integritty

Name

integritty

Legal name

the integritty s.r.o.

Website

https://integritty.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services (E-commerce Development & Performance Marketing)

NAICS

Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• E-commerce development
• Performance marketing
• Server-side tracking
• PPC campaign management
• Custom software development

Headquarters

HQ city

Dejvice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Development Services: Custom e-commerce development including Sylius platforms, B2B portals, customer zones, internal systems, and sales websites. Project-based pricing with ongoing maintenance contracts.
2. Digital Marketing Services: PPC campaigns (Google Ads, Sklik, Bing Ads), social advertising, SEO optimization, creative production, and email marketing. Retainer and project-based models.
3. Lead Generation: Contact generation campaigns for specific verticals. Pricing from 500 Kč per qualified lead, targeting construction, SaaS, craftsman, and real estate sectors.
4. Server-Side Tracking / Next Analytica SaaS: Standalone SaaS product for server-side analytics and tracking. Developed from internal implementation success, now offered as separate product with own branding.
5. SEO Services: SEO audits and ongoing optimization. Basic audit from 4,999 Kč, recommended data-driven audit from 11,999 Kč.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Integritty provides custom e-commerce development (Sylius, PHP/Symfony/Laravel, React, Shoptet, WordPress, Webflow) and performance marketing services (PPC, Social Ads, SEO, lead generation, creative production, web analytics) for businesses. It also develops and sells its own SaaS and consumer products through its venture studio, including Next Analytica (server-side tracking SaaS), Metrák (waste container ordering), Sunheron (travel), and AI-driven greeting services.

Product overview

Integritty is a Czech digital agency combining e-commerce development and online marketing under one roof. The company operates as both a service agency and venture studio. Service offerings include custom e-commerce development (Sylius, PHP/Symfony/Laravel, React.js, Shoptet, WordPress, Webflow), marketing services (PPC campaigns, Social Ads, SEO, creative production, web analytics, lead generation), and AI-driven development solutions. Under its venture studio (integritty ventures), the company has developed sub-brands including: Next Analytica (server-side tracking SaaS), Hovor od Ježíška/Santa Call (AI voicebot for personalized Santa calls in 11 countries), Pozdrav od Ježíška/Greeting from Santa (personalized postcard service), Metrák (online waste container ordering), and Sunheron (travel startup with weather data). The portfolio spans B2C e-commerce, B2B portals, customer zones, internal systems, and AI-powered products.

Differentiator

Problem solved

Functional benefit

Brands

• integritty ventures: Venture studio arm of integritty that creates and manages the company's own startups and projects.
• Next analytica

Products and services

• E-commerce Development (Sylius, PHP, React, Shoptet, WordPress, Webflow) Custom e-commerce development on Sylius, PHP (Symfony/Laravel), React.js/Node.js, Shoptet and Shoptet Premium, WordPress/WooCommerce, and Webflow. Built for B2C and B2B retailers, from SMB to enterprise.
• PPC Campaigns Pay-per-click advertising management on Google Ads, Sklik (Seznam), and Bing Ads, including campaign setup, optimization, and reporting.
• Social Ads Social media advertising on Meta (Facebook/Instagram), LinkedIn, Pinterest, X (Twitter), and TikTok, including creative strategy, campaign management, and remarketing.
• SEO Services Search engine optimization including SEO audits, keyword analysis, link building, and technical SEO. Basic audit from 4,999 CZK; recommended data-driven audit from 11,999 CZK.
• Creative Production Creative content production including banners, Reels, UGC, video and photo production, graphic design, and copywriting for online marketing campaigns.
• Web Analytics Web analytics and performance measurement including server-side tracking setup, margin import for Google Ads, Facebook CAPI, and customized reporting via Google Looker Studio or Power BI.
• Lead Generation Pre-defined lead generation campaigns targeting construction companies, SaaS businesses, trade services, and real estate. Delivers 10-5,000 qualified leads monthly from approximately 500 CZK per lead.
• Server-Side Tracking Server-side analytics implementation that processes data on the server rather than in browser. Provides 20-30% more marketing data, bypasses ad-blockers, and accelerates websites by 5-20%.
• Customer Zones Custom customer portal development for personalized accounts, self-service capabilities, and sales-driving user experiences.
• Internal Systems Custom internal system development to automate business processes and improve operational efficiency.
• AI Software Development Custom AI-powered software development for e-commerce optimization, WhatsApp customer support automation, product description generation, and internal process improvement.
• Next Analytica Standalone SaaS product providing server-side tracking and next-generation analytics tools. Increases marketing data volume by approximately 23% on average by bypassing ad-blockers and browser limitations. 200+ B2B customers.
• Metrák Online waste container ordering service. 30,000 containers transported and 83M CZK annual revenue as of 2021.
• Sunheron Global travel startup providing unique weather data for 4,000+ destinations.
• Pozdrav od Ježíška (Greeting from Santa) Personalized postcard service where parents select designs, add custom messages, and the system generates print-ready data for production and delivery. Ninth year on market; supports Czech and Slovak markets.
• Hovor od Ježíška (Santa Call) AI-powered personalized phone call service where Santa (or regional equivalent) calls children by name with customized stories. Multi-country service covering Czech Republic, Slovakia, Poland, Germany, Hungary, Romania, Finland, Sweden, UK, and global markets. 50,000 calls in 9 countries.

