Alzheimer's WA
Alzheimer's WA is a non-profit peak body, founded 1982, delivering dementia care, respite, education, and consultancy services across Western Australia through four respite houses, home support, and the Dementia Friendly Communities program.
- Company typePrivate
- Founded1982
- HeadquartersSubiaco, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alzheimer's WA does
Alzheimer's WA is a non-profit peak body for dementia in Western Australia, founded in 1982 by carers of people with dementia. It operates a comprehensive portfolio of direct care, education, advocacy, and consultancy services for people living with dementia, their families and carers, health professionals, and aged-care providers. Core services include Support at Home (Commonwealth Home Support Program funded), four purpose-built respite houses (Mary Chester House in Shenton Park, Walker House in Woodvale, Ella's House in Mandurah, and Hawthorn House in Albany), Occupational Therapy, Memory Cafés, Dementia Advisory Service, Carer Support Groups, and the Adjusting to Change early intervention program. The Dementia Friendly Communities program works with local governments and businesses (including Coles' Quiet Hour) to create inclusive environments across towns such as Toodyay, Margaret River, Manjimup, and York. The Alzheimer's WA Training College delivers accredited courses including the 11229NAT Certificate IV in Leadership and Innovation in Dementia Services.
The organisation's underlying methodology centres on a person-centred care philosophy and the Enabling Households model of dementia-specific environmental design, recognised internationally (Hawthorn House featured in the World Alzheimer Report 2020). Core technology is operational rather than digital: dedicated physical respite infrastructure, a 58-person Dementia Advocates network (10 living with dementia), and website tooling including LiveChat, ChatBot, and ElevenLabs AI voice for customer support. Revenue is derived from government aged-care funding (primarily the Commonwealth Home Support Program), donations and bequests (including a $1M bequest from Don Brandenburg), fee-for-service training and consultancy, and membership fees. Distribution is state-wide across Western Australia through referral pathways (GPs, health professionals, self-referral), regional respite house hubs, and community outreach.
The organisation is governed by a skills-based Board chaired by Professor Warren Harding AM, with Dr Sean Maher as Deputy Chair. Strategic research partnerships are maintained with the University of Wollongong (dementia design), University of Sydney (StepUp for Dementia Research), Monash University, Curtin University, and the National Ageing Research Institute (NHMRC-funded PITCH Study). Headcount is 51-100 employees based primarily at Subiaco headquarters.
Alzheimer's WA firmographics
Firmographics- Name
- Alzheimer's WA
- Legal name
- Alzheimer's WA
- Website
- https://alzheimerswa.org.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alzheimer's WA is a non-profit peak body, founded 1982, delivering dementia care, respite, education, and consultancy services across Western Australia through four respite houses, home support, and the Dementia Friendly Communities program.
- Ownership category
- akta.pro rank
Alzheimer's WA industry classification
Industry- Product category
- Dementia Care and Aged Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Care Coordination & Care Planning (HSABAEAJ), Memory Care Respite (Short-Term) (HSABAEAD), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Elder Services & Aging Support (BPAGAEAF), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Alzheimer's WA is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Alzheimer's WA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Funded Services: Primary revenue from Commonwealth Home Support Program and other government funding arrangements for aged care services including respite care, home support, and dementia advisory services.
- Donations and Fundraising: Revenue generated through donations, bequests, fundraising events, and corporate partnerships. The organization received a $1 million bequest from Don Brandenburg for dementia respite facilities.
- Education and Consultancy Services: Fee-for-service training, education programs, and consultancy services delivered to organisations seeking to improve their dementia care capabilities. Includes Certificate IV in Leadership and Innovation in Dementia Services.
- Membership Program: Annual membership fees for individuals wishing to actively participate in the organisation's growth and development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Adjusting to Change Program - Free |
| Freemium | Pay-as-you-go | Free Day Club Respite |
| Other | Multi-year contract | Training and Consultancy Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Alzheimer's WA product offering
Product offeringCore offering
Alzheimer's WA is a non-profit organization that delivers direct dementia care services, respite, in-home support, occupational therapy, and carer support across Western Australia. It also operates a training college offering accredited dementia education (including Certificate IV in Leadership and Innovation in Dementia Services) and provides dementia consultancy, Dementia Friendly Communities programs, and advocacy for people living with dementia.
