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Klar Webagentur

Full company profile

uuid0027ob9

Namestring
Klar Webagentur
Legal namestring
Klar Webagentur GmbH
Websiteurl
klar-webagentur.ch
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Klar Webagentur GmbH is a privately held Swiss web agency headquartered in Langenthal, Canton of Bern, providing web design and development, content production, and online marketing services to small and medium-sized enterprises (KMU) and organizations in Switzerland. Originally founded in 2011 as artext GmbH by Thomas Frutig, the firm was rebranded to Klar Webagentur GmbH in autumn 2019 alongside a succession arrangement that brought Julian Eggimann into joint leadership. The company operates under a GmbH legal structure with the registered office at Marktgasse 35, 4900 Langenthal.

The company's product portfolio is organized into three tiers: web design and development (Websolution Onepage at CHF 1,990, Business at CHF 3,990, and Professional at CHF 6,990), content production (professional photography, video production, and drone aerial footage), and online marketing services (a recurring Online-Marketing Service OMS subscription bundling social media, SEO, and content adjustments, plus a Social Media Starter package and standalone SEO). Recurring revenue is generated through hosting, SSL certificates, backups, email, and maintenance. Underlying technology is a standard web development stack using content management systems, SEO tools, analytics platforms, and Swiss web hosting providers; no proprietary platforms, APIs, or AI capabilities are disclosed.

The business model combines one-time project fees (websites and online shops), recurring subscriptions (OMS, hosting/support), and project-based professional services (content production). Go-to-market is direct and personal: relationship-driven sales from the Langenthal office via website inquiry forms, phone, email, and on-site consultation. The agency reports 100+ active web presences and 150+ realized projects across its history, serving a long-tail SMB base in industries including food retail, furniture, industrial manufacturing, legal services, regional banking, hospitality, events, and local associations, with operational concentration in the Oberaargau region.

Short descriptiontext

Klar Webagentur is a Langenthal-based Swiss web agency offering web design and development, photo/video/drone content production, and online marketing services primarily to small and medium-sized enterprises and organizations in the Oberaargau region and broader Switzerland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLangenthal, Switzerland
HQ citystring
Langenthal
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
web design services, content production, search engine optimization, social media marketing, web hosting support
Product category
Web Design Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Web Design and Development Services
TypeOne Time License
Description

One-time project fees for website design, development, and online shop creation. Fixed-price packages (Onepage, Business, Professional) with specific deliverables.

klar-webagentur.ch
2Online-Marketing Services (OMS)
TypeSubscription Recurring
Description

Recurring service package combining Social Media Marketing, SEO, and content adjustments. Annual packages offer discounted hourly rates.

klar-webagentur.ch
3Content Production
TypeProfessional Services
Description

Professional photography, video production, and drone footage services for websites and social media. Project-based pricing.

klar-webagentur.ch
4Web Hosting and Support
TypeSubscription Recurring
Description

Ongoing hosting, security certificates, email accounts, backups, and maintenance services. Support and training services post-launch.

klar-webagentur.ch
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details5 tiers
1Websolution Onepage - CHF 1,990
ModelOne time/ perpetual licenseBilling cadenceOne-time
Notes

Includes 1 content page, basic SEO optimization, individual web design (CI/CD), training video for simple content adjustments.

klar-webagentur.ch
2Websolution Business - CHF 3,990
ModelOne time/ perpetual licenseBilling cadenceOne-time
Notes

Includes 10 content pages, individual web design (CI/CD), professional business presentation, training video for simple content adjustments.

klar-webagentur.ch
3Websolution Professional - CHF 6,990
ModelOne time/ perpetual licenseBilling cadenceOne-time
Notes

Includes up to 20 content pages, SEO basic optimization, advanced scroll animations, designed for maximum reach and individual requirements, on-site training for content adjustments.

klar-webagentur.ch
4Online-Marketing Service OMS
ModelSubscriptionBilling cadenceAnnual
Notes

Combines Social Media Marketing, Search Engine Optimization (SEO), and content adjustments. Annual package offers reduced hourly rates.

klar-webagentur.ch
5Social Media Starter Package
ModelOtherBilling cadenceOne-time
Notes

Includes Social Media account setup, graphics and images for launch, Social Media basics training.

klar-webagentur.ch
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Klar Webagentur is a Swiss web agency that designs, develops and populates websites and online shops for small and medium-sized businesses and organizations. The agency also produces professional photo, video and drone content, and delivers online marketing services covering social media, SEO and ongoing website support and hosting.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Klar Webagentur is a Swiss web agency offering a unified portfolio of web design, content production, and online marketing services. The core offering centers on Webdesign und Webentwicklung (web design and development), with three tiered website packages: Websolution Onepage (1 page, entry-level at CHF 1,990), Websolution Business (10 pages at CHF 3,990), and Websolution Professional (up to 20 pages at CHF 6,990). Content services include Foto Produktion (professional photography), Video Produktion (video production), and Drohnen Aufnahmen (drone aerial footage) for websites and social media. Online marketing is delivered through the Online-Marketing Service OMS (combining social media marketing, SEO, and content adjustments), the Social Media Starter Paket (account setup and training), and standalone Suchmaschinenoptimierung SEO. Webhosting und Support provides secure hosting with SSL certificates and maintenance. All services are positioned for Swiss SMEs and organizations in the Oberaargau region and throughout Switzerland.

Product and service2 records
1Webdesign und Webentwicklung
CategoryWeb design and development
Description

Design, development and content population of modern, user-friendly, responsive websites and online shops for Swiss SMEs and organizations.

2Foto Produktion
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Isobar (Dentsu Creative)
TypeBroad incumbent
Description

Global digital agency network under Dentsu providing web design, content, and digital marketing across enterprise and SMB markets — vastly larger and broader portfolio, but with overlapping core services to Klar.

2Webrepublic AG
TypeDirect peer
Description

Swiss digital marketing and web agency in Bern/Zürich offering web design, SEO, social media, and online marketing packages — closely comparable in service portfolio and Swiss SMB target segment.

3Zeix AG
TypeDirect peer
Description

Zürich-based Swiss web agency specializing in user-friendly websites and digital services for public and private organizations — directly comparable in service scope and Swiss-focused delivery model.

4Liip AG
TypeDirect peer
Description

Swiss digital agency headquartered in Fribourg/Zürich offering web design, development, and online marketing services to organizations and SMEs — directly comparable service mix, similar Swiss market focus, though larger in scale.

5Dreier Webagentur / Dreier GmbH
TypeDirect peer
Description

Swiss web agency offering similar web design, web development and online marketing packages to regional Swiss SMEs — comparable in size, structure, and SMB service offering.

6Baseplus AG
TypeDirect peer
Description

Swiss digital agency (Bern-area) providing web design, web development, and online marketing services to SMEs — directly comparable in offering, regional Swiss positioning, and SMB customer focus.

7Jimdo GmbH
TypeEmerging player
Description

DIY website builder headquartered in Hamburg serving SMBs with self-service website creation — competes for the same Swiss/SMB customer base, but with a self-service product rather than agency services.

8Wix.com
TypeBroad incumbent
Description

Global DIY website platform that competes for Klar's entry-tier (CHF 1,990) small business customers by enabling them to self-build websites at lower cost — a competitive threat rather than a service-equivalent peer.

9Interactive Media GmbH
TypeRegional player
Description

German-speaking digital agency offering web design, content production, and online marketing in a similar SMB market — comparable service mix but focused on the German (DACH) market rather than Switzerland.

10Unic AG
TypeBroad incumbent
Description

European digital transformation and web agency with offices in Switzerland — broadly comparable services (web, content, online marketing) but operates at much larger scale across multiple industries and geographies.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Klar Webagentur

Web Design Servicesklar-webagentur.ch

Klar Webagentur is a Langenthal-based Swiss web agency offering web design and development, photo/video/drone content production, and online marketing services primarily to small and medium-sized enterprises and organizations in the Oberaargau region and broader Switzerland.

What Klar Webagentur does

Klar Webagentur GmbH is a privately held Swiss web agency headquartered in Langenthal, Canton of Bern, providing web design and development, content production, and online marketing services to small and medium-sized enterprises (KMU) and organizations in Switzerland. Originally founded in 2011 as artext GmbH by Thomas Frutig, the firm was rebranded to Klar Webagentur GmbH in autumn 2019 alongside a succession arrangement that brought Julian Eggimann into joint leadership. The company operates under a GmbH legal structure with the registered office at Marktgasse 35, 4900 Langenthal.

The company's product portfolio is organized into three tiers: web design and development (Websolution Onepage at CHF 1,990, Business at CHF 3,990, and Professional at CHF 6,990), content production (professional photography, video production, and drone aerial footage), and online marketing services (a recurring Online-Marketing Service OMS subscription bundling social media, SEO, and content adjustments, plus a Social Media Starter package and standalone SEO). Recurring revenue is generated through hosting, SSL certificates, backups, email, and maintenance. Underlying technology is a standard web development stack using content management systems, SEO tools, analytics platforms, and Swiss web hosting providers; no proprietary platforms, APIs, or AI capabilities are disclosed.

The business model combines one-time project fees (websites and online shops), recurring subscriptions (OMS, hosting/support), and project-based professional services (content production). Go-to-market is direct and personal: relationship-driven sales from the Langenthal office via website inquiry forms, phone, email, and on-site consultation. The agency reports 100+ active web presences and 150+ realized projects across its history, serving a long-tail SMB base in industries including food retail, furniture, industrial manufacturing, legal services, regional banking, hospitality, events, and local associations, with operational concentration in the Oberaargau region.

Klar Webagentur firmographics

Firmographics
Name
Klar Webagentur
Legal name
Klar Webagentur GmbH
Website
https://klar-webagentur.ch
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1–10 employees
Short description
Klar Webagentur is a Langenthal-based Swiss web agency offering web design and development, photo/video/drone content production, and online marketing services primarily to small and medium-sized enterprises and organizations in the Oberaargau region and broader Switzerland.
Ownership category
akta.pro rank

Where Klar Webagentur is headquartered

Location

Headquarters

HQ city
Langenthal
HQ country
Switzerland
HQ region
Europe

Offices1 record

Markets served

Klar Webagentur business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Web Design and Development Services: One-time project fees for website design, development, and online shop creation. Fixed-price packages (Onepage, Business, Professional) with specific deliverables.
  2. Online-Marketing Services (OMS): Recurring service package combining Social Media Marketing, SEO, and content adjustments. Annual packages offer discounted hourly rates.
  3. Content Production: Professional photography, video production, and drone footage services for websites and social media. Project-based pricing.
  4. Web Hosting and Support: Ongoing hosting, security certificates, email accounts, backups, and maintenance services. Support and training services post-launch.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseOne-timeWebsolution Onepage - CHF 1,990
One time/ perpetual licenseOne-timeWebsolution Business - CHF 3,990
One time/ perpetual licenseOne-timeWebsolution Professional - CHF 6,990
SubscriptionAnnualOnline-Marketing Service OMS
OtherOne-timeSocial Media Starter Package

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Klar Webagentur product offering

Product offering

Core offering

Klar Webagentur is a Swiss web agency that designs, develops and populates websites and online shops for small and medium-sized businesses and organizations. The agency also produces professional photo, video and drone content, and delivers online marketing services covering social media, SEO and ongoing website support and hosting.

Product overview

Klar Webagentur is a Swiss web agency offering a unified portfolio of web design, content production, and online marketing services. The core offering centers on Webdesign und Webentwicklung (web design and development), with three tiered website packages: Websolution Onepage (1 page, entry-level at CHF 1,990), Websolution Business (10 pages at CHF 3,990), and Websolution Professional (up to 20 pages at CHF 6,990). Content services include Foto Produktion (professional photography), Video Produktion (video production), and Drohnen Aufnahmen (drone aerial footage) for websites and social media. Online marketing is delivered through the Online-Marketing Service OMS (combining social media marketing, SEO, and content adjustments), the Social Media Starter Paket (account setup and training), and standalone Suchmaschinenoptimierung SEO. Webhosting und Support provides secure hosting with SSL certificates and maintenance. All services are positioned for Swiss SMEs and organizations in the Oberaargau region and throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

  • Webdesign und Webentwicklung Design, development and content population of modern, user-friendly, responsive websites and online shops for Swiss SMEs and organizations.
  • Foto Produktion

Companies that use Klar Webagentur

Customer profile

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Klar Webagentur technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Klar Webagentur partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Klar Webagentur competitors and assessment

Company assessment

Broad incumbents

  • Isobar (Dentsu Creative): Global digital agency network under Dentsu providing web design, content, and digital marketing across enterprise and SMB markets — vastly larger and broader portfolio, but with overlapping core services to Klar.
  • Wix.com: Global DIY website platform that competes for Klar's entry-tier (CHF 1,990) small business customers by enabling them to self-build websites at lower cost — a competitive threat rather than a service-equivalent peer.
  • Unic AG: European digital transformation and web agency with offices in Switzerland — broadly comparable services (web, content, online marketing) but operates at much larger scale across multiple industries and geographies.

Direct peers

  • Webrepublic AG: Swiss digital marketing and web agency in Bern/Zürich offering web design, SEO, social media, and online marketing packages — closely comparable in service portfolio and Swiss SMB target segment.
  • Zeix AG: Zürich-based Swiss web agency specializing in user-friendly websites and digital services for public and private organizations — directly comparable in service scope and Swiss-focused delivery model.
  • Liip AG: Swiss digital agency headquartered in Fribourg/Zürich offering web design, development, and online marketing services to organizations and SMEs — directly comparable service mix, similar Swiss market focus, though larger in scale.
  • Dreier Webagentur / Dreier GmbH: Swiss web agency offering similar web design, web development and online marketing packages to regional Swiss SMEs — comparable in size, structure, and SMB service offering.
  • Baseplus AG: Swiss digital agency (Bern-area) providing web design, web development, and online marketing services to SMEs — directly comparable in offering, regional Swiss positioning, and SMB customer focus.

Emerging players

  • Jimdo GmbH: DIY website builder headquartered in Hamburg serving SMBs with self-service website creation — competes for the same Swiss/SMB customer base, but with a self-service product rather than agency services.

Regional players

  • Interactive Media GmbH: German-speaking digital agency offering web design, content production, and online marketing in a similar SMB market — comparable service mix but focused on the German (DACH) market rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Klar Webagentur social profiles

Digital presence

Klar Webagentur compliance and trust

Trust signal

Compliance3 records

Klar Webagentur financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Klar Webagentur leadership team

Management profile

Number of profiles

Profiles2 records

Klar Webagentur funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Klar Webagentur M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klar Webagentur

What does Klar Webagentur do?

Klar Webagentur is a Swiss web agency that designs, develops and populates websites and online shops for small and medium-sized businesses and organizations. The agency also produces professional photo, video and drone content, and delivers online marketing services covering social media, SEO and ongoing website support and hosting.

Is Klar Webagentur a public or private company?

Klar Webagentur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Klar Webagentur founded?

Klar Webagentur was founded in 2011. It employs 1 to 10 people.

Where is Klar Webagentur based?

Klar Webagentur is headquartered in Langenthal, Switzerland, in the Europe region.

How does Klar Webagentur make money?

Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are online-Marketing Services (OMS), content Production and web Hosting and Support.

Who are Klar Webagentur's main competitors?

Broad incumbents on record are Isobar (Dentsu Creative), Wix.com and Unic AG. Direct peers are Webrepublic AG, Zeix AG, Liip AG, Dreier Webagentur / Dreier GmbH and Baseplus AG. Jimdo GmbH is listed as an emerging player. Interactive Media GmbH is listed as a regional player.

Does Klar Webagentur have an API?

No public API is recorded for Klar Webagentur.

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