Quantifiable outcome

• 20-30% increase in marketing data captured through server-side tracking implementation
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SyliuscoreTechnology or IntegrationOfficial Sylius partner with extensive experience implementing and customizing Sylius e-commerce platform. Team actively contributes to Sylius community through conference attendance (Sylius Days Paris), training, and knowledge sharing. Deep expertise in Sylius 2.0 migrations and plugin development.
• ShoptetcoreTechnology or IntegrationOfficial Shoptet partner specializing in Shoptet and Shoptet Premium e-commerce implementations for small and medium-sized businesses. Long-term client relationships built on Shoptet platform including Živina e-shop with advanced automations.
• Fond ohrožených dětí (Klokánek)coreOthers6-year charity partnership supporting children in Klokánek facilities. Projects Pozdrav od Ježíška and Hovor od Ježíška have generated 3.5M+ Kč for children. 2024 campaign raised 607,481 Kč from customers and company match.
• Dobrý andělminorOthersCharity partnership with Dobrý anděl foundation providing web development and fundraising support for families in need.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STRV: STRV is a Czech-founded software development and product agency with offices in Prague and the US, focused on mobile/web apps and venture-backed startups. It overlaps with Integritty's custom development arm and competes for senior engineering talent and tech-savvy clients in the CEE market.
• Netglade: Netglade is a Czech digital agency offering web development, design and performance marketing to B2B and e-commerce clients. It is comparable to Integritty as a similarly sized Prague-based full-service shop targeting Czech mid-market customers.
• Actum: Actum is a Prague-based full-service digital agency offering e-commerce development, digital marketing and analytics to Czech and Central European clients. It is the closest direct competitor to Integritty in terms of geography, service mix and client base.
• Underline: Underline is a Czech digital agency specializing in e-commerce and performance marketing for mid-market and enterprise brands. It directly competes with Integritty for the same pool of Czech e-commerce and B2B clients, with a comparable full-stack dev-plus-marketing model.

Broad incumbents

• Similarweb: Similarweb is a publicly listed digital data and analytics SaaS platform providing marketing and web intelligence. It is a broad incumbent comparable to Integritty's analytics capabilities and to where a scaled Next Analytica could eventually compete.
• Dept: Dept is a large global full-service digital agency combining technology, marketing and creative across multiple European and US hubs. It represents the scaled, incumbent counterpart to Integritty's model and is the natural competitor for enterprise-level e-commerce and digital transformation mandates in Europe.
• Wpromote: Wpromote is a large US-based digital marketing agency specializing in performance media, SEO and analytics for mid-market and enterprise e-commerce. Comparable to Integritty's marketing services arm in terms of capabilities but operating at significantly greater scale and across broader geographies.

Others

• Sylius: Sylius is an open-source headless e-commerce platform (Polish-founded) for which Integritty is an official implementation partner. It is an enabling technology provider whose ecosystem growth directly drives demand for Integritty's custom e-commerce development services.
• Shoptet: Shoptet is the leading Czech SaaS e-commerce platform and a core technology partner of Integritty, which delivers Shoptet Premium builds for clients like Živina. It is a platform/ecosystem participant rather than a direct competitor but shapes the addressable market Integritty serves.

Emerging players

• Smartlook: Smartlook is a Brno-based product analytics and session-replay SaaS originally built for marketers and product teams. It overlaps with Integritty's Next Analytica offering in the web/analytics SaaS space and represents a local Czech comparable for the venture-studio spinout path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theintegritty
• LinkedInlinkedin.com/company/theintegritty
• Instagraminstagram.com/theintegritty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about integritty