RosterElf
RosterElf is an Australian SaaS workforce management platform that provides rostering, time and attendance, award-compliant payroll integration, and HR tools for shift-based SMBs and mid-market operators across hospitality, retail, healthcare, and childcare verticals.
- Company typePrivate
- Founded2015
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RosterElf does
RosterElf Pty Ltd is an Australian workforce management SaaS company founded in 2015 and headquartered in Mount Hawthorn, Western Australia. The platform unifies employee rostering, time and attendance with GPS and photo verification, payroll integration, HR management, team communication, and workforce analytics in a single cloud-based system available via web, iOS, and Android. Its core technical differentiator is an Australian modern award interpretation engine covering 100+ awards (Hospitality, Retail, SCHADS, Healthcare, Childcare) that calculates penalty rates, overtime, allowances, and casual loadings before payroll export, with native two-way integration to Xero (highest-rated rostering platform on Xero App Store at 4.9/5) and MYOB. AI-augmented features include the Perfect Match® auto-scheduling engine, the Workwise AI Fair Work compliance assistant, and a ChatGPT Atlas integration for natural-language roster creation.
RosterElf firmographics
Firmographics- Name
- RosterElf
- Legal name
- RosterElf Pty Ltd
- Website
- https://rosterelf.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RosterElf is an Australian SaaS workforce management platform that provides rostering, time and attendance, award-compliant payroll integration, and HR tools for shift-based SMBs and mid-market operators across hospitality, retail, healthcare, and childcare verticals.
- Ownership category
- akta.pro rank
RosterElf industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Payroll Services (541214)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Time, Attendance & Scheduling Administration (BPACAIAE), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
Keywords
Where RosterElf is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RosterElf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Per-employee monthly subscription model with three pricing tiers (Core, Full Suite, HR). Revenue scales with active employee count. No setup fees, no lock-in contracts, month-to-month billing with annual plan discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core: Rostering and time & attendance with payroll-ready timesheets & awards |
| Subscription | Annual | Full Suite: Rostering, payroll & HR in one system |
| Subscription | Annual | HR: HR tools only with onboarding, documents & policies |
| Subscription | Annual | UK Pricing - Core equivalent |
| Subscription | Annual | UK Pricing - Full Suite equivalent |
| Subscription | Annual | UK Pricing - HR equivalent |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
RosterElf product offering
Product offeringCore offering
RosterElf sells a cloud-based, all-in-one workforce management SaaS platform that combines employee rostering, time and attendance, payroll integration with Xero and MYOB, HR management, team communication, and workforce analytics into a single system. The platform is purpose-built for Australian and UK shift-based businesses, with built-in interpretation of 100+ Australian modern awards, AI-powered auto-scheduling (Perfect Match®), Fair Work compliance assistance (Workwise AI), and GPS-verified clock-ins. It is sold on a per-active-employee monthly subscription with no setup fees and no lock-in contracts.
Product overview
RosterElf is an all-in-one workforce management platform built for Australian and UK shift-based businesses. The platform consists of six integrated modules: Employee Rostering (with AI-powered Perfect Match auto-scheduling and ChatGPT Atlas integration), Time & Attendance (with GPS-verified clock-ins and photo proof), Payroll Integration (connecting to Xero and MYOB with built-in award interpretation for 100+ awards), HR Hub (covering onboarding, contracts, certificates, leave, and compliance), Communication (team messaging and shift notifications), and Workforce Analytics (real-time labour insights and compliance reporting). Key AI capabilities include Workwise AI for Fair Work compliance Q&A and Perfect Match for intelligent staff recommendations. Available on web, iOS, and Android with pricing starting at $6 AUD per active employee per month for Core plan.
Differentiator
Problem solved
Functional benefit
Brands
- Perfect Match®: AI-powered auto-scheduling feature that suggests qualified staff for shifts based on skills, availability and cost
- Workwise AI
Products and services
- Employee Rostering
Quantifiable outcome
- 95% time saved on payroll processing (Bush Kids Childcare case study)
- +5 more outcomes
Companies that use RosterElf
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
RosterElf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
RosterElf partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- XerocoreRosterElf integrates directly with Xero for two-way employee sync and one-click timesheet export with award-interpreted rates. Holds highest Xero App Store rating (4.9/5, 89 reviews) among rostering platforms. Supports Xero AU and Xero UK payroll integration.
