Deeluxe
Deeluxe is a Marseille-based French fashion e-commerce retailer (SAS JL26 - DEELUXE) selling casual, rock-inspired apparel and accessories for men, women, and children through its owned website and multi-brand boutiques across France and select international markets.
- Company typePrivate
- Founded2004
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Deeluxe firmographics
Firmographics- Name
- Deeluxe
- Legal name
- SAS JL26 - DEELUXE
- Website
- https://deeluxe.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deeluxe is a Marseille-based French fashion e-commerce retailer (SAS JL26 - DEELUXE) selling casual, rock-inspired apparel and accessories for men, women, and children through its owned website and multi-brand boutiques across France and select international markets.
- Ownership category
- akta.pro rank
Deeluxe industry classification
Industry- Product category
- Casual Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industry
- Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)
Keywords
Where Deeluxe is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Deeluxe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Deeluxe generates revenue through direct online sales of its proprietary clothing brand to consumers via its owned e-commerce platform www.deeluxe.fr. Products include apparel for men, women, and children across categories such as t-shirts, polo shirts, sweatshirts, jackets, jeans, trousers, shorts, shoes, accessories, and luggage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Other | Pay-as-you-go | Free delivery threshold |
| Other | Monthly | Installment payment via Alma |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Deeluxe product offering
Product offeringCore offering
Deeluxe designs, produces, and sells its own-brand casual and streetwear clothing and accessories for men, women, and children. Products include T-shirts, polos, shirts, sweatshirts, jackets, jeans, trousers, shorts, shoes, accessories, and luggage. The company sells primarily through its owned e-commerce platform www.deeluxe.fr and a network of multi-brand boutiques, with payments handled via PayPal, credit cards, and Alma installment plans.
Product overview
Deeluxe is a French e-commerce fashion retailer offering a comprehensive clothing portfolio across men's, women's, and children's categories. The core offering consists of casual apparel including T-shirts, polos, shirts, sweatshirts, jackets, jeans, trousers, shorts, and accessories. Deeluxe also offers luggage products and operates a loyalty program. The brand has collaborated with Coca-Cola for branded collections. Products are available in various fits (regular, relaxed, loose, jogger) and emphasize comfort, casual style, and contemporary urban aesthetics. The S/S 2026 collection features rock-inspired graphics, motor club themes, and biker motifs across boys' apparel. Deeluxe operates primarily through its e-commerce platform at www.deeluxe.fr with customer accounts, newsletter subscriptions, and a loyalty rewards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Collection
Companies that use Deeluxe
Customer profileSegments3 records
Ideal customer profiles3 records
Deeluxe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Deeluxe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Coca-ColaminorDeeluxe has a licensing/collaboration partnership with Coca-Cola, producing a limited DEELUXE x COCA-COLA collection featuring clothing items (t-shirts and accessories) with Coca-Cola branding. This collaboration targets consumers seeking branded casual wear with iconic brand appeal.
- AlmacoreAlma provides payment processing technology enabling Deeluxe customers to pay in 3 or 4 installments (interest-free or with minimal fees) for orders between €50 and €2,000. Alma handles the financing request and payment collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Deeluxe competitors and assessment
Company assessmentDirect peers
- Promod: French women's casualwear and accessories brand with European DTC presence. Comparable to Deeluxe's women's casual assortment and accessible price positioning.
- Sergent Major: French children's apparel brand within the Beaumanoir group, sold via DTC and boutiques. Competes directly in the kids' casualwear segment Deeluxe serves.
- Orchestra: French family-fashion and children's apparel retailer with multi-channel distribution. Overlaps with Deeluxe's family-focused kids and casualwear assortment.
- Morgan: French contemporary womenswear brand with own stores and e-commerce. Comparable in women's casualwear category and French DTC + boutique distribution.
- Tape à l'œil: French children's apparel specialist with DTC e-commerce and store network. Directly comparable to Deeluxe's kids (boys/girls) casualwear offering and French market positioning.
- Jules: French men's casualwear and smart-casual apparel brand operating own retail stores and e-commerce. Directly comparable to Deeluxe's male casualwear positioning and French market focus.
- La Redoute: Heritage French apparel and home retailer with a strong DTC e-commerce business. Overlaps with Deeluxe's French DTC apparel model and family-oriented assortment.
- Kiabi: Large French value-fashion retailer offering clothing for the whole family (men, women, kids). Competes head-on with Deeluxe in affordable family casualwear, with a similar DTC + store distribution model.
- Cache Cache: French women's and family casualwear brand (Beaumanoir group) with a multi-channel DTC and store model. Directly comparable on women's casualwear assortment and French e-commerce-led go-to-market.
- Celio: Major French casual apparel brand for men and now women, sold through own stores and DTC e-commerce. Competes in the same casualwear/streetwear category targeting similar value-conscious French consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Deeluxe social profiles
Digital presenceDeeluxe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deeluxe leadership team
Management profileNumber of profiles
Deeluxe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deeluxe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deeluxe
What does Deeluxe do?
Deeluxe designs, produces, and sells its own-brand casual and streetwear clothing and accessories for men, women, and children. Products include T-shirts, polos, shirts, sweatshirts, jackets, jeans, trousers, shorts, shoes, accessories, and luggage. The company sells primarily through its owned e-commerce platform www.deeluxe.fr and a network of multi-brand boutiques, with payments handled via PayPal, credit cards, and Alma installment plans.
Is Deeluxe a public or private company?
Deeluxe is a private company. It is classified as unknown and is currently operating.
When was Deeluxe founded?
Deeluxe was founded in 2004. It employs 11 to 50 people.
Where is Deeluxe based?
Deeluxe is headquartered in Marseille, France, in the Europe region.
How does Deeluxe make money?
One revenue line is on record: direct E-commerce Sales.
Who are Deeluxe's main competitors?
Direct peers on record are Promod, Sergent Major, Orchestra, Morgan, Tape à l'œil, Jules, La Redoute, Kiabi, Cache Cache and Celio.
Does Deeluxe have an API?
No public API is recorded for Deeluxe.
What industry is Deeluxe in?
Deeluxe's product category is Casual Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAAAAG, Children’s, Baby & Maternity Apparel Brands. Its NAICS code is 45811 and its SIC code is 5600.