corn, triple distilled with pure spring water and charcoal filtered. Made in Ontario.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skurnik Wines: Family-run importer/distributor of small-production European wines; matches Tre Amici's family-owned importer DNA and exclusive producer relationships.
• Wine.com: Largest US DTC wine e-commerce retailer with curated portfolio and tasting content; comparable business model of online-first wine retail supported by importer relationships.
• Bright Cellars: Subscription-driven DTC wine retailer targeting discovery-oriented consumers; relevant peer for Tre Amici's curated-mixed-case and themed-collection model.
• Polaner Selections: US importer of fine wines and spirits from family estates; directly comparable as a family/curated importer operating across multiple producer countries.
• WineOnline.ca: Canadian DTC wine e-commerce retailer offering curated imported wines with home delivery; most direct geographic and channel overlap with Tre Amici's Shopify-driven DTC model in Ontario.
• Kermit Lynch Wine Merchant: Importer/retailer specializing in small-production French and Italian wines unavailable in mainstream retail; mirrors Tre Amici's exclusive-family-producer positioning and DTC mix.
• Flatiron Wines & Spirits: NY-based importer and DTC wine retailer focused on small, family-owned producers; comparable curation-led model and mix of e-commerce with experiential tastings.
• Wine Access: DTC curated wine club with online retail and tasting notes; overlaps with Tre Amici's DTC and tasting-experience flywheel.

Regional players

• Everything Wine: Canadian specialty wine retail chain operating in BC, Alberta, and Ontario; comparable end customer (premium wine buyer) and product positioning but uses physical retail rather than DTC.

Broad incumbents

• LCBO: Ontario's provincial liquor retailer; both a distribution partner and broader incumbent whose shelf space, listings, and pricing set the competitive baseline for Tre Amici's exclusive portfolio strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treamiciimports
• Instagraminstagram.com/treamici_wines
• Xx.com/treamiciwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tre Amici Wines