- MYOBcoreDirect integration with MYOB payroll for streamlined wage processing. Allows businesses using MYOB to export payroll-ready timesheets directly.
- Google MapssupportingGoogle Maps integration provides GPS tracking and geofencing for accurate time and attendance verification. Enables per-site GPS radius to prevent off-site clock-ins.
- Google CalendarsupportingGoogle Calendar integration allows shift syncing to personal calendars for seamless schedule visibility for staff members.
- ChatGPT AtlassupportingChatGPT Atlas integration provides AI-powered automation for rostering with natural language commands, enabling faster scheduling through conversational AI.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RosterElf competitors and assessment
Company assessmentDirect peers
- Employment Hero: Australia-based all-in-one HR, payroll, and rostering platform serving SMEs. Competes with RosterElf across the full suite (HR + payroll + workforce) rather than only WFM, and is a frequently cited alternative in RosterElf's comparison content.
- Shiftboard: Employee scheduling software for shift-based and hourly workforces, with strong adoption in healthcare and security verticals. Comparable scheduling, shift-swap, and certification-tracking features.
- Connecteam: Mobile-first workforce management app targeting hourly and shift-based deskless workforces with scheduling, time clock, and HR features. Overlaps with RosterElf on rostering, time tracking, and HR for hourly employees.
- Homebase: US-origin scheduling, time tracking, and team communication app for hourly small businesses. Comparable PLG + SMB focus and feature set (roster, clock-in, communication).
- Deputy: Australia-headquartered workforce management SaaS offering rostering, time tracking, and payroll integration for shift-based businesses across hospitality, retail, and healthcare. The most direct competitor to RosterElf in the Australian SME market, and explicitly named in RosterElf's "switch from Deputy" migration support flow.
- Humanity (Asure): Workforce management and employee scheduling platform serving shift-based industries including healthcare and hospitality. Direct functional overlap on rostering, time & attendance, and compliance reporting.
- When I Work: US-based employee scheduling and time tracking platform purpose-built for shift-based hourly workforces in hospitality and retail. Comparable product surface (roster, time clock, communication) and SMB target customer.
- Tanda: Australian workforce management platform with rostering, time & attendance, and award interpretation, focused on hospitality and retail SMBs. Directly comparable in target verticals, compliance scope, and AU market positioning.
Broad incumbents
- UKG (Ultimate Kronos Group): Large enterprise workforce management and HCM suite covering scheduling, time & attendance, and payroll across many verticals. Overlaps with RosterElf in workforce management, but targets much larger customers and offers a far broader portfolio.
- BambooHR: Established HRIS platform with time tracking, payroll add-ons, and employee scheduling. Overlaps with RosterElf's HR Hub module and increasingly with its scheduling and time-tracking capabilities, primarily serving SMB/mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RosterElf compliance and trust
Trust signalCompliance5 records
RosterElf financial estimates
Financial estimateRevenue estimate
Valuation estimate
RosterElf leadership team
Management profileNumber of profiles
Profiles6 records
RosterElf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RosterElf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RosterElf
What does RosterElf do?
RosterElf sells a cloud-based, all-in-one workforce management SaaS platform that combines employee rostering, time and attendance, payroll integration with Xero and MYOB, HR management, team communication, and workforce analytics into a single system. The platform is purpose-built for Australian and UK shift-based businesses, with built-in interpretation of 100+ Australian modern awards, AI-powered auto-scheduling (Perfect Match®), Fair Work compliance assistance (Workwise AI), and GPS-verified clock-ins. It is sold on a per-active-employee monthly subscription with no setup fees and no lock-in contracts.
Is RosterElf a public or private company?
RosterElf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RosterElf founded?
RosterElf was founded in 2015. It employs 11 to 50 people.
Where is RosterElf based?
RosterElf is headquartered in Perth, Australia, in the Oceania region.
How does RosterElf make money?
One revenue line is on record: subscription Licensing.
Who are RosterElf's main competitors?
Direct peers on record are Employment Hero, Shiftboard, Connecteam, Homebase, Deputy, Humanity (Asure), When I Work and Tanda. Broad incumbents are UKG (Ultimate Kronos Group) and BambooHR.
Does RosterElf have an API?
No public API is recorded for RosterElf.
What industry is RosterElf in?
RosterElf's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPAAAHAD, Workforce Management Administration (Labor Forecasting, Rostering, OT Rules). Its NAICS code is 541214 and its SIC code is 7372.