Thankyou Payroll

What Thankyou Payroll does

Thankyou Payroll is a New Zealand-based cloud payroll software provider founded in 2009, serving more than 7,000 small businesses and nonprofit organisations across the country. Its core product is a subscription-based payroll platform that automates PAYE calculations, tax payments, payday filing, employee payments, and payslips, with plans starting at NZ $8 per month. The platform is registered as a PAYE Intermediary with the Inland Revenue Department, allowing it to engage with the tax authority on behalf of customers and handle compliance obligations directly. A complimentary Employee App on iOS and Android extends the product to workers for payslip access, leave balances, and payroll giving.

The technology stack is built around compliance automation and integration with the NZ regulatory environment rather than AI-driven features. Notable technical components include direct IRD integration, seamless Xero accounting integration, automated recurring pay processing, and comprehensive leave and holiday pay calculation engines. The platform is delivered via a self-serve, product-led growth motion with signup completed in under two minutes and real-time expert support responding in under two minutes on average.

The business model is a low-priced recurring subscription targeting the long tail of the NZ SMB market, complemented by a charitable social-enterprise mission. The company is in the process of transitioning ownership from shareholders to Generous Ventures, a charitable trust that will direct profits toward social outcomes in Aotearoa New Zealand. This structure, combined with the absence of any disclosed external funding rounds, signals a bootstrapped, cash-funded operating model rather than a venture-backed growth business. The total addressable market is structurally constrained by the company's single-country, NZ-specific regulatory footprint.

Name

Thankyou Payroll

Legal name

Thankyou Payroll

Website

https://thankyoupayroll.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Thankyou Payroll is a New Zealand-based cloud payroll software provider serving over 7,000 small businesses and nonprofits. It automates PAYE, tax payments, payday filing, and employee payments via a subscription platform starting at NZ $8 per month.

Ownership category

akta.pro rank

Product category

Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

Keywords

• Cloud payroll software
• PAYE intermediary services
• Small business payroll
• Payroll automation
• Employee payslip app

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Payroll Software: Monthly subscription-based payroll software service with flexible plans starting from $8/month. Revenue generated through recurring subscription fees based on selected pricing tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Thankyou Payroll provides cloud-based payroll software designed for New Zealand small businesses. The platform automates PAYE calculations, tax payments, payday filing, employee payments, and payslip generation while operating as an IRD PAYE Intermediary that engages with the tax authority on behalf of users. Plans start from NZ $8 per month with a free signup process that can be completed in less than two minutes.

Product overview

Thankyou Payroll offers a unified cloud-based payroll software platform for small businesses in New Zealand, with its core product being the payroll software system. The platform includes a complimentary mobile employee app that allows workers to access their payslips, monitor leave balances, and manage payroll giving directly from their smartphones. The software handles payroll processing, IRD compliance, tax filing, and automated payments as an integrated solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Thankyou Payroll Software

Quantifiable outcome

• Less than 10 minutes to run a payroll
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• XerocoreTechnology or IntegrationSeamless Xero integration allowing for direct data flow between Thankyou Payroll and Xero accounting software, enabling small businesses to sync payroll data with their accounting systems.
• Generous VenturesflagshipStrategic or Co-development PartnerCharitable trust that will become sole owner of Thankyou Payroll. The trust will use company profits to deliver lasting and meaningful outcomes for Aotearoa New Zealand, aligning with the company's social enterprise mission.
• Sustainable Business NetworkminorStrategic or Co-development PartnerImpact partner network supporting sustainable business practices in New Zealand
• EkosminorStrategic or Co-development PartnerImpact partner focused on environmental sustainability and carbon-positive operations
• Climate Leaders CoalitionminorStrategic or Co-development PartnerImpact partner demonstrating commitment to climate action and sustainability leadership
• ĀkinaminorStrategic or Co-development PartnerImpact partner supporting social enterprise development and impact in New Zealand

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PaySauce: PaySauce is a New Zealand-born payroll SaaS focused on SMBs, offering payday filing, IRD integrations, and mobile employee access — closely overlapping Thankyou Payroll's product, target customer, and NZ regulatory positioning.
• Smartly: Smartly is a NZ-based cloud payroll provider serving small and mid-sized businesses across New Zealand and Australia with automated payroll, PAYE/PAYG filing, and employee self-service — a direct competitor to Thankyou Payroll in the same product category and geography.
• IMS Payroll: IMS Payroll is a NZ-based payroll bureau and software provider that handles PAYE filing and payroll processing for NZ employers, competing with Thankyou Payroll in the SMB payroll processing and software segment.
• PayGlobal (Workflowmax): PayGlobal is a long-standing NZ payroll software provider serving SMBs through to larger employers with comprehensive PAYE and HR functionality, overlapping Thankyou Payroll's payroll software category with a deeper feature set and broader customer base.
• DataPay: DataPay is a NZ payroll bureau and software provider serving employers with payroll processing, IRD filings, and HR admin support, overlapping Thankyou Payroll's core payroll processing and SMB employer focus.
• FlexiTime: FlexiTime is a NZ cloud payroll and timesheet platform for small businesses, with similar SMB focus, IRD-compliant filings, and self-serve signup — directly comparable to Thankyou Payroll in product and target segment.

Emerging players

• Employment Hero: Employment Hero is an Australia/NZ-headquartered SMB-focused HR, payroll, and employee benefits platform that has expanded into NZ payroll, offering cloud-based payroll with automated filings. It is an emerging regional player pursuing the same SMB employer customers.
• RosterElf: RosterElf is an Australia/NZ SaaS platform focused on rostering, time-and-attendance, and payroll integrations for SMBs in hospitality, retail, and trades. It is an emerging player in the adjacent time-and-payroll category that competes for the same NZ/AU SMB wallet share.

Broad incumbents

• Xero Payroll: Xero is the dominant NZ cloud accounting platform that also offers payroll functionality (e.g., Xero Payroll) integrated with its accounting suite. As Thankyou Payroll's integration partner, it is also its largest potential substitute, bundling payroll into a broader SMB financial platform.
• MYOB: MYOB is an established Australia/NZ accounting and payroll platform with broad SMB coverage and bundled payroll offerings. It competes indirectly with Thankyou Payroll across the same NZ SMB customer base through integrated accounting-plus-payroll packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5aR7qUjYR1x-apgYUqmGtw
• Facebookfacebook.com/ThankyouPayroll
• LinkedInlinkedin.com/company/thankyoupayroll
• Instagraminstagram.com/thankyoupayroll
• Xx.com/thankyoupayroll

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thankyou Payroll