Product overview
Alzheimer's WA operates as a dementia care service organization offering a comprehensive portfolio of care, support, education, and consultancy services for people living with dementia and their families in Western Australia. The core service offering includes Support at Home for independent living, Respite Houses (Mary Chester House, Ella's House, Hawthorn House, Walker House) providing day and overnight respite, Individual Fee For Service for flexible community support, and the Alzheimer's WA Training College offering accredited courses (including Certificate IV in Leadership and Innovation in Dementia Services) and workshops. Additional services include Occupational Therapy with immediate availability, Memory Cafés for social connection, Dementia Advisory Service for navigation support, Carer Support Groups, and the Adjusting to Change early intervention program. The Consultancy Services division provides dementia specialist expertise to organizations, including the Dementia Friendly Communities program working with towns and local governments to create inclusive environments. The organization also publishes Information Booklets and hosts The Dementia Symposium as a flagship educational event.
Differentiator
Problem solved
Functional benefit
Products and services
- Support at Home Tailored support services for older Australians living with dementia at home, helping them maintain independence and quality of life.
- Respite Houses Network of homelike environments offering day and overnight respite services through Mary Chester House (Shenton Park), Walker House (Woodvale), Ella's House (Mandurah) and Hawthorn House (Albany) to reduce carer burden.
- Individual Fee For Service Flexible support services available at home or in the community to support independent living and preferred activities for people living with dementia.
- Alzheimer's WA Training College Education and training programs including workshops and courses to help families, carers, and professionals understand dementia and develop care skills.
- Occupational Therapy Services Immediate availability occupational therapy services for people living with dementia, with no waiting times required.
- Memory Cafés Social support venues offering morning tea gatherings for people living with dementia across Perth.
- Dementia Advisory Service Advisory services providing guidance and navigation support for people living with dementia and their families.
- Carer Support Groups Support groups connecting and assisting carers of people living with dementia.
- Adjusting to Change Program Early intervention program helping people recently diagnosed with dementia and their families understand their diagnosis, plan for the future, and access specialist services.
- Consultancy Services Dementia specialist consultancy for organizations providing services to people living with dementia, including training and capacity building.
- Dementia Friendly Communities Program working with local government, businesses, and communities to create supportive environments for people living with dementia, including Dementia Friendly Towns initiative.
- Dementia Enabling Environments Expert guidance on environmental modifications and design principles to create dementia-enabling living and care spaces.
- Men's Shed Dedicated men's shed program providing social engagement and activities for men living with dementia.
- Commonwealth Home Support Program Government-funded home support program providing entry-level services for older Australians.
- Certificate IV in Leadership and Innovation in Dementia Services Accredited certificate course (11229NAT) designed for professionals working in dementia services, focusing on leadership and innovation skills.
Quantifiable outcome
- Hawthorn House recognised in World Alzheimer Report 2020 as best practice dementia design
- +2 more outcomes
Companies that use Alzheimer's WA
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Alzheimer's WA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Alzheimer's WA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- University of WollongongcorePartnership delivering some of the broadest programs in dementia design. Alzheimer’s WA works with the university on enabling environments research and best practice dementia design.
- University of SydneycorePartnership with University of Sydney to develop StepUp for Dementia Research - an Australian-first program linking researchers with study volunteers to increase effectiveness of dementia research.
- Monash UniversitycoreResearch partnership conducting study on carers’ opinions of walking aids for people living with dementia. WA lead researcher Dr Elissa Burton at Curtin University.
- Curtin UniversitycoreResearch partner conducting dementia research in Western Australia and Victoria. Dr Elissa Burton serves as WA lead researcher for walking aid study.
- National Ageing Research InstitutecorePartner in PITCH Study (Promoting Independence Through Quality Dementia Care at Home) - NHMRC-funded project developing evidence-based dementia specialist training program for community dementia care workers.
