Brookhaven Orthodontics

What Brookhaven Orthodontics does

Brookhaven Orthodontics is a privately held, dual-location orthodontic practice serving the greater Atlanta metropolitan area of Georgia from offices in Brookhaven (804 Town Blvd., Suite A2000, Atlanta, GA 30319) and Johns Creek (3440 Old Alabama Road, Suite 200, Johns Creek, GA 30022). The practice is led by Dr. Stan Cox, with Dr. Kenneth Cohen-Sasson also providing orthodontic care, and is structured as a founder-owned professional corporation with no disclosed institutional investors, parent company, or PE/VC backing.

The practice delivers the standard portfolio of orthodontic treatment services: metal braces, clear/ceramic braces, clear aligners including the Spark™ Clear Aligner System, supporting orthodontic appliances, and retainers. Treatment is offered across three age-specific tracks—kids, adults, and seniors—covering use cases from early orthodontic intervention and bite correction to aesthetic teeth straightening and post-treatment retention. Patient acquisition is direct-to-consumer via two physical offices, the practice website, organic social media presence on Facebook and Instagram, a 'Refer a Friend' program, and a doctor referral channel; the practice emphasizes complimentary consultations, insurance acceptance, interest-free payment plans, and no-referral-needed access.

Revenue is generated through professional services fees for orthodontic treatment, collected via accepted insurance plans, interest-free in-house payment plans, and direct patient payment; pricing is not publicly disclosed and no revenue figure is available. The practice is actively operating and accepting new patients, with no disclosed funding, M&A, or ownership changes in the source material.

Name

Brookhaven Orthodontics

Legal name

Brookhaven Orthodontics

Website

https://brookhavenorthodontics.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brookhaven Orthodontics is a privately held, dual-location orthodontic practice in Brookhaven and Johns Creek, Georgia, offering braces, clear aligners (including Spark™), appliances, and retainers to kids, adults, and seniors under Dr. Stan Cox and Dr. Kenneth Cohen-Sasson.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Orthodontic appliances
• Teeth straightening

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through providing orthodontic treatments including braces and clear aligners. Services are billed through insurance accepted plans, interest-free payment plans, and direct patient payment. Initial consultations are complimentary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brookhaven Orthodontics is a dual-location orthodontic practice providing teeth straightening and bite correction treatments through in-person care at offices in Brookhaven (Atlanta) and Johns Creek, Georgia. The practice offers metal braces, clear/ceramic braces, clear aligners (including the Spark™ Clear Aligners system), orthodontic appliances, and retainers for kids, adults, and seniors, supported by complimentary consultations, interest-free payment plans, and accepted dental insurance.

Product overview

Brookhaven Orthodontics is a dual-location orthodontic practice in Brookhaven and Johns Creek, GA, offering a comprehensive portfolio of orthodontic treatments. The core offerings include braces (metal and clear/ceramic variants) and clear aligner systems (general clear aligners and Spark™ Clear Aligners), complemented by orthodontic appliances and retainers for the full treatment lifecycle. The practice provides age-specific options including braces for kids, adults, and seniors, with complimentary consultations and interest-free payment plans to make treatment accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• Clear Aligners Clear aligner solutions used to achieve a confident and healthy smile, offered at both Brookhaven and Johns Creek locations for patients seeking a more discreet alternative to braces.
• Spark™ Clear Aligners Premium clear aligner system available at both Brookhaven and Johns Creek locations for teeth straightening and bite correction.
• Metal Braces Traditional metal braces that straighten teeth and fix bite issues for a healthier smile, offered for kids, adults, and seniors at both Brookhaven and Johns Creek locations.
• Clear Braces Clear/ceramic braces providing a more discreet alternative to traditional metal braces for patients seeking less visible orthodontic treatment.
• Orthodontic Appliances
• Retainers Retention devices used after braces or aligner treatment to maintain teeth alignment and bite correction results.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Smile Doctors: Largest ortho-focused DSO in the U.S. with hundreds of affiliated locations. Comparable to Brookhaven Orthodontics through its core offering of braces and clear aligners, but operates at significantly greater scale and with affiliated orthodontists rather than a single independent ownership structure.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to affiliated practices including orthodontic services. Comparable via its multi-location office model and similar patient demographic, though orthodontics is one of many services offered.
• Aspen Dental: National DSO with hundreds of locations offering general dentistry and orthodontic services including clear aligners. Comparable to Brookhaven Orthodontics through its insurance acceptance, payment plans, and walk-in access model, though orthodontics is a smaller portion of its mix.
• Great Expressions Dental Centers: Multi-specialty DSO with orthodontic services as part of its broader dental offering. Comparable to Brookhaven Orthodontics because it offers orthodontic treatments (braces and aligners) within a network of physical office locations, though it also covers general dentistry.
• Pacific Dental Services: Large dental support organization providing non-clinical support to practices including orthodontics. Comparable to Brookhaven Orthodontics through its multi-location U.S. footprint and similar mix of general and specialty dental services.

Emerging players

• Candid: Direct-to-consumer clear aligner brand offering remote orthodontic treatment. Comparable to Brookhaven Orthodontics as a partial competitor for mild adult aligner cases, though Candid relies on a hybrid model rather than fully in-person clinical care.

Regional players

• Southern Orthodontic Specialists: Multi-location orthodontic practice in the U.S. Southeast. Comparable to Brookhaven Orthodontics as a similarly sized regional ortho group offering braces and clear aligners, though operating in a different state within the broader Southeast region.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners. Comparable to Brookhaven Orthodontics as an enabler and supplier of the aligner technology used in practices like Brookhaven, and as the dominant brand competing with Spark™ Clear Aligners in the practice's aligner portfolio.
• Ormco: Manufacturer of Spark™ Clear Aligners and orthodontic brackets/wires. Comparable as the technology provider behind Brookhaven Orthodontics' Spark™ offering and as a critical supplier of orthodontic systems to practices like the subject company.

Direct peers

• Image Orthodontics: Orthodontic-focused group practice offering braces and clear aligners across multiple locations. Directly comparable to Brookhaven Orthodontics as a multi-location orthodontic clinic serving families with both traditional and aligner treatments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrookhavenOrthodontics
• Instagraminstagram.com/brookhavenorthodontics
• LinkedInlinkedin.com/company/brookhaven-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookhaven Orthodontics