Marquee at Block 37

What Marquee at Block 37 does

Marquee at Block 37 is a luxury high-rise apartment building located at 25 W Randolph Street in Chicago's Loop neighborhood, owned and managed by Morguard (a North American real estate company) under the Morguard Living brand. The property offers studio, convertible, one-bedroom, two-bedroom, and three-bedroom apartment homes ranging from 572 to 2,102 square feet, featuring upscale finishes (stainless steel appliances, Leedo European cabinetry, white quartz countertops, 7" plank flooring, in-unit washer/dryer), floor-to-ceiling windows, and lake/city views. It is LEED certified and provides direct Pedway access to CTA Red and Blue lines as well as the adjacent Block 37 retail complex, achieving a Walk Score of 98, Transit Score of 100, and Bike Score of 82.

The property's core technology consists of the Entrata property management platform, which powers the website, online leasing workflow, tenant portal, rent payments (via echeck, credit card, or MoneyGram), and maintenance requests. Complementary integrations include PetScreening for pet profile management and Hub by Amazon for package lockers. The revenue model is entirely subscription-based recurring monthly rent, augmented by optional utility packages ($115–$185/month covering gas, water, sewage, trash, and 1GB fiber WiFi) and reserved parking. Lease terms range from 6 to 16 months. Customer acquisition relies on direct-to-consumer leasing through the on-site office, a digital application portal, and distribution across third-party apartment listing platforms (Zillow, Apartments.com, ApartmentGuide.com, Zumper, Rent Path, Domu, YELP), with marketing supplemented by a community blog and Google Business Profile.

Target customer segments include urban professionals and downtown workers prioritizing commute convenience, pet owners (up to 2 pets, restricted breeds excluded), and lifestyle-conscious residents drawn to resort-style amenities: rooftop pool and hot tub, penthouse-level fitness center with complimentary classes, 38th-floor Skyline Terrace observation deck, Daley Plaza/State Street/Spa terraces, cinema lounge, event room with catering kitchen, business center, dog run and wash station, on-site Tide dry cleaning, and a guest suite. A November 2024 partnership with Homebody enables residents to report rent payments to credit bureaus. Revenue figures are not publicly disclosed for this individual property.

Name

Marquee at Block 37

Legal name

Marquee at Block 37

Website

https://marqueeblock37.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marquee at Block 37 is a luxury high-rise apartment building in Chicago's Loop, owned and managed by Morguard, offering 572–2,102 sq ft studio through 3-bedroom units with LEED certification, direct CTA transit access, and resort-style amenities serving urban professionals, pet owners, and lifestyle-driven renters.

Ownership category

akta.pro rank

Product category

Luxury Multifamily Residential Rentals

NAICS

Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Executive & VIP Corporate Housing (THAMAHAF)

akta.pro secondary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Luxury apartment rentals
• High-rise residential leasing
• Downtown Chicago apartments
• Pet-friendly urban housing
• LEED certified apartments

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Rent: Monthly rent payments from studio, convertible, 1-bedroom, 2-bedroom, and 3-bedroom apartment leases. Lease terms range from 6 to 16 months.
2. Monthly Reserved Parking: Reserved parking available in on-site garage for an additional monthly fee (fee not publicly disclosed; available upon inquiry with leasing team).
3. Monthly Utility Package: Optional monthly utility package covering gas, water, sewage, trash, and 1GB high-speed fiber WiFi. Rates: $115 for studios/convertibles, $135 for 1BR, $160 for 2BR, $185 for 3BR. Residents are responsible for individual electric service through ComEd.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marquee at Block 37 leases luxury high-rise apartments in downtown Chicago's Loop, offering studio, convertible, one-, two-, and three-bedroom homes (572–2,102 sq. ft.) with upscale finishes, lake and city views, and resort-style amenities. Tenants also receive access to a 1GB fiber internet utility package, on-site parking, a fitness center, cinema lounge, business center, multiple terraces, and a 38th-floor observation deck, with direct CTA Red/Blue line and Pedway access to the Block 37 retail complex.

Product overview

Marquee at Block 37 is a luxury high-rise apartment community located in downtown Chicago's Loop neighborhood. The property offers a unified residential rental product consisting of studio, convertible, one-bedroom, two-bedroom, and three-bedroom apartment homes ranging from 572 to 2,102 sq. ft. Residents have access to extensive amenity spaces including a rooftop pool and hot tub, penthouse-level fitness center, multiple terraces including a 38th-floor observation deck, cinema lounge, business center, event room, dog run, and direct access to Block 37 retail and CTA transit. The property features upscale finishes including stainless steel appliances, Leedo European cabinetry, white quartz countertops, 7" plank flooring, and full-sized washer and dryers. The community is LEED Certified and offers 1GB fiber internet included in rent.

Differentiator

Problem solved

Functional benefit

Products and services

• Marquee at Block 37 - Studio Apartments Contemporary studio apartments in downtown Chicago's Loop neighborhood, 572–728 sq. ft., with upscale finishes, natural light, and lake and city views. Available on 6–16 month lease terms.
• Marquee at Block 37 - Convertible Apartments Convertible apartment homes offering flexible living space of 671–715 sq. ft. in the heart of the Loop neighborhood, with upscale finishes and lake and city views.
• Marquee at Block 37 - One-Bedroom Apartments One-bedroom apartment homes ranging from 715–985 sq. ft., featuring upscale finishes, natural light, and city or lake views from the Loop.
• Marquee at Block 37 - Two-Bedroom Apartments Spacious two-bedroom layouts from 1,201–1,363 sq. ft. with upscale finishes and unique views from the heart of Chicago's Loop.
• Marquee at Block 37 - Three-Bedroom Apartments Expansive three-bedroom homes up to 2,102 sq. ft. in a downtown Chicago high-rise, with upscale finishes and lake and city views.
• Monthly Utility Package (Gas, Water, Sewage, Trash, 1GB Fiber WiFi) Optional monthly utility bundle covering gas, water, sewage, trash, and 1GB high-speed fiber WiFi. Pricing: $115 for studios/convertibles, $135 for 1BR, $160 for 2BR, $185 for 3BR. Residents are responsible for individual electric service through ComEd.
• Monthly Reserved Garage Parking Reserved parking spaces in the on-site garage available for an additional monthly fee (rate available upon inquiry with the leasing team).
• Homebody Rent-Reporting Credit Program Financial wellness program that enables residents to report on-time rent payments to major credit bureaus to build credit history, offered in partnership with Homebody (2024).

Quantifiable outcome

• 100 Transit Score (Walker's Paradise neighborhood)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HomebodyminorStrategic or Co-development Partner · 21 November 2024Homebody is a financial wellness program offered at Marquee at Block 37 that enables residents to report rent payments to major credit bureaus, helping build credit by paying rent on time. Morguard has partnered with Homebody as part of its resident benefit offerings.
• Comfort CasesminorGTM or Marketing Partner · 18 November 2024Nonprofit partner in Morguard's North Pole Express holiday donation drive. Marquee at Block 37 serves as a collection point for comfort cases (backpacks with pajamas, books, blankets, hygiene products) for children in foster care, organized through Comfort Cases founded by Rob Scheer.
• Leukemia & Lymphoma Society (LLS)minorGTM or Marketing Partner · 2 October 2024Annual partnership with LLS for the Light the Night walk campaign. Marquee at Block 37 participates as a team in the Chicago Light the Night Walk held at Soldier Field on October 26, 2024, to raise funds and awareness for blood cancer research and patient support.
• MorguardcoreOthersMorguard is the owner and operator of Marquee at Block 37. The property is branded as 'A Morguard Community.' Morguard provides property management, leasing operations, and the overall brand platform. The property's careers page links to Morguard's SmartRecruiter careers portal.
• EntratacoreTechnology or IntegrationEntrata provides the property management software platform powering the website, online leasing, tenant portal, rent payments, and maintenance requests. The website footer credits Entrata for digital accessibility and platform services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NEMA Chicago: Luxury high-rise apartment community in downtown Chicago targeting urban professionals with premium finishes and resort-style amenities. Directly comparable to Marquee at Block 37 in luxury positioning, Loop-adjacent location, and amenity breadth.
• 73 East Lake: Luxury apartment high-rise located in Chicago's Loop serving the same urban professional renter base. Directly comparable to Marquee at Block 37 in location, building scale, and luxury-class positioning.
• K2 Chicago: Luxury high-rise apartment tower in Chicago's West Loop/Fulton Market neighborhood. Comparable to Marquee at Block 37 in luxury finishes, amenity tier, and downtown Chicago urban-professional target market.
• The Residences at Lake Shore East: Luxury high-rise rental residences in downtown Chicago developed by Magellan, adjacent to Millennium Park. Comparable to Marquee at Block 37 in downtown luxury positioning, amenity package, and target demographic.
• The Chicagoan: Luxury apartment community in downtown Chicago serving young professionals and executives in the River North area. Comparable to Marquee at Block 37 in luxury positioning, downtown Chicago target market, and amenity-rich offering.

Broad incumbents

• AMLI Residential: National multifamily developer/operator with multiple Class A luxury apartment properties across downtown Chicago. Comparable to Marquee at Block 37 in luxury urban positioning and operational model, with broader geographic and portfolio scale.
• Magellan Development: Chicago-based real estate developer behind Lake Shore East and multiple downtown luxury rental towers. Comparable to Marquee at Block 37 as a major player in downtown Chicago luxury residential, though operating as a broader developer.
• Morguard: Parent company and operator of Marquee at Block 37; Canadian REIT with a multi-property multifamily and commercial portfolio across North America. Directly comparable as the strategic owner providing operations and brand platform for the subject asset.
• Related Midwest: Major Chicago real estate developer with a portfolio spanning luxury high-rise residential, commercial, and mixed-use properties. Comparable to Marquee at Block 37 as a Chicago luxury residential incumbent, with a much broader asset mix.

Others

• Greystar: Largest US multifamily operator, managing a national portfolio that includes Class A urban high-rise assets. Indirect comparable to Marquee at Block 37 as the industry incumbent shaping operational standards and competitive dynamics in the urban apartment market.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marqueeblock37
• Facebookfacebook.com/marquee-1090477990970880
• LinkedInlinkedin.com/company/marquee-at-block-37

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquee at Block 37