Würzmeister
Würzmeister is a Swiss-based small food company founded in 2012 that manufactures homemade, gluten-free, vegan, and organic spice mixes, serving health-conscious consumers and buyers following restricted diets.
- Company typePrivate
- Founded2012
- HeadquartersKloten, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Würzmeister does
Würzmeister is a privately held Swiss food company founded in 2012 that manufactures and sells homemade spice mixes positioned as gluten-free, vegan, and organic. The company is headquartered in Kloten, Switzerland, and operates with a small team of 1-10 employees. Its core product is a portfolio of artisanal spice blends targeting health-conscious consumers and buyers following restricted diets (gluten-free, vegan, plant-based), situating it within the specialty organic consumer packaged goods (CPG) sub-category.
The company distributes through its own website at wuerzmeister.ch, and the publicly available firmographic record indicates it is a for-profit, private operating business. No additional details on product SKU breadth, recipe specifics, packaging, certification bodies, retail partnerships, or wholesale accounts were disclosed in the source material. The underlying source page returned only a loading/verification screen, so most operational and commercial attributes — including technology, marketing channels, distribution beyond the website, pricing, and customer segments — could not be extracted.
Given the small headcount (1-10), the absence of disclosed funding, M&A, or investor activity, and the lack of documented revenue or scale metrics, the business model can only be characterized at a high level: a Swiss artisanal CPG company selling dietary-positioned spice blends, most likely via direct-to-consumer e-commerce and possibly domestic specialty retail, with premium pricing implied by the organic/vegan claims. Detailed revenue mechanics, channel mix, and customer acquisition approach cannot be triangulated from the available data.
Würzmeister firmographics
Firmographics- Name
- Würzmeister
- Website
- https://wuerzmeister.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Würzmeister is a Swiss-based small food company founded in 2012 that manufactures homemade, gluten-free, vegan, and organic spice mixes, serving health-conscious consumers and buyers following restricted diets.
- Ownership category
- akta.pro rank
Würzmeister industry classification
Industry- Product category
- Specialty Foods — Spice Mixes
- NAICS
- Spice and Extract Manufacturing (311942)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
- akta.pro secondary industry
- Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA)
Keywords
Where Würzmeister is headquartered
LocationHeadquarters
- HQ city
- Kloten
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Würzmeister business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Würzmeister product offering
Product offeringCore offering
Würzmeister manufactures a wide range of homemade spice mixes that are gluten-free, vegan, and organic. The company produces and sells its own branded spice blend products from Kloten, Switzerland, targeting health- and sustainability-conscious home cooks.
Product overview
No product information available in the source data. The source page displayed only a loading/verification message without any product, service, or company detail.
Differentiator
Problem solved
Functional benefit
Products and services
- Würzmeister Homemade Spice Mixes A range of homemade spice mixes produced by Würzmeister; all blends are gluten-free, vegan, and organic, intended for home cooks seeking clean-label, plant-based seasoning.
Companies that use Würzmeister
Customer profileIdeal customer profiles1 record
Würzmeister technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Würzmeister competitors and assessment
Company assessmentBroad incumbents
- Kotányi: Major Austrian spice and seasoning manufacturer with a broad portfolio of blends, rubs, and marinades — relevant as a regional incumbent competing in the same European spice-blend aisle.
- McCormick & Company: World's largest spice manufacturer with extensive spice-blend and seasoning portfolios across retail and foodservice — the dominant incumbent against which Würzmeister competes for shelf space.
- Fuchs Gewürze: Established German spice company with a wide range of consumer blends, single spices and seasonings — large incumbent competitor in the DACH market for Würzmeister.
- Ducros (McCormick): Leading European consumer spice brand (part of McCormick) covering blends, herbs, and seasonings — direct retail competitor to Würzmeister in Western European markets.
Direct peers
- Ankerkraut: German organic spice-blend manufacturer producing a broad range of small-batch spice mixes and rubs for retail and online — directly comparable product range and D2C orientation to Würzmeister.
- Just Spices: European digital-native spice and seasoning-blend brand offering a wide portfolio of clean-label spice mixes, rubs and marinades sold primarily through D2C and grocery — the closest comparable model to Würzmeister.
- Diaspora Co. Premium spice brand built around single-origin sourcing and storytelling, selling ground and blended spices direct-to-consumer — comparable philosophy and assortment breadth to Würzmeister.
- Burlap & Barrel: Single-origin spice brand offering small-batch, transparent-sourcing spice blends direct-to-consumer, with culinary positioning similar to Würzmeister's homemade, quality-focused assortment.
- Sonnentor: Austrian organic spice, tea and herb company with a wide assortment of spice blends marketed on organic and small-farmer provenance — overlapping clean-label positioning and European small-batch spice model.
Emerging players
- Alnatura: German organic food brand and retailer that sells its own organic spice blends under the Alnatura label — adjacent threat and potential distribution partner in the organic spice category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Würzmeister social profiles
Digital presenceWürzmeister financial estimates
Financial estimateRevenue estimate
Valuation estimate
Würzmeister leadership team
Management profileNumber of profiles
Würzmeister funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Würzmeister M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Würzmeister
What does Würzmeister do?
Würzmeister manufactures a wide range of homemade spice mixes that are gluten-free, vegan, and organic. The company produces and sells its own branded spice blend products from Kloten, Switzerland, targeting health- and sustainability-conscious home cooks.
When was Würzmeister founded?
Würzmeister was founded in 2012. It employs 1 to 10 people.
Where is Würzmeister based?
Würzmeister is headquartered in Kloten, Switzerland, in the Europe region.
Who are Würzmeister's main competitors?
Broad incumbents on record are Kotányi, McCormick & Company, Fuchs Gewürze and Ducros (McCormick). Direct peers are Ankerkraut, Just Spices, Diaspora Co., Burlap & Barrel and Sonnentor. Alnatura is listed as an emerging player.
Does Würzmeister have an API?
No public API is recorded for Würzmeister.
What industry is Würzmeister in?
Würzmeister's product category is Specialty Foods — Spice Mixes. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAJANAA, Whole Spices (Seeds, Pods, Bark, Roots). Its NAICS code is 311942 and its SIC code is 2090.