Allan Morris

Name

Allan Morris

Legal name

Allan Morris Estate Agents Limited

Website

https://allan-morris.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential estate agency
• Property lettings
• Land sales
• Property management
• Developer sales services

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Property Sales: Commission-based estate agency services for residential property sales. Company operates on 'no sale no fee' basis, earning revenue only upon successful property transaction completion.
2. Residential Lettings: Lettings services including 'let only' service (finding tenants only) and 'fully managed' service (complete property management). Revenue generated through tenant finding fees and ongoing management fees.
3. Land Sales: Specialist land sales service for landowners selling land for development, including small sections and larger development sites.
4. Land & New Homes Development: Services for property developers including land appraisals, marketing advice, and sales services for new developments and off-plan sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Allan Morris provides residential estate agency, lettings, and property management services across Worcestershire and London. Core transactions include buying, selling, and letting residential properties on a commission basis (no sale no fee for sales), supplemented by specialist land sales and development marketing services for property developers and landowners.

Product overview

Allan Morris is a traditional estate and letting agency providing a unified service portfolio for residential property transactions across Worcestershire and London. The core offering consists of Residential Sales and Residential Lettings services, supplemented by specialized divisions for Land Sales and Developer Services. The lettings operation includes two service tiers: a Let Only Service for self-managing landlords and a Fully Managed Letting Service providing end-to-end property management. All services are delivered through a network of local offices in Malvern, Worcester, Upton upon Severn, and Mayfair, with property valuations offered as a complementary service to support sales and lettings instructions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Estate agency services for buying and selling residential properties across Worcestershire and surrounding areas, including professional guidance, property valuations, marketing, viewings, negotiation, and sales progression through to completion. Operates on a no sale no fee basis.
• Residential Lettings (Fully Managed) Comprehensive 360-degree letting and property management service including tenant finding, full referencing, rent collection, monthly statements, property inspections, maintenance coordination, compliance certificates, and check-out procedures. Operates under ARLA Propertymark regulation.
• Land Sales Specialist land sales service for private landowners and institutions selling land for development, including free land assessments, development suitability analysis, and connections to property developers and builders across the region. Covers both small sections and larger development sites.
• Developer Services Property development consulting services for small and medium developers, local builders, and property investors, including land appraisals, advice on property types and site mix, planning guidance, marketing, off-plan sales, and full sales services for new developments.
• Property Valuations Expert property valuation services including free online estimates (available in a few clicks) and in-person expert valuations by local agents at no obligation. Provides accurate property values and local market insights to support sales and lettings instructions.
• Let Only Service Standalone tenant-finding service for self-managing landlords, including property advertising, viewing arrangements, tenant referencing, tenancy agreement production, and first month's rent and deposit collection. Landlord handles ongoing property management thereafter.

Quantifiable outcome

• Local estate agent recommended by hundreds of home buyers over 28 years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Like-Minded Independent Estate Agencies NetworkcoreGTM or Marketing PartnerThe Mayfair office serves as a hub for a nationwide collective of like-minded independent estate agency firms across the UK and internationally. Properties are made available to buyers through this network of offices, providing extended reach for clients.
• RightmovecoreGTM or Marketing PartnerProperties advertised on Rightmove, the UK's largest property portal, reaching the widest possible audience of property seekers
• OnTheMarketcoreGTM or Marketing PartnerProperties listed on OnTheMarket portal providing additional exposure to property buyers and tenants
• Reliable Contractors NetworkminorStrategic or Co-development PartnerNetwork of reliable and reputable contractors available around the clock to attend to maintenance issues for managed properties

Scale indicators6 records

Recent moves3 records

Emerging players

• Purplebricks: Online and hybrid UK estate agency offering lower-fee residential sales. Comparable as a competitor for the same buyer and seller customers, but with a fundamentally different digital-first operating model versus Allan Morris's traditional branch network.

Direct peers

• Belvoir Group: UK franchised lettings-focused agency network with managed property services. Comparable to Allan Morris's fully managed lettings offering and branch-based model, though more weighted toward rental rather than sales.
• Martin & Co: UK franchised lettings and sales agency network with regional branches. Comparable in offering both sales and managed lettings services to Allan Morris, particularly on the residential lettings and property management side.
• Hunters Property Group: National UK estate agency network with regional branches offering sales, lettings and management. Comparable mid-market positioning and service mix to Allan Morris, but with a broader multi-region branch footprint.
• Winkworth plc: UK franchised estate and letting agency network with mid-market residential focus and regional offices. Highly comparable in operating model — local branch network selling and letting residential property — to Allan Morris's traditional full-service agency approach.

Broad incumbents

• Foxtons: London-centric estate and lettings agency with branch network and strong digital marketing. Comparable in sales and lettings service mix to Allan Morris, but concentrated in Greater London rather than regional UK.
• Savills plc: Global real estate advisory with a strong UK residential agency and Mayfair presence. Comparable to Allan Morris in offering premium residential sales, lettings and developer services, but operating at far greater scale and geographic breadth.
• Connells Group: Largest UK estate agency group with extensive regional branch coverage and full-service residential sales, lettings and financial services. Comparable to Allan Morris across the full service stack but operating at significantly greater scale and geographic reach.
• Knight Frank: International residential and commercial property firm with deep UK regional coverage and a London Mayfair office. Directly comparable to Allan Morris's premium sales and Mayfair marketing hub model, but at much larger scale.
• Hamptons (Countrywide): UK estate and letting agency with strong regional branch networks and London presence. Comparable in core residential sales, lettings and property management services to Allan Morris, but part of the wider Countrywide group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allanmorrisworc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allan Morris