- ColesminorCollaboration supporting Quiet Hour low-sensory shopping experience. Coles expanded Quiet Hour to 20+ additional WA supermarkets following advocacy from Alzheimer’s WA.
- Advocare WAminorCommunity advocacy organization. Arnold Wong, newly appointed Board Director, serves as Deputy Chair of Advocare WA.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Alzheimer's WA competitors and assessment
Company assessmentDirect peers
- Amana Living: WA-based aged care and retirement living provider offering residential care, home support, respite, and dementia-specific services. Direct competitor in WA dementia care and an attractive peer for AWA's service mix and geographic focus.
- Juniper: WA-based aged care provider delivering residential, home, and community services including dementia care. Operates in the same WA geography and competes for CHSP-funded clients and dementia-capable staff.
- Brightwater Care Group: WA-based aged care provider operating residential facilities, home care, and respite services. Competes in the same WA market for dementia-specific respite, home support, and community-aged-care clients, with overlapping CHSP funding dependence.
- Dementia UK: UK dementia specialist charity known for its Admiral Nurse dementia specialist service, similar to AWA's Dementia Advisory Service. Comparable clinical-led, consultancy-adjacent model for dementia advisory and family support.
- Baptistcare WA: Faith-based aged care and community services provider with significant WA operations spanning home care, residential aged care, and dementia support. Comparable provider profile and funding model.
- HammondCare: Independent Christian-based aged care provider nationally recognised for dementia-specific design and care models (similar to AWA's Enabling Households). Strong overlap on dementia design IP, consultancy, and specialist residential care.
- Alzheimer's Society (UK): UK dementia charity providing information, support services, research funding, and advocacy. Highly comparable mission, services portfolio, and Dementia Friendly Communities program that AWA's WA initiative mirrors.
- Alzheimer's Association (US): Largest voluntary dementia NGO globally, providing care, support, research, and advocacy. Comparable mission structure, advocacy/community positioning, and Dementia Friendly Communities program model.
- Dementia Australia: National peak body for dementia in Australia (formerly Alzheimer's Australia). Provides information, advocacy, training, and research, directly overlapping with AWA's mandate though at national scale. AWA is effectively the state-licensed affiliate predecessor organisation.
Broad incumbents
- Silverchain Group: Major Australian in-home aged care and health provider operating across WA with significant CHSP and Home Care Package delivery. Direct overlap on home support services and dementia advisory; also a recent AWA Dementia Change Champion award recipient, indicating deep sector interaction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alzheimer's WA social profiles
Digital presenceAlzheimer's WA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alzheimer's WA leadership team
Management profileNumber of profiles
Profiles7 records
Alzheimer's WA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alzheimer's WA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alzheimer's WA
What does Alzheimer's WA do?
Alzheimer's WA is a non-profit organization that delivers direct dementia care services, respite, in-home support, occupational therapy, and carer support across Western Australia. It also operates a training college offering accredited dementia education (including Certificate IV in Leadership and Innovation in Dementia Services) and provides dementia consultancy, Dementia Friendly Communities programs, and advocacy for people living with dementia.
Is Alzheimer's WA a public or private company?
Alzheimer's WA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alzheimer's WA founded?
Alzheimer's WA was founded in 1982. It employs 51 to 100 people.
Where is Alzheimer's WA based?
Alzheimer's WA is headquartered in Subiaco, Australia, in the Oceania region.
How does Alzheimer's WA make money?
Four revenue lines are on record. Government Funded Services are the primary driver. The others are donations and Fundraising, education and Consultancy Services and membership Program.
Who are Alzheimer's WA's main competitors?
Direct peers on record are Amana Living, Juniper, Brightwater Care Group, Dementia UK, Baptistcare WA, HammondCare, Alzheimer's Society (UK), Alzheimer's Association (US) and Dementia Australia. Silverchain Group is listed as a broad incumbent.
Does Alzheimer's WA have an API?
No public API is recorded for Alzheimer's WA.
What industry is Alzheimer's WA in?
Alzheimer's WA's product category is Dementia Care and Aged Support Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAGAF, Dementia & Alzheimer’s Respite Care. Its NAICS code is 62412 and its SIC code is